PPC for B2B: How to Choose Your Agency
SEPTEMBER 20, 2018
Many companies leap into PPC with the hope of increasing their reach, scoring hot leads, and growing their customer/consumer base. Unfortunately, I have also seen how PPC myths have developed over the past number of years, leading to wildly unrealistic expectations. For many companies, PPC is treated like a miracle channel which drives an abundance of marketing qualified leads and contributes to unmitigated growth on autopilot. What takes so long?