Remove income psychographic
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A Guide to B2B Marketing Segmentation

PureB2B

Demographic Demographic segmentation divides your audience into personal data such as age, education, income, family size, gender, occupation, and nationality. If gender or income aren’t differentiators in the decision-making process then don’t worry about them.

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Beyond the Obvious – Drilling Down on B2B Buyer Personas

FunnelEnvy

From the time of Don Draper in the hit show Mad Men to mega Super Bowl ad spends in the 1980s, marketers traditionally relied on demographics and social trends to target and segment broad audiences. Psychographics: Interests, values, lifestyle, personality traits. One risk of data is losing sight of the real people behind the numbers.

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A Comprehensive Guide to Market Segmentation

seo.co

It typically includes information like age, gender, income, location, education, ethnicity, family situation, annual income, and other key details. Psychographic. Finally, you have psychographic market segmentation. Good psychographic segmentation gives companies an idea of how to present offers. Subreddits.

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How to Create Marketing Personas in 2023

ClearVoice

Your marketing personas will reflect a wide range of information about your target consumers, including: Demographics: Age, gender, relationship status, location, education level, occupation, and income. Psychographics: Personality traits, values, beliefs, and attitudes toward specific topics, interests, hobbies, and lifestyles.

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What is Your Target Audience and How to Find Them Online

BenchmarkONE

Key psychographics : His dog, Benny is his best friend but his job is first priority. . Key demographics : Works for a PR agency and has an expendable income. . Key psychographics : She is a perfectionist and takes very good care of all her possessions, including her beloved dog Mitzi. . Work-From-Home Walter. Dog Fanatic Fran.

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Luxury Digital Marketing Strategies: 5 Ways to Reach Buyers Online

Digilant

Meaning, it is essential to thoroughly understand who your audience is and where they spend time online. . What are their demographics and psychographics. Where do they spend time online? What triggered them to buy from my brand? What triggered them to buy from my brand? Where can I reach them?

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How to Leverage Experiential Marketing for Business Growth

PureB2B

According to Eventbrite's research , 78 percent of Millennials would choose to spend money on a desirable experience than a desirable thing. To know what drives someone, you need to look beyond their age and income bracket. The most significant distinction is that they place a higher value on experiences than on items.