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Three B2B Marketing Trends to Watch in 2023

Webbiquity

According to a 2023 industry report, the market growth for B2B companies is surging, with analysts predicting it will grow by 14.1% Research shows that a whopping 60% of companies spend more time researching potential partners than meeting with them. Guest post by Brit Tucker. over a five-year period. billion by 2027.

Trends 308
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ASU Research Confirms the Transformative Power of Second Chances

Televerde

Findings from Arizona State University’s Seidman Research Institute. We recently partnered with Arizona State University’s Seidman Research Institute to measure the effectiveness of our prison workforce development program. Televerde operations generated $238M GDP and $196M labor income 2011- 2018. Until today….

Research 116
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The case for better social media technology in 2024

Sprout Social

About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report. These teams report being able to perform additional responsibilities, too, like responding to customers and analyzing the health of their brand.

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Why You Need Original Research for Content Marketing

Content Standard

However, when faced with the pressure of launch timelines, budget constraints, and performance expectations, marketers can easily overlook the foundational phase of content strategy development: audience research. Original research for content marketing takes the guesswork out of audience development. Image attribution: Omar Lopez.

Research 105
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Social media personalization: The opportunity and risks to consider

Sprout Social

According to Salesforce’s State of the Connected Consumer report , 73% of consumers expect companies to understand their unique needs and expectations. Carve out time for audience research and build the resources and the right infrastructure into your budget. Audience research Every audience is different.

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The 5 Step Marketing Research Process

SmartBug Media

With constant change being the norm in marketing and business, one thing remains the same: the need for marketing research. Marketing research is a helpful tool for organizations to better identify marketing strategies and evaluate business decisions using data. Develop Your Marketing Research Plan.

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6 Simple Strategies for More Thorough Market Research

BenchmarkONE

But in order to get to that point, you absolutely must perform in-depth market research. Some of the key characteristics to identify in this persona include: Age Gender Geographic Location Job Title Income Major Challenges. Being prepared in advance will help to ensure that you get the most out of your market research activities.