Inbound Marketing or Outbound? Which is the Winner?


The marketing industry has been buzzing about the rise of inbound marketing and the decline of outbound marketing over the last several years. With the rise of internet-empowered buyers, inbound marketing has helped vendors take control of the initial pieces of the buyer’s journey. But are marketing teams really migrating away from outbound marketing? Modern Definitions of Inbound and Outbound Marketing.

How to Get Started with Inbound Marketing


You’re no doubt familiar with the concept of inbound marketing, but did you know that it’s (arguably) more effective and economical than traditional marketing methods? If your organization is still relying primarily on disruptive marketing methods (like pop-up ads, cold calling, and spammy mass emails) it’s time to look at boosting your efforts with inbound marketing methods. But how do you get started with inbound marketing?


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inbound marketing training for free

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Inbound Marketing Training for Free Last week I attended the Inbound Marketing University , a free online program put together by HubSpot featuring talented well known professionals on blogging, SEO, social media, lead nurturing, email marketing, landing pages, and viral marketing.

50 Inbound Marketing Resources Every B2B Marketer Should Subscribe to in 2019

SmartBug Media

If you are an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. Success not only requires a solid inbound strategy, but it also requires knowledge of the latest marketing, content, and design best practices. First, let’s start with the top resources for learning (or brushing up on) general inbound marketing methodology concepts, ideas, and best practices.

A Nurture Strategy for Content Syndication Leads

The Point

Note: it is not sufficient to simply dump these leads into your regular nurture stream, even one that’s persona- or product-specific. Simply sending a string of generic marketing messages without any context will generate little engagement and will likely do more harm than good. As a marketer, consider developing a specific, follow-up email cadence in a sales enablement platform like SalesLoft , a program that reps can trigger on demand when alerted to do so.

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The Organic Inbound Marketing Playbook for B2B


The inbound marketing for B2B landscape of 2018 is a brave new world for business – one virtually unrecognizable from years past. Go back to the start of the decade – concepts like content marketing, social media marketing, influencer marketing, and inbound marketing were years away from conception. Marketing campaigns were more expensive to launch and harder to track. Market pulse was tougher to discern.

Why Inbound Marketing Is Failing & What You Can Do About It


Inbound marketing efforts play an important role in B2B marketing success. But inbound alone won’t achieve the goals being placed on most B2B marketing organizations today — for three reasons. Marketing is Increasingly Accountable for Pipeline & Revenue. First, a greater number of marketing teams are now on the hook for specific sales pipeline or even revenue goals. ABM Strategies Constrict Inbound Marketing Results.

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Inbound Marketing’s Next Industry Disruption: The IT Reseller World


This post originally appeared on the Insiders section of Inbound Hub. The second major shift threatening this industry is Gartner’s prediction that by 2017 the majority of IT spend will be made by Chief Marketing Officers, not CIOs. This is not yet another hype-laden prediction by Gartner as evidenced by the major software houses bulking up on marketing software: Salesforce buying $3.5B of assets to build out its Marketing Cloud. Marketing Agency Community.

Don’t Believe ALL the Hype: Where Inbound Marketing Falls Short


by Jon Miller Inbound marketing is a highly effective strategy for companies seeking to reach and connect with prospective buyers, but in isolation it will fail for most companies. Two of the most critical limitations are: It’s hard to target specific audiences with inbound marketing. If you want to reach a specific set of contacts – for example, decision makers at a list of target accounts – then inbound won’t let you do so efficiently.

Top 10 B2B Inbound Marketing Predictions for 2015

KEO Marketing

As we start to settle into 2015, we are excited and optimistic about the outlook for business to business (B2B) marketers this year. There are many new opportunities on the horizon, and a wealth of sophisticated tools and resources to help marketers capitalize on those opportunities. To help with your planning and strategy brainstorming, we wanted to share our top inbound marketing predictions for the upcoming year. Marketing Automation Expands. B2B Marketing

10 Questions to Consider When Creating Your B2B Buyer Persona

B2B Marketing Insights - WE

Your B2B buyer persona is a critical element of supply chain marketing efforts, particularly for inbound marketing. According to Marketing Insider Group, 93% of companies who exceed lead and revenue goals segment their database by buyer persona. That said, a surprising 60-70% of B2B marketers admit that they don’t truly understand their buyers ( source ). Creating a persona that’s helpful requires a fair amount of solid research.

8 Steps to Build An Inbound Marketing GamePlan


The following is guest post by Paul Roetzer, founder and president of PR 20/20, an inbound marketing agency and PR firm specializing in search marketing, social media, content marketing and public relations. Conventional marketing pays for interruption and impressions , which means you buy everything, including: ad space, mailing lists, air time, printing and postage, in addition to agency costs (i.e. Enter the Inbound Marketing GamePlan.

How to Set Scalable Lead Nurture Workflows in HubSpot

SmartBug Media

But did you know that 65 percent of B2B marketers have not established any lead nurturing? Know Your Personas. Before you can create scalable lead nurture workflows, it’s important to identify your buyer personas. Inbound Marketing Lead Nurturing Marketing Automation

Forrester: B2B Companies Score Low in Marketing Best Practices

The Point

Earlier this year, Forrester Research conducted a detailed survey of more than 150 B2B marketing decision-makers with the intent of benchmarking the maturity of B2B marketing best practices, focused on revenue marketing and marketing automation. At face value, the results, due to be published in a report this June, paint a somewhat dim picture of the state of B2B marketing. Account-Based Marketing (ABM) has also accelerated the trend.

Content Marketing Strategy 101


Say goodbye to traditional marketing methods. Antiquated and disruptive tactics begging for attention are being made obsolete by effective content marketing. And it all starts with a solid content marketing strategy. What Is Content Marketing?

Only B2B - Untitled Article

Only B2B

Demand Generation and Inbound marketing: The new couple in town! There are lots of articles that compare demand generation (as an outbound marketing strategy) and inbound marketing only to give a gold medal in marketing Olympics to the latter. In this post, we will discuss whether you need a mix of demand generation and inbound marketing strategies or focusing on one will bring you the required ROI? Demand Generation and Inbound marketing.

The 7 Aspects of Inbound Marketing Most People Screw Up


Too often, marketing is just plain bad. The problem is that bad marketing often works better than no marketing at all. Inbound marketing is helping to change this by creating marketing that people love, which luckily also results in 61% lower lead costs. In the transition to marketing that people actually like and use, too often there are still remnants from annoying, spammy, and interruptive marketing.

Industrial Marketing Management for Monster Results


There are many opinions on channels, tactics and strategies on what successful industrial marketing management looks like. Often times this makes marketers anxious to get started and jump into their roles with a focus on all of the things they think they need to do, instead of considering the full picture. If I had to sum up results-based industrial marketing management into a single sentence, it would be to simply pay attention to the entire marketing funnel.

What Role Should Marketing Play in a Product-First SaaS Company?

SmartBug Media

If you’re the leader of a product-first SaaS company, it can be easy to make the mistake of ignoring marketing and believing that it isn’t necessary for the success of your organization. This is a common occurrence in the SaaS vertical where marketing has a tendency to be not only held at bay while the product is perfected, but flat-out ignored post-funding when initial investments are made in sales and sales alone. Build Personas to Make Sales More Efficient.

Creating Digital Content for Industrial Marketing

Industrial Marketing Today

“We don’t have the time or the skills to write copy for digital content” is the most common reaction I get from clients when discussing their industrial marketing programs. Myth: Content for digital marketing is the text on your Website or blog. They will do their research online and create their shortlist of vendors long before they will engage with your salesperson. Learn to interpret the data from your site analytics and develop customer personas.

Industrial Marketing Management for Monster Results


There are many opinions on channels, tactics and strategies on what successful industrial marketing management looks like. Often times this makes marketers anxious to get started and jump into their roles with a focus on all of the things they think they need to do, instead of considering the full picture. If I had to sum up results-based industrial marketing management into a single sentence, it would be to simply pay attention to the entire marketing funnel.

How to Build Data for ABM Success

SmartBug Media

Account-based marketing (ABM) is no new phrase for B2B marketers, and there is a rapidly growing demand as the race to focus on personalized marketing is more prevalent than ever. The number of companies choosing to implement ABM and the shifting of marketing budgets to support this strategy are both on the rise, with 48 percent of growth leaders ranking ABM as a top five priority, according to ITSMA. No alignment between sales and marketing.

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More Marketing Will Be Outsourced in 2013

B2B Marketing Traction

What does this mean for business owners and marketers? Hiring temp workers as middle or top level marketing functions reduces overhead and allows a business to be more fluid. For example, in marketing, a business can hire strategic marketing planners to help identify and set strategies, and then hire specialists to execute or implement PR, inbound marketing, social media, direct mail, or whatever tactical programs are in the plan.

How to Do Market Research: A Step-by-Step Guide to Understanding Your Buyer's Journey


But have you really adapted your marketing plan to match the way today's customers shop and buy? What's a marketer to do to make sure your buyers find you early and often? Whether you're a newbie or experienced with market research, this guide will give you a blueprint for conducting a thorough buyer's journey study. How to Do Market Research: A Step-by-Step Guide to Understanding Your Buyer's Journey. Step 1: Define Your Personas.

The Right Touch–Email Content Automation for Financial Advisors

SmartBug Media

The short answer: email marketing. Email marketing has the potential to be the most powerful marketing channel in a financial advisor’s arsenal. Because email is proven to provide higher ROI than any other marketing channel available. Trigger-based email campaigns on average generate 400 percent more revenue and 1,800 percent higher profit margins than regular email marketing campaigns ( ContactPigeon ). Persona based —Grouping your contacts by buyer persona.

Inbound in the Channel: 3 Ways to Help Channel Partners Make Money

Computer Market Research

3 Helpful Tips on Inbound Marketing that Will Help your Channel Partners. The influence of inbound marketing in today’s digitally-driven world can be hard to fathom. With one in every three people in the world on social media and nearly 4 billion Google searches per day —you’d think marketers that fail to adopt inbound marketing have lost their minds. But, the truth is, outbound marketing tactics (e.g.,

Your Leads Are Annoyed With You: Here's Why [Data]


When your job is to generate and nurture new leads like it is for pretty much every marketer and salesperson, it can be all too easy to think of every new lead as just another number on a waterfall report or just another name on a call list. So why do so many marketers and salespeople opt to play mind games with leads and prospects? Mind Games and Misconceptions - How Marketers & Salespeople are Irritating Their Leads from HubSpot. Source: The Marketing Donut ).

The 3 Stages of a Typical Buying Process (i.e. The Buyer’s Journey)

SmartBug Media

It is the journey or buying process that consumers go through to become aware of, evaluate, and purchase a new product or service, and it consists of three stages that make up the inbound marketing framework : awareness, consideration, and decision. Analyzing the Buyer’s Journey through the inbound marketing lens allows marketers to conceptualize the path of a prospect as a framework. Persona-targeted content for each stage of the Buyer’s Journey. (Of

Accelerating the Pace of Inbound Leads: An Interview with Paul Albright of Captora

The Point

As co-founder and CEO of Captora , Paul is now channeling his expertise into a new generation of marketing technology that captures and converts new buyers across inbound marketing channels. I sat down with Paul recently to talk about his new company and where Captora fits into the ever-expanding landscape of marketing technology. [HS] PA] Captora quickly solves three of Marketing’s biggest challenges: 1. Marketing becomes the hero and becomes data driven.

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What Happens to Your B2B Marketing Leads After They Are Qualified?

BOP Design

As B2B marketers, we are tasked with attracting ideal prospects to our B2B website, educating them to build trust in the products or services we provide, and then getting those prospects to take the first step – make contact with us via a website form, phone call, or email.

How to Choose the Right Predictive Analytics Tool for Account-Based Marketing


As account-based marketing (ABM) gains momentum, companies clearly see the value of identifying high-value prospects and targeting them with customized content. In the B2B marketing environment, successful ABM is the gold standard companies aim for. Deploying online content effectively to support account-based marketing is just the tip of the iceberg. Evaluating new market opportunities. ” What to Look for in a Vendor. Research Vendors.

Inbound vs. Outbound – Where to Focus Your Lead Generation


There is a time and place for both inbound, and outbound lead generation strategy, the trick is knowing which one you should be focusing on. Here are some factors that contribute to how you should tackle your market and lead generation strategy: Total Addressable Market (TAM).

Avoid these 10 Marketing Automation Rookie Mistakes


If your company is considering marketing automation or you have recently implemented it, you are not alone. According to The State of the Marketing Technology Industry , only 3% of businesses surveyed use one of the four most common marketing automation systems. Clearly, a lot of marketers are going to be very new to this. They will have to try and convince stakeholders to budget for marketing automation. They need to get buy in from marketing, sales and IT.

Programmatic Display Targeting Is About Reaching Prospects Where They Live


If you’ve adopted Account-based Marketing (ABM) in your B2B sales and marketing operations, you need to target your widest possible market with programmatic display advertising. As a marketer, you want to inform and influence their purchase journey, not dictate it.

The key characteristics of a high performing content marketing strategy

Tomorrow People

Content marketing can create fantastic success stories for those who use it correctly — make sure you’re getting your content right and maximising your ROI. Content marketing has blazed a path through the marketing world in the past few years, offering great ROI for those who fully understand the process. According to Tomorrow People’s ‘ How good are you at content marketing? survey: But is content marketing really to blame or is there something else at play here?

The Marketing Automation Terms You Need to Know


Well, we’re not your mom, but we’ve got the same advice when it comes to learning about marketing automation. That’s why we’ve created The Ultimate Marketing Automation Glossary. Whether you’re a marketing newbie or a certified expert, our glossary goes back to the basics and breaks down some of the essential terms* and lingo every marketer should be able to comfortably toss around. We even have a special section with terms specific to marketing agencies.

How Community Banks Can Use Content Marketing

SmartBug Media

Why Community Banks Should Use Content Marketing. In order to attract and convert leads, build customer loyalty, and position your brand as a trusted expert, your bank needs a content marketing strategy. Content marketing in the financial services world can be uniquely challenging due to strict compliance guidelines. What Is Content Marketing? Content marketing is educational but is not about the products the company sells. How to Use Content Marketing.