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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency. Ride the Rise of Mobile.

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Maximizing B2B Content Strategy: Tools, Tactics, and Workflow Optimization for Success

Webbiquity

Both efficiency and effectiveness are paramount in today’s B2B marketing landscape. A well-structured content marketing workflow acts as the backbone of successful campaigns, enabling teams to produce high-quality content that resonates with target audiences while driving measurable results. Guest post by Indiana Lee.

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How to transform your website into a continuous marketing powerhouse

Martech

A company’s website is more than just an online storefront in today’s digital age. C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement, nurtures leads and fuels business growth.

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What’s the Fast Track To Perfect Digital Experiences? This Tool Does It All

Salesforce Marketing Cloud

Experience Cloud is Salesforce’s digital experience platform that can quickly build websites, portals, mobile apps, and other digital touchpoints to engage with customers — and digitize business processes at lightning speed. The digital experience a company provides helps customers engage and take action. Xcel Energy, a U.S.-based

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The execution team’s role in a martech center of excellence

Martech

A martech center of excellence (COE) bridges strategy and execution, turning marketing ideas into powerful customer experiences. Central to this is the execution team — a skilled group that includes UX designers, web experts, email marketers, social media strategists, CRM managers, campaign analysts and operational strategists.

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What is a customer journey map and how to make your own [examples included]

Sprout Social

They see your ads, interact with you on social media and explore your website before they buy. All these interactions—from the first ad impression to every “Please help” DM customers send—define your customer journey. A customer journey map is a visual representation of each point of interaction your customers have with your company.

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Rethinking Your Go-to-Market (GTM) Technology Stack in a Converged Growth Approach

ANNUITAS

ANNUITAS has presented a series of posts outlining both ‘why’ and ‘how’ organizations can evolve their go-to-market approach to adopt what we refer to as a Converged Growth model. This approach has similar implications for our Go-to-market (GTM) Technology stack.