Unbounce
APRIL 30, 2021
The most common starting point is demographic data: who our customers are, from age to sex, race, marital status, and income level. That’s where psychographic segmentation comes into play. Getting In Your Audience’s Head: Psychographic Segmentation. Psychographic Data Points.
Hubspot
FEBRUARY 3, 2014
What could really be at work here is that you''re probably ignoring psychographics. To give you a clear definition of what psychographics are and some ways you can use psychographics to support your marketing efforts -- with a specific example, to get you familiarized -- continue below. What are psychographics? The best way to define psychographics is this: Demographics explain who your buyer is, while psychographics explain why they buy.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Biznology
AUGUST 8, 2018
Household income $65K+. They’re the type of demographic and psychographic data marketers have lived with for years. Again, demographic and psychographic data. The issue with demographic and psychographic data, though — and firmographic data for B2B marketers — is that they’re often not predictive. Nothing about this reality invalidates demographic, psychographic, geographic, or firmographic data.
Liveintent
OCTOBER 12, 2022
Some common customer segmentation models include: Demographic segmentation: This model might include data points like age, gender, location, income, and profession as criteria for segmentation. The segments covered six key categories: age, business, demographics, income, and interests.
Marketing Insider Group
NOVEMBER 10, 2020
You can segment your audience by demographics, psychographics, behavior, or location, or a combination of these factors. The four most common ways to segment your audience are by: Demographics (age, gender, income, education level, etc.). How well do you know your audience?
Biznology
SEPTEMBER 4, 2018
We use what we call the A2G framework to help you think through all the characteristics that might be helpful: Attitudes : What are the visitor’s psychographics? These characteristics include age, gender, income level, and lots more. Clients ask us all the time to help them with the right characteristics for personas–which are essentially market segments.
Zoominfo
MAY 5, 2021
Audience cohorts are a group of people who share similar characteristics, including demographics and psychographics. A target group example might be ‘job seekers’ or ‘supermoms’—meaning females with children who make an income over a specific threshold.
SalesIntel
APRIL 16, 2021
Psychographic. Psychographic customer segmentation. Psychographic customer segmentation helps you refine your sales and marketing campaign content and offer the right products to customers based on various psychological factors.
Heinz Marketing
OCTOBER 2, 2022
Rev’s key capabilities include the following: Ranks and scores target lists and incoming leads. Think of it as psychographics from an account perspective. By Lisa Heay , Director of Business Operations at Heinz Marketing. Our Client Services team recently gathered for a demo with Rev.
TrueInfluence
APRIL 24, 2021
Demographic Segmentation : Here, B2B brands focus on user groups based on demographics, which might include age, income level and education level. Psychographic Segmentation : Here, you concentrate on your user’s internal traits like attitudes, beliefs, preferences, likes and dislikes.
B2B Marketing Traction
APRIL 20, 2010
When I created B2B marketing buyer personas (“personae” for those of you who studied Latin) for one of my clients last year, it became crystal clear why they beat working from demographic and even psychographic profiles hands-down. You had a profile based on age, gender, income, ethnicity, and other factual data and you marketing to that profile. We starting profiling not only on demographics but also on psychographics. Tweet.
|
seo.co
MAY 11, 2021
It typically includes information like age, gender, income, location, education, ethnicity, family situation, annual income, and other key details. Psychographic. Finally, you have psychographic market segmentation.
Goodish Agency
JANUARY 15, 2021
We’ll look at four basic segmentation categories: demographic, firmographic, psychographic, and behavioral. Let’s take a better look at each: Demographic data is based on individual attributes such as gender, location, education, and income levels, etc. Now comes the psychographic part.
Unbounce
MAY 1, 2021
Keep in mind that demographic segmentation doesn’t categorize individuals based on psychological traits like personality and interests—that’s psychographic segmentation. Demographic segmentation looks at who your audience is, while psychographic segmentation tackles how your audience is.).
Biznology
MAY 9, 2012
I love the execs who can tell me the specifics: their ideal customer is a young man, 24-35, single, likes to travel to Vegas yearly, has $100K+ in income and is glued to ESPN. ” 2) What are the demographics and psychographics? A demographic study provides an outline, but a psychographic study allows me to fill in the color. It covers key demographic data such as business growth, income, education, marriage and recent births. Photo credit: Wikipedia.
Outgrow
AUGUST 17, 2022
Socio-economic- Income, educational attainment, occupation, neighborhood, or association memberships. Psychographics- Lifestyles, goals, values, personality, attitudes, or opinions. By combining demographics with behavioral and psychographic questions, you can surely get a much better understanding of your customer profile. What’s their annual income? Segment your target market based on demographics, psychographics, and behaviors using a market segmentation survey.
Litmus
MAY 20, 2021
It’s essentially a profile of your prospect or customer that includes: Demographic information like age, gender, location, income, role, etc. Psychographic information or the motivations and behaviors that likely inform their actions and decisions.
BenchmarkONE
DECEMBER 28, 2021
Key psychographics : His dog, Benny is his best friend but his job is first priority. . Key demographics : Works for a PR agency and has an expendable income. . Dig deeper to establish psychographic traits like attitude, values, personalities, opinions, and values.
ClearVoice
APRIL 4, 2022
You know, things like age, gender, location, income, etc. However, if you want to make your audience feel something with the e-commerce copy and optimize for conversions, you need to focus on psychographics. Psychographics are based on why a person does what he or she does.
Spiralytics
JANUARY 29, 2023
Businesses can analyze the online behavior of users (such as what websites they visit), the demographics of their area (such as age or income level), or even psychographic attributes like personality types or even political leanings.
ConvertKit
OCTOBER 11, 2022
From more loyal customers to increased income, here’s what you stand to gain when you nail down your branding. Branding increases your income. Through research, collect the following: Demographics : things like age, gender, income, occupation, location, and marital status.
TrueInfluence
APRIL 10, 2021
Subgroups can also be categorized according to demographics like geographic location, gender, identity, job type, ethnicity, age, education, income and behavior. For B2B marketers, audience segmentation can be a game changer when it comes to organizing audiences into smaller groups.
B2B Marketing Traction
AUGUST 2, 2013
I’m not talking demographics (age, income, education, etc.) or merely psychographics (attitudes, behaviors) here. Recently a few comments from different sources converged about how B2B marketing is boring. I believe it doesn’t have to be. It’s up to us B2B marketers to lead the way to un-boring B2B campaigns. The number one key to un-boring B2B campaigns is thoroughly understanding the target audience. Who are your customers?
Metadata
SEPTEMBER 19, 2022
This can include basic demographics like age, gender, location, income level, and interests. This market segmentation usually breaks down into four buckets: demographic, geographic, psychographic, and behavioral. Psychographic.
Marketing Insider Group
OCTOBER 20, 2015
To do this, you need a combination of demographics and psychographics. Demographics are statistics and descriptions of a group of people, such as their location, age, gender, income and education level, religion and ethnicity. Psychographics explain your audience’s lifestyles, values, opinions, interests and attitudes. Developing and executing a social media strategy is hard work. It can take hours and days just to get your first plan together.
ConvertKit
SEPTEMBER 22, 2022
Sponsorships secure funds for your business and give you a reliable source of income. For this section, list basic demographic information for your audience like their age, gender, income level, education level, and geographic location.
Hubspot
APRIL 13, 2021
When creating an audience profile, you'll need to include the following: Demographic information : This includes personal attributes like geography, age, education, occupation, and income. Collect psychographic data using Google Trends or influencers in the industry.
B2B Marketing Traction
OCTOBER 1, 2009
Have you done not only a demographic (age, income, sex, title) but a psychographic (wants and needs, fears, personality) profile of your prospective customers? They won’t listen to you unless you speak their language and appeal to their psychographic profile. Tweet. A fellow consultant emailed me recently and asked, “What is a drip marketing campaign?”
Digilant
MAY 11, 2021
What are their demographics and psychographics. However, The Plumb Club found that today women ages 25-40 represent one-third of US diamond sales, and over 50% of millennial women with a household income of $75,000 or more make their own luxury jewelry purchases.
Optinmonster
AUGUST 31, 2022
Psychographic : personality traits, opinions, values, special interests. Now you know some ways to automatically segment your incoming leads using OptinMonster! Do you want to use lead segmentation to drive up your profits?
B2B Marketing Traction
FEBRUARY 5, 2016
What are their demographics (age, income, gender, etc.)? What are their psychographics (lifestyle preferences, purchase habits, affinities, hobbies, etc.)? Studies show that up to 25% of web site projects fail and 30% are over budget. But, don’t worry, there is a solution! When creating a new or updating an existing web site, marketing professionals have a tough role to play.
Optinmonster
MARCH 16, 2020
Psychographics. What can you deduce about your subscriber’s psychographics from your data? Psychographics are traits like personality, values, opinions, attitudes, interests, and lifestyles. Income. Segmenting your subscribers by income can be helpful.
Salesforce
OCTOBER 26, 2021
So, the privacy conversation will be different with different groups, and these groups are likely not segmented by age, gender, or income. It’s up to your team to figure out which psychographic segment each consumer inhabits. We are living in strange times.
SalesIntel
SEPTEMBER 21, 2021
The more leads you create, the more likely you are to earn and expand sales income. To define the target segmentation, marketers have traditionally relied on diverse data, such as demographic, psychographic, and behavioral data.
Scoop.it!
JANUARY 3, 2023
They include: Demographic data – age, gender, residence, income level, etc. Psychographic data – motivations, goals, hobbies, habits, values, pain points, influences, preferred communication channels, etc.
PureB2B
APRIL 20, 2022
When you use account-based marketing (ABM), you direct the majority of your attention and resources to best-fit accounts with the largest income potential for your company. Account-based marketing (ABM) has been a go-to strategy for several years.
PureB2B
APRIL 20, 2022
When you use account-based marketing (ABM), you direct the majority of your attention and resources to best-fit accounts with the largest income potential for your company. Account-based marketing (ABM) has been a go-to strategy for several years.
Hinge Marketing
APRIL 15, 2020
Also consider behavioral and psychographic variables as well. In the consumer world demographics refer to variables such as gender, age, income and the like. Psychographic. Psychographic variables are often described as softer attributes.
PureB2B
JULY 19, 2021
To know what drives someone, you need to look beyond their age and income bracket. While demographic breakdowns are useful, psychographic segmentation may provide more accurate details about your target.
Hubspot
OCTOBER 29, 2020
Psychographics , which answer the question of why your buyer buys (e.g. Based on their research and current customer base, they split their audience into three main segments: Segment A is made up of high-income pet owners who work often and need daytime dog walking and pet pop-in visits. Moreover, Segment A has a higher average income and is willing to pay more for pet-sitting and walking services.
Expert insights. Personalized for you.
79 
Let's personalize your content