Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
companies now use social media for marketing (though the figure varies widely based on size of company)? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? companies now use social media for marketing.
How to Measure Success in Inbound Marketing
The Forward Observer
JULY 2, 2014
Artillery B2B Marketing Blog > The Forward Observer With so much inbound marketing data that can be analyzed, are you overwhelmed with what to measure to be successful? So let’s say you’re the owner or CEO of a company that has started doing more inbound marketing.
The 26 Best All-in-One SEO Tool Suites
JANUARY 19, 2017
Provides organic, maps & mobile search rankings; citations, reviews, and backlinks; competitor benchmarking; and integration with Google Analytics, Facebook, and Twitter accounts. Add your own branding to these reports and share with customers and prospects.” — Modern Marketing Partners.
The 45 Inbound Marketing Terms You Should Know [Glossary]
SEPTEMBER 26, 2013
Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. Closed Loop Marketing. Inbound Marketing.
The Marketer's Guide to Proper Social Media Etiquette
MAY 6, 2013
As a savvy inbound marketer, you''re already sold on the value of using social media. But good social media marketing is about more than engagement, lead generation, and wider reach. Twitter Etiquette.
The 16 Most Important Social Media Updates of 2012
NOVEMBER 27, 2012
In the last 11 months, there have been tons of updates to our favorite social networks, several of which were extremely relevant for marketers and business owners. Many of them were just little tweaks, but a lot -- 16 in our estimation -- had a huge impact on marketers' jobs.
5 CEO-Worthy Metrics for Demonstrating Inbound Marketing Success
Modern B2B Marketing
MARCH 1, 2012
by Jon Miller Are you using the right metrics to measure and demonstrate the success of your inbound marketing efforts? There are hundreds of possible inbound marketing metrics to choose from, and almost all of them measure something of some kind of value.
The Ultimate Glossary: 120 Social Media Marketing Terms Explained
DECEMBER 30, 2011
Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. An example of this is the Twitter API.
24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
JUNE 8, 2013
Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool.
How to Painlessly Transition Your Company to Inbound Marketing
OCTOBER 8, 2012
We talk to people all the time that are totally sold on the inbound marketing methodology , but there's just one thing standing in their way from becoming a full-fledged inbound marketer. Merge Inbound Tactics with Outbound Campaigns.
Inbound Marketing Alone May Not Be Enough for Industrial Companies
Industrial Marketing Today
AUGUST 26, 2011
Inbound marketing with content has been getting all the attention lately. Consultants and practitioners of “pull” marketing want marketers to abandon “push” marketing because they say it is old school and no longer effective. Ergo, these people are too busy at work and couldn’t be bothered with anything that is deemed as interruption marketing. Yes, a company blog does enhance their reputation and social media does increase their reach.
10 Ways to Drive Instant Results With Inbound Marketing
MARCH 29, 2013
A couple days ago, our friends over at Marketing Pilgrim published a great blog post from Square 2 Marketing 's President and Co-Founder Michael Lieberman called " 10 Ways Inbound Marketing Drives Results This Month.". Share your blog content with social media followers.
14 Ways to Increase Your Clickthrough Rate on Twitter
MARCH 19, 2015
Thankfully, making your tweets clickable doesn''t "just happen" based on the whim of the Twitter gods. In this post, we''ll talk about how to put the science of Twitter to work for you so more people click on your tweets. Click your Twitter handle to view your profile.
20 Data-Backed Ways to Upgrade Your Social Media Marketing [SlideShare]
MAY 2, 2013
As a professional social media scientist and part time unicorn hunter, I spend a lot of time chasing down and busting social media unicorns-and-rainbows myths and superstitions -- advice that has no basis in facts -- with real data and science.
Optimize Your Content for Inbound Marketing: Part 2
JUNE 23, 2014
Now that I have your attention … Welcome to Part Deux of our two-part series about how to optimize your content for inbound, in which we continue to share insights from Arnie Kuenn, CEO of Vertical Measures (and bestower of the above quote), about getting found and getting known.
7 Ways Twitter Can Help Juice Your Content Creation
OCTOBER 31, 2013
There are plenty of ways marketers can use Twitter for business that you probably already know about, like prospecting, customer service, and lead generation. But as inbound marketers, we know that content creation is also one of our top priorities.
5 Big tips to make LinkedIn ads work for you
grow - Practical Marketing Solutions
SEPTEMBER 16, 2015
LinkedIn is today’s B2B media powerhouse. If you are a B2B marketer, in nearly any sector, chances are you are paying attention to LinkedIn, as well you should. LinkedIn brings three things that make it stand out from other B2B media companies. Hack your social proof.
Marketing & Sales: Integrating Social Media and Lead Generation
B2B Marketing Insider
APRIL 19, 2011
This is a guest post by Paul Mosenson, President and Founder of NuSpark Marketing, www.nusparkmarketing.com , a B2B Marketing firm. Much has been discussed about the importance of aligning sales and marketing with regard to marketing automation and lead management processes.
The Ultimate Glossary: 101 Social Media Marketing Terms Explained
JUNE 23, 2010
As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 101 Terms to Know.
How to Tweet Around the Clock Without Being on Twitter 24/7
APRIL 3, 2014
If you’re a full-time marketer, regardless of your intentions or your desire to grow your Twitter following, you simply have too much on your plate to be tweeting 24/7. And, of course, use Twitter itself. Twitter
Twitter Introduces Lead Generation 'Cards' to Collect Leads From Tweets
MAY 22, 2013
Hold on to your hats, marketers, because we’ve got some exciting news that’s going to transform the way you use Twitter Ads. For now, this is only available as a feature in Promoted Tweets -- a paid feature of Twitter Ads. How to Create Twitter Lead Generation Cards.
Internet marketing abhors a closed door so open a window
JUNE 2, 2015
Your online properties, including your blogs and social media profiles, are your own personal Tomorrowland. Don’t let your hatred of spam or spammers or spamming or unsolicited attention or even PR pitches from me turn you off to actually receiving your inbound leads.
The Ultimate Guide to Optimized Social Media Updates
DECEMBER 20, 2011
Participation in social media should be a staple for any business leveraging inbound marketing. One of the critical social media best practices we discuss often is regularly publishing content and updates to the social networks in which your business participates.
#FF, QR Codes, & Like-Gating: 6 Outdated Internet Trends We Should Leave Behind
JUNE 6, 2014
But then there are the trends that have kind of faded into the background, only to pop up in your thoughts when you''re in the shower or in the middle of devising a new marketing campaign. Follow Friday was very, very popular on Twitter back in 2009. Inbound Marketing Social Media
Social Media Minute: 25 B2B Marketing Uses of LinkedIn
MAY 26, 2010
According to Marketing Profs , LinkedIn is the favored social media tool for B2B marketers. If you're in B2B marketing or sales, you can do so much more with your LinkedIn account than simply look up your B2B marketing contacts.
101 Signs You're an Inbound Marketer
OCTOBER 27, 2011
We inbound marketers need to stick together! If you do, there's a very good chance you're an inbound marketer too! 101 Signs You're an Inbound Marketer. Your friends who don’t 'get' inbound marketing think you "do social media" for a living.
The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms.
9 Lead Generation Mistakes Marketers Need to Stop Making
OCTOBER 28, 2016
Some marketers have trouble generating enough leads to feed their sales team. These are all common problems marketers have with lead generation. 9 Lead Generation Mistakes Marketers Need to Stop Making. 7) You're not using social media strategically for lead generation.
19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates
JUNE 21, 2016
Practicing good inbound marketing means sending emails to people who actually want to hear from you. instead of this: Sender name: Marketing Team. your marketing emails have a lot to compete with in recipients' inboxes. 14) Add social sharing buttons.
How Social Media Capitalism Will Affect Your Future Marketing Strategy
FEBRUARY 15, 2012
We are all living the marketing high life. Today, great inbound marketers can transform their business thanks to "free" traffic and leads from social media and search engines. But inbound leads are still 61 percent less expensive than outbound leads.
Answers to 31 Social Media Questions You're Too Shy to Ask
DECEMBER 7, 2011
Social media moves at the speed of light, so if you're just getting started now, there are conceivably tons of nuances you may have missed. Well we think that's just not the best approach, so we compiled a list of those simple social media questions that people seem pretty timid to ask and are providing you the answers so you never again have to perform a panicked Google search or blindly nod your head in agreement during a marketing meeting.
A Brief History of Search & SEO
OCTOBER 26, 2016
That’s partially because PageRank was based on the number of inbound links to a given page -- the more of those, the higher the ranking. Bing premiered that June, with Microsoft aggressively marketing it as the search engine that would produce noticeably better results than Google.
Blog SEO for the Modern Marketer: How to Optimize Your Posts
OCTOBER 9, 2013
With Google making 10 algorithm changes in the last four months and keyword data getting harder to come by, it may be ideal for marketers to take a step back and get back to SEO basics. Start with a topic you really want to rank well for -- in our case, it might be “ inbound marketing."
10 Tips for Getting Long-Term Traffic to Your Content
JUNE 1, 2015
We spend tons of time writing posts and optimizing them for search and social media. For starters, you can take your primary keyword or phrase and enter it in BuzzSumo to see the social popularity of content based on that topic. SEO Social Media Content Marketing Daily
60 Marketing Acronyms Every Industry Pro Should Know
JUNE 19, 2014
That''s why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later. 60 Common Marketing Acronyms. It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies.
The 17 Best Photo Editing Tools
MARCH 14, 2017
Instagram, Snapchat and Pinterest are among the fastest-growing and most engaging social networks. SlideShare is one of the most underrated content platforms in existence for B2B marketers, according to Jay Baer. Showcase reviews: Likeable Media, RazorSocial, StoreYa Blog, TNW News.
Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011
OCTOBER 18, 2011
Also, you can find me on Google+ here -- +Dharmesh (hanging out there in addition to my usual twitter stuff @dharmesh ). Key Points from "Science of Inbound Marketing" Session. People hate outbound marketing (cold calls, spam, junk mail, etc.) I hate marketers.