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An Essential Guide to B2B Marketing Metrics That Matter

Marketing Insider Group

Leaders are looking beyond engagement numbers and qualified leads. They are now looking for quantifiable answers to these questions: What, or when, is the return of investment (ROI)? How much is marketing contributing to revenue? As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them.

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1 Key SaaS Sales Metric to Fine-Tune Sales Productivity

InsightSquared

And sales expense is typically the largest expense item on a growth SaaS company’s income statement. For these reasons, accurately tracking key sales metrics and benchmarking your performance against peers and market leaders is critical to getting the most out of your sales resources. The Key Metric: Average Sales Cycle.

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The Art of Freelance Pricing: How to Value Your Work and Elevate Your Income

ClearVoice

Whether you’ve been freelancing for years or your first project proposal just landed in your email inbox, learning how to become a successful, profitable freelancer comes down to knowing how to set freelance rates and raise them over time, all while meeting your income needs and valuing your skills. There’s no more 9-to-5.

Pricing 105
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How to Scale your Business by Building Your Ideal Customer Profile

SalesIntel

Employment and income averages are also important metrics to be factored in. It’s easy for a business – especially startups – to idealize expectations. This, in essence, is simply having faith in the enterprise: everything will work out as hoped, and the revenue will come in. . Instead, what is needed is realistic expectations.

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How Agencies Price Their Services, In 4 Charts

Hubspot

There's a standard market price for milk, speed boats, and even birthday clowns, but the going rate for agency services is a little more of a gray area. This lack of clear guidance has led every agency leader to ask themselves at some point during their company's growth : How the heck should I price my services?

Pricing 41
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5 Secrets to Selling to C-Suite Execs

BenchmarkONE

Yet, overcoming this obstacle can make a significant difference in both your sales and your subsequent income. If you view and carry yourself as an expert in sales, your high-level prospects will view you as a peer and a trusted advisor. They also tend to view salespeople as vendors to be priced against each other.

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Sales Compensation Plans: Complete Guide + Examples

Salesforce Marketing Cloud

Add too many and it’s tough to focus on any of the flavors (we’ll leave the pineapple debate for another day). Similarly, a solid sales compensation plan is about striking the right balance. Overcomplicate a sales compensation plan, and you’re left with sales reps who aren’t clear on their goals or hungry to hit their quota.