Consumers May Not Trust Online Reviews Older Than 3 Months: Navigating the Reliability Conundrum
Navigate the Channel
JANUARY 2, 2024
They don’t conflate WOM with a stranger’s review online. Age, income and education do not automatically mean customers prefer or dislike more controlled information. (Go Age and experience Older individuals, particularly those less accustomed to digital platforms, often exhibit more skepticism towards online reviews.
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