The Ultimate List of Marketing Podcasts

Zoominfo

Ten or so years ago, podcasts were just a blip on the average marketer’s radar. In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). 1. This Old Marketing Podcast.

The Organic Inbound Marketing Playbook for B2B

OutboundView

The inbound marketing for B2B landscape of 2018 is a brave new world for business – one virtually unrecognizable from years past. Marketing campaigns were more expensive to launch and harder to track. Market pulse was tougher to discern.

How to Maximize Your Inbound Strategy

Act-On

Marketers are pressed for time. That’s why an inbound strategy is so appealing. Maybe this isn’t true for you and your B2B marketing team. At Act-On, we believe in a balanced marketing approach that includes both inbound and outbound tactics.

B2B Startups Beating the Incumbent with Great Content Marketing

Outbrain

Launching a startup is no simple endeavor, and growing a business is oodles more challenging. Most startups are challenged by a limited budget, competition from larger, more established players and for those entering a new market – figuring out how to educate consumers and create demand.

How B2B Marketing is Changing in 2018

1How B2B Marketing. from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers. The top priorities for B2B marketers this year are generating more high-quality leads and. content marketing efforts.

How to Build a Sales and Marketing Database from Scratch

DiscoverOrg

Do you need to build your marketing list, but don’t know where to start? If you’ve been given the task of setting up your company’s sales and marketing database, you’re probably not overly excited … especially if it’s something you’ve got to build from scratch.

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Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

Hubspot

Key Points from "Science of Inbound Marketing" Session. People hate outbound marketing (cold calls, spam, junk mail, etc.) This makes inbound marketing a much more effective, and cheaper way to reach people. It is entirely possible for your marketing not to suck.

How to Create the Ultimate Marketing Funnel (Templates Included)

Single Grain

Some business owners are moving away from the term “marketing funnel” because they think it’s too mechanical or simplistic to describe the lead nurturing sequence by which customers move from awareness to purchase. What Is a Marketing Funnel? Example 2 : An Effective Marketing Funnel.

The Future of Chatbots in Marketing [YouTube Live Event]

Hubspot

For marketing and sales? They're teaming up to tackling these burning questions about bots, and how they'll change our world of marketing and sales. Dharmesh also founded and writes for OnStartups.com -- a top-ranking startup blog with more than 500,000 members.

7 Tried-and-True Strategies SaaS Businesses Are Using to Grow

Hubspot

1) Content Marketing. Businesses around the globe are leveraging content marketing to build their brand, attract visitors to their website and generate leads. This distinction is important for SaaS marketers to consider. Looking for content marketing inspiration?

The Growth Show: A VC's Advice on Content, Cash & Churn

Hubspot

Content marketing is a little bit like a bank account where you get the benefits of compounding returns. If you''d like to listen to it in full, listen to the podcast on iTunes. Content marketing is a little bit like a bank account where you get the benefits of compounding returns.

9 Unforgettable SXSW Moments: How to Talk About It Like You Were There

Hubspot

The conference’s Interactive ( SXSWi) track wrapped up yesterday, leaving marketers, entrepreneurs, and techies wide-eyed after four days of innovative talks, ideas, and introducing new technologies. ” Nonprofits Got a Marketing Facelift. Inbound Marketing

6 Content Challenges Facing Enterprise Marketers (Plus Some Helpful Solutions)

Hubspot

While that phrase might just be the most over-used marketing phrase of the last few years (sorry, but it is), there''s no denying just how important content is as the foundation to an enterprise''s marketing mix. Lack of integration across marketing (58%). Podcasts.

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20 Key Resources That Will Keep Your B2B Business on Top of the Marketing Buzz

B2B PR Sense

B2B marketing is constantly evolving. What are some of the best B2B blogs and other resources that will keep you "in the know" where marketing is concerned? Nowadays, there are countless resources available to marketers with a click of a mouse. Marketing Books.

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How to Make Your Live Video a Guaranteed Success

Single Grain

63% of marketers say that video gets the best ROI from social media marketing above all other types of content. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.

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22 Companies Dominating the World With Content Marketing Campaigns

Single Grain

Content marketing. According to HubSpot’s State of Inbound Marketing study, simply increasing the amount of content you produce leads to greater customer acquisition: 55% of marketers say blog content creation is their top marketing priority.

88 Expert Content Marketing Posts Worth Another Read

Webbiquity

As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise.

Just the Stats: Why Should You Leverage Video Marketing

Single Grain

This post on video marketing tips, tricks and lots of juicy stats has been updated for 2019. Attention and brand trust are two things that marketers always incorporate in their marketing plans – and video is an efficient way to that happen. Why Should You Use Video Marketing?

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How a Small VC's Commitment to Content Made a BIG Difference

Hubspot

When Joe Pulizzi and Newt Barrett published their bestselling book, Get Content, Get Customers in 2008, the authors wrote that the marketing world — and the online universe at large — needed to prepare for a content revolution. 5 Lessons From Our Inbound Marketing Journey.

The 14 Best Autoresponder Software in 2019 (Plus Free Autoresponders)

Hubspot

Nowadays, email marketing is an integral component of any marketing strategy. In fact, 59% of marketers say email is their biggest source of ROI. When it comes to email marketing, the autoresponder sequence is a commonly used but often under-appreciated part of the process.

What’s the Right Content for Each Stage of the Marketing Funnel?

Single Grain

This post on discovering the right content for each stage of the marketing funnel has been updated for 2019. How much easier (and more profitable) would your life as a marketer be? So hard that most brands and marketers are lost when it comes to choosing the right kind of content.

Facebook Works on Incorporating the Hashtag, and Other Marketing Stories of the Week

Hubspot

Nowadays, it feels like every social network and online platform has some sort of tool designed for marketers. For us marketers, this is wonderful news. We love analytics, metrics, and targeting because those are the tools we use to create great marketing.

The 60 Best Free Online Courses For Whatever You Want to Learn

Hubspot

Blog posts and podcasts are great starting points for exploring a particular topic. These cover the main business skills you'll need to advance in today's rapidly changing workplace -- from digital marketing and coding to selling, leadership, and more. Marketing Courses.

59 Female Marketing and Growth Experts You Should be Following

Hubspot

Last week, one of my colleagues stumbled across a list of marketing influencers and shared it in our team's Slack channel. So here it is: a list of powerful influencers in the growth and marketing space who just so happen to be women. She was also the Director of Marketing at Calendly.

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The Power of Guest Blogging (And How to Get Started!)

Single Grain

And yet, in the ever-evolving digital marketing landscape, guest posting remains a trusted technique for marketers and bloggers. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. How to Use ANGELS to Energize Your Market.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. How to Use ANGELS to Energize Your Market.

30 Women Shaping B2B Tech Marketing

SnapApp

In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. Check out their biggest challenge as B2B tech marketers, their thoughts on the b2b tech landscape, and what they’re most proud of. Manager, Inbound Marketing.

30 Women Shaping B2B Tech Marketing

SnapApp

. In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. . Check out their biggest challenge as B2B tech marketers, their thoughts on the b2b tech landscape, and what they're most proud of. .

No One Wants Buzzwords: Wise Words from Tara Robertson

Vidyard

Nobody said marketing was easy. It’s no piece of cake — and it gets even harder when you’re marketing to … well … marketers. I started out in the PR and events side,” said Robertson, “working at a few different startups in Toronto. Blog Marketing Communications

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The Ultimate Guide to Marketing and Business Books

Hubspot

Whether or not you aspire to become a billionaire, there are thousands of business and marketing books to help propel you towards your career goals. Brooks also details the stock market crash in 1962 and the chaos that ensued on Wall Street. In fact, plenty of startups simply fail.

139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)

SnapApp

And, 70% of B2B marketers plan to create more content in 2017 compared to 2016. To help make it less overwhelming, our team scoured the web to identify the top content marketing blogs (by category) you should be reading in 2017. Email Marketing. Account Based Marketing.

B2B Marketing Guide

OutboundView

Why Did We Write This B2B Marketing Guide? This B2B marketing guide was written to provide a high-level overview of the key components included in a B2B Predictable Pipeline Strategy. Who is This B2B Marketing Guide For? How much do you spend on sales and marketing?

Marketing Funnel Growth Guide: Analysis, Strategies, Tactics, and Tools in 2019

Ladder.io

Businesses can only survive for so long with an uncoordinated marketing strategy. Eventually, most businesses realize that what they’re currently doing – even if they’ve started using inbound marketing tactics – just won’t get them to the level of growth they want. Podcasts.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives. Marketing Professor at Universidad Andrés Bello and DuocUc.

4 Content Marketing Strategies That Add Clarity and Alleviate Anxiety

DivvyHQ

What does this have to do with content marketing strategies? Well, marketers are no different from the general population in that we feel compelled to say “yes.” Before I dive into simplified content marketing strategies, allow me to clarify a few things.

8 of the Best Professional Bio Examples We've Ever Seen [+ Bio Templates]

Hubspot

That's when we scramble, and our bio ends up reading like this: Rodney Erickson is a content marketing professional at HubSpot, an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers.

A Guide to Account Based Marketing

Leadfeeder

The traditional inbound marketing approach has served B2B marketers well for many years and it continues to do so. More than 60% of companies seem to think so—and they plan to launch account based marketing campaigns in the next year. So just what is account based marketing, why should you be doing it and how do you get started? What is account based marketing? Before we dive into the details, let’s iron-out exactly what “account based marketing” means.

What 3,000+ Job Postings Taught Us About Today's Content Marketers

Hubspot

Do you have what it takes to succeed in today's modern marketing world? As the marketing landscape continues to shift, the requirements and expectations surrounding content marketing roles are evolving. 3 Key Takeaways From Today's Content Marketing Landscape.

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Sales Pipeline Radio, Episode 152: Q&A with David Nilssen @DavidNilssen

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. How he created “Inbound” lead generation tactics that fill his pipeline. For those of you who listen to the podcast, hope you had a great January and excited to have you join us. We are featuring some of the best and brightest minds in sales and marketing and today is no different.

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