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H&R Block Declares a Hipster Tax Crisis

Convince & Convert

The campaign is housed on a dedicated microsite , with content being shared across H&R Block’s social media channels, such as Facebook , Twitter and YouTube. Created with the goal of showing the more fun side of H&R Block, the campaign is targeted at raising awareness with millennials.

Microsite 160
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Enabling Sales for New Growth Opportunities

Buzz Marketing for Technology

Web presence: Ahead of the game In advance of the April 6th announcement, we developed a classic microsite , and built it out with thought leadership, media placements, and videos , all of which were keyword-optimized. Better yet, what if we could be the leading consulting firm on the rule and how to implement it? We immediately got to work.

Webcast 58
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The What, Why, Where, and How of Affiliate Marketing: An Introductory Guide

TrustRadius Marketing

The term refers to the practice of earning income from marketing someone else’s brand, services, or products on their behalf. The affiliate generates a “passive income.”. We’ll close with some broad tips for those interested in pursuing affiliate marketing as a passive source of income that’s currently on the rise.

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17 Questions On How To Build A Content Marketing Strategy [Q&A]

Marketing Insider Group

Moreover, Fast Company reports that GoPro more than doubled its net income from 2010 to 2011 to $24.6 GoPro repeated the feat in 2013, increasing marketing costs by only $41,000, but making $28 million more in net income. Finally, Rent the Runway launched a microsite dedicated to its user-generated content.

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What Works Now in B2B Lead Generation, Part 2

WebMarketCentral

Blogs and Microsites Can Help with SEO—Eventually Creating a blog or topic-specific microsite can supplement SEO efforts by providing a venue to share thought-leadership content, in a more casual tone than a corporate site, free from content management or other technological constraints that may apply to a company website.

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Welcoming Pride: An Inclusive Approach to Travel Marketing

Eric Mower + Associates

For events in your local market, create packages and offers for incoming visitors and look for ways to get involved as a sponsor. For destinations and CVBs: Have a landing page or microsite for LGBTQ+ travelers with a welcoming statement and links to local Pride events, LGBTQ+-friendly attractions, hotel packages and community resources.

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Moonlighting or Full-Time Freelancing? Pros and Cons for Freelancers and Clients

ClearVoice

You prefer a guaranteed steady income to a potentially higher income that changes every month. Also, if you work in production, then the guest talent who is a catfish-tickler from Mississippi is, for the length of the shoot, a VIP and therefore kind of your boss.If Working for one’s self is a roller coaster more often than not.