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Programmatic’s ad targeting and optimization comes to digital out-of-home

Martech

Here are some examples of segments found in the Beeyond TrueReach tool: Demographic segmentation: Segments are based on characteristics such as age, gender, income level, occupation, and more. Purchase intent segmentation: Segments are based on individuals who show high purchase intent according to their online and offline behavior.

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Podcasts now a top channel for B2B marketing

Martech

14% higher purchase intent. Edison] 66% of podcast listeners have a college degree and an average income of $75,000 per year. In a report commissioned by the BBC, organizations with branded podcasts saw: 89% higher awareness. 57% higher brand consideration. 24% higher brand favorability. 16% higher engagement. Buzzsprout ].

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End of Third-Party Cookies, Emerging Alternatives and What This Means for Marketers

Porch Group Media

Demographics and behavioral insights can also be appended such as age, birthday, income, occupation, hobbies, interests, and so on. Imagine the personalized marketing brands can then put in place when they know this information and details such as a consumer’s name, income, marital status and more. Interested in learning more?

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Unlock Hyper-Targeted Marketing Look-alike Modeling with AI

Valasys

Forget Age, Location, and Income: Traditional marketing relied heavily on demographics like age, location, and income to define target audiences. This results in audiences eerily similar to your high-value customers, increasing conversion rates and boosting campaign ROI.

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How to Leverage Behavioral Intent Data to Strengthen Your Marketing Efforts

PureB2B

You also want to know what is causing them to put off purchasing, your buyer’s purchasing intent, or if they are interested in your product or services. It includes information on a buyer’s thoughts, preferences, usage patterns, experiences, discussions, purchases, analysis, and comparisons.

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Top 3 Strategies To Personalize Your Email Campaigns

Porch Group Media

Email lists can be segmented by any number of criteria such as age, geography, subscriber behavior, past purchases, frequency of purchase, and so on. An insurance company for example may segment lists by age, income, occupation, and car ownership.

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The Smart Marketer’s Guide to Accurate Lead Scoring

Marketing Insider Group

So, how do we put customers in the proper brackets according to their purchase intent ? For B2C entities, what household income bracket is most interested? Data from our studies show that businesses that create an effective lead nurturing program are able to cut costs by 33% and increase conversions by 50%.