Companies Relying on Online Lead Generation Are 2X More Profitable [Data]
NOVEMBER 17, 2011
Most marketers these days recognize that inbound marketing is a critical component of lead generation. The study concluded: " Firms generating 60% or more of their leads online are 2X more profitable than those generating less than 20% of their leads online. ".
What Is Digital Marketing?
SEPTEMBER 1, 2016
People spend twice as much time online as they used to 12 years ago. And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be. And after having conversations with marketers and business owners in the U.S.,
5 Steps to achieve Lead Generation ROI
B2B Marketing Insider
MAY 12, 2010
In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”.
12 Essential LinkedIn Groups for B2B Marketers
JUNE 13, 2013
Each platform poses unique opportunities for B2B marketers to create brand awareness, generate leads, interact with clients and perspectives, and gather valuable information about what’s happening in the industry. Digital Marketing – 349,268 members.