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Marriott launches its own media retail network

Martech

These retail media networks are growing in popularity with both advertisers in need of more data and businesses looking for more income. Advertisers will shop for ad inventory using Yahoo’s portal and sales team. Marriott’s network will get a test run in the U.S. and Canada in the next two weeks.

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Michelle’s App of the Week: Olark

Heinz Marketing

And while logging onto the online portal works, having those incoming chats meet us where we are is much more helpful. No logging into the online portal necessary. . Because of this, we really wanted something that would be efficient and easy to use. For a longer list of integrations with Olark, check out this page. .

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The case for better social media technology in 2024

Sprout Social

The role of social media technology at your organization Social media is so much more than a push channel: It’s a direct portal to your customers. But social media technology ensures your brand is maximizing—not just managing—social, and developing at the lightning speed pace of the industry.

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Should You Still Use Twitter (X) for B2B Marketing?

Top Rank Marketing

These days, many customers aren’t interested in sending emails to support or going through an online portal to get answers to their questions and concerns. If your goals still make sense and seem achievable based on who’s still active X, consider keeping your marketing on. Threatening as this may sound, it can also be a great opportunity.

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HubSpot’s October 2023 releases: The manager’s guide

Martech

Improved Caller ID for incoming calls (beta). Include 20 images in Facebook posts instead of the previous limit of four. Publish videos and posts with more than four images to your personal LinkedIn accounts.

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TikTok Creator Next: What it is and how to get involved

Sprout Social

The Creator Next portal allows qualified creators to access all of TikTok’s monetization features and tools including: The Creator Fund : The fund established by TikTok to compensate creators for their content. Income from the Creator Fund is based on a creator’s metrics. Take your creator partnerships to the ‘Next’ level.

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Content Marketing Showdown: Google vs. Facebook

Contently

WhatsApp’s recent hook-up with Nigerian-Greek NBA star Giannis Antetokounmpo, and Lagosian fashion house Post Imperial, exemplifies its targeting of users in Africa and other high-population, low-income markets. Likewise, Instagram’s IG account is a whistlestop world tour of influencers, from Korea to Kuwait. WINNER: Facebook.

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