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  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 8, 2016
    [Industry, Information] 10 Trends That Defined Digital Marketing in 2016
    Continued learning is critical, and if you’re not taking the time to keep up with industry news and marketing trends, your efforts may fall flat. Not to mention, B2B organizations implementing account-based marketing can use these unique insights to inform their targeted campaigns. Big data is nothing new, but, historically, big data has required a significant amount of analysis in order for the information to have meaning.
  • HUBSPOT  |  THURSDAY, FEBRUARY 20, 2014
    [Industry, Information] Your Top Questions on "Social Selling" Answered by LinkedIn, Evernote, and HubSpot
    If email open rates are low, then why not try posting something in your social stream so you can feed your prospects the information they need at the time that they need it?". So if a salesperson is talking to people on the phone and they know that they’re not able to send their prospects the right materials to close the sale or move things along, marketing needs to know that information. This post originally appeared on the Sales section of Inbound Hub.
  • MODERN B2B MARKETING  |  MONDAY, JULY 21, 2014
    [Industry, Information] 5 Reasons to Invest in Interactive Content
    budget, authority, industry, etc.), but with interactive content, you ask less questions up front and receive more valuable information as they interact. By measuring and quantifying interactions, you can infer more accurate and valuable information about them. Author: Dennis Shiao The first time I downloaded a white paper was in 2000. The first blog post I read was in 2004, my first SlideShare viewing was in 2009, and I scanned my first infographic in 2011.
  • MODERN MARKETING  |  TUESDAY, FEBRUARY 21, 2012
    [Industry, Information] The What, Who and Why of Lead Scoring [Video]
    You’re targeting the demographic data such as right industry, the size of company, the title or the contact level. The second part of lead scoring is really looking at the explicit information. So this is going to be information that you know about that customer. And so this is information that you’re going to look at about that customer, and there’s a lot of behavioral things that are a part of that.
  • KAPOST  |  FRIDAY, MARCH 10, 2017
    [Industry, Information] The Top B2B Marketing Events to Attend in 2017
    In-person events are also a great way for industry newbies and veterans to cross paths and share ideas, knowledge and maybe even build relationships that last long past the event itself. To maximize time and prioritize focus at events, set a strategy to meet informational, relationship and sales goals. Here you can connect with top industry experts and innovators to learn their insights and secrets and what doesn’t work.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 26, 2015
    [Industry, Information] 7 more ways you can recycle old content
    Recycle tip #2: Can you update a post with new information? If you’re in a fast-moving industry, you’ve probably experienced a lot of changes. Review your old blog posts and see if you can update them with the latest information. That way, viewers could click through to your site for more information – and your post gets more views. Want to do more with the content you already have? Recycle it!
  • B2B MARKETING TRACTION  |  THURSDAY, JANUARY 27, 2011
    [Industry, Information] You Bought the Pitch – Are You Getting Results?
    When I was Director of Marketing in the software industry, I worked with an ad agency guy who just plain made you feel good to be a client of his. As a marketing consultant, I came out of the corporate side – sales and marketing in the software industry. Tweet. More business owners have come to me recently saying they bought the marketing or PR pitch, spent a lot of money, but didn’t get adequate results and return on their investment (ROI).
  • LEAD LIAISON  |  WEDNESDAY, JULY 20, 2016
    [Industry, Information] Buzzwords in Marketing Automation: Landing Page
    As it relates to marketing automation, a landing page is a web page that has two functions: to convert a lead and to serve up information. Across industries, the average landing page conversion rate was 2.35%, yet the top 25% are converting at 5.31% or higher. The page should look like it is a part of your website (same color scheme, logo, etc), but only have one option: to collect the visitor’s information. Landing Pages: its meaning and how to apply it.
  • BIZIBLE  |  TUESDAY, MARCH 15, 2016
    [Industry, Information] 5 Bold MarTech Predictions For Non-Risk Averse Marketing Technologists
    For a simpler look at the MarTech industry, here’s the charted data used to create the above graphic. Marketers today want to understand their impact on revenue and use that information to improve their efficiency. As a marketing team we care about what marketing leaders see when they imagine the future of MarTech. What is the rock that will shatter the way we work today? Why will marketing orgs operate differently tomorrow?
  • CAPTORA  |  WEDNESDAY, NOVEMBER 11, 2015
    [Industry, Information] Top-of-the-Funnel Experience: Improving the Quest to Find and Buy
    In the end, we want to make our own informed opinion, which leads us to investigate on our own. It’s from Marketo and takes me to an informational page that espouses the rise of mobile marketing in the B2B world, going on to talk about how to improve mobile marketing and even offers a whitepaper to help me along my way. As a B2B or B2C buyer, the quest to purchase your preferred product can be a harrowing experience.
  • VIEWPOINT  |  TUESDAY, SEPTEMBER 13, 2016
    [Industry, Information] Three “Lies” That Plague B2B Businesses Today (Part Two of Three)
    In late August I asked industry experts that same question and asked them to substantiate their answers. I think this statistic very much depends on the industry, product, and circumstance. The premise is that there is so much information available online that salespeople are thought to be unnecessary in the early stages. Cold calling is dead. 57 – 90% of the buying process is complete before a sales rep needs to get involved. Marketing and sales are aligned.
  • B2B MEMES  |  THURSDAY, OCTOBER 6, 2011
    [Industry, Information] Worried That Journalist Robots Will Replace You? Say “I”
    Moreover, she sees some benefit in using software to replace those deadwood journalists who “don’t add any value” through their work: “Writers, for example, who simply gather information, get a few comments from people and then regurgitate it onto the page, should probably start looking for another profession. It doesn’t take very long for rewriting new-product press releases to evolve from informative introduction to an industry to stultifying drudgery.
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 2, 2014
    [Industry, Information] 7 Marketing Tips to Prep for the Holiday Rush
    Segment your email lists based on recipient interests, purchase history, age, or other demographics if you have the information, to help better target holiday emails. And, if the option is available, be sure to claim your page , add business information, pictures and coupons. Her work includes news and feature articles for publications and websites in a variety of industries, including energy, education, marketing, healthcare and technology. ©
  • CONTENTLY  |  TUESDAY, JANUARY 24, 2017
    [Industry, Information] Advertising Has a Geographical Bias. What’s the Solution?
    Though there are plenty of local ad agencies that avoid this geographical bias, the bulk of the industry—particularly the agencies that work on national campaigns for large companies—is based in a handful of major cities. An out-of-touch industry. Following Trump’s victory, many agency leaders came to the conclusion that they, as an industry, were out of touch with the American populace.
  • MARKETRI  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Industry, Information] Marketing vs. Business Development - Why It’s Critical for Law Firms to Know the Difference
    The marketing department should be responsible for executing a number of strategic tactics, including the design of marketing materials and websites, and must ensure that all of the information online and in other materials is consistent and accurate. In order for law firm marketers to be successful, they must have a diverse set of skills including: knowing the legal industry dynamics and audience, the ability to think strategically, and measuring their success by tracking completed tasks.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 16, 2015
    [Industry, Information] Lead Generation: How an insurance company reduced acquisition costs in purchased leads
    We hope that others in the industry will follow this practice, driving down expenses,” George explained. An example is a lead for “Mickey Mouse” at “123 Main Street” with a phone number of “867-5309,” which is clearly false information. Tweet Generating leads organically can ease the qualifying process, throwing “bad” leads out that are simply not worth pursuing.
  • B2B MARKETING INSIDER  |  FRIDAY, SEPTEMBER 11, 2015
    [Industry, Information] 5 Best Paid Distribution Methods And When to Use Them
    With Sponsored Updates, brands can reach members with their News Feed, bringing them valuable information and insight wherever they are, on their desktop, mobile or tablet device. industry, job title, seniority, edu, geo, groups, etc.). The fundamental core of successful content marketing programs is, well, creating great content. Even great content, however, needs a push.
  • DISCOVERORG  |  WEDNESDAY, MARCH 8, 2017
    [Industry, Information] Why That Bargain Contact List You Bought is a Sales Dead End
    As a rule of thumb, you want to be as close to 0% as possible, but providers give a little leeway up to 15% depending on the size, target industry, and circumstances of your list. There is plenty of raw contact information, but very little of it has been cleaned up. That requires comprehensive information on your contact. Bargain contact lists are usually devoid of any information beyond the bare minimum.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 21, 2012
    [Industry, Information] An Introduction to the New Power of Social Media Lead Management
    According to SEOmoz's 2012 annual industry survey , 44% of marketers self-professed either “advanced” or “expert” level social media ability. Your marketing database is the key to incorporating social media information into the rest of your marketing efforts and overall strategy. This constant, positive, and targeted sharing of information will ultimately help grow your pool of evangelists, which will ultimately help you in other areas of your marketing.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 25, 2016
    [Industry, Information] 3 Key Takeaways from Social Media Marketing World
    Author: Lisa Marcyes Last week, I was in sunny San Diego for Social Media Marketing World, where I had the opportunity to attend several amazing breakout sessions, hear from industry thought leaders, and meet incredible visionaries from the social media field. Consider featuring your audience, employees, and industry influencers in your live streams to boost audience engagement.
  • MARKETING ACTION  |  THURSDAY, JANUARY 23, 2014
    [Industry, Information] 7 Call to Action Strategies: Tips and Advice
    Their action provides them with something valuable, usually information, in exchange for entering your marketing funnel. “Contact us today for more information” or a variant is probably the simplest CTA format. The term “above the fold” originated in the newspaper industry where the most important news and headlines were placed at top of the page, which would be visible when the papers were folded and stacked for sale.
  • BIZIBLE  |  TUESDAY, OCTOBER 25, 2016
    [Industry, Information] Measure ROI on "Hardest to Track" B2B Marketing Channels [Using Attribution]
    The information was garnered from a Millward Brown report and surveyed over 300 senior-level marketers. The martech industry has advanced to the point that B2B marketers no longer need to be limited by these types of tracking conundrums. Attribution arms you with the information you need to achieve your highest possible levels of ROI on your marketing spend.
  • WRITTENT  |  WEDNESDAY, MARCH 23, 2016
    [Industry, Information] 107+ Blog Post Ideas for a Rocket Start
    Your individual approach is unique, and useful information always attracts attention. Find the influencers in your industry and interview them for a blog post. The Best Blogs in Your Industry. Books, magazines, web resources – if they’ve helped you in any way at all, your clients will probably find the information useful too. Science News in Your Industry. Are there some must-visit industry events in your field of work or study?
  • MODERN B2B MARKETING  |  TUESDAY, MAY 3, 2016
    [Industry, Information] 5 Steps to Amplify Your Paid Social Campaigns
    For instance, if your goal is to acquire more leads, you will probably want to share whitepapers or other gated content that people will need to fill out a form for so you can collect lead information. For example, ads about industry-focused events will probably do well on LinkedIn if they are targeted to a specific industry, but may not perform as well on Facebook. Author: Divya Dutt In the last year or so, advertising on social channels has changed tremendously.
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 24, 2015
    [Industry, Information] 6 Steps to Fix a Leaky Pipeline
    If you’ve been in the industry for any period of time you probably recognize and even use terms like “omni-channel activation,” “KPIs” and “cross-platform consumer engagement.”. Make sure your content creation team is firing on all cylinders so that informative/educational content such as fact sheets, expert articles, blogs, and/or infographics are in plentiful supply for all potential customers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 16, 2015
    [Industry, Information] 10 soul-grabbing brands that prove you don’t need SEO to succeed
    And if you’re Google, it’s worth comparing the short-term upside of strangling the best (thoughtful, personal, informed) content to the long-term benefit of creating a healthy ecosystem. In a regulated industry generally far behind the content marketing curve, the hospital delivers posts that help people deal with chronic diseases, overcome depression, and the battle to live a healthier life.
  • B2B MARKETING TRACTION  |  FRIDAY, OCTOBER 12, 2012
    [Industry, Information] If There’s One Thing Constant About Marketing, It’s Change
    The idea of a seller owning information that a buyer cannot access, with the power to make the sale happen when they seller wants it, is no longer real. Buyers can now access virtually all the information they need to make an informed decision on what to buy and at what price. A great example of industry marketers understanding this and completely changing the way they market is the car industry. If you like change, you might consider a career in marketing.
  • HUBSPOT  |  WEDNESDAY, JULY 17, 2013
    [Industry, Information] I'm Not You, You're Not Me. So Why Do We Have the Same Internet?
    But this week the New York-based e-tailer announced a pretty big change: from now on Fab will drop the flash sales and instead enable its members to “follow what you love,” and only get information about things they care about. The idea is to put users in control, enabling them to choose what kinds of things they’ll hear about and where they will get that information -- mobile, email, onsite, etc. Fab is a fast-growing ecommerce company that made its name running daily flash sales.
  • BIZNOLOGY  |  FRIDAY, MARCH 15, 2013
    [Industry, Information] Listening Online Isn’t A Lost Art, You Must Find It
    Fortunately, there is a never-ending font of information to feed this terrible habit of mine. We (the Internet / online marketing /social media marketing industry) espouse the latest and greatest things. We have access to more information than ever but we still don’t listen. Photo credit: Wikipedia.
  • HUBSPOT  |  FRIDAY, AUGUST 2, 2013
    [Industry, Information] 25 Inspiring Quotes From Unlikely Inbound Marketing Experts [SlideShare]
    But what you may not know is that Coco Chanel, Bruce Springsteen, Joan Didion, and Michael Jackson all have indispensable advice to inform your inbound marketing strategies and tactics. Data serves an invaluable role in marketing and sales, and plays an increasingly important role in how people consume information on a daily basis. However, every single industry and line of business leverages statistics to try to sell their business (even people like Homer -- d’oh!).
  • FATHOM  |  TUESDAY, MAY 5, 2015
    [Industry, Information] 3 Ways Your Company Is Screwing Up Its Digital Marketing
    You’ve built an industry-leading organization that’s known for its innovation and superior customer service. Web users are moving away from media outlets that have traditionally provided them with news, entertainment and information. Turn Your Employees Into Industry Rock Stars. And the best way to do that — aggressively and successfully — is by making industry superstars out of your own employees. Listen: we need to talk.
  • HUBSPOT  |  WEDNESDAY, AUGUST 28, 2013
    [Industry, Information] What Is an Email Workflow? [FAQs]
    An email workflow is series of automated emails that will be sent -- or not -- based on a person''s behavior or contact information. With workflows, you can trigger actions based on any information you have about your leads, allowing you to send the right message to the right person at the right time. Leads from companies in XYZ industry or XYZ location. You’re collecting valuable lead information, but not using it for segmentation.
  • PAUL GILLIN  |  MONDAY, FEBRUARY 7, 2011
    [Industry, Information] CareOne Cashes In On Community
    CareOne Debt Relief Services contends with a business climate that few of us (thankfully) have to face: Its industry has a terrible reputation. That industry is debt relief, a field that many people associate with fast talking pitchmen on late-night infomercials. Word-of-mouth recommendations help drive inbound inquiries, and the presence of so much helpful information in the community lowers the barrier to conversion.
  • MODERN MARKETING  |  FRIDAY, JANUARY 27, 2017
    [Industry, Information] Taking Your Content the Extra Mile By Marketing to Marketers, Earning Trust, and Mastering the.
    The Secret to Exponential Brand Growth Through Podcasting and Atomization Listeners benefit from informative, entertaining shows that fit perfectly in the hectic, multi-tasking, on-the-go lifestyle common to so many of us these days. How an internal content champion leads to successful campaigns in even the most regulated of industries.
  • FATHOM  |  THURSDAY, AUGUST 20, 2015
    [Industry, Information] Moz’s 2015 Search Ranking Factors: The Surprising (and Not So Surprising) Results
    Every two years, Moz, a thought leader in the SEO industry, surveys expert SEO marketers about what they think is most critical to rank higher in search results. If you’re keeping up with the SEO industry day-in and day-out, most of the findings from this report won’t surprise you. In August 2014, Google informed everyone that HTTPS was now a ranking signal.
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Industry, Information] Multi-Touch Attribution, A Full User Debrief
    And if you’re looking for even more information, we constantly write about this topic, so you can subscribe to our blog (on the right) at your leisure. lead (user submits contact information). The method used to determine these weights should be dependent upon the company’s industry, the buying behavior of prospects, and the marketing org’s channel mix. Hence, martech integrations between A/B testing and optimization programs are critical to informed decision-making.
  • HUBSPOT  |  TUESDAY, OCTOBER 22, 2013
    [Industry, Information] The Essential Best Practices to Successfully Prospect Inbound Leads
    It''s also important to know what content they engaged with on your site, what pages on the site they view, and if they checked out content and pricing information. Notify you the moment a lead mentions you, your competitor, or an industry keyword on social media. I actually found a customer of ours in your industry that succeeded with Facebook marketing. Don’t hold back information. This post originally appeared on Inbound Sales , a new section of Inbound Hub.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 27, 2017
    [Industry, Information] How to Scale Your Marketing Strategy Without Sacrificing Engagement
    Tokens ” or “Merge Fields” are system-referenced data points within an automation solution hat adjust contact-presented information based on field values. For example, marketers in a certain industry may need personalized content to capture their audience’s attention around industry-specific trends. Author: Patrick Groover Companies are always looking for a new edge to capture mindshare and differentiate their solution within the marketplace.
  • TYPE A COMMUNICATIONS  |  MONDAY, NOVEMBER 10, 2014
    [Industry, Information] Want to Keep Your Marketing Job? Why You Must Embrace Change to Survive
    Marcus Sheridan talks about The Honest Economy , how transparency separates the teachers from the information hoarders. In order to lead companies and industries, marketers must first understand how to lead our profession. November 11, 2014. How buyers buy has changed how we need to think and act as marketers. If you love uncertainty, then being a marketer today feels like being a kid on summer vacation – so many opportunities, ideas and inspiration.
  • HUBSPOT  |  WEDNESDAY, APRIL 22, 2015
    [Industry, Information] How to Analyze Your Blog Posts: A Beginner's Guide
    In this post, I'll dig into what each of these four different scenarios might mean and how you can turn that information into an actionable plan for the future. Build relationships with other bloggers and influencers in your industry. They can help you reach more people in your industry by promoting your content. If someone can get the same information on your website without filling out a form, they probably will.
  • RADIUS  |  THURSDAY, OCTOBER 20, 2016
    [Industry, Information] A Product Executive’s Perspective On Unlocking B2B Data’s Latent Potential
    The growth of the Martech stack and explosion in data has led to most marketers sitting on a wealth of information in the cloud across their CRM and Marketing Automation (MAT). A great source of insights for your business can come from partners in adjacent industries or competitors. It’s important to be part of a network that real businesses contribute information to on what campaigns, offers, and pricing drives favorable marketing and sales outcomes.
  • ACT-ON  |  WEDNESDAY, JULY 20, 2016
    [Industry, Information] 6 Success Factors for Adopting Marketing Automation
    These pieces should be strong enough, and compelling enough that the people you attract to your website will be happy to give you their contact information in trade for access. This informs your message, so you can build content that speaks to your audience. Develop content on topics such as thought leadership in your industry, problem analysis, how-tos, trends, research, etc., The definition of “large” varies by business size, industry, and sales cycle.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 13, 2017
    [Industry, Information] 3 Reasons to Adopt a Scalable Marketing Automation Platform
    We can create smart lists that pull audiences based on data already housed in the system, and as we bring in new leads, we can build and update all kinds of information—from geographic location to company name and industry. All this information is housed in our new system, so our marketing team can keep track of lead scores and get a better understanding of where they fall in the sales cycle. Author: Cassidy Milder Every growing organization has important thresholds to cross.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 21, 2012
    [Industry, Information] Four “New Marketing” Skills You’d Better Learn Quick
    He brings more than 15 years of marketing, business development and sales experience from a variety of organizations, vertical industries and company sizes. Next, knowing that today’s sales process is completely non-linear, you need to understand the fundamentals of lead nurturing and two-way lead and opportunity movement, including the metrics behind these dynamics for your unique market and industry. by Dayna Rothman I am pleased to introduce our guest blogger, Matt Heinz.
  • GREAT B2B MARKETING  |  TUESDAY, MAY 15, 2012
    [Industry, Information] Use Pull Marketing to Communicate with the SMB Market
    Note from the list above that the two top categories business owners use for information gathering about purchases are search engines and websites/blogs. And even though your customers may be in industries that are slow technology adaptors, why not appeal to the segment that is further in the adoption curve? In his April 17, 2012 blog post at tellallmarketing.com, Ray Schultz addressed the issue of How Brands Are Failing Small Businesses.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 5, 2013
    [Industry, Information] What Exactly Does Google Consider High Quality Marketing Content?
    In light of this statistic, the quest to claim the #1 spot on Google’s search results for key terms in your industry suddenly seems harder than ever, doesn’t it? Slightly Relevant would, as you may have guessed, provide information that only marginally relates to the topic at hand. Every 24 hours, 2 million unique blog posts are published.
  • KEO MARKETING  |  TUESDAY, AUGUST 30, 2016
    [Industry, Information] Sales Enablement Best Practices
    Provide continual product, industry and audience training. Industry expertise. The sales reps must know the keywords and terminology their buyers use by being interested and informed about the industry. Use the information to improve the tools and processes. The highly-informed buyer is a fact of today’s connected world. “Sales enablement” is the term for activities and programs that prepare and support the salespeople.
  • HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Industry, Information] 13 Solutions to Your Most Common Landing Page Problems
    Use similar terms to describe the offer behind the form on your landing page that your audience would use when searching for information on the topic. Sure, more traffic means more opportunities to convert visitors, but looking at the whole picture helps you make a more informed decision on what to fix first. It''s possible that your landing page visitors aren''t completely convinced they''re going to get anything of value if they give over their information to you.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, JUNE 17, 2012
    [Industry, Information] B2B Sales Cycle: 4 steps to avoid the wasteful ‘no decision’
    In the technology industry, for example, “no decisions” have jumped from 17% in 2006 to a whopping 26% today. Here, customers can click to find more information, whether it’s pricing, research, terms and conditions, or competitive analyses. When you get enough information, you can make observations like, ‘When we use demos, our win rate is really high, and when we don’t, it crashes,’” says Dickie.
  • HINGE MARKETING  |  WEDNESDAY, JULY 22, 2015
    [Industry, Information] 12 Marketing Techniques to Increase Your Firm’s Visibility
    As you grow, consider adding a speaking engagement page to your website with relevant biographies and information related to the speakers and their topics. Connect with relevant industry events or conferences within your target market to inquire about other speaking engagements. While you are at the event, make sure you are promoting your firm on social media by tweeting relevant pictures and information and utilizing the conference hashtag, if there is one.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 13, 2016
    [Industry, Information] The 3 ABM Essentials You Need to Start Off and Take Off
    acquiring an industry-recognized logo for social proof). You should be able to segment these accounts into lists based on a number of factors such as industry, company size, geographic location, and more and score them based on factors like firmographics, cumulative behaviors, or even predictive capabilities. Author: Mike Telem There’s no question that B2B marketers are quickly realizing the potential of account-based marketing (ABM).
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Industry, Information] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
    Now that you have their contact information, you're able to identify some people that would be a good customer fit and keep in touch with them, nurturing them into customers. Candidates must have a knack and love for writing and a comprehensive understanding of the industry. Requirements: A passion and strong understanding of the industry and our business' mission. Listening and engaging in relevant social discussion about our company, competitors, and/or industry.
  • FATHOM  |  TUESDAY, FEBRUARY 25, 2014
    [Industry, Information] 10 Tips to Maximize ROI at Manufacturing Tradeshows
    While many industries have moved away from spending money on setting up booths, many manufacturers continue to tout tradeshows as an effective way to get out their brand name, showcase new products, nurture relationships with existing customers, and build relations with new prospects. Many shows have a conference component, so if a salesperson or the VP of product development will be discussing industry topics, be sure to let your audience know.
  • DIGITAL B2B MARKETING  |  TUESDAY, SEPTEMBER 10, 2013
    [Industry, Information] B2B Email List Guide: Buy, Rent or Build Your List
    For more information on purchasing lists, see Buying B2B Email Marketing Data: Challenges and Recommendations. List rentals are still the only way to access lists from some trade publications, and these lists often support the most extensive industry-relevant selection criteria. Whether you want to promote your upcoming webcast, send a multi-channel campaign, or give your telemarketing team a list of contacts to call down on, it starts with a list.
  • HUBSPOT  |  MONDAY, NOVEMBER 3, 2014
    [Industry, Information] S#*t PR People Do That Journalists Hate, Volume 2 [SlideShare]
    Trying to get a journalist interested in a product she doesn’t know through a person she doesn’t recognize is hard enough as it is -- don’t withhold critical information that could make or break the story. We heard from countless reporters who complained about “offers to send more information” that didn’t include any actual information about a product or app. Simply put, if you have truly interesting information, put it in the pitch itself.
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 4, 2014
    [Industry, Information] Lead Generation: It’s all about building relationships
    Brian is an old friend of mine, CEO of In Touch, which is a MECLABS company and an author of the industry defining book, Lead Generation for the Complex Sale , which I think you started writing probably 10 years ago, is that right Brian? Steve: So I’ll put you on the spot and ask you to grade the industry overall. Brian: Well, when I wrote my book I would say industry in my opinion was at a D. So I would say from an industry perspective, we have quite a long ways to go.
  • HUBSPOT  |  FRIDAY, JANUARY 9, 2015
    [Industry, Information] 19 Quick Tips to Improve Your Email Marketing Subject Lines
    Tip #16: Use information from the actions your customer has already taken. What industry are they in? Your audience will judge an email by its subject line. Even though subject lines are a small part of your message, it’s essential that they entice and allure your email recipients. After all, your subject line is the first impression you have on the recipient. It’s time to shine through their inbox and get your email content opened, read and clicked!
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 2, 2015
    [Industry, Information] Go for Gold! How to Write a Winning Award Submission
    No matter what department or industry you’re in, awards are a way to build credibility and generate positive PR for you and your company. Not only does this build your company’s case for marketing activities and budget, but it can also help establish your team as an industry leader by leading by example and showcasing your results. Make sure you cover key information that sets you apart, including your main points, metrics, and any other relevant information.
  • B2B MARKETING TRACTION  |  THURSDAY, MAY 3, 2012
    [Industry, Information] Do’s and Don’ts for Re-Purposing Content to Your Blog
    Industry news , with your opinion as to why it is important. Interviews with customers, vendors, suppliers, employees and industry experts. Cut and pasted verbatim copies of industry news. Contact us today for more information about our blog and social media consulting and services. It’s efficient to re-purpose content into your B2B marketing blog. But, there is some content that really doesn’t belong. Be careful.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 30, 2015
    [Industry, Information] Top Free Tools To Jumpstart Your Content Creation
    By providing some basic contact information, you even have the option to receive an entire year’s worth of topics. You can also search for top influencers in your industry, as well as trending topics you can use to jump-start your own content ideas. While not specifically a content idea generator, Searchmetrics allows you to find and track popular industry keywords. Businesses need to create new content at an unprecedented rate.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 30, 2014
    [Industry, Information] Welcome to the Era of Engagement Marketing
    Armed with extraordinary information access, they are forming opinions and drawing conclusions well before they choose to interact with a particular company. To define engagement in a marketing context, we’ve talked to hundreds of marketers, including our own prospects, customers, and experts in our industry. Author: Chandar Pattabhiram Hey, you talkin’ to me?
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 24, 2015
    [Industry, Information] Is Facebook Still Relevant for B2B?
    Sharing job openings, pictures from company events, new hires and promotions alongside blog content and industry articles offers a behind the scenes look into what your company is like on a personal level. If you’re looking for more information or how eMagine can help you with your B2B Social Media Strategy, make sure to register for our webinar happening TODAY at 2pm. As a digital marketing firm we get questions daily about how different strategies can work for our clients.
  • SALES ENGINE  |  TUESDAY, SEPTEMBER 1, 2015
    [Industry, Information] Content Marketing Is No Longer a Choice
    The CEO is a master salesperson and serves as an industry thought leader. When asked about why they were not driving traffic to their website, their response was “that’s just not how our industry works—people aren’t going to websites and I don’t think they want to go to our website—everything happens on Linkedin and we have a great presence there.” Think about it in your own life—how much information are you armed with before you go to a dealership to buy a car?
  • LEANDATA  |  THURSDAY, APRIL 20, 2017
    [Industry, Information] When Leads Get Left Behind
    In other words, they’re finding it a challenge to make sure the right person at their company is responding to a customer with the best information. The survey clearly identified that ensuring leads reach the right people is an industry-wide problem. Here’s a statistic that should grab the attention of data-driven marketers. But fair warning. This particular piece of data likely will drive them absolutely crazy.
  • BIZIBLE  |  THURSDAY, NOVEMBER 19, 2015
    [Industry, Information] 52 MarTech and Marketing Ops Champions You Need to Follow
    The ever-changing landscape makes it hard to keep pace, but with Twitter, there is a sea of great information, shared fluidly throughout the day (if you follow the right people). CMO/VP Marketing in the high tech industry #modernmarketing | #bigdata | #marketingautomation | #software | #channels. Marketing technology is rapidly evolving and so with it grows the role of Marketing Ops.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 12, 2013
    [Industry, Information] The Marketer's Guide to Getting Started With Content Personalization
    These attributes are typically acquired via online form submissions -- examples might include revenue, number of employees, industry, etc. The more information gathered, the more granular the personalization can be. This information helps in determining which content is most desired and assists in identifying which content and channels likely nurtured leads to customers. All of this information will help in persona development, too.
  • MARKETING ACTION  |  THURSDAY, JUNE 4, 2015
    [Industry, Information] Small Business, Big Impact: Why Small and Mid-Size Companies Adopt Marketing Automation
    It turns out that different industries have unique challenges that need to be addressed, and different benefits to be gained. The report was gathered by studying the hundreds of small businesses that reach out to Software Advice looking for information that will help them find the right marketing automation software for the needs of their teams. Real estate, like many industries, often relies on phone calls to acquire new customers, nurture relationships, and close the deal.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 17, 2017
    [Industry, Information] Content Marketing and Sales Alignment: 5 Mutual Benefits
    Regardless of where the idea originates from, we are all trying to develop content that answers customer questions and gives them the information they need to make an informed purchase. If the sales team has access to marketing data, they will become better informed about who is consuming marketing material and who might be more likely to buy. When I think of the biggest rivalries, I think Red Sox vs. Yankees, Sega vs. Nintendo, Microsoft vs. Apple, and sales vs. marketing.
  • CONTENT STANDARD  |  THURSDAY, NOVEMBER 10, 2016
    [Industry, Information] Your Digital Marketing Strategy Depends on Online Reviews
    Reviews have dramatically changed various industries, particularly the travel industry, as the Content Standard has noted. Brands naturally want to encourage their fans to write quality opinions that educate and inform potential customers about their experience. Research shows that the vast majority of shoppers look at reviews before they make their purchase or visit a business.
  • EARNEST ABOUT B2B  |  WEDNESDAY, MAY 3, 2017
    [Industry, Information] Is there a place for chatbots in B2B?
    In 2000, ActiveBuddy created SmarterChild , an instant messaging bot with instant access to news, weather, stock information, movie times, yellow pages listings, and detailed sports data, as well as a variety of tools (personal assistant, calculators, translator, etc), but Smarterchild was ahead of its time, buyers didn't understand the need for consolidating online services nor did they live on messaging apps so it struggled to gain traction.
  • WRITTENT  |  MONDAY, JULY 28, 2014
    [Industry, Information] 17 Must-Know Conversion Copywriting Hacks
    Make your copy concise and scannable , with the most important information highlighted at the beginning and end of your content. With so much information constantly at their fingertips, readers are getting smarter all the time. This requires continuing education, but staying informed of industry standards, search engine algorithm changes, and best practices for copywriting will help you be more effective and gain both readership and conversions. Image source.
  • HINGE MARKETING  |  FRIDAY, OCTOBER 16, 2015
    [Industry, Information] How to Optimize Your Social Media Profiles for Search
    To optimize your LinkedIn profile for Google, you'll want to know how Google searches for LinkedIn information. As you've seen, both Google and the social media sites themselves tend to pull information differently for each type of social media profile. So make sure you understand how Google will look for your information for whatever social media site you choose to optimize your profile on.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 15, 2016
    [Industry, Information] [Ebook] Scoring Big with Fan Engagement
    Author: Renata Bell The sports industry is no stranger to technology. The internet gives them instant “information gratification”—they can access detailed stats, video replays, and breaking news 24 hours a day, with just a few clicks and scrolls. Fans support the teams with their dollars, their enthusiasm, and advocacy while teams support their fans with information and exclusive benefits, not to mention entertainment.
  • RADIUS  |  FRIDAY, OCTOBER 28, 2016
    [Industry, Information] How To Elevate B2B Data Accuracy With Customer Network Effects
    B2B data is usually siloed and fragmented across marketing stacks, and marketers lack a single source where they can get the latest, most accurate information about the businesses they’re targeting. Most marketing systems are full of data plagued by incorrect form fills, missing information, or “super secret” prospects that are ‘cagey’ about their personal information (I’m looking at you, John Doe). “Your data is limiting your marketing effectiveness”.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 7, 2012
    [Industry, Information] 13 Types of Product Content Sales Needs to Close More Deals
    These prospects are actively considering your solutions and are thus looking for product-focused information to help them make their decision. These pages should highlight your various product and service offerings and provide the information that prospects are looking for to conduct product research and understand what you sell. Smart inbound marketers attract new website visitors with industry-related, top-of-the-funnel content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 14, 2011
    [Industry, Information] The evolution of social media power and influence
    Although in most industries there are frequently 2-3 strong competitors, on the Internet, typically just one company dominates a niche. Learning who true influencers are is an incredibly useful tool for many companies in almost any industry. For the most part, the scores are being determined through public information like tweets and status updates. So it is aggregating and sorting information you are volunteering any way.
  • HUBSPOT  |  THURSDAY, DECEMBER 31, 2015
    [Industry, Information] How to Earn Free Press for Your Business When You Have No Connections
    Trends emerge is every industry that can help propel your search for free press without connections. Reporters are interested in remarkable stories connected to a relevant industry trend, right?) This reporter needs to access all the information they require to make a decision. Regardless of which option you choose, you will need to include the following: Contact information. "Is that guy wearing leggings?". "We We should start a business selling male leggings.".
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 16, 2016
    [Industry, Information] A High-Level B2B Marketing Budget Breakdown
    first-touch, last-touch, or multi touch attribution), but whichever you choose, seeing that end result can inform your budget decisions so you can allocate budget to the most effective channels. Before you have valuable, historical metrics to inform your campaign optimization and budget allocation, h ere’s a sample marketing budget breakdown that you can use as a guide: Campaign Planning and Content Creation: 40-50%.
  • MARKETING ACTION  |  TUESDAY, JULY 29, 2014
    [Industry, Information] Health Care Marketing: Personalization, PHI, and Preference Centers
    Digital marketing in a highly regulated industry can be extremely challenging, and that’s especially true for the health insurance industry. Health insurers have a wealth of highly individualized data available to them about their members: Demographic information is captured when people sign up to receive coverage. But under HIPAA, private health information (PHI) that’s linked to personal identifiers must be treated with special care.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Industry, Information] What Is Account-Based Marketing (ABM) and Is It Right for You?
    Think about how your content, and ultimately your products and services, can address the target account’s specific business challenges in their industry. But put some thought into your channel strategy because some channels are more effective for certain roles or certain industries (e.g. email is tough in the healthcare industry). Author: David Cain B2B marketers are always on the lookout for the best way to support their marketing goals and make their sales teams successful.
  • EMAGINE B2B BLOG  |  MONDAY, JUNE 29, 2015
    [Industry, Information] 6 Things Your Landing Pages Should (And Should Not) Include
    If you are offering something of more value, such as an industry benchmark study, you may ask for more in-depth information. So you made a great resource and are ready to share it on your website, but you don’t want to give it away for free so you put it behind a form on a landing page to generate leads. However, you don’t want to turn away a lead with an ugly landing page. You can follow these six points to help you craft a quality landing page. Concise, Action Oriented Headline.
  • MODERN MARKETING  |  THURSDAY, JULY 16, 2015
    [Industry, Information] 5 Most Important Revelations from Latest Data Management Platform Report
    In essence, paying for third party (from branded data providers) isn’t necessary in scenarios where marketers can leverage data already in their current systems like CRM customer information. And, what is a DMP – somewhat funny, also illustrates the nascent nature of the technology for some industries and marketing leaders.
  • FATHOM  |  THURSDAY, SEPTEMBER 17, 2015
    [Industry, Information] Fathom SEO Pulse: 9.17.15
    Clicks and CTR indicate that people are interested in what the SERP level information is showing (meta title/description, snippet, domain, etc.) Competitive Link Building Analysis For Your Industry”. In this article, Stox shares “a process to analyze a given industry’s links in advance of performing outreach,” that will ensure you’re building links correctly and won’t be penalized.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 29, 2013
    [Industry, Information] The 8 Lead Nurturing Tracks You’ve Never Heard Of
    Send them tips, industry news, service updates, personalized messages, or feedback surveys. Discover missing information about visitors to your website, webinar attendees, and content downloaders. Ask them to submit forms that fill in the missing information you need to qualify them for sales. Author: Sam Boush It’s tempting to build lead nurturing streams around your major campaigns—and stop there. But lead nurturing isn’t “one size fits all.”
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 25, 2015
    [Industry, Information] 9 Social Media Hacks Every Small Business Can Benefit From
    The ‘Click to Tweet’ link can sit next to any valuable tidbit of information. This platform collects data across social media sites and shows you exactly what people are saying about your business, industry as well as your competitors. With this information, you can insert yourself into the conversation. Are you currently using social media sites to enhance your business’s online strategy?
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Industry, Information] 10 Blogs to Bookmark: Social Marketing Edition
    Author: Maggie Jones There are a lot of blogs about marketing out there, and many of them are worth reading — well-written, original, full of valuable information and fresh perspectives. Why We Like It: Constant updates (2+ posts per day), smart writers, and a wide variety of topics — from industry research to best practices.
  • HUBSPOT  |  TUESDAY, MARCH 11, 2014
    [Industry, Information] 10 Drool-Worthy Product Pages (And Why We Love Them)
    But you also see more information about Wistia''s capabilities for that video. But what makes them REALLY different is the information they have under "The Story" tab. Coin is like a credit card, except it''s one card that holds the information of all your other credit cards. The Education and Business sections are pretty straightforward -- they cover how the industries have changed as a result of the iPad''s capabilities. Don''t wait to give them that information.
  • BIZIBLE  |  WEDNESDAY, MAY 18, 2016
    [Industry, Information] How To Forecast Revenue, Hit Revenue Goals, And Look Smart In B2B Marketing
    In this post we show you how to turn your marketing data into a forecast so you can make good budgeting decisions and deliver actionable information to the leadership team. Because forecasts are living and breathing numbers, changing as current information gets inputted, forecasts can help you meet your sales opportunity and revenue goals. You’ll know whether you’re likely or unlikely to hit your target, which is essential information for decision making and decision makers.
  • CHRIS KOCH  |  FRIDAY, JANUARY 21, 2011
    [Industry, Information] Why you need to turn your customers into stalkers
    It has made those little pictures and bios at the end of white papers seem inadequate when compared to the wealth of information we can see about people on such social media channels as LinkedIn and Twitter. Just 18% said they did it to become authorities within their industries. At ITSMA , we’ve been busy preparing for our annual State of the Marketing Profession briefing next Tuesday. It’s where we introduce some of the top findings from our annual budget survey of marketers.
  • HUBSPOT  |  TUESDAY, JANUARY 6, 2015
    [Industry, Information] How to Build an Unbeatable Content Marketing Plan
    For instance, if you''ve been doing weekly blog posts for the past year, creating an ebook for all your blog posts would be a one way to offer information in a different format. But with a big dose of creativity (and a little help from content idea generators), you can create content that''s not only valuable to your market, but also stands out from the sea of information.
  • LEANDATA  |  MONDAY, AUGUST 3, 2015
    [Industry, Information] Five Ways to Create Content that Motivates Prospects to Action
    Audiences carry certain assumptions about specific content formats, and eBooks are generally perceived as high-value resources that are worth trading some information. 2) Use white papers to point out an industry problem & solution. White papers are a huge undertaking, because they must be well-researched enough to be positioned as an authoritative document that highlights a major problem in your industry.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 30, 2016
    [Industry, Information] How to Plan & Execute Effective 'Welcome' Emails
    For starters, subscribers are not searching for information regarding a specific topic, rather they are interested in certain products and receiving up-to-date information about new releases and discounted offers. If you’re in the ecommerce industry, here are a few tips to get you started: Create a product narrative around your products: talk about why they’re great, high-quality, useful, affordable, etc. How successful are your 'welcome' emails?
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Industry, Information] Google and Consumers Agree: You Need a Mobile-Friendly Ecommerce Site
    And, there are also plenty of boutiques, even legacy luxury brands, whom avoid the ecommerce industry, focusing instead on offering a local clientele exclusive, one-of-a-kind products. Brands with both a physical and digital presence make almost 30% more in revenue. Consumers report a higher level of satisfaction with brands that have both a brick-and-mortar and online store, according to a recent study.
  • FATHOM  |  TUESDAY, APRIL 7, 2015
    [Industry, Information] Redesigning Websites (and Writing) for the People
    My colleagues and I have been looking at a lot of different B2B websites recently, mostly in the marketing and advertising industry. Below is a reprinted excerpt of this report’s empirical evidence that summarizes what B2B sites must do to have an edge on competitors: Present information from the customer’s viewpoint. Be informational and straightforward. Be informational and straightforward.
  • EARNEST ABOUT B2B  |  TUESDAY, SEPTEMBER 11, 2012
    [Industry, Information] Vital Statistics for B2B Marketers Two. Inbound vs. Outbound
    And B2B buyers are hungrier for information. 78% are looking for information around their business challenge. 58% engage with peers, 48% follow industry conversations, and 41% read research papers and postings from thought leaders. Not long ago, being a B2B marketer was simple. The more you pushed out there, the better your pipeline. But then something changed.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 13, 2017
    [Industry, Information] The 29 Best Social Media Monitoring Tools
    The Attentio Industry Dashboard provides industry insights wrapped up in a straightforward subscription access package. Log in daily to get updates on the key movements of your industry, with useful visualizations and actionable conclusions. The tool makes all of this information easy to digest, too, by sending customized alerts and digests based on e-mail preferences.” Social media monitoring is vital for virtually every B2B or B2C brand.
  • MODERN MARKETING  |  FRIDAY, APRIL 19, 2013
    [Industry, Information] The X Factor: The Convergence of Customer Experience and Web Experience Management
    If we break it down simply, the goal of sales and marketing is to provide the best information to customers as they move along the buying process, while the web experience is the core delivery mechanism for the information. Better web experiences, better selling information, happier (and purchasing) customers. Deliver the golden nugget of information seamlessly and unobtrusively. If they want information, then they can just go to the web and bypass the vendor entirely.
  • HINGE MARKETING  |  MONDAY, DECEMBER 29, 2014
    [Industry, Information] Blog Post Roundup: 5 Topics Every Professional Services Managing Partner Should Know
    Some of these decisions are likely on topics that you might not be fully informed about. Not only that, but marketing professional services is, in many ways, also fundamentally different than marketing other industries. Check out The Visible Expert book to learn about our latest research on the benefits that industry stars bring to their firms and how to become or develop one.
  • HUBSPOT  |  THURSDAY, FEBRUARY 2, 2017
    [Industry, Information] How to Run LinkedIn Ad Campaigns: A Beginner's Guide
    From there, you'll be taken to your member dashboard, where you'll be prompted to add billing information to your account, if you haven't already. These are only visible internally, so the more informative the name, the better. You don't need to have specific names in mind, though; LinkedIn allows you to also target companies based on industry -- like Legal, Non-Profit, or Finance -- and company size.
  • TERMINUS  |  FRIDAY, NOVEMBER 13, 2015
    [Industry, Information] Confessions of Former Lead Marketers on Switching to Account-Based Marketing
    But what we’ve learned from customers is that there are times where you’re going after a very focused list of target companies, whether you’re going after the enterprise or you have a very limited target market where you’re going after the industry or you’re even trying to market to current customers for expansion. Among them are: Data coverage: Do you have correct contact information for people at your targeted accounts?
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