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How to Structure a Kick-Ass Marketing Team for Any Company

Hubspot

Companies are taking note of inbound marketing and revamping their strategy and talent pool to generate higher quality leads at about a 60% lower cost per lead than outbound marketing. SMB (Small to Medium Sized Business) = Somewhere between 5-100 Employees. Here's how: Talent. This makes their job easier.

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B2B Category Creators Episode 6 Transcript

Metadata

B2B Category Creators Episode 6 Complete Transcript Gil Allouche: Welcome everyone to the Category Creator podcast. Very, very excited to have you on the podcast. I think, especially if you’re selling into the SMB world, there’s rarely a lightning strike that just ignites everything. My name is Gil Allouche.

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B2B Marketing Guide

OutboundView

Who is This B2B Marketing Guide For? If you’re a small businesses or startup that is looking for strategies to identify new sales opportunities, this guide is for you. If you’ve proven product/market fit, have your first 10-15 customers, and now want a strategy to scale sales and marketing, this guide is for you.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. SMB and Distribution. Her varied background includes corporate roles (B2B and B2C), agencies, non-profits and startups. Cindy Bates. Cindy_Bates. Susan Beebe. susanbeebe. Lisa Cramer.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. SMB and Distribution. Her varied background includes corporate roles (B2B and B2C), agencies, non-profits and startups. Cindy Bates. Cindy_Bates. Susan Beebe. susanbeebe. Lisa Cramer.

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The Content Creator's Master List of Commonly Troublesome Words

Hubspot

inbound marketing: Lowercase. internet marketing: Lowercase. podcast: One word. SMB: Abbreviation for small and medium-size business (plural: SMBs). startup (n., Okay to use when space is a consideration; otherwise use that is, in other words, or equivalent. Note that “i.e.” internet: Lowercase.

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Is Netflix a SaaS? 25 Examples of SaaS Companies that Are Rocking It

Single Grain

Hence, most of the startups launching nowadays are adopting a SaaS model. Overview: HubSpot offers software products for sales, inbound marketing and customer service. HubSpot is a B2B marketing tool for businesses of all sizes. It has been ranked as the most valuable startup in the world with a valuation of $10 billion.