KoMarketing Associates

FEBRUARY 20, 2018

Marketers reach out to buyers during various stages of the decision-making process, but which times are most effective when it comes to closing the deal? RAIN Group recently conducted the “5 Sales Prospecting Myths Debunked” to gain insight into which marketing tactics are most efficient.

Cold Calling 123

Cold Calling Paid Search Agency B2B Sales Tactics 123

SalesIntel

SEPTEMBER 14, 2023

With the launch of PredictiveIntent , SalesIntel makes B2B intent data more dynamic and enables marketing and sales teams to achieve higher engagement and conversion rates from their campaigns. What is PredictiveIntent? Revenue teams know that more intent signals lead to shorter sales cycles and more closed deals.

In-market Buyers 40

In-market Buyers Activities Marketing Analytics Tools Lead Ranking 40

KoMarketing Associates

OCTOBER 18, 2017

Although B2B marketers are now offering a wide array of products and services, new research suggests that B2B buyers are still challenged to search, identify and choose the right solutions for their needs. Part 3 of Merkle Loyalty Solution’s “B-to-B Loyalty Report” recently shed light on these challenges and how they impact B2B buyers.

Marketing Report 136

Marketing Report Buyer Need B to B B2B Marketing 136

NetLine

APRIL 19, 2022

This past summer, LinkedIn’s B2B Institute published a study in unison with the University of South Australia’s Ehrenberg-Bass Institute for Marketing Science. Up to 95% of business clients are not in the market for many goods and services at any one time.” . More Than 5% of B2B Buyers Are Ready to Make a Purchase.

Intent Data 72

Intent Data Buyer Intent Rules Intent 72

Inbox Insight

SEPTEMBER 10, 2020

And this means that marketing departments are searching for new solutions to help them stand out. For vendors, knowing more about how their buyers think and what technologies they’re interested in is key to successful content delivery. By tracking content consumption of buyers, we are able to shed the light on important themes.

Marketing Management 72

Marketing Management Marketing Automation Services Research Planning 72

KoMarketing Associates

JANUARY 9, 2017

Social media may have helped marketers connect with clients and prospects in 2016 more than they initially thought. The “2016 Social Commerce Survey” from SUMO Heavy found that last year, 72 percent of buyers used social media on a daily basis. Social Media for B2B Marketing Content Distribution.

Social Media 120

Social Media Customer Surveys Social Marketing Media 120

KoMarketing Associates

FEBRUARY 13, 2019

Video remains a prominent tactic for marketers because of its effectiveness, but how does effectiveness vary according to certain demographics? To find out, Brightcove recently conducted a survey to gauge how various demographics interact with marketing video content. Marketers Remain Dedicated to Video Content.

Customer Surveys 147

Customer Surveys Video Marketing Planning Demographics 147

Digital B2B Marketing

SEPTEMBER 20, 2012

Buyer personas are a hot topic of discussion in the B2B marketing world, but how do you create the personas that you need and ensure you are getting the value you need out of them? Do you even need to create B2B buyer personas at all? Some marketers do not see value in personas beyond the audience research.

Buyer Personas 100

Buyer Personas B2B Marketing Paid Search Agency B2B 100

NuSpark Consulting

JUNE 1, 2018

Much has been written about the top and bottom of the sales funnel, but your mid-funnel content marketing is also critically important to the demand generation process. Mapping Mid-Funnel in the Buyer’s Journey. Your media plan should not only target prospects based on their market segments, but also across the devices they use.

Top of Funnel 100

Top of Funnel Buyer's Journey Marketing Funnels Demand Generation Agencies 100

TrustRadius Marketing

APRIL 16, 2021

We’ve distilled the data into product profiles and TrustMaps that will allow buyers to effectively discover and compare the products that are best suited for their use case, based on feedback from their peers. Talent management continues to spread amongst the mid-market, and the Core HR market for SMBs emerges.

Work Management 52

Work Management Marketing Management Peer-to-peer SMB 52

Biznology

OCTOBER 21, 2016

If you want to reach, connect and engage with more IT buyers, then as a sales and marketing professional, you need to position yourself as an expert who wants to have a real relationship that’s based on up-front value. Yes, I’m saying that the marketing standard of giving value after the fact needs to change!

Enterprise Management 80

Enterprise Management Work Management Marketing Management Linkedin 80

Marketing Insider Group

APRIL 16, 2013

The first step in effective marketing is listening, research and a solid understanding of your buyers. And so today, I would like to bring in Tony’s perspective to our Future of Marketing series. I am best known for founding the concept of buyer personas specifically for marketing and sales.

Work Management 100

Work Management Buyer Personas Marketing Management Marketing & Strategy 100

Marketing Insider Group

OCTOBER 19, 2016

IT Buyers Are Calling for a Change in How You Market & Sell to Them on LinkedIn If you want to reach, connect and engage with more IT buyers, then as a sales and marketing professional, you need to position yourself as an expert who wants to have a real relationship that’s based on up-front […].

Linkedin 100

Linkedin Positioning Marketing B2B Marketing 100

ANNUITAS

JANUARY 13, 2015

One of the key takeaways was that “Marketing departments are struggling to succeed with their Demand Generation.” So, with a finite amount of resources where should B2B Enterprise marketers focus their efforts for the most impact? On understanding and connecting with your buyer. Aligning to the buyer.

Marketing Qualified Leads 100

Marketing Qualified Leads Lead Ranking Buyer Personas Demand Generation Agencies 100

Porch Group Media

AUGUST 19, 2019

The Car Shopper’s Journey – Tactics to Reach In-Market Buyers. To capture more market share, dealers need to have a good understanding of the trends impacting the car shopping journey. . According to Nielsen, 75% of all car buyers reported that they intend to purchase their top of mind brand.

In-market Buyers 45

In-market Buyers Tactics Peer-to-peer First-Mover Advantage 45

Tony Zambito

AUGUST 21, 2011

The sudden news of Hewlett-Packard’s (HP) decision to exit and essentially give up on the Smartphone and Tablet markets has some analysts and market watchers reeling.    Before the Apple iPhone, Smartphones were essentially targeted towards the business buyer and the enterprise.  Image by HP PSG APJ via Flickr.

Distribution 100

Distribution Buy Marketing & Strategy Marketing 100

B2B Marketing Directions

OCTOBER 30, 2016

Consider, for example, the following language in a content resource from a leading PA vendor: "Imagine a world where you can find buyers early in the sales cycle and predict who your next customer will be with 85% accuracy. For example, suppose that your company uses account-based marketing. This sounds like marketing nirvana, right?

Marketing Management 45

Marketing Management In-market Buyers Account Based Marketing Marketing & Strategy 45

Marketing Insider Group

JANUARY 30, 2024

We’re talking about reaching out to different kinds of customers with content that’s all about marketing and selling. We call it the ‘Understand Audiences (Buyers)’ framework. It’s the bread and butter of what we do here at Marketing Insider Group. This approach is changing the game.

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. And influencing buyer decisions is what marketing is all about !

Top of Funnel 262

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 262

Marketing Insider Group

JULY 14, 2021

So you’re a B2B marketer. You’ve spent countless hours developing content for potential buyers. Buyers are savvy, and they don’t want to dole out their contact information without getting something tangible in return, even if they like your brand and your content. Sound right? But your lead magnets? High Value.

Sales Qualified Leads 362

Sales Qualified Leads Lead Scoring Lead Ranking Leads 362

6sense

MAY 9, 2017

Every marketer is already familiar with the classic Demand Waterfall and has likely implemented the SiriusDecisions framework in varying ways. The Waterfall has become famous for improving visibility into the health of the lead funnel and driving increased revenue from marketing and sales investments. How to find TAMnow.

Lead Ranking 48

Lead Ranking Demand Top of Funnel In-market Buyers 48

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Tony Zambito

MAY 4, 2021

Marketing and Sales Leaders Must Build Capabilities To Understand New Target Buyer Personas. The roles of marketing and sales professionals have changed quite a bit in the last decade. One core competency that has become a must-have for marketers and sellers is having the capabilities to truly understand buyers.

Buyer Personas 328

Buyer Personas Account Based Marketing ABM Organic Leads 328

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Martech

APRIL 11, 2024

In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the most important part of the equation — marketing. B2B marketing is suffering from an effectiveness crisis, having chased efficiency gains for years. Here’s why.

Marketing AI 120

Marketing AI Work Management Effectiveness B2B Marketing 120

Marketri

JANUARY 29, 2024

I’ve written many blogs that explore how to use marketing to solve a business problem. With 2024 unofficially dubbed The Year of AI (at least on Wall Street), I find myself contemplating how this enabling technology can coexist with the human-centered marketing experience buyers crave today. It’s a real quandary for marketers.

Efficiency 117

Efficiency Copyright B2B Sales Differentiation 117

Launch Marketing

MARCH 13, 2024

Reaching the right audiences with the right messages is fundamental for B2B marketing success. Without clear and consistent messaging, it can be a challenge to engage ideal buyers and highlight why your solution is the best one for them. They can provide insight into what messages resonate and spark engagement among buyers.

B2B Marketing 117

B2B Marketing Buyer Personas Paid Search Agency B2B 117

PathFactory

APRIL 23, 2024

B2B marketing teams invest in content to grow audience engagement, nurture, build brand awareness, and drive sales. Getting buyers to actually engage with your content requires B2B marketers to deliver the right content, to the right buyer, at the right time. But marketing is noisy—how can I break through?

ROI 52

ROI Marketing Automation Services Content Marketing Content 52

Tiecas

APRIL 5, 2024

A documented industrial marketing strategy is critical for success. Did you know 80% of successful content marketers have a documented content marketing strategy? Implementing hit-or-miss content marketing tactics is not likely to produce the results you want. Table of Contents What is an Industrial Marketing Strategy?

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing Strategy Marketing & Strategy 92

Launch Marketing

NOVEMBER 8, 2023

Buyer personas are a powerful tool that every business owner and marketer, especially those in the dynamic startup realm, should have in their arsenal. You might be wondering, what exactly are buyer personas, and why are they such a big deal? Behavior: This is the final piece of the buyer persona puzzle.

Buyer Personas 127

Buyer Personas Startups Lead Ranking Psychographics 127