Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
JULY 11, 2014
So, you''ve decided to become an inbound marketer. You see, inbound marketing is a marketing strategy, but it''s also a philosophy. At the heart of it, you''ll be turning your focus away from company-focused marketing and toward customer-centric marketing.
55 Free Templates to Make Visual Content Creation Quick & Painless
AUGUST 30, 2013
Just about every type of content we marketers create can be enhanced by some kind of visual element. And if you need more evidence to convince you visual content is essential to your marketing, just consider all these stats ! So, what''s a design-impaired marketer to do?
24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
JUNE 8, 2013
Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool. Twitter Ads.
What Is Digital Marketing?
SEPTEMBER 1, 2016
And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be. Marketing has always been about connecting with your audience in the right place and at the right time. So What Exactly is Digital Marketing?
MozCon 2013: The Recap of all Recaps
JULY 19, 2013
They rightfully hype MozCon saying, “for three days, we bring you amazing, future-thinking content from industry leaders, deep diving into SEO, social media, marketing analytics, content strategy, data science, and so much more. What is MozCon? Glad you asked.
What Were The Most Effective B2B Marketing Tactics of 2015?
DECEMBER 14, 2015
Even though many B2B marketers are already looking ahead to 2016, it’s may be worth recognizing the accomplishments of the past year. Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. In an effort to shed light on how marketers tackled challenges and made strides in 2015, we spoke to a group of industry leaders across the B2B marketing space.
How to Research Blog Topics: A Step-by-Step Process
FEBRUARY 9, 2015
You will see in the screenshot below I have searched ‘Inbound Marketing.’ The screenshot below shows a Google search for the term ‘Inbound Marketing.’ Tools: To find this information, you may like to use Twitter advanced search or Google+ Communities.
9 Content Strategy Tips from MarketingProfs B2B Marketing Forum 2016
OCTOBER 22, 2016
When I told my sister over dinner that I had been at a B2B marketing conference, she asked what my job had to do with apiaries. In this wrap-up post, we’re sharing top tips from speakers at MarketingProfs B2B Marketing Forum 2016. Embrace thoughtful and deliberate marketing.
Facebook Home Opens Up Mobile Ad Targeting Opportunities, and Other Marketing Stories of the Week
APRIL 14, 2013
And with this influx of mobile marketing opportunities, companies like you and me have benefited from more effective ways to target their mobile audiences based on all the data at their fingertips. Okay, so what does this mean for mobile marketers? For marketers, this is great news.
8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team
JANUARY 14, 2013
Are you ready to build your dream team of inbound marketers? Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. 4) Email Marketer. 6) Product Marketer.
Want to be a Better Social Media Marketer? Listen to These 10 Podcasts
SEPTEMBER 21, 2016
If you work in social media marketing, my guess is you know it all too well. Social media is constantly evolving, making today an exciting time to work in marketing. 1) Marketing Smarts: How ‘Dolphin Tale’ Brought 800,000 Visitors a Year to Clearwater Marine Aquarium.
The ABCs of Content Marketing: A Glossary of Terms
JANUARY 13, 2014
You probably know what content marketing is by now, but do you know all those little nitty gritty terms you need to know to be fluent in content marketing speak? Having the ability to move quickly in the world of content creation is a necessity for inbound marketers.
The Essential Reading List for Growth Hackers: 15 Experts to Follow
MARCH 23, 2015
He''s what I like to call a "Yoda of growth hacking" because he''s always coming up with fresh and inspirational ideas ranging from customer acquisition to word-of-mouth marketing and everything in between. Some good ones: " How to Design the AirBnb for x the Uber for y or the Twitter for z ".
25 Killer Resources to Learn Storytelling
MARCH 18, 2014
It’s without a doubt, the one kind of content marketing that’s never going out of style. Andrew Fitzgerald: Adventures in Twitter Fiction. What can Twitter users learn from journalists? Coca Cola’s latest YouTube venture, the Content 2020 project has gotten a lot of attention.
Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
JULY 21, 2015
I've written my share of blog posts about content marketing. That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. What Is Content Marketing?
Content Marketing on a Shoestring Budget: Distribution
JULY 23, 2013
Here’s part two of of our recap of the webinar “ Direct Marketing on a Shoestring Budget, Part 2: Content Marketing.” Part two recaps Cyndie Shaffstall’s portion of the webinar, concerning low-cost marketing and promotional strategies for getting your content out there.
The Marketer's Guide to Search Engine Optimizing Non-Written Content
APRIL 25, 2013
We’ve all heard about how inbound marketers need to get more creative with their content format by incorporating visuals, audio, and images. Heck, we’ve even created a free crash course (with templates) for non-designers to create visual content to react to this trend. Twitter.
A Simple Guide to Creating Lovable Marketing Offers #LoveMarketing
AUGUST 29, 2012
This blog post is an excerpt from " The Step-by-Step Guide to Lovable Marketing Campaigns." Download your free copy today to read more about how to make your marketing lovable. If the conversion rate is lower than average, the marketing offer isn’t appealing enough to our audience.
4 Tips for B2B Marketing on Facebook
DECEMBER 23, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! A good example of this approach is 360i , an award-winning digital marketing agency.
The Ultimate Cheat Sheet for Awesome Marketing Emails
OCTOBER 13, 2011
Email marketing can be a very powerful lever for lead generation within your arsenal of inbound marketing tools. While I think most of us can agree that email is still alive and thriving, there are still many marketers that struggle to leverage it effectively for lead gen.
Successful Industrial Websites Require Part DiY and Part.
Industrial Marketing Today
JUNE 15, 2010
I am referring to updating, maintaining and sometimes marketing their industrial websites. My opinion is somewhat biased because I am an industrial and B2B marketing consultant. I make my living providing marketing services including designing and marketing industrial websites.
How Lack of Marketing Content Can Derail Your Website Redesign Project
Industrial Marketing Today
JUNE 3, 2010
Is your website redesign project on hold waiting for marketing to deliver content? It doesn’t matter whether you work for a corporate marketing department or the owner of a small business website. Why does online marketing content cause so much angst?