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Optimize Your Content for Inbound Marketing: Part 2

Act-On

Welcome to Part Deux of our two-part series about how to optimize your content for inbound, in which we continue to share insights from Arnie Kuenn, CEO of Vertical Measures (and bestower of the above quote), about getting found and getting known.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

companies now use social media for marketing (though the figure varies widely based on size of company)? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? companies now use social media for marketing.

Trending Sources

How to Measure Success in Inbound Marketing

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer With so much inbound marketing data that can be analyzed, are you overwhelmed with what to measure to be successful? So let’s say you’re the owner or CEO of a company that has started doing more inbound marketing.

The 45 Inbound Marketing Terms You Should Know [Glossary]

Hubspot

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. Closed Loop Marketing. Inbound Marketing.

A Year in Review: The Biggest Social Media Updates of 2013

Hubspot

Well, it is, meaning it''s that time of year again to start planning for the year ahead and thinking about everything you want your marketing to achieve -- more leads, more website traffic, you name it. 1) Facebook introduced social search with Graph Search. Take that, Twitter.

The 16 Most Important Social Media Updates of 2012

Hubspot

In the last 11 months, there have been tons of updates to our favorite social networks, several of which were extremely relevant for marketers and business owners. Many of them were just little tweaks, but a lot -- 16 in our estimation -- had a huge impact on marketers' jobs.

The Future of SEO and What it Means for Inbound Marketing [SlideShare]

Hubspot

A few years ago, if you asked me what SEO came down to, I would have said two things: keywords and inbound links. The deconstruction of search engine rank into those two main components made SEO more approachable to marketers of all company sizes. What does this mean for marketers?

The 26 Best All-in-One SEO Tool Suites

Webbiquity

Provides organic, maps & mobile search rankings; citations, reviews, and backlinks; competitor benchmarking; and integration with Google Analytics, Facebook, and Twitter accounts. Add your own branding to these reports and share with customers and prospects.” — Modern Marketing Partners.

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. An example of this is the Twitter API.

Optimize Your Content for Inbound Marketing: Part 2

Marketing Action

Now that I have your attention … Welcome to Part Deux of our two-part series about how to optimize your content for inbound, in which we continue to share insights from Arnie Kuenn, CEO of Vertical Measures (and bestower of the above quote), about getting found and getting known.

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14 Ways to Increase Your Clickthrough Rate on Twitter

Hubspot

Thankfully, making your tweets clickable doesn''t "just happen" based on the whim of the Twitter gods. In this post, we''ll talk about how to put the science of Twitter to work for you so more people click on your tweets. Click your Twitter handle to view your profile.

5 CEO-Worthy Metrics for Demonstrating Inbound Marketing Success

Modern B2B Marketing

by Jon Miller Are you using the right metrics to measure and demonstrate the success of your inbound marketing efforts? There are hundreds of possible inbound marketing metrics to choose from, and almost all of them measure something of some kind of value.

How to Painlessly Transition Your Company to Inbound Marketing

Hubspot

We talk to people all the time that are totally sold on the inbound marketing methodology , but there's just one thing standing in their way from becoming a full-fledged inbound marketer. Merge Inbound Tactics with Outbound Campaigns.

20 Data-Backed Ways to Upgrade Your Social Media Marketing [SlideShare]

Hubspot

As a professional social media scientist and part time unicorn hunter, I spend a lot of time chasing down and busting social media unicorns-and-rainbows myths and superstitions -- advice that has no basis in facts -- with real data and science.

10 Ways to Drive Instant Results With Inbound Marketing

Hubspot

A couple days ago, our friends over at Marketing Pilgrim published a great blog post from Square 2 Marketing 's President and Co-Founder Michael Lieberman called " 10 Ways Inbound Marketing Drives Results This Month.". Share your blog content with social media followers.

7 Ways Twitter Can Help Juice Your Content Creation

Hubspot

There are plenty of ways marketers can use Twitter for business that you probably already know about, like prospecting, customer service, and lead generation. But as inbound marketers, we know that content creation is also one of our top priorities.

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Marketing & Sales: Integrating Social Media and Lead Generation

Marketing Insider Group

This is a guest post by Paul Mosenson, President and Founder of NuSpark Marketing, www.nusparkmarketing.com , a B2B Marketing firm. Much has been discussed about the importance of aligning sales and marketing with regard to marketing automation and lead management processes.

Inbound Marketing Alone May Not Be Enough for Industrial Companies

Industrial Marketing Today

Inbound marketing with content has been getting all the attention lately. Consultants and practitioners of “pull” marketing want marketers to abandon “push” marketing because they say it is old school and no longer effective. Ergo, these people are too busy at work and couldn’t be bothered with anything that is deemed as interruption marketing. Yes, a company blog does enhance their reputation and social media does increase their reach.

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The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 101 Terms to Know.

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How to Tweet Around the Clock Without Being on Twitter 24/7

Hubspot

If you’re a full-time marketer, regardless of your intentions or your desire to grow your Twitter following, you simply have too much on your plate to be tweeting 24/7. And, of course, use Twitter itself. Twitter

Twitter Introduces Lead Generation 'Cards' to Collect Leads From Tweets

Hubspot

Hold on to your hats, marketers, because we’ve got some exciting news that’s going to transform the way you use Twitter Ads. For now, this is only available as a feature in Promoted Tweets -- a paid feature of Twitter Ads. How to Create Twitter Lead Generation Cards.

The Ultimate Guide to Optimized Social Media Updates

Hubspot

Participation in social media should be a staple for any business leveraging inbound marketing. One of the critical social media best practices we discuss often is regularly publishing content and updates to the social networks in which your business participates.

Internet marketing abhors a closed door so open a window

Biznology

Your online properties, including your blogs and social media profiles, are your own personal Tomorrowland. Don’t let your hatred of spam or spammers or spamming or unsolicited attention or even PR pitches from me turn you off to actually receiving your inbound leads.

#FF, QR Codes, & Like-Gating: 6 Outdated Internet Trends We Should Leave Behind

Hubspot

But then there are the trends that have kind of faded into the background, only to pop up in your thoughts when you''re in the shower or in the middle of devising a new marketing campaign. Follow Friday was very, very popular on Twitter back in 2009. Inbound Marketing Social Media

Social Media Minute: 25 B2B Marketing Uses of LinkedIn

MLT Creative

According to Marketing Profs , LinkedIn is the favored social media tool for B2B marketers. If you're in B2B marketing or sales, you can do so much more with your LinkedIn account than simply look up your B2B marketing contacts.

4 Free Ways Law Firms Can Increase Their Online Presence

Go Beyond SEO

In our last blog post we discussed the importance of Bing for your law firm marketing strategy based mainly on the cost and amount of searches. It’s probably too late to change URLs and you may not have the technical ability to make your website faster, but you want to make sure you have the proper keywords in the title-tag & meta-description. Social Media for Lawyers.

101 Signs You're an Inbound Marketer

Hubspot

We inbound marketers need to stick together! If you do, there's a very good chance you're an inbound marketer too! 101 Signs You're an Inbound Marketer. Your friends who don’t 'get' inbound marketing think you "do social media" for a living.

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How Social Media Capitalism Will Affect Your Future Marketing Strategy

Hubspot

We are all living the marketing high life. Today, great inbound marketers can transform their business thanks to "free" traffic and leads from social media and search engines. But inbound leads are still 61 percent less expensive than outbound leads.

Answers to 31 Social Media Questions You're Too Shy to Ask

Hubspot

Social media moves at the speed of light, so if you're just getting started now, there are conceivably tons of nuances you may have missed. Well we think that's just not the best approach, so we compiled a list of those simple social media questions that people seem pretty timid to ask and are providing you the answers so you never again have to perform a panicked Google search or blindly nod your head in agreement during a marketing meeting.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms.

19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates

Hubspot

Practicing good inbound marketing means sending emails to people who actually want to hear from you. instead of this: Sender name: Marketing Team. your marketing emails have a lot to compete with in recipients' inboxes. 14) Add social sharing buttons.

9 Lead Generation Mistakes Marketers Need to Stop Making

Hubspot

Some marketers have trouble generating enough leads to feed their sales team. These are all common problems marketers have with lead generation. 9 Lead Generation Mistakes Marketers Need to Stop Making. 7) You're not using social media strategically for lead generation.

10 Tips for Getting Long-Term Traffic to Your Content

Hubspot

We spend tons of time writing posts and optimizing them for search and social media. For starters, you can take your primary keyword or phrase and enter it in BuzzSumo to see the social popularity of content based on that topic. SEO Social Media Content Marketing Daily

A Brief History of Search & SEO

Hubspot

That’s partially because PageRank was based on the number of inbound links to a given page -- the more of those, the higher the ranking. Bing premiered that June, with Microsoft aggressively marketing it as the search engine that would produce noticeably better results than Google.

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Blog SEO for the Modern Marketer: How to Optimize Your Posts

Hubspot

With Google making 10 algorithm changes in the last four months and keyword data getting harder to come by, it may be ideal for marketers to take a step back and get back to SEO basics. Start with a topic you really want to rank well for -- in our case, it might be “ inbound marketing."

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Web Presence Optimization Software Review: gShift Labs

Webbiquity

Given that WPO is the fusion of SEO, social media, interactive PR , and online reputation management, that’s a tall order. Web CEO , SEO Powersuite ), social media monitoring tools (e.g., Radian6 , Alterian SM2 ), or inbound marketing suites (e.g.,

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

That''s why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later. 60 Common Marketing Acronyms. It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies.

Battle of the Brands: Which Famous Rival Company Has Better Marketing?

Hubspot

As a marketer, I’d like to think the answer is obvious: marketing! And for McDonald’s, which has been battling Burger King (among others) for market share since the late 1950s, this competition created a sort of "hamburger arms race." The Duracell marketing slogan?

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In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours

Hubspot

In marketing, as in life, situations will inevitably arise that require a certain amount of scrappiness. Or maybe, like HubSpot, you store your backup content deep under ground in a radiation-resistant inbound marketing bunker, right next to your stockpile of blog posts.

Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

Hubspot

Also, you can find me on Google+ here -- +Dharmesh (hanging out there in addition to my usual twitter stuff @dharmesh ). Key Points from "Science of Inbound Marketing" Session. People hate outbound marketing (cold calls, spam, junk mail, etc.) I hate marketers.