Trending Sources

The 45 Inbound Marketing Terms You Should Know [Glossary]

Hubspot

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. Closed Loop Marketing. Inbound Marketing.

Why Inbound Marketing Should Take a Back Seat to Current Customers

Junta 42

Inbound marketing, as a phrase and a movement, has almost been as popular as content marketing over the past decade. If you owned content marketing, you would be a millionaire (per Google Trends March 29, 2016). What is inbound marketing?

Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer

Hubspot

So, you''ve decided to become an inbound marketer. You see, inbound marketing is a marketing strategy, but it''s also a philosophy. At the heart of it, you''ll be turning your focus away from company-focused marketing and toward customer-centric marketing.

How Inbound Marketing Can Fuel Native Advertising

Hubspot

Or it could be a sponsored story on Facebook, a promoted video on YouTube, or a promoted account on Twitter, among other things. The Role of Content in Inbound Marketing. Because without inbound marketing strategies in place, there can be no effective use of native advertising.

Don’t Believe ALL the Hype: Where Inbound Marketing Falls Short

Modern B2B Marketing

by Jon Miller Inbound marketing is a highly effective strategy for companies seeking to reach and connect with prospective buyers, but in isolation it will fail for most companies. Two of the most critical limitations are: It’s hard to target specific audiences with inbound marketing.

How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Photo credit: DIY Marketers.

101 Signs You're an Inbound Marketer

Hubspot

We inbound marketers need to stick together! If you do, there's a very good chance you're an inbound marketer too! 101 Signs You're an Inbound Marketer. Your friends who don’t 'get' inbound marketing think you "do social media" for a living.

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Blogs, Books, Tools & More: Your Go-To Guide for Marketing Training [Free Resource]

Hubspot

108,000 YouTube views. These days, the world spins too fast for formal, one-time marketing training. Successful marketers have learned to make learning a part of their day job. They read, attend events, watch webinars, seek out mentors, and study their peers.

17 Revealing Stats That Uncover Key Marketing Differences Across Regions [New Data]

Hubspot

Every year, HubSpot launches the State of Inbound report , detailing inbound marketing and sales trends across the globe. This year, we're so excited to announce that we've also launched the State of Inbound EMEA report, focusing exclusively on the region. marketers?

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What Is Digital Marketing?

Hubspot

And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be. Marketing has always been about connecting with your audience in the right place and at the right time. So What Exactly is Digital Marketing?

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. 42) Inbound Link.

SlideShare Launches Zipcast, Aims to Simplify Webinars

Hubspot

Content is one of the key ingredients of successful inbound marketing. Inbound marketing content can take on many forms, and one that is critical for lead and prospect generation is webinars. First, they are making webinar production software cheaper.

New Webinar Recording: Multiply the Effects of Your Inbound Marketing

Modern B2B Marketing

by Seth Resler Did you miss our webinar on inbound marketing? Inbound marketing can be a very effective marketing strategy, but when used in isolation it tends to produce limited results. The key is to combine it with other marketing techniques.

2012 Content Marketing Trends for Manufacturers and Industrial Companies

Industrial Marketing Today

I just finished reading an excellent research report from the good folks at Content Marketing Institute (CMI). This report is chock full of statistics and graphs about B2B content marketing. What emerging trends in content marketing for the industrial sector do you see in 2012?

How to Create a Content Strategy That Actually Drives Organic Traffic

Hubspot

Content marketing alone won’t deliver organic traffic. Content marketing employed strategically will deliver the organic traffic you want and need. Creating a buyer persona requires market research and insights you gather from your customer base. Webinars.

Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

Hubspot

Key Points from "Science of Inbound Marketing" Session. People hate outbound marketing (cold calls, spam, junk mail, etc.) This makes inbound marketing a much more effective, and cheaper way to reach people. It is entirely possible for your marketing not to suck.

Thought Leadership: Marketing Engineering Services with Technical Articles

Industrial Marketing Today

Are you an in-house marketer or a consultant tasked with promoting engineering services? Then you know very well that it is fundamentally different from marketing industrial and/or manufactured products. Fortunately, there are exceptions and some smart marketers are using technical articles to their advantage in order to establish thought leadership and rise above the competition. He said, “…marketing services is very different from marketing products.

Alex Pelletier of Acquisio Answers Your Inbound Marketing Questions

Modern B2B Marketing

by Seth Resler On Tuesday, February 7th, Alex Pelletier, Director of Marketing at Acquisio , co-hosted a webinar with our Senior Director of Marketing, Maria Pergolino on multiplying the effects of inbound marketing. Inbound marketing has been proven to work.

Happy 5th Aniversary To YouTube’s First Viral Video

Hubspot

While YouTube launched in May of 2005, many argue that today marks the day when YouTube became part of popular culture and a fixture of online video sharing. What Does YouTube Look Like Today? Marketing Takeaway. YouTube's growth is staggering.

Why I Chose Vidyard: A Story of a CMO, The Video-Enabled Business, and Culture

Vidyard

As a chief marketing officer, one of my core tasks is to communicate stories that engage people. Inbound. Then came inbound marketing. The result was a rising flood of whitepapers, case studies, webinars, ebooks, and blogs competing for attention. .

12 Marketing-Takeways from the B2B Marketing Manifesto

Fearless Competitor

B2B Demand Generation | 12 Marketing Take-Aways. One of our favorite content marketing firms is Velocity Partners in London, creators of a 42 page “rant” called the B2B Marketing Manifesto. Doug Kessler, an American living over there, recently participated in a webinar with Bob Apollo, Inflexion-Point Strategy Partners and John Sweeney of DemandGen in which he shared lessons learned from marketing that content.

B2B Content Marketing: Will Video Kill eBooks?

B2B Lead Generation Blog

“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS).

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A Pinch of Content, a Sprinkle of SEO and a Dash of Social Media

Marketri

The Perfect Inbound Marketing Recipe? The same dinner bell rings true for Inbound Marketing programs – there is no one perfect recipe that every firm should use. Webinars. Our favorite social media tools are: Linkedin ; YouTube ; SlideShare and Twitter.

5 Proven Digital Marketing Strategies for Small Businesses in 2016

Synecore

As 2015 draws to a close and 2016 draws near, it sure feels like we are entering into a veritable golden age of digital marketing, at least for larger businesses. Yes, a virtual panoply of amazingly intricate and beautifully complex multi-million dollar integrated digital marketing strategies that, unfortunately, the overwhelming majority of businesses don’t have the wherewithal or resources (human and budgetary) to implement. Inbound Marketing. Marketing Automation.

How Manufacturers can Resurrect Product Content from the Dead Zone

Industrial Marketing Today

In general B2B and technology (software and IT) marketing, there is usually a well-defined path for lead generation and nurturing with content. These B2B marketers seem to have a bottomless well of content to tap into. I’m sure that’s not by accident but the result of forward thinking and a lot of hard work on the part of content marketers in those industries. Manufacturers of industrial products struggle when it comes to generating a steady flow of fresh marketing content.

New Inbound Marketing Music Video!

Hubspot

You've never seen inbound marketing like this before! Hook: Inbound marketing Who you targeting? You know what you've got to do It will work for you Inbound marketing, you should try it too! How to Use Online Video for Inbound Marketing.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

If you need convincing, here are 32 B2B digital marketing case studies that prove the potental ROI. In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars.

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

It is heartening to see that content is at the center of most discussions about the state of B2B marketing today. However, industrial marketers face a challenge when it comes to producing a steady stream of fresh content to keep their target audience engaged.

2013: The Year of Integrated Digital Marketing

Synecore

They need an integrated digital marketing strategy. As the rush to mobile continues, mobile-first marketing campaigns will become more prevalent. Businesses great and small will have to integrate social into their Web, eMail, and mobile marketing initiatives.

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More Manufacturers Are Using Videos For Content Marketing

Industrial Marketing Today

According to a new report released by the Content Marketing Institute, manufacturers have some of the highest adoption rates for content marketing tactics as compared to other industries. Even though social media (Facebook, Twitter and LinkedIn) adoption is lower among industrial marketers, YouTube usage by manufacturers (50%) is higher than other B2B marketers (38%). So I went to YouTube to confirm the report’s findings.

What Were The Most Effective B2B Marketing Tactics of 2015?

KoMarketing Associates

Even though many B2B marketers are already looking ahead to 2016, it’s may be worth recognizing the accomplishments of the past year. Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. In an effort to shed light on how marketers tackled challenges and made strides in 2015, we spoke to a group of industry leaders across the B2B marketing space.

4 Reasons Charlie Sheen Matters in the World of Inbound Marketing

Hubspot

His personal views and beliefs aside, he has proven to be an amazing inbound marketer. I was able to catch up with David Meerman Scott about why Sheen matters in the world of marketing: 1. He Sees Marketing As a Performance. He beams like an inbound marketing star.

How to Research Blog Topics: A Step-by-Step Process

Hubspot

You will see in the screenshot below I have searched ‘Inbound Marketing.’ The screenshot below shows a Google search for the term ‘Inbound Marketing.’ Podcasts and webinars: Search in podcast and webinar directories, or use Google search.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices.

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Online Display Advertising, Targeting, and Capturing Leads

NuSpark

According to a B2B survey from Bizo last year, marketers see display as a priority for initiatives. . If budget allows, display should be part of an integrated marketing plan. The Ad Planner assists in researching placements, topics, interests, and YouTube channels. .

10 Genius Ideas That Changed Marketing Forever

Hubspot

This is an excerpt from our new ebook, 100 Ideas That Changed Marketing. At the beginning of this year, we set out to create an infographic that gave a rundown of the history of marketing. That made us think of all of the other advancements that have rocked the marketing world.

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8 Ways to Improve Your Online Content Marketing

Synecore

In the midst of such a content cataract, the question on everyone’s mind is numbingly simple but profoundly important: how do I improve my online content marketing? A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. It’s no mystery that producing quality, relevant content is essential to marketing success in the digital age. found in your marketing automation software (see below).