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Companies Are Building Outbound Sales Muscles During COVID-19 Pandemic

Zoominfo

First test: how many incoming emails did ZoomInfo receive in February versus April? For many small and medium-sized businesses, cold outreach is something they’ve historically shied away from either due to false impressions about the popularity of cold outreach or a lack of knowledge about how to make it work. Over 53,000.

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3 Marketing Tips to Raise Virtual Member Engagement

Marketing Insider Group

While virtual programming has been a difficult adjustment for many, this new medium is filled with unique opportunities to not only minimize member attrition, but engage members in fresh new ways and even raise your recruitment rates. Diversify Event Programming. This virtual dilemma can be a challenge for any association professional.

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Effective B2B eCommerce Marketing Tactics: From SEO to Social Media and Beyond

Webbiquity

For B2B companies, the final goal is very simple : increase customer reach while decreasing cost-to-serve in order to increase margin and income. It’s by far the top B2B social advertising platform, content marketing medium for B2B advertisers, and B2B social network.

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Companies Are Building Outbound Sales Muscles During COVID-19 Pandemic

Zoominfo

First test: how many incoming emails did ZoomInfo receive in February versus April? For many small and medium-sized businesses, cold outreach is something they’ve historically shied away from either due to false impressions about the popularity of cold outreach or a lack of knowledge about how to make it work. Over 53,000.

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Podcasts now a top channel for B2B marketing

Martech

[Edison] 66% of podcast listeners have a college degree and an average income of $75,000 per year. This is the perfect medium for repurposing blog posts, white papers, surveys, interviews with SMEs or executives, new product developments and other material. Buzzsprout ]. Why we care. Podcasts have a lot of upside for B2B marketers.

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How to Set Up Twitter Newsletters and Why Newsletters Aren’t Going Anywhere

Buffer

And in a day and age where almost anything can have a subscription model, there’s more opportunity for the average person to create a valuable source of income. What gives Revue an edge over other online publishing platforms like Substack or Medium ? Why use Revue? The newsletter is now cross-posted on both platforms.

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How to take advantage of podcast advertising

illumin

These two mediums, while both audio, are distinct from one another and marketing strategy should reflect that. This often means that they have a greater disposable income, or put simpler: money to spend. The average podcast listener is also typically a well-educated, millennial, according to Edison Research.