SmartBug Media

APRIL 5, 2023

The term “buyer persona” has become more and more popular in the last few years. Many businesses have worked with their internal marketing team or with the help of an agency to develop their buyer personas. Why Are Buyer Personas? Why Are Buyer Personas? Why Are Buyer Personas So Important? Focus your time.

Buyer Personas 98

Buyer Personas Advertising Agencies Demographics Mobile Advertising 98

The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

PureB2B

MAY 30, 2022

Your company’s B2B marketing success will only ever be as good as its data. A marketing team with outdated or inaccurate B2B database, though, runs the risk of wasting its time on mostly ineffectual marketing pitches. Why Marketing Teams Need Reliable B2B Databases. What is a B2B Marketing Database?

B2B Marketing 62

B2B Marketing Work Management Marketing Management Ad brokers 62

NuSpark Consulting

APRIL 29, 2017

For many years now, B2B marketers have spent time and effort carefully crafting buyer personas based on demographic profiles, needs analyses and former sales results, among other criteria. It requires a direct, highly personalized sales and marketing program that targets each organization individually. Implementing ABM.

Account Based Marketing 159

Account Based Marketing Ideal Customer Profiles Budget Programs Enterprise Management 159

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Your videos can be shot simply with your phone or elaborate productions by an outside vendor.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

NuSpark Consulting

FEBRUARY 5, 2017

As account-based marketing (ABM) gains momentum, companies clearly see the value of identifying high-value prospects and targeting them with customized content. In the B2B marketing environment, successful ABM is the gold standard companies aim for. Evaluating new market opportunities. ” What to Look for in a Vendor.

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Marketing Management Top of Funnel 100

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Lead gen occurs within the second stage of a marketing funnel—meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team. What does a “good lead” look like anyway? What is a Lead?

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

RDIGS

JUNE 13, 2023

Updated May 2023: The results of your content mostly depend on the quality of your B2B content marketing strategy. B2B marketers and entrepreneurs need to be more strategic than ever with content marketing to build credibility and rise above the mediocre. What is Content Marketing?

B2B Marketing 52

B2B Marketing Marketing AI Webinar Metrics Marketing & Strategy 52

B2B Marketing Traction

OCTOBER 18, 2012

What does this mean for business owners and marketers? Hiring temp workers as middle or top level marketing functions reduces overhead and allows a business to be more fluid. What does outsourcing mean for businesses, when it comes to marketing? Do you plan to outsource marketing in 2013? Please comment below.

Contingency Planning 100

Contingency Planning Planning Marketing Management Marketing & Strategy 100

SmartBug Media

NOVEMBER 16, 2020

But did you know that 65 percent of B2B marketers have not established any lead nurturing? Know Your Personas. Before you can create scalable lead nurture workflows, it’s important to identify your buyer personas. Before you can create scalable lead nurture workflows, it’s important to identify your buyer personas.

Lead Nurturing 78

Lead Nurturing Hubspot Buyer Personas Marketing Automation Services 78

PureB2B

JULY 31, 2020

Here are some factors that contribute to how you should tackle your market and lead generation strategy: Total Addressable Market (TAM). One of the key elements in the decision to push your resources on inbound or outbound is the total addressable market for your product set.

Lead Generation 62

Lead Generation High Quality Lead Marketing Budget Generation 62

PureB2B

JULY 31, 2020

Here are some factors that contribute to how you should tackle your market and lead generation strategy: Total Addressable Market (TAM). One of the key elements in the decision to push your resources on inbound or outbound is the total addressable market for your product set.

Lead Generation 87

Lead Generation High Quality Lead Marketing Budget Generation 87

ANNUITAS

FEBRUARY 9, 2012

We recently had the opportunity to catch-up with our good friend and B2B Marketing Strategist, Ardath Albee. Ardath is CEO of her firm, Marketing Interactions , Inc and has over 25 years of business management and marketing experience. As a leader in this space, please define once and for all – what is content marketing?

Interactive Marketing 100

Interactive Marketing Work Management Marketing Management Emarketing 100

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Lead gen occurs within the second stage of a marketing funnel—meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team. What does a “good lead” look like anyway? What is a Lead?

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Webbiquity

JUNE 17, 2014

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team.

Sales Management 100

Sales Management Work Management Marketing Management B2B Marketing 100

ViewPoint

JULY 16, 2013

According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine optimization, teleprospecting, inbound marketing, direct mail and trade shows. The same inbound marketing experts will tell you that it might take 50 blogs to impact your website visits.

Lead Generation 120

Lead Generation Sales Qualified Leads High Quality Lead Budget Programs 120

The Point

APRIL 22, 2020

Note: it is not sufficient to simply dump these leads into your regular nurture stream, even one that’s persona- or product-specific. Simply sending a string of generic marketing messages without any context will generate little engagement and will likely do more harm than good. Photo by Tyler Franta on Unsplash.

Lead Scoring 162

Lead Scoring Lead Ranking CPL Cost per Lead 162

Sharpspring

JULY 21, 2017

Well, we’re not your mom, but we’ve got the same advice when it comes to learning about marketing automation. That’s why we’ve created The Ultimate Marketing Automation Glossary. We even have a special section with terms specific to marketing agencies. We even have a special section with terms specific to marketing agencies.

Marketing Automation Services 43

Marketing Automation Services Marketing Automation Advertising Agencies Paid Search Agency 43

Webbiquity

OCTOBER 11, 2018

You’re no doubt familiar with the concept of inbound marketing, but did you know that it’s (arguably) more effective and economical than traditional marketing methods? But how do you get started with inbound marketing? But how do you get started with inbound marketing? What Is Inbound Marketing?

Inbound Marketing 221

Inbound Marketing Marketing Management Buyer Personas Planning 221

SalesIntel

AUGUST 23, 2021

Technographics is the next step in developing market research after Demographics, Firmographics, and Psychographics. What are they using – marketing stack or marketing automation? Imagine a situation where companies A and B have established similar target markets when selling their product or service.

Marketing Automation Services 95

Marketing Automation Services Work Management Marketing Management Account Based Marketing 95

Hubspot

DECEMBER 9, 2010

More than 15 excellent speakers gathered last week in Berlin to talk about European B2B marketing, sharing best practices, case studies and sage advice. Netting it out, I realized that Inbound Marketing truly is globally relevant, because the way people research, interact and buy has changed the world over. We crave knowledge.

Inbound Marketing 28

Inbound Marketing Paid Search Agency CPC Cost Per Click 28

SmartBug Media

JUNE 25, 2019

Let’s talk about your buyer personas. As a SaaS (software as a service) company, you may have two, perhaps four, buyer personas, most likely broken into two main categories—end users and decision makers. And how exactly should you be marketing to each? You may also find our guide on personas a good read.). Let’s find out.

Work Management 51

Work Management Marketing Management Budget Programs Software 51

SmartBug Media

JANUARY 21, 2019

If you’re the leader of a product-first SaaS company, it can be easy to make the mistake of ignoring marketing and believing that it isn’t necessary for the success of your organization. That is, until revenue plateaus and marketing is brought in to boost performance. Build Personas to Make Sales More Efficient.

Paid Search Agency 73

Paid Search Agency Case Study Case Studies Product 73

SWZD

SEPTEMBER 2, 2019

Account Based & Tech Stack Based Marketing at Snowflake This week, we spoke with Lars Christensen, Vice President of Marketing and Demand Generation at Snowflake. We had a fascinating discussion on the use of Account Based Marketing (ABM) and Tech Stack Based Marketing (TBM) to optimize demand generation efforts.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Account Based Marketing 48

The Point

FEBRUARY 11, 2014

As co-founder and CEO of Captora , Paul is now channeling his expertise into a new generation of marketing technology that captures and converts new buyers across inbound marketing channels. PA] Captora quickly solves three of Marketing’s biggest challenges: 1. HS] What’s the key problem that Captora solves? [PA]

Paid Content 100

Paid Content Demand Generation Agencies Cost per Lead Lead Scoring 100

Smashmouth Marketing

NOVEMBER 17, 2010

In a perfect world, all of our marketing efforts work exactly to plan, don't they? What do you do when your outbound marketing efforts fall flat? A pretty simple step, but sometimes one that gets overlooked because of the severity of a failed marketing plan. Did you take the time to put your buyer personas together?

Planning 100

Planning Paid Search Agency Buyer Personas Lead Gen 100

accelerate agency

AUGUST 4, 2021

Marketing has changed dramatically over the last decade or so. Cast your mind back to this time ten years ago: things like social media marketing and content marketing were in their infancy compared to today. Today, marketing is a much more sophisticated business. How to craft powerful B2B inbound marketing strategies.

Inbound Marketing 98

Inbound Marketing B2B Marketing Top of Funnel Marketing & Strategy 98

B2B Marketing Insights - WE

JUNE 29, 2018

It provides clear insight into your marketing action plans and should be revisited and reviewed frequently. We’re sharing actionable insights that’ll boost your B2B marketing to a whole new level. We like to identify three things that make your business unique in your market. It’s where your brand falls within a given market.

Marketing & Strategy 74

Marketing & Strategy Marketing Strategy B2B Marketing Planning 74

Everything Technology Marketing

JANUARY 1, 2011

Many marketing experts have strong opinions on what they think will happen in 2011. Instead of coming up with what I think is going to change in the B2B marketing world in 2011, I decided to ask you and tap into the combined wisdom of over 17,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn.

Work Management 100

Work Management B2B Marketing Marketing Management Lead Scoring 100

Valasys

JULY 1, 2021

The Ultimate Guide to the B2B Marketing Automation Solutions. Marketing automation solutions have become a must-have for modern B2B marketers particularly as the marketers are headed to explore new avenues alongside the dawn to the next normal. Learn More: Marketing Automation: A Good or A Bad Idea.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Heinz Marketing

OCTOBER 12, 2020

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 131

Top of Funnel Work Management Marketing Management Cold Calling 131

The Effective Marketer

MARCH 22, 2012

According to Tony Jaros, marketers will typically spend 60% of their budget on demand generation programs. SiriusDecisions says that to drive best-in-class performance, sales and marketing must align around five waterfall-based jobs: Seed (use of traditional and social media to set the stage for demand creation). Inbound marketer.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

Inbox Insight

MARCH 27, 2018

A change in the landscape of B2B marketing that is affecting all of us. This post is based on our B2B Marketing Expo 2018 seminar. ? ?. According to the Content Marketing Institute 91% of B2B marketers use content marketing as a foundational piece of their strategy. The Perils of Inbound Marketing.

Top of Funnel 75

Top of Funnel Work Management B2B Marketing Marketing Management 75

chiefmartech

APRIL 11, 2016

The following is a guest post by Bertrand Hazard of TrustRadius , who attended MarTech last month and interviewed a number of vendors exhibiting there about their perspective on “hot” categories within the marketing tech landscape. Account-based marketing (ABM) was one of the biggest topics at the MarTech conference.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40

SmartBug Media

NOVEMBER 19, 2019

With a high price tag and a large chunk of your marketing budget, it can certainly be a make-or-break scenario for most organizations. If you’ve been in the marketing or website development space for quite some time, you’ve probably been through a few website redesigns and have followed the traditional website design process.

Allocation 73

Allocation Marketing Websites Marketing Budget Creation Work Management 73

SmartBug Media

DECEMBER 9, 2019

Over 51 percent of B2B buyers state that content plays a vital role in their decision-making process—much more than even a year ago—and 75 percent of people who selected a vendor, stated that content was an important factor in their decision-making process. Send InMail. LinkedIn allows users to connect with one another by using InMail.

Linkedin 81

Linkedin Paid Search Agency Companies B2B Sales 81

B2B Marketing Insights - WE

MAY 3, 2018

Your B2B buyer persona is a critical element of supply chain marketing efforts, particularly for inbound marketing. According to Marketing Insider Group, 93% of companies who exceed lead and revenue goals segment their database by buyer persona. 10 Questions to Help You Develop Your B2B Buyer Persona.

Buyer Personas 40

Buyer Personas B2B Ideal Customer Profiles B2B Sales 40