Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The importance of social media in UK retail has only grown. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media usage in the past year.

Social Media 121

Social Media Media Paid Search Agency Eye-Tracking 121

Webbiquity

JULY 24, 2018

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. Social media is actually even bigger than that, though.

Social Media 254

Social Media Paid Content Enterprise Management Social Marketing 254

Choozle

APRIL 18, 2025

Tentpole Marketing Is Key for Agencies and Brands In advertising, timing isnt everything, its the thing. Cultural moment marketing, also known as tentpole campaigns, event-based advertising, or seasonal media activations, is among the most effective ways to engage large, passionate audiences when theyre most attentive.

Paid Content 68

Paid Content Search Marketing Advertising Agencies Social Marketing 68

Biznology

APRIL 6, 2022

There are thousands of agencies that claim they “do social media.” The truth is that there are tons of agencies that offer social media services, but it is exceedingly difficult to find an agency that really does social media well. So how do you find a good social media agency?

Paid Social Agency 197

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 197

Act-On

FEBRUARY 26, 2024

Getting started with pay-per-click (PPC) advertising—or any type of digital advertising—can be downright overwhelming. Advertising has its own special lingo and library of acronyms involved, and new tactics and technologies are constantly emerging. What is Account-Based Advertising? What is an Ad Audience?

Paid Content 246

Paid Content Advertising Agencies Cost Per Thousand Multi-Touch Attribution 246

Webbiquity

SEPTEMBER 5, 2017

Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. That pitfall is paid search. That’s why the best digital marketers supplement SEO tactics with targeted PPC to yield top results.

PPC 270

PPC SEO Paid Search Agency Keywords 270

Marketing Insider Group

DECEMBER 18, 2019

Marketers spend a good portion of their careers trying to get ahead of the curve when it comes to identifying and adopting the latest marketing trends. One way is to be on the right channels, and for B2B marketing that means tapping into the power of the B2B big three: Twitter, Facebook, and LinkedIn. The Most Trusted Channel.

Social Media 279

Social Media B2B Thought Leadership Media B2B 279

New North

JULY 26, 2024

Picture this: Your team is marketing a game-changing product and selling it to other organizations. But your target audience is inundated with ads. This is where B2B paid advertising comes into play — your secret weapon for reaching decision-makers and driving real business growth. Don’t worry, we’ve got your back.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Marketing Budget 52

Hubspot

JUNE 16, 2020

So the line is kind of muddled when it comes to establishing whether free stuff is better than things that come at a cost — and the case of social media marketing is no exception. The debate between organic vs. paid social media isn't exactly cut and dry. The Pros of Organic Social Media.

Paid Social Agency 101

Paid Social Agency Social Media Advertising Agencies Organization 101

Sprout Social

JANUARY 27, 2025

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The significance of social media in the retail sphere has only amplified. These numbers underline the pivotal role of social media in present-day consumer habits.

Social Media 95

Social Media Media Paid Search Agency Eye-Tracking 95

Martech

APRIL 17, 2025

And I’m not alone 40% of CMOs say improving ROI and proving attribution across the marketing mix is a top priority, according to the CMO Council’s “CMO Intentions 2024” report. Take branded paid search. Someone looks up your brand, sees your paid search ad, clicks and makes a purchase.

Paid Search Agency 99

Paid Search Agency ROAS Allocation Advertising Funnels 99

Choozle

JANUARY 28, 2025

The digital marketing landscape is at a pivotal juncture. As Google moves closer to a zero-click norm, and platforms like Instagram, Reddit, and Chat GPT emerge as preferred search tools, the metrics marketers rely on to measure success are evolving. Its an acknowledgment that search behaviors are changing.

Paid Content 64

Paid Content Paid Search Agency Advertising Agencies Paid Social Agency 64

SmartBug Media

SEPTEMBER 9, 2022

Paid media and inbound marketing are often considered at odds or even opposite approaches to marketing. In fact, no intelligent inbound marketing plan is truly complete without the right paid media ad strategy. What Is Paid Media Advertising? Paid Media versus Free Media.

Paid Content 98

Paid Content Paid Search Agency Marketing & Strategy Marketing Strategy 98

Brandwatch Marketing

FEBRUARY 2, 2019

From the smallest independent store to the largest multi-national brand, every business knows they need to be on social media. Having the right tools to conduct social media analysis means you can benchmark your efforts and compare different strategies. Inbuilt Social Media Analytics Tools.

Social Media 115

Social Media Paid Social Agency Analytics Tools 115

Martech

NOVEMBER 22, 2023

While many companies believe broader advertising coverage will increase revenue, this often leads to poor quality of leads. A year ago, our agency fell into this trap and, as a result, got very few qualified contacts at a much higher cost than usual. During high-traffic times, you can try paid social advertising.

Paid Content 122

Paid Content Sales Qualified Leads Cost per Acquisition High Quality Lead 122

ClickZ

MARCH 9, 2023

Figuring out how much influence these channels have, especially when it comes to impressions, is quite a challenge for marketers. It gets even trickier because data privacy changes and the rise of new social channels make it confusing to measure impressions.

Impressions 119

Impressions Cost per Acquisition Allocation Paid Social Agency 119

Sprout Social

MAY 24, 2022

Achieving a balance between paid, owned and earned media strategies is an ever-evolving skill. Most communications professionals would say we’re in the midst of a major shift in media mix effectiveness. Now, social strategies apply to more than just owned media. Defining paid, owned and earned media.

Paid Content 121

Paid Content Paid Search Agency Media Paid Social Agency 121

Onalytica B2B

OCTOBER 11, 2017

Back then, as we adjusted to Instagram’s meteoric rise and coped with paid social becoming the norm, all while Mark Ronson’s Uptown Funk played ubiquitously in the background, something else Awas happening. A quick search for “influencer marketing” on Google Trends provides a clue. The market has certainly moved forwards.

Planning 196

Planning Budget Programs Work Management Marketing & Strategy 196

Anyword

JANUARY 17, 2020

The reason social media is such a strong marketing tool, apart from the massive reach it offers, is the versatility of ads that marketers can create to engage with their audiences. How can you make sure that you’re getting the best performance out of your ads? What is A/B Testing? the answer is no.

Paid Social Agency 94

Paid Social Agency Social Media Cost Per Thousand Media 94

Sprout Social

FEBRUARY 11, 2021

It’s that time of year when I have the privilege of announcing our Agency Partner Program Value Award Winners. At Sprout, we’re lucky enough to work with an all-star cast of agency partners who continue to impress us with their dedication to their clients and communities. SproutPartner MVP.

Advertising Agencies 138

Advertising Agencies Paid Search Agency Paid Social Agency Ad Agencies 138

Brandwatch Marketing

SEPTEMBER 21, 2022

From the smallest independent store to the largest multi-national brand, every business knows they need to be on social media. Having the right tools to conduct social media analysis means you can benchmark your efforts and compare different strategies. Inbuilt Social Media Analytics Tools.

Social Media 98

Social Media Paid Social Agency Analytics Tools 98

SmartBug Media

JULY 14, 2021

Paid media is a great way to supplement your inbound marketing efforts. Whether you’re in the beginning phases of your strategy or you’ve been executing a plan for some time, paid media can help you generate qualified leads quickly for your organization. What's the point of having a paid media budget?

Paid Content 105

Paid Content Cost Per Click CPC Media 105

Content Marketing Institute

NOVEMBER 7, 2017

To thrive and grow, it needs a constant influx of supporters who buy into its perspectives, points, and purposes, and customers who purchase its products. If you want your #content discovered at scale, amplify its power through paid promotion, says @joderama. Native advertising. . No brand can exist in a vacuum.

Paid Content 111

Paid Content Promotion Paid Search Agency Budget Programs 111

Brandpoint

JUNE 24, 2021

So go ahead and Ctrl + F or Command-F and search the acronym you’re looking for. AVE: Ad-value equivalency. Ad-value equivalency, or AVE, is a PR tool for measuring the success of a given earned media campaign or placement. If you spent $1000 in a year on marketing efforts and acquired 500 customers, the CAC is $2.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Let’s be honest.

Social Media 145

Social Media Paid Social Agency B2B Thought Leadership Media 145

Sprout Social

SEPTEMBER 20, 2018

Racking your brain trying to choose between an organic or paid social media strategy? ” Sure, the main appeal of social media is that it offers a totally free avenue for brands to grow and connect with customers. Social media is becoming more and more of a pay-to-play channel. mindfulmoments.

Social Media 111

Social Media Organization Webinar Metrics Paid Social Agency 111

SmartBug Media

APRIL 18, 2022

One of the core functions of the marketing department is not only to ensure the website is visible, but also to work toward getting more quality traffic to landing pages.There are several ways to increase visibility of the website—through paid, owned, and earned media. Why Choose Paid Media? Optimize for Mobile.

Landing Pages 98

Landing Pages Lead Generation Practices Generation 98

ANNUITAS

SEPTEMBER 15, 2020

Social media has been around since 1997 , but it didn’t explode in popularity until 2006. Business-to-consumer (B2C) companies have harnessed social media in a huge way. There are some common misconceptions about social media in B2B marketing that I’ve found prevent teams and leaders from even trying.

Social Media 147

Social Media Social Marketing B2B Marketing Top of Funnel 147

Sprout Social

FEBRUARY 8, 2021

Social data is so important, in fact, that 33% of social marketers in a hiring position list reporting ability as the top skill they look for in candidates. To give you a head start, we’ve compiled a list of 10 social media report examples to fuel your conversations with teams across sales, product, finance and more.

Social Media 141

Social Media Media Paid Social Agency Ideal Customer Profiles 141

ClearVoice

DECEMBER 8, 2020

As a public relations and digital marketing agency owner, I often hear about numerous tips, tricks, hacks, and workarounds to build massive social media success. We've put 10 social media statements to the test, and our findings may be surprising. General social media statements to verify or debunk.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Contently

MARCH 11, 2020

Our main target was the Effies, the premier awards show celebrating advertising effectiveness. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Since case studies are so valuable, some marketers produce them simply to check a box or hit a quota.

Case Studies 179

Case Studies Case Study Studies Paid Search Agency 179

Sprout Social

OCTOBER 26, 2020

Brands, consumers, businesses and agencies alike are creating digital content at a speed that far outpaces our ability to consume these messages. While creativity is a component of high-performing content, it’s not the only factor to keep in mind. Another way to win attention in noisy social feeds is by being highly relevant.

Social Media 135

Social Media Media Peer-to-peer Paid Social Agency 135

Contently

SEPTEMBER 11, 2017

A common mantra at Content Marketing World, the aggressively orange extravaganza held in Cleveland every September, is that marketers need to think more like journalists. But for the past year, I’ve been a journalist trying to think more like a marketer. Content marketing remains obsessed with audience building.

Top of Funnel 144

Top of Funnel Funnel Advertising Content Marketing Digital Marketing Funnels 144

Sprout Social

SEPTEMBER 12, 2018

Social media advertising continues to explode in all directions. Social budgets are growing by over 32% in 2018, social ad revenue is expected to climb over $51 billion dollars by the end of 2018 and 76% of total US consumers claim to have bought a product seen on social media.

Facebook 105

Facebook Budget Programs Tools Paid Search Agency 105

Circle Studio

JULY 17, 2019

As content marketing continues to grow in popularity, more and more content is competing for users’ attention, decreasing engagement. It’s not enough to publish content—even the highest-quality content—and hope that people will find it. Implement paid social media posts.

Paid Content 83

Paid Content Paid Search Agency Content Marketing Planning 83

Sprout Social

DECEMBER 15, 2022

If you’re tired of reading generic advice on how to create effective sponsored content, you’re in the right place. In this comprehensive guide about sponsored posts, you’ll learn best practices, discover strategies, get resources and find inspiration for your social media campaigns. There’s no need to repeat it. Outline goals.

Effectiveness 145

Effectiveness Marketing Budget Cost per Lead Advertising Agencies 145

Hubspot

OCTOBER 27, 2020

To consider what ad fatigue is, let's start with an example. Consider times you've changed the TV channel because you've seen the same ad ten times that night already. These are both examples of ad fatigue — an issue that occurs when users become too accustomed to a specific type of ad, thus reducing its effectiveness.

Paid Content 101

Paid Content Paid Search Agency Ads Paid Social Agency 101