Expert insights. Personalized for you.
As account-based marketing (ABM) gains momentum, companies clearly see the value of identifying high-value prospects and targeting them with customized content. In the B2B marketing environment, successful ABM is the gold standard companies aim for. Evaluating new market opportunities. MORE
As we start to settle into 2015, we are excited and optimistic about the outlook for business to business (B2B) marketers this year. There are many new opportunities on the horizon, and a wealth of sophisticated tools and resources to help marketers capitalize on those opportunities. MORE
3 Helpful Tips on Inbound Marketing that Will Help your Channel Partners. The influence of inbound marketing in today’s digitally-driven world can be hard to fathom. But, the truth is, outbound marketing tactics (e.g., Become social media marketing influencers. MORE
Buyer personas are a crucial component of successful inbound marketing, particularly for the sales and marketing departments. After all, the marketing team needs to know to whom they are marketing, and the sales team needs to know to whom they are selling. MORE
There is no doubt that inbound marketing is an efficient way for generating new leads. Research has proved time and time again that inbound marketing tactics like content marketing help customers navigate their way to brands and reach a buying decision organically. MORE
Unfortunately, all that success was muted by the Cupertino based brand’s misguided forays in mass marketing. Data Has Changed Marketing. He famously said that half of his advertising budget went down the drain, the greatest disadvantage of untargeted marketing. MORE
Note: it is not sufficient to simply dump these leads into your regular nurture stream, even one that’s persona- or product-specific. Simply sending a string of generic marketing messages without any context will generate little engagement and will likely do more harm than good. MORE
Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team. MORE
“We don’t have the time or the skills to write copy for digital content” is the most common reaction I get from clients when discussing their industrial marketing programs. Myth: Content for digital marketing is the text on your Website or blog. MORE
This post originally appeared on the Insiders section of Inbound Hub. The second major shift threatening this industry is Gartner’s prediction that by 2017 the majority of IT spend will be made by Chief Marketing Officers, not CIOs. of assets to build out its Marketing Cloud. MORE
There are many opinions on channels, tactics and strategies on what successful industrial marketing management looks like. Often times this makes marketers anxious to get started and jump into their roles with a focus on all of the things they think they need to do, instead of considering the full picture. If I had to sum up results-based industrial marketing management into a single sentence, it would be to simply pay attention to the entire marketing funnel. MORE
According to Tony Jaros, marketers will typically spend 60% of their budget on demand generation programs. Enable (help reps increase productivity, both for sales and marketing-sourced demand). Inbound marketer. Stage 3: Vendor Selection. The Complete B2B Persona. MORE
Inbound marketing efforts play an important role in B2B marketing success. But inbound alone won’t achieve the goals being placed on most B2B marketing organizations today — for three reasons. Marketing is Increasingly Accountable for Pipeline & Revenue. MORE
If you’re the leader of a product-first SaaS company, it can be easy to make the mistake of ignoring marketing and believing that it isn’t necessary for the success of your organization. This is a common occurrence in the SaaS vertical where marketing has a tendency to be not only held at bay while the product is perfected, but flat-out ignored post-funding when initial investments are made in sales and sales alone. Build Personas to Make Sales More Efficient. MORE
You’re no doubt familiar with the concept of inbound marketing, but did you know that it’s (arguably) more effective and economical than traditional marketing methods? But how do you get started with inbound marketing? What Is Inbound Marketing? MORE
A content strategy is a structure that guides your marketing from the beginning stages to post-publication. In order to make your inbound marketing efforts smoother and more rewarding, it should be repeatable, organized, and agile. Imagine you’re planning a road trip. MORE
The inbound marketing for B2B landscape of 2018 is a brave new world for business – one virtually unrecognizable from years past. Marketing campaigns were more expensive to launch and harder to track. Market pulse was tougher to discern. MORE
Too often, marketing is just plain bad. The problem is that bad marketing often works better than no marketing at all. Inbound marketing is helping to change this by creating marketing that people love, which luckily also results in 61% lower lead costs. MORE
It is the journey or buying process that consumers go through to become aware of, evaluate, and purchase a new product or service, and it consists of three stages that make up the inbound marketing framework : awareness, consideration, and decision. Originally written on June 10, 2016. MORE
Content marketing can create fantastic success stories for those who use it correctly — make sure you’re getting your content right and maximising your ROI. Content marketing has blazed a path through the marketing world in the past few years, offering great ROI for those who fully understand the process. According to Tomorrow People’s ‘ How good are you at content marketing? survey: But is content marketing really to blame or is there something else at play here? MORE
When your job is to generate and nurture new leads like it is for pretty much every marketer and salesperson, it can be all too easy to think of every new lead as just another number on a waterfall report or just another name on a call list. Source: The Marketing Donut ). MORE
Account-based marketing (ABM) is no new phrase for B2B marketers, and there is a rapidly growing demand as the race to focus on personalized marketing is more prevalent than ever. The number of companies choosing to implement ABM and the shifting of marketing budgets to support this strategy are both on the rise, with 48 percent of growth leaders ranking ABM as a top five priority, according to ITSMA. No alignment between sales and marketing. MORE
The short answer: email marketing. Email marketing has the potential to be the most powerful marketing channel in a financial advisor’s arsenal. Because email is proven to provide higher ROI than any other marketing channel available. Trigger-based email campaigns on average generate 400 percent more revenue and 1,800 percent higher profit margins than regular email marketing campaigns ( ContactPigeon ). Persona based —Grouping your contacts by buyer persona. MORE
The following is guest post by Paul Roetzer, founder and president of PR 20/20, an inbound marketing agency and PR firm specializing in search marketing, social media, content marketing and public relations. Enter the Inbound Marketing GamePlan. MORE
Earlier this year, Forrester Research conducted a detailed survey of more than 150 B2B marketing decision-makers with the intent of benchmarking the maturity of B2B marketing best practices, focused on revenue marketing and marketing automation. At face value, the results, due to be published in a report this June, paint a somewhat dim picture of the state of B2B marketing. Account-Based Marketing (ABM) has also accelerated the trend. MORE
But have you really adapted your marketing plan to match the way today's customers shop and buy? What's a marketer to do to make sure your buyers find you early and often? How to Do Market Research: A Step-by-Step Guide to Understanding Your Buyer's Journey. MORE
The marketing industry has been buzzing about the rise of inbound marketing and the decline of outbound marketing over the last several years. But are marketing teams really migrating away from outbound marketing? But inbound alone is not enough. MORE
Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e. MORE
Your B2B buyer persona is a critical element of supply chain marketing efforts, particularly for inbound marketing. According to Marketing Insider Group, 93% of companies who exceed lead and revenue goals segment their database by buyer persona. That said, a surprising 60-70% of B2B marketers admit that they don’t truly understand their buyers ( source ). Creating a persona that’s helpful requires a fair amount of solid research. MORE
According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine optimization, teleprospecting, inbound marketing, direct mail and trade shows. Why then are so many consultants and companies out there actively promoting inbound marketing as the dominant lead generation strategy of our time? The same inbound marketing experts will tell you that it might take 50 blogs to impact your website visits. MORE
by Jon Miller Inbound marketing is a highly effective strategy for companies seeking to reach and connect with prospective buyers, but in isolation it will fail for most companies. Two of the most critical limitations are: It’s hard to target specific audiences with inbound marketing. MORE
Why Community Banks Should Use Content Marketing. In order to attract and convert leads, build customer loyalty, and position your brand as a trusted expert, your bank needs a content marketing strategy. What Is Content Marketing? In short, content marketing isn’t about you. MORE
There are many opinions on channels, tactics and strategies on what successful industrial marketing management looks like. Often times this makes marketers anxious to get started and jump into their roles with a focus on all of the things they think they need to do, instead of considering the full picture. If I had to sum up results-based industrial marketing management into a single sentence, it would be to simply pay attention to the entire marketing funnel. MORE
Demand Generation and Inbound marketing: The new couple in town! There are lots of articles that compare demand generation (as an outbound marketing strategy) and inbound marketing only to give a gold medal in marketing Olympics to the latter. MORE
If you are an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum. MORE
What does this mean for business owners and marketers? Hiring temp workers as middle or top level marketing functions reduces overhead and allows a business to be more fluid. What does outsourcing mean for businesses, when it comes to marketing? MORE
Well, we’re not your mom, but we’ve got the same advice when it comes to learning about marketing automation. That’s why we’ve created The Ultimate Marketing Automation Glossary. We even have a special section with terms specific to marketing agencies. MORE
As co-founder and CEO of Captora , Paul is now channeling his expertise into a new generation of marketing technology that captures and converts new buyers across inbound marketing channels. PA] Captora quickly solves three of Marketing’s biggest challenges: 1. MORE
Act-On
SEPTEMBER 19, 2016
The marketing industry has been buzzing about the rise of inbound marketing and the decline of outbound marketing over the last several years. But are marketing teams really migrating away from outbound marketing? But inbound alone is not enough.
Webbiquity
OCTOBER 11, 2018
You’re no doubt familiar with the concept of inbound marketing, but did you know that it’s (arguably) more effective and economical than traditional marketing methods? But how do you get started with inbound marketing? What Is Inbound Marketing?
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The Point
APRIL 22, 2020
Note: it is not sufficient to simply dump these leads into your regular nurture stream, even one that’s persona- or product-specific. Simply sending a string of generic marketing messages without any context will generate little engagement and will likely do more harm than good.
The Effective Marketer
JUNE 21, 2009
Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e.
SmartBug Media
MARCH 25, 2019
If you are an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum.
OutboundView
FEBRUARY 28, 2019
The inbound marketing for B2B landscape of 2018 is a brave new world for business – one virtually unrecognizable from years past. Marketing campaigns were more expensive to launch and harder to track. Market pulse was tougher to discern.
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Integrate
DECEMBER 11, 2018
Inbound marketing efforts play an important role in B2B marketing success. But inbound alone won’t achieve the goals being placed on most B2B marketing organizations today — for three reasons. Marketing is Increasingly Accountable for Pipeline & Revenue.
Hubspot
OCTOBER 13, 2014
This post originally appeared on the Insiders section of Inbound Hub. The second major shift threatening this industry is Gartner’s prediction that by 2017 the majority of IT spend will be made by Chief Marketing Officers, not CIOs. of assets to build out its Marketing Cloud.
Marketo
FEBRUARY 22, 2012
by Jon Miller Inbound marketing is a highly effective strategy for companies seeking to reach and connect with prospective buyers, but in isolation it will fail for most companies. Two of the most critical limitations are: It’s hard to target specific audiences with inbound marketing.
KEO Marketing
JANUARY 27, 2015
As we start to settle into 2015, we are excited and optimistic about the outlook for business to business (B2B) marketers this year. There are many new opportunities on the horizon, and a wealth of sophisticated tools and resources to help marketers capitalize on those opportunities.
Hubspot
AUGUST 2, 2010
The following is guest post by Paul Roetzer, founder and president of PR 20/20, an inbound marketing agency and PR firm specializing in search marketing, social media, content marketing and public relations. Enter the Inbound Marketing GamePlan.
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B2B Marketing Insights - WE•DO
MAY 3, 2018
Your B2B buyer persona is a critical element of supply chain marketing efforts, particularly for inbound marketing. According to Marketing Insider Group, 93% of companies who exceed lead and revenue goals segment their database by buyer persona. That said, a surprising 60-70% of B2B marketers admit that they don’t truly understand their buyers ( source ). Creating a persona that’s helpful requires a fair amount of solid research.
Hubspot
MARCH 28, 2012
Too often, marketing is just plain bad. The problem is that bad marketing often works better than no marketing at all. Inbound marketing is helping to change this by creating marketing that people love, which luckily also results in 61% lower lead costs.
Only B2B
FEBRUARY 6, 2018
Demand Generation and Inbound marketing: The new couple in town! There are lots of articles that compare demand generation (as an outbound marketing strategy) and inbound marketing only to give a gold medal in marketing Olympics to the latter.
The Point
JUNE 5, 2018
Earlier this year, Forrester Research conducted a detailed survey of more than 150 B2B marketing decision-makers with the intent of benchmarking the maturity of B2B marketing best practices, focused on revenue marketing and marketing automation. At face value, the results, due to be published in a report this June, paint a somewhat dim picture of the state of B2B marketing. Account-Based Marketing (ABM) has also accelerated the trend.
Industrial Marketing Today
DECEMBER 1, 2011
“We don’t have the time or the skills to write copy for digital content” is the most common reaction I get from clients when discussing their industrial marketing programs. Myth: Content for digital marketing is the text on your Website or blog.
Roketto
MAY 3, 2018
There are many opinions on channels, tactics and strategies on what successful industrial marketing management looks like. Often times this makes marketers anxious to get started and jump into their roles with a focus on all of the things they think they need to do, instead of considering the full picture. If I had to sum up results-based industrial marketing management into a single sentence, it would be to simply pay attention to the entire marketing funnel.
B2B Marketing Traction
OCTOBER 18, 2012
What does this mean for business owners and marketers? Hiring temp workers as middle or top level marketing functions reduces overhead and allows a business to be more fluid. What does outsourcing mean for businesses, when it comes to marketing?
SmartBug Media
JANUARY 21, 2019
If you’re the leader of a product-first SaaS company, it can be easy to make the mistake of ignoring marketing and believing that it isn’t necessary for the success of your organization. This is a common occurrence in the SaaS vertical where marketing has a tendency to be not only held at bay while the product is perfected, but flat-out ignored post-funding when initial investments are made in sales and sales alone. Build Personas to Make Sales More Efficient.
SmartBug Media
JANUARY 26, 2019
Account-based marketing (ABM) is no new phrase for B2B marketers, and there is a rapidly growing demand as the race to focus on personalized marketing is more prevalent than ever. The number of companies choosing to implement ABM and the shifting of marketing budgets to support this strategy are both on the rise, with 48 percent of growth leaders ranking ABM as a top five priority, according to ITSMA. No alignment between sales and marketing.
Roketto
MAY 3, 2018
There are many opinions on channels, tactics and strategies on what successful industrial marketing management looks like. Often times this makes marketers anxious to get started and jump into their roles with a focus on all of the things they think they need to do, instead of considering the full picture. If I had to sum up results-based industrial marketing management into a single sentence, it would be to simply pay attention to the entire marketing funnel.
Hubspot
APRIL 26, 2016
But have you really adapted your marketing plan to match the way today's customers shop and buy? What's a marketer to do to make sure your buyers find you early and often? How to Do Market Research: A Step-by-Step Guide to Understanding Your Buyer's Journey.
Computer Market Research
OCTOBER 18, 2016
3 Helpful Tips on Inbound Marketing that Will Help your Channel Partners. The influence of inbound marketing in today’s digitally-driven world can be hard to fathom. But, the truth is, outbound marketing tactics (e.g., Become social media marketing influencers.
Hubspot
AUGUST 28, 2014
When your job is to generate and nurture new leads like it is for pretty much every marketer and salesperson, it can be all too easy to think of every new lead as just another number on a waterfall report or just another name on a call list. Source: The Marketing Donut ).
SmartBug Media
APRIL 29, 2019
The short answer: email marketing. Email marketing has the potential to be the most powerful marketing channel in a financial advisor’s arsenal. Because email is proven to provide higher ROI than any other marketing channel available. Trigger-based email campaigns on average generate 400 percent more revenue and 1,800 percent higher profit margins than regular email marketing campaigns ( ContactPigeon ). Persona based —Grouping your contacts by buyer persona.
SmartBug Media
AUGUST 6, 2019
It is the journey or buying process that consumers go through to become aware of, evaluate, and purchase a new product or service, and it consists of three stages that make up the inbound marketing framework : awareness, consideration, and decision. Originally written on June 10, 2016.
ViewPoint
JULY 16, 2013
According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine optimization, teleprospecting, inbound marketing, direct mail and trade shows. Why then are so many consultants and companies out there actively promoting inbound marketing as the dominant lead generation strategy of our time? The same inbound marketing experts will tell you that it might take 50 blogs to impact your website visits.
The Point
FEBRUARY 11, 2014
As co-founder and CEO of Captora , Paul is now channeling his expertise into a new generation of marketing technology that captures and converts new buyers across inbound marketing channels. PA] Captora quickly solves three of Marketing’s biggest challenges: 1.
NuSpark
FEBRUARY 5, 2017
As account-based marketing (ABM) gains momentum, companies clearly see the value of identifying high-value prospects and targeting them with customized content. In the B2B marketing environment, successful ABM is the gold standard companies aim for. Evaluating new market opportunities.
SmartBug Media
SEPTEMBER 2, 2019
Why Community Banks Should Use Content Marketing. In order to attract and convert leads, build customer loyalty, and position your brand as a trusted expert, your bank needs a content marketing strategy. What Is Content Marketing? In short, content marketing isn’t about you.
Webbiquity
JUNE 17, 2014
Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team.
Sharpspring
JULY 21, 2017
Well, we’re not your mom, but we’ve got the same advice when it comes to learning about marketing automation. That’s why we’ve created The Ultimate Marketing Automation Glossary. We even have a special section with terms specific to marketing agencies.
Unbound B2B
MAY 11, 2020
Unfortunately, all that success was muted by the Cupertino based brand’s misguided forays in mass marketing. Data Has Changed Marketing. He famously said that half of his advertising budget went down the drain, the greatest disadvantage of untargeted marketing.
The Effective Marketer
MARCH 22, 2012
According to Tony Jaros, marketers will typically spend 60% of their budget on demand generation programs. Enable (help reps increase productivity, both for sales and marketing-sourced demand). Inbound marketer. Stage 3: Vendor Selection. The Complete B2B Persona.
Tomorrow People
APRIL 5, 2018
Content marketing can create fantastic success stories for those who use it correctly — make sure you’re getting your content right and maximising your ROI. Content marketing has blazed a path through the marketing world in the past few years, offering great ROI for those who fully understand the process. According to Tomorrow People’s ‘ How good are you at content marketing? survey: But is content marketing really to blame or is there something else at play here?
Unbound B2B
AUGUST 13, 2019
There is no doubt that inbound marketing is an efficient way for generating new leads. Research has proved time and time again that inbound marketing tactics like content marketing help customers navigate their way to brands and reach a buying decision organically.
Contently
NOVEMBER 7, 2019
A content strategy is a structure that guides your marketing from the beginning stages to post-publication. In order to make your inbound marketing efforts smoother and more rewarding, it should be repeatable, organized, and agile. Imagine you’re planning a road trip.
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