17 TikTok stats marketers need to know in 2021
Sprout Social
APRIL 22, 2021
However, in order to know if TikTok makes sense for your brand , you need to understand some basic TikTok stats such as demographics and user behavior that can inform what opportunities exist for your brand. 37% of users have a household income of $100k+. TikTok’s userbase shows a few different trends in income level.
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