Programmatic’s ad targeting and optimization comes to digital out-of-home
Martech
JUNE 15, 2023
Here are some examples of segments found in the Beeyond TrueReach tool: Demographic segmentation: Segments are based on characteristics such as age, gender, income level, occupation, and more. Purchase intent segmentation: Segments are based on individuals who show high purchase intent according to their online and offline behavior.
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