• HUBSPOT  |  THURSDAY, SEPTEMBER 1, 2016
    [Inbound Marketing, Online Lead Generation] What Is Digital Marketing?
    People spend twice as much time online as they used to 12 years ago. And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be. Marketing has always been about connecting with your audience in the right place and at the right time. Enter digital marketing -- in other words, any form of marketing that exists online. So What Exactly is Digital Marketing? Content Marketing.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 13, 2013
    [Inbound Marketing, Online Lead Generation] 12 Essential LinkedIn Groups for B2B Marketers
    Each platform poses unique opportunities for B2B marketers to create brand awareness, generate leads, interact with clients and perspectives, and gather valuable information about what’s happening in the industry. In this post, we’ll focus on LinkedIn and identify which professional groups are the most essential for B2B marketers to join via the LinkedIn network. Digital Marketing – 349,268 members. Social Media Marketing – 608,345 members.
  • HUBSPOT  |  THURSDAY, NOVEMBER 17, 2011
    [Inbound Marketing, Online Lead Generation] Companies Relying on Online Lead Generation Are 2X More Profitable [Data]
    Most marketers these days recognize that inbound marketing is a critical component of lead generation. A recent study released by the Hinge Research Institute revealed a remarkable correlation between profitability and online lead generation among professional services firms. The study concluded: " Firms generating 60% or more of their leads online are 2X more profitable than those generating less than 20% of their leads online. ".
  • HUBSPOT  |  MONDAY, DECEMBER 6, 2010
    [Inbound Marketing, Online Lead Generation] A Marketer's Guide to Tracking Online Campaigns
    Tracking URLs are one of the most complicated concepts I've ever had to explain during my time as an inbound marketing consultant here at HubSpot. That said, they are also one of the most useful tools for online marketing. If you're running a PPC campaign, sending an email, or putting an advertisement on another website, tracking URLs are essential for calculating the number of visits, leads and customers you've generated from your hard work.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 12, 2010
    [Inbound Marketing, Online Lead Generation] 5 Steps to achieve Lead Generation ROI
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 12, 2010 15 Subscribe 5 Steps to Achieve Lead Generation ROI Share While social media is the hottest topic in B2B marketing these days, we should not lose sight of why we are all here: to help our companies sell stuff.
  • DELICIOUS B2BMARKETING  |  TUESDAY, JUNE 30, 2009
    [Inbound Marketing, Online Lead Generation] Rick Short Explains How to Turn Staff Into Prolific Bloggers
    Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Subscribe to our RSS Feed Subscribe via Email Your email: Learn Inbound Marketing Inbound Marketing Software Learn how HubSpot can help turn your business into an inbound marketing machine.
  • WEBMARKETCENTRAL  |  MONDAY, DECEMBER 8, 2008
    [Inbound Marketing, Online Lead Generation] Getting More Out of Each Click with "Post-Click Marketing"
    With the economy now officially in a recession (as if we didn't know that), marketers are under increasing pressure to do more with less. On the interactive marketing side, few marketers will get budget increases enabling them to drive more clicks. The challenge, then, is to maximize marketing productivity-to get more leads out of the same number of clicks. One answer to this challenge is provided by "post-click marketing," a.k.a.