Convince & Convert

SEPTEMBER 14, 2010

To do so efficiently requires a good database solution and marketing automation and filtration tools that incorporate social media intrinsically. Group them into personas related to the tagged characteristics. Write your messaging to the personas and build your lists based on the tags. Marketing is not only about messaging.

Social Media 123

Social Media Work Management Marketing Management Media 123

Hubspot

SEPTEMBER 22, 2011

Without a doubt, email marketing can be a powerful lever in your inbound marketing mix. And likely, your products and services cater to different types of personas. Not Segmenting Your List: Most likely, your email database doesn't include a one-size-fits-all group of contacts. Treat your email database that way.

CAN-SPAM 28

CAN-SPAM Opt-out Opt-in Deliverability 28

LeanData

JANUARY 25, 2016

In particular, the idea that ABM is going to spell doom for inbound marketing simply is non-sensical. Marketing technology consultant Josh Hill had it correct when he wrote recently about the ABM versus Inbound debate: “The dichotomy is false. ABM is a framework that goes deeper into personas and segmentation.

Account Based Marketing 75

Account Based Marketing Sales Management Work Management Marketing Management 75

LeanData

JANUARY 25, 2016

In particular, the idea that ABM is going to spell doom for inbound marketing simply is non-sensical. Marketing technology consultant Josh Hill had it correct when he wrote recently about the ABM versus Inbound debate: “The dichotomy is false. ABM is a framework that goes deeper into personas and segmentation.

Account Based Marketing 56

Account Based Marketing Sales Management Work Management Marketing Management 56

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

LeanData

JANUARY 25, 2016

In particular, the idea that ABM is going to spell doom for inbound marketing simply is non-sensical. Marketing technology consultant Josh Hill had it correct when he wrote recently about the ABM versus Inbound debate: “The dichotomy is false. ABM is a framework that goes deeper into personas and segmentation.

Account Based Marketing 40

Account Based Marketing Sales Management Work Management Marketing Management 40

LeanData

JANUARY 25, 2016

In particular, the idea that ABM is going to spell doom for inbound marketing simply is non-sensical. Marketing technology consultant Josh Hill had it correct when he wrote recently about the ABM versus Inbound debate: “The dichotomy is false. ABM is a framework that goes deeper into personas and segmentation.

Account Based Marketing 40

Account Based Marketing Sales Management Work Management Marketing Management 40