Martech

FEBRUARY 6, 2024

What’s more, 60% say they expect brands to text them at least once a week, according to Vibes’ Mobile Consumer Insights Report. Earlier this month, Google and Yahoo tightened the rules around authentication of outgoing emails, reported spam rates and the ability to easily unsubscribe from email lists. Three-quarters of U.S.

SMS 112

SMS Purchase Planning Mobile Marketing 112

Webbiquity

FEBRUARY 16, 2023

According to a 2023 industry report, the market growth for B2B companies is surging, with analysts predicting it will grow by 14.1% Working with notable industry figures will certainly be used more this incoming year, as influencer marketing has shown the ability to increase brand awareness and buyer trust. Guest post by Brit Tucker.

Trends 308

Trends B2B Marketing B2B Thought Leadership B2B 308

Sprout Social

OCTOBER 4, 2023

Luckily, there is a light at the end of the ask-hard-questions tunnel: Tags in Sprout reports. Sprout’s Tagging feature has changed the reporting game for many brands. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. Let’s dive in.

Tagging 122

Tagging Marketing Strategy Marketing & Strategy Planning 122

Salesforce Marketing Cloud

JANUARY 10, 2024

Last year, there were only two customers who demanded a discount of 50% on damaged sweaters, so she included an allowance of $35 (2 x $17.50) in her gross sales report. You’ll want to report on both gross and net sales. What you’ll learn: What are gross sales vs. net sales? per sweater.

Forecasting 64

Forecasting Merchandising Pricing Price 64

Sword and the Script | B2B

NOVEMBER 21, 2023

Financial analysts say brand strength is a top factor According to the report, “Strength of brand/marketing” is the factor most frequently cited by analysts (at 79%) when asked how they appraise and analyze the companies they cover. The survey had three findings that stood out to me: 1. 100 per email?

Cost 93

Cost B2B Thought Leadership Paid Search Agency Customer Surveys 93

Sprout Social

FEBRUARY 28, 2024

About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report. These teams report being able to perform additional responsibilities, too, like responding to customers and analyzing the health of their brand.

Social Media 102

Social Media Work Management Marketing Management Media 102

Martech

NOVEMBER 16, 2023

Their annual disposable income is nearly $500 billion. trillion in annual disposable income, according to the same report. In the U.K. 22% of the total population have a disability. They and their families are a $288 billion market, according to We Are Purple , a U.K. non-profit supporting people with disabilities.

Differentiation 102

Differentiation Brand Identity Branding CMO 102

Marketing Insider Group

NOVEMBER 17, 2021

Use real-time reporting tools. While almost all of your incoming data can be useful for different aspects of your event planning, you will likely have specific focuses based on your past data and events. Monitor your incoming registration data. Use real-time reporting tools. Create a streamlined registration process.

Organization 240

Organization Marketing Management Planning Click Rate 240

Webbiquity

APRIL 23, 2024

Out of all digital marketing channels, Statista reported that 30% of marketers worldwide consider email marketing to have the highest return on investment. Other studies have reported similar figures, meaning the potential ROI for email marketing may actually be close to 3600%.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Martech

MAY 26, 2023

The 2023 Gartner Cost-of-Living and Price Sentiment survey revealed the following: A third of households reported financial hardship due to price increases with the most impact felt by low and low-to-middle income households. 38% of respondents reported cutting their discretionary income (a YoY increase of 15% on 2022).

Gartner 104

Gartner Digital Transformation Pricing Price 104

ClearVoice

MARCH 6, 2023

Are you a freelancer relying on gig work for your primary or additional source of income? In 2021, about 1% of gig economy workers in the US reported being “very dissatisfied” with independent work. Non-guaranteed pay: Income isn’t guaranteed, which can lead to workers accepting low-paying jobs or those that aren’t a good fit.

Work Management 98

Work Management Peer-to-peer Marketing Management Analysis 98

Sprout Social

JANUARY 9, 2024

According to Salesforce’s State of the Connected Consumer report , 73% of consumers expect companies to understand their unique needs and expectations. Consult data reports from trusted publications, survey your customers, collect competitor intel and sift through past social data. Another 56% expect all offers to be personalized.

Social Media 124

Social Media Personalization Media Work Management 124

Confessions of a B2B Marketer

MARCH 21, 2024

February Income Report The Ultimate B2B LinkedIn Paid Strategy with Justin Rowe of Impactable In this episode of Confessions of a B2B Marketer, Tom Hunt interviews Winnie Palmer and discusses how Seismic does B2B. hit 200k MRR?

B2B 52

B2B Outreach B2B Sales Linkedin 52

Martech

OCTOBER 19, 2023

About 90% of sales and marketing professionals understand that uniting their efforts positively impacts customer experience, according to a LinkedIn report. It encompasses income generated from first-time customers, upsells, cross-sells and new product or service launches.

Top of Funnel 123

Top of Funnel Planning Product Ad Frequency 123

Confessions of a B2B Marketer

MARCH 28, 2024

February Income Report The Ultimate B2B LinkedIn Paid Strategy with Justin Rowe of Impactable In this episode of Confessions of a B2B Marketer, Tom Hunt and Benny Rubin engage in a thought-provoking conversation about the relevance of cold email in today's business landscape. hit 200k MRR?

Outreach 52

Outreach Linkedin B2B Sales Hubspot 52

Confessions of a B2B Marketer

MARCH 14, 2024

February Income Report The Ultimate B2B LinkedIn Paid Strategy with Justin Rowe of Impactable In this episode of Confessions of a B2B Marketer, Tom Hunt interviews Robert Bolen and discusses the importance of attending sales calls. hit 200k MRR?

Outreach 52

Outreach B2B Sales Linkedin Hubspot 52

Confessions of a B2B Marketer

MARCH 6, 2024

February Income Report The Ultimate B2B LinkedIn Paid Strategy with Justin Rowe of Impactable In this episode of Confessions of a B2B Marketer, Tom Hunt and Jonny Ross unbox the secrets of how Strava does B2B. hit 200k MRR?

B2B 52

B2B Outreach B2B Sales Linkedin 52

Confessions of a B2B Marketer

FEBRUARY 22, 2024

February Income Report The Ultimate B2B LinkedIn Paid Strategy with Justin Rowe of Impactable In this episode of Confessions of a B2B Marketer, Tom Hunt and Anthony Pierri delve into the critical role of B2B homepages and what elements should be included. hit 200k MRR?

Outreach 52

Outreach B2B Sales Linkedin Hubspot 52

Confessions of a B2B Marketer

FEBRUARY 28, 2024

February Income Report The Ultimate B2B LinkedIn Paid Strategy with Justin Rowe of Impactable In this episode of Confessions of a B2B Marketer, Tom Hunt interviews Nathan Latka as he shares his "King-Maker Strategy". hit 200k MRR?

Marketing & Strategy 52

Marketing & Strategy Outreach Linkedin B2B Sales 52

Confessions of a B2B Marketer

FEBRUARY 14, 2024

February Income Report The Ultimate B2B LinkedIn Paid Strategy with Justin Rowe of Impactable In this episode of Confessions of a B2B Marketer, Tom Hunt and Lara Acosta delved into an engaging conversation about content creation, personal branding, and the power of LinkedIn. hit 200k MRR?

Personalization 52

Personalization Brand Identity Branding B2B 52

Salesforce Marketing Cloud

FEBRUARY 16, 2024

About 69% of sales professionals say selling is more difficult now than in previous years, according to Salesforce’s State of Sales report. Sales is one of the few professions where you can build the life and income you want based on the effort you put in. The pressure is on. 1 x $5,000) = $100,500. But they offer a lot more.

Marketing Budget 104

Marketing Budget Examples Practices Best Practices 104

Biznology

OCTOBER 28, 2021

As the study chart below shows (click to enlarge), in 2012, only 3 percent of full-time independent workers reported having used an online marketplace to find work or customers in the prior 12 months. About one-third (37%) of those reporting using online marketplaces say these platforms are their primary source of customers.

Click Rate 104

Click Rate Advertising Agencies Studies Marketing Report 104

Confessions of a B2B Marketer

FEBRUARY 7, 2024

February Income Report The Ultimate B2B LinkedIn Paid Strategy with Justin Rowe of Impactable In this episode of Confessions of a B2B Marketer, Tom Hunt and Adam Robinson discuss the shift in pipeline generation in the B2B SaaS industry. hit 200k MRR?

Outreach 52

Outreach B2B Sales Linkedin Hubspot 52

Sprout Social

APRIL 19, 2021

If you’re manually sorting and responding to every incoming message, you’re not likely to meet this expectation. With Tags, customer service agents can easily and quickly categorize incoming messages by type and sentiment to better manage their replies.

Tagging 124

Tagging Brand Identity Branding Work Management 124

Confessions of a B2B Marketer

JANUARY 31, 2024

February Income Report The Ultimate B2B LinkedIn Paid Strategy with Justin Rowe of Impactable In this episode of Confessions of a B2B Marketer, Tom Hunt welcomes back Sam Dunning to discuss effective strategies for driving customers, content marketing, social media, and cold calling. hit 200k MRR?

Cold Calling 52

Cold Calling Outreach Linkedin B2B Sales 52

Confessions of a B2B Marketer

APRIL 3, 2024

February Income Report The Ultimate B2B LinkedIn Paid Strategy with Justin Rowe of Impactable In this episode of Confessions of a B2B Marketer, Sam Dunning interviews Tom Hunt about the evolving world of B2B marketing. hit 200k MRR?

B2B Marketing 40

B2B Marketing Demand Generation Demand B2B 40

Martech

NOVEMBER 9, 2022

In a report commissioned by the BBC, organizations with branded podcasts saw: 89% higher awareness. Also, HubSpot also reported that 18% of U.S. Edison] 66% of podcast listeners have a college degree and an average income of $75,000 per year. Also, podcast ads drive an aided brand recall rate of 71%, per Nielsen. . Buzzsprout ].

Advertising Channels 127

Advertising Channels B2B Marketing Planning B2B 127

Confessions of a B2B Marketer

JANUARY 24, 2024

February Income Report The Ultimate B2B LinkedIn Paid Strategy with Justin Rowe of Impactable In this episode of Confessions of a B2B Marketer, Tom Hunt interviews Declan Mulkeen as they delve into the dark art of ABM. hit 200k MRR?

Case Study 52

Case Study Case Studies Account Based Marketing ABM 52

Martech

OCTOBER 26, 2023

The company reported $11.6 Its operating income of $13.7 Facebook parent Meta’s third-quarter revenue jumped 23% to $34.15 billion, the latest indicator of a rebound in digital advertising. billion in profit, more than twice the $4.4 billion from a year earlier. billion also more than doubled year-over-year.

Marketing AI 106

Marketing AI Correlation Paid Search Agency Pricing 106

Confessions of a B2B Marketer

JANUARY 31, 2024

February Income Report The Ultimate B2B LinkedIn Paid Strategy with Justin Rowe of Impactable In this episode of Confessions of a B2B Marketer, Tom Hunt welcomes back Sam Dunning to discuss effective strategies for driving customers, content marketing, social media, and cold calling. hit 200k MRR?

Cold Calling 52

Cold Calling B2B Demand Generation Outreach 52

Confessions of a B2B Marketer

JANUARY 17, 2024

February Income Report The Ultimate B2B LinkedIn Paid Strategy with Justin Rowe of Impactable In this episode of Confessions of a B2B Marketer, Tom Hunt interviews Eyal Webber-Zvik a product marketing expert as they discuss how Cato Networks does product marketing. hit 200k MRR?

Network Marketing 52

Network Marketing Product Outreach Linkedin 52

Biznology

JUNE 13, 2018

Income inequality has been growing for years. The share of total income earned by the top 10% has risen from around 31% in the 1970’s to about 50% today. Most of this income increase has come at the expense of workers in the lower half of the distribution. The post Will growing income disparity force CEOs to re-brand?

Brand Identity 154

Brand Identity Branding Comparison Rules 154

Confessions of a B2B Marketer

JANUARY 10, 2024

February Income Report The Ultimate B2B LinkedIn Paid Strategy with Justin Rowe of Impactable In this episode, join Tom Hunt and Zero Calorie Marketing hosts in a captivating conversation about finding balance in life and work, starting and growing profitable podcasts, and the power of perseverance. hit 200k MRR?

Outreach 52

Outreach Linkedin Marketing & Strategy B2B Sales 52

Confessions of a B2B Marketer

DECEMBER 27, 2023

February Income Report The Ultimate B2B LinkedIn Paid Strategy with Justin Rowe of Impactable In this episode, Matt Brown interviews Tom Hunt, the CEO and Founder of Fame, as he unveiled his journey through success. hit 200k MRR?

B2B Marketing 52

B2B Marketing B2B Outreach Linkedin 52

Contently

APRIL 6, 2020

According to a new report by Freelancers Union, 76 percent of freelancers have lost work as the result of COVID-19, and 91 percent expect to lose income. Freelancers power not only Uber and Lyft, but much of the media, marketing, and entertainment we love.

Deliverability 205

Deliverability Class Advertising Agencies Act-On 205

Confessions of a B2B Marketer

JANUARY 3, 2024

February Income Report The Ultimate B2B LinkedIn Paid Strategy with Justin Rowe of Impactable In this episode, join Tom Hunt and Brent Weaver in this captivating podcast conversation as they discuss the value of podcasting as a relationship-building tool. hit 200k MRR?

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Ad Building 52

Martech

NOVEMBER 14, 2023

As we’ve reported , making websites more accessible for people with disabilities greatly improves site performance for everyone. If that’s not enough it gives you access to an underserved market segment: 26% of adults in the United States have some type of disability and their annual disposable income is nearly $500 billion.

Digital Experience Platform 75

Digital Experience Platform Guidelines Privacy Acquisitions 75