[Inbound Marketing, Online Lead Generation] How to turn your website into a B2B lead generation machine
    Making website visitors interested enough to fill in your contact form is one of the hardest things to achieve when designing your SMB website for lead generation. Consider this: how will people find you if you don’t have any roads leading to your showroom, signs or lights guiding the way? These same problems occur in today’s digital era when it comes to generating leads with your B2B website. “Knock knock…” Silence.
    [Inbound Marketing, Online Lead Generation] The Cost of Online v. Offline Lead Generation
    What’s the difference between online and offline lead generation? Aside from the obvious difference of the lead’s origin, each category of lead has their own set of costs and characteristics – and they are differences that are worth learning! This infographic created by Salesforce takes a look at the major differences between online and offline leads, and illustrates a more detailed picture of the costs and benefits of each one. Inbound Marketing.
    [Inbound Marketing, Online Lead Generation] What Is Digital Marketing?
    People spend twice as much time online as they used to 12 years ago. And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be. Marketing has always been about connecting with your audience in the right place and at the right time. Enter digital marketing -- in other words, any form of marketing that exists online. So What Exactly is Digital Marketing? Content Marketing.
    [Inbound Marketing, Online Lead Generation] Marketing automation 101 for salespeople
    Marketing automation is a growing religion. These days it’s hard to avoid being bombarded by phrases like “going inbound instead of outbound” and “fishing with dynamite”. Not only will the idea of machines replacing marketing jobs rub you up the wrong way, but collisions of terminology probably also leave you feeling stuck. Where exactly do marketing automation, closely-related inbound marketing and online lead generation meet?
    [Inbound Marketing, Online Lead Generation] 10 hot discussions on lead generation
    We list 10 red-hot conversations on lead generation so you can jump right in and establish your thought leadership without all the legwork. Quora is a ubiquitous online platform where people ask pretty much everything under the sun. You can also get some incredible free advice from industry star names such as SEO guru Rand Fishkin and lead generation expert, Alan O’Rourke. Why discuss lead generation? What are the best lead generation tools?
  • REACHFORCE  |  MONDAY, MAY 4, 2015
    [Inbound Marketing, Online Lead Generation] Is Content Marketing Still Effective for Online Lead Generation?
    For the past few years, the buzzword in online lead generation was content marketing. Marketers have blogged about, wrote articles about, developed whitepapers on, and created videos on how to use optimized content to create an inbound marketing engine. Now, some say content marketing has grown tiresome and it’s time for something new. Is content marketing […].
  • HUBSPOT  |  TUESDAY, MAY 27, 2014
    [Inbound Marketing, Online Lead Generation] How to Bridge the Gap Between In-Person and Online Lead Generation
    We spend the lion''s share of our days online. As marketers, our strategies involve a span of countless online interactions from email to website to social media to webinars. The great benefit of all of these online channels from a marketing standpoint is how trackable and measurable they all are. Linking the online and offline activities has long been a challenge for marketers, but it''s not impossible. lead generation event marketing
    [Inbound Marketing, Online Lead Generation] 12 Essential LinkedIn Groups for B2B Marketers
    Each platform poses unique opportunities for B2B marketers to create brand awareness, generate leads, interact with clients and perspectives, and gather valuable information about what’s happening in the industry. In this post, we’ll focus on LinkedIn and identify which professional groups are the most essential for B2B marketers to join via the LinkedIn network. Digital Marketing – 349,268 members. Social Media Marketing – 608,345 members.
    [Inbound Marketing, Online Lead Generation] Master Online Lead Generation by Reducing Friction
    If you're a marketer, you definitely know it's no easy feat to convert visitors into leads. There are a ton of potential blockers that can either distract, prevent, or turn off potential leads from filling out your forms. So as a marketer, one of your goals should be to create a lead generation process that's as frictionless as possible. But savvy inbound marketers also understand how to do it right.
    [Inbound Marketing, Online Lead Generation] Companies Relying on Online Lead Generation Are 2X More Profitable [Data]
    Most marketers these days recognize that inbound marketing is a critical component of lead generation. A recent study released by the Hinge Research Institute revealed a remarkable correlation between profitability and online lead generation among professional services firms. The study concluded: " Firms generating 60% or more of their leads online are 2X more profitable than those generating less than 20% of their leads online. ".
  • HUBSPOT  |  MONDAY, OCTOBER 31, 2011
    [Inbound Marketing, Online Lead Generation] Top 10 Scariest Marketing Halloween Costumes
    In honor of our favorite spooky holiday, we've put together a list of the scariest marketing costumes. If the internet were an election, an inbound link would be like getting a genuine, killer endorsement. Just like paying money for that endorsement would get the ethics committee up in arms, so too does purchasing inbound links. The once proud advertising vehicle has become a drain on marketing budgets. Bad Marketing Automation Campaign. The Old School Marketer.
    [Inbound Marketing, Online Lead Generation] 21 Awesome Inbound Marketing Blogs You Should Be Reading
    Just a few years ago, marketers spent much of their of time, money, and manpower on traditional (outbound) marketing. Outbound marketing includes advertising, direct mail, renting lists, and other tactics to interrupt people. The problem with using outbound marketing as a primary strategy today is that it is becoming less and less effective while remaining ever so expensive. But there’s a lot to inbound marketing that needs to be understood.
    [Inbound Marketing, Online Lead Generation] 7 Habits of a Highly Effective Inbound Marketing Agency
    Every Thursday morning, HubSpot hosts an office hour for marketing agencies and consultants. We discuss best practices for positioning, selling, and ultimately delivering inbound marketing service packages. Recently, we discussed what the "life cycle" of an inbound client looks like and what agencies who effectively manage ongoing, long-term relationships with clients have in common. Increase online visibility and traffic? Online marketing runs on software.
  • HUBSPOT  |  FRIDAY, APRIL 8, 2011
    [Inbound Marketing, Online Lead Generation] Transformation Secrets of a Online Marketing Agency #MTW
    Ten years later, in 2009, he began to notice a shift in the way companies were spending their marketing dollars. He saw an opportunity to adapt to the future of online marketing and transform his business. Retainer based marketing services were just the solution. The marketing dollars clients typically set aside for outbound tactics like mass mailings and cold calling were getting scrapped in favor of online activities.
    [Inbound Marketing, Online Lead Generation] 7 Missed Social Media Lead Generation Opportunities
    In the world of inbound marketing and social media, lots of fluffy terms like engagement and conversation get thrown around. But for marketers social media should be about one thing: leads. If your social media marketing efforts aren’t driving revenue for your businesses, it is time to evaluate your strategies and tactics. Many marketers are leaving far too many leads on the table. 7 Missed Social Media Lead Generation Opportunities.
    [Inbound Marketing, Online Lead Generation] ?Tis the Season for Website Redesigns: 7 Lessons Learned from Redesigning Industrial Websites
    A New Year and a new website mean new leads and sales opportunities. A website redesign is a common marketing kick off in Q1 for many manufacturers, industrial and engineering companies. Job 1 for industrial websites is generating high-quality leads and driving sales. See How Lack of Marketing Content Can Derail Your Website Redesign Project. See The Twofold Benefit of Optimizing Marketing Content. See Marketing Automation vs. Inbound Marketing.
    [Inbound Marketing, Online Lead Generation] A Marketer's Guide to Tracking Online Campaigns
    Tracking URLs are one of the most complicated concepts I've ever had to explain during my time as an inbound marketing consultant here at HubSpot. That said, they are also one of the most useful tools for online marketing. If you're running a PPC campaign, sending an email, or putting an advertisement on another website, tracking URLs are essential for calculating the number of visits, leads and customers you've generated from your hard work.
    [Inbound Marketing, Online Lead Generation] Dawning of the Age of Content Marketing in the Industrial Sector
    Manufacturers and industrial companies have a reputation of being slow to adopt new marketing strategies and techniques. If you are a B2B marketer who deals with engineering companies, you know how difficult it is to explain the true value of content marketing to upper management and the C-suite. As a result, many industrial companies remain in the dark about the power of content for inbound marketing.
    [Inbound Marketing, Online Lead Generation] 5 Steps to achieve Lead Generation ROI
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 12, 2010 15 Subscribe 5 Steps to Achieve Lead Generation ROI Share While social media is the hottest topic in B2B marketing these days, we should not lose sight of why we are all here: to help our companies sell stuff.
  • HUBSPOT  |  THURSDAY, APRIL 29, 2010
    [Inbound Marketing, Online Lead Generation] Calculating How Much Website Traffic You Need to Hit Your Monthly Revenue Goals
    A little while ago, I published a free worksheet which helps marketers devise an inbound marketing strategy to support their revenue generation goals. Our new marketing analytics tools makes it easier to get the data needed to run the model, but for non-customers who are new to the whole idea of actually predicting and measuring an ROI from inbound marketing , I realized I needed to simplify it. Sales Goals Determine Lead Goals 3.
    [Inbound Marketing, Online Lead Generation] Top 24 B2B Marketing Posts in February
    Best of B2B Marketing. Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. Inbound Marketing is the future, but are you ready? Inbound marketing is the wave of the future.
    [Inbound Marketing, Online Lead Generation] Demandbase: A New Twist In The Lead Management Automation Market
    Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions.
    [Inbound Marketing, Online Lead Generation] Rick Short Explains How to Turn Staff Into Prolific Bloggers
    Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Subscribe to our RSS Feed Subscribe via Email Your email: Learn Inbound Marketing Inbound Marketing Software Learn how HubSpot can help turn your business into an inbound marketing machine.
    [Inbound Marketing, Online Lead Generation] Getting More Out of Each Click with "Post-Click Marketing"
    With the economy now officially in a recession (as if we didn't know that), marketers are under increasing pressure to do more with less. On the interactive marketing side, few marketers will get budget increases enabling them to drive more clicks. The challenge, then, is to maximize marketing productivity-to get more leads out of the same number of clicks. One answer to this challenge is provided by "post-click marketing," a.k.a.