The Marketing Book Podcast: “Scientific Advertising” by Claude Hopkins (1923) with Jay Abraham
The Forward Observer
DECEMBER 29, 2023
In Scientific Advertising , Hopkins explains the process of getting (and measuring) results from your advertising. Jay’s most recent book is Business Wealth Without Risk: How to Create a Lifetime of Income & Wealth Every 3 to 5 years , co-authored with Roland Frasier. Douglas Burdett, host of The Marketing Book Podcast.
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