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Psychographic Segmentation: A Simple Guide For Marketers

Unbounce

The most common starting point is demographic data: who our customers are, from age to sex, race, marital status, and income level. That’s where psychographic segmentation comes into play. Getting In Your Audience’s Head: Psychographic Segmentation. Psychographic Data Points.

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How to Use Psychographics in Your Marketing: A Beginner's Guide

Hubspot

What could really be at work here is that you''re probably ignoring psychographics. To give you a clear definition of what psychographics are and some ways you can use psychographics to support your marketing efforts -- with a specific example, to get you familiarized -- continue below. What are psychographics? The best way to define psychographics is this: Demographics explain who your buyer is, while psychographics explain why they buy.

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Why are marketers afraid of data?

Biznology

Household income $65K+. They’re the type of demographic and psychographic data marketers have lived with for years. Again, demographic and psychographic data. The issue with demographic and psychographic data, though — and firmographic data for B2B marketers — is that they’re often not predictive. Nothing about this reality invalidates demographic, psychographic, geographic, or firmographic data.

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Customer segmentation: What is it and can identity resolution help?

Liveintent

Some common customer segmentation models include: Demographic segmentation: This model might include data points like age, gender, location, income, and profession as criteria for segmentation. The segments covered six key categories: age, business, demographics, income, and interests.

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The Complete Guide to Audience Research, Segmentation, and Targeting

Marketing Insider Group

You can segment your audience by demographics, psychographics, behavior, or location, or a combination of these factors. The four most common ways to segment your audience are by: Demographics (age, gender, income, education level, etc.). How well do you know your audience?

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How do you segment your market?

Biznology

We use what we call the A2G framework to help you think through all the characteristics that might be helpful: Attitudes : What are the visitor’s psychographics? These characteristics include age, gender, income level, and lots more. Clients ask us all the time to help them with the right characteristics for personas–which are essentially market segments.

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3 Audience Segmentation Trends Shaping Digital Marketing in 2021

Zoominfo

Audience cohorts are a group of people who share similar characteristics, including demographics and psychographics. A target group example might be ‘job seekers’ or ‘supermoms’—meaning females with children who make an income over a specific threshold.

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Best Strategies to Turn Data into Actionable Insights

SalesIntel

Psychographic. Psychographic customer segmentation. Psychographic customer segmentation helps you refine your sales and marketing campaign content and offer the right products to customers based on various psychological factors.

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Lisa’s App of the Week: Rev

Heinz Marketing

Rev’s key capabilities include the following: Ranks and scores target lists and incoming leads. Think of it as psychographics from an account perspective. By Lisa Heay , Director of Business Operations at Heinz Marketing. Our Client Services team recently gathered for a demo with Rev.

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Audience Segmentation Essentials for B2B Marketing Strategy

TrueInfluence

Demographic Segmentation : Here, B2B brands focus on user groups based on demographics, which might include age, income level and education level. Psychographic Segmentation : Here, you concentrate on your user’s internal traits like attitudes, beliefs, preferences, likes and dislikes.

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Why B2B Marketing Buyer Personas Rule

B2B Marketing Traction

When I created B2B marketing buyer personas (“personae” for those of you who studied Latin) for one of my clients last year, it became crystal clear why they beat working from demographic and even psychographic profiles hands-down. You had a profile based on age, gender, income, ethnicity, and other factual data and you marketing to that profile. We starting profiling not only on demographics but also on psychographics. Tweet.

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A Comprehensive Guide to Market Segmentation

seo.co

It typically includes information like age, gender, income, location, education, ethnicity, family situation, annual income, and other key details. Psychographic. Finally, you have psychographic market segmentation.

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5 Steps to Win at Market Segmentation

Goodish Agency

We’ll look at four basic segmentation categories: demographic, firmographic, psychographic, and behavioral. Let’s take a better look at each: Demographic data is based on individual attributes such as gender, location, education, and income levels, etc. Now comes the psychographic part.

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Demographic Segmentation: What Is It & How Can You Use It?

Unbounce

Keep in mind that demographic segmentation doesn’t categorize individuals based on psychological traits like personality and interests—that’s psychographic segmentation. Demographic segmentation looks at who your audience is, while psychographic segmentation tackles how your audience is.).

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Get Into Your Buyer’s Psyche To Create Relevant Digital Marketing

Biznology

I love the execs who can tell me the specifics: their ideal customer is a young man, 24-35, single, likes to travel to Vegas yearly, has $100K+ in income and is glued to ESPN. ” 2) What are the demographics and psychographics? A demographic study provides an outline, but a psychographic study allows me to fill in the color. It covers key demographic data such as business growth, income, education, marriage and recent births. Photo credit: Wikipedia.

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What Is Customer Profiling [Elements, Process & Tips]

Outgrow

Socio-economic- Income, educational attainment, occupation, neighborhood, or association memberships. Psychographics- Lifestyles, goals, values, personality, attitudes, or opinions. By combining demographics with behavioral and psychographic questions, you can surely get a much better understanding of your customer profile. What’s their annual income? Segment your target market based on demographics, psychographics, and behaviors using a market segmentation survey.

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How to create marketing that sings—with the most effective marketing personas

Litmus

It’s essentially a profile of your prospect or customer that includes: Demographic information like age, gender, location, income, role, etc. Psychographic information or the motivations and behaviors that likely inform their actions and decisions.

Persona 112
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What is Your Target Audience and How to Find Them Online

BenchmarkONE

Key psychographics : His dog, Benny is his best friend but his job is first priority. . Key demographics : Works for a PR agency and has an expendable income. . Dig deeper to establish psychographic traits like attitude, values, personalities, opinions, and values.

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E-Commerce Copywriting: Optimize Your Copy for Conversions

ClearVoice

You know, things like age, gender, location, income, etc. However, if you want to make your audience feel something with the e-commerce copy and optimize for conversions, you need to focus on psychographics. Psychographics are based on why a person does what he or she does.

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Microtargeting in Digital Marketing: What it Is and How it Works

Spiralytics

Businesses can analyze the online behavior of users (such as what websites they visit), the demographics of their area (such as age or income level), or even psychographic attributes like personality types or even political leanings.

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How to build an unforgettable brand as a creator

ConvertKit

From more loyal customers to increased income, here’s what you stand to gain when you nail down your branding. Branding increases your income. Through research, collect the following: Demographics : things like age, gender, income, occupation, location, and marital status.

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AI-driven Audience Segmentation Adds Value to B2B Marketing

TrueInfluence

Subgroups can also be categorized according to demographics like geographic location, gender, identity, job type, ethnicity, age, education, income and behavior. For B2B marketers, audience segmentation can be a game changer when it comes to organizing audiences into smaller groups.

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Marketers: Are You Going to Accept B2B Boring?

B2B Marketing Traction

I’m not talking demographics (age, income, education, etc.) or merely psychographics (attitudes, behaviors) here. Recently a few comments from different sources converged about how B2B marketing is boring. I believe it doesn’t have to be. It’s up to us B2B marketers to lead the way to un-boring B2B campaigns. The number one key to un-boring B2B campaigns is thoroughly understanding the target audience. Who are your customers?

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Targeted Marketing 101: What Is It, How Does It Work, and Examples

Metadata

This can include basic demographics like age, gender, location, income level, and interests. This market segmentation usually breaks down into four buckets: demographic, geographic, psychographic, and behavioral. Psychographic.

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8 Steps To An Effective Social Media Strategy

Marketing Insider Group

To do this, you need a combination of demographics and psychographics. Demographics are statistics and descriptions of a group of people, such as their location, age, gender, income and education level, religion and ethnicity. Psychographics explain your audience’s lifestyles, values, opinions, interests and attitudes. Developing and executing a social media strategy is hard work. It can take hours and days just to get your first plan together.

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How to land sponsorships from major brands as a creator

ConvertKit

Sponsorships secure funds for your business and give you a reliable source of income. For this section, list basic demographic information for your audience like their age, gender, income level, education level, and geographic location.

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How to Create an Audience Profile, And Why You Should [+Examples]

Hubspot

When creating an audience profile, you'll need to include the following: Demographic information : This includes personal attributes like geography, age, education, occupation, and income. Collect psychographic data using Google Trends or influencers in the industry.

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How To Make Sure Your Drip Marketing Campaigns Are Not Water Torture

B2B Marketing Traction

Have you done not only a demographic (age, income, sex, title) but a psychographic (wants and needs, fears, personality) profile of your prospective customers? They won’t listen to you unless you speak their language and appeal to their psychographic profile. Tweet. A fellow consultant emailed me recently and asked, “What is a drip marketing campaign?”

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Luxury Digital Marketing Strategies: 5 Ways to Reach Buyers Online

Digilant

What are their demographics and psychographics. However, The Plumb Club found that today women ages 25-40 represent one-third of US diamond sales, and over 50% of millennial women with a household income of $75,000 or more make their own luxury jewelry purchases.

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How to Automatically Segment Your Leads for Increased Profit

Optinmonster

Psychographic : personality traits, opinions, values, special interests. Now you know some ways to automatically segment your incoming leads using OptinMonster! Do you want to use lead segmentation to drive up your profits?

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Why Written Plans Improve Web Site Project Success

B2B Marketing Traction

What are their demographics (age, income, gender, etc.)? What are their psychographics (lifestyle preferences, purchase habits, affinities, hobbies, etc.)? Studies show that up to 25% of web site projects fail and 30% are over budget. But, don’t worry, there is a solution! When creating a new or updating an existing web site, marketing professionals have a tough role to play.

Plan 107
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50 Email Segmentation Tips You Need to Use Now

Optinmonster

Psychographics. What can you deduce about your subscriber’s psychographics from your data? Psychographics are traits like personality, values, opinions, attitudes, interests, and lifestyles. Income. Segmenting your subscribers by income can be helpful.

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4 Consumer Privacy Tactics To Win Over Mistrustful Customers

Salesforce

So, the privacy conversation will be different with different groups, and these groups are likely not segmented by age, gender, or income. It’s up to your team to figure out which psychographic segment each consumer inhabits. We are living in strange times.

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5 Proven Tactics to Generate Better Quality Leads

SalesIntel

The more leads you create, the more likely you are to earn and expand sales income. To define the target segmentation, marketers have traditionally relied on diverse data, such as demographic, psychographic, and behavioral data.

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6 Steps to Help You Create an Effective Content Map for Your Audience

Scoop.it!

They include: Demographic data – age, gender, residence, income level, etc. Psychographic data – motivations, goals, hobbies, habits, values, pain points, influences, preferred communication channels, etc.

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5 Ways to Build Better ABM Target Account Lists

PureB2B

When you use account-based marketing (ABM), you direct the majority of your attention and resources to best-fit accounts with the largest income potential for your company. Account-based marketing (ABM) has been a go-to strategy for several years.

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5 Ways to Build Better ABM Target Account Lists

PureB2B

When you use account-based marketing (ABM), you direct the majority of your attention and resources to best-fit accounts with the largest income potential for your company. Account-based marketing (ABM) has been a go-to strategy for several years.

Target 62
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Target Market Research for the Professional Services

Hinge Marketing

Also consider behavioral and psychographic variables as well. In the consumer world demographics refer to variables such as gender, age, income and the like. Psychographic. Psychographic variables are often described as softer attributes.

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How to Leverage Experiential Marketing for Business Growth

PureB2B

To know what drives someone, you need to look beyond their age and income bracket. While demographic breakdowns are useful, psychographic segmentation may provide more accurate details about your target.

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The Marketer's Guide to Segmentation, Targeting, & Positioning

Hubspot

Psychographics , which answer the question of why your buyer buys (e.g. Based on their research and current customer base, they split their audience into three main segments: Segment A is made up of high-income pet owners who work often and need daytime dog walking and pet pop-in visits. Moreover, Segment A has a higher average income and is willing to pay more for pet-sitting and walking services.