NuSpark Consulting

FEBRUARY 3, 2023

From going to work and the supermarket to taking a walk or just jogging, we’re naturally susceptible to outdoor advertising. If sales increase, the ad is likely working, and vice versa. Impression Measurements Impression metrics are one of the best ways to track out-of-home advertising.

Eye-Tracking 130

Eye-Tracking Mobile Advertising Demographics Impressions 130

Zoominfo

FEBRUARY 21, 2023

Make a Good Impression & Focus on Relationship Building Actress Andrea Lopez knows that impressions matter. In this episode of PBD, she tells the story of how the first impression she made on a casting agent for a role she didn’t get, ultimately helped her land a bigger role. You just never know,” Lopez says. said Hicks. “I

Zoominfo 130

Zoominfo Work Management Marketing Management Impressions 130

Marketing Insider Group

MARCH 11, 2024

It’s time to embrace the chaos and create video content that leaves a lasting impression. Knowing your KPIs is your secret to knowing what’s working, what’s not, and where you need to steer your ship next. Leveraging SEO for Video Content For your video content to really work its magic, visibility is key.

Fulfillment 237

Fulfillment Video Marketing Content CTR 237

Webbiquity

MARCH 10, 2022

When working to establish a robust brand image for your B2B company, start with these questions: Why does your brand exist and why are you passionate about it? The company posts content about how its customers can get the best deals on work van equipment. Branding is about establishing a unique impression of your company.

Spending 327

Spending Brand Identity Branding Top of Funnel 327

Marketing Insider Group

MARCH 6, 2023

Create an explainer video that clearly explains how your products and services work. As a professional marketer, you already know that customers will only buy your product if they know how it works and what benefits it offers. Measure Your Success There’s no way to know if your hard work was worth it without measuring your success.

Video Marketing 296

Video Marketing Content Marketing Content Paid Search Agency 296

Go Beyond SEO

MARCH 20, 2024

Choose Amplify Visibility to amplify your clinic’s visibility and drive impressive results. With years of experience working with plastic surgeons and clinics, Amplify Visibility has honed their skills in optimizing PPC campaigns specifically for the plastic surgery field. Their unique approach ensures maximum results and ROI.

Advertising Agencies 78

Advertising Agencies PPC Paid Search Agency Ad Agencies 78

RebelMouse

FEBRUARY 20, 2024

Despite its substantial user base, the average effective cost per 1,000 ad impressions (eCPM) is $0.62. eCPM helps advertisers understand how much they're paying for every one thousand impressions of their ad. A higher eCPM indicates that you're earning more revenue for every one thousand impressions of your ad. web traffic.

Cost Per Thousand 95

Cost Per Thousand Trends Impressions Advertisements 95

Marketing Insider Group

FEBRUARY 12, 2024

If your site loaded without crashing and had a few hyperlinks that actually worked, you were doing great. Suddenly, everyone’s walking around with a powerful computer in their pocket, and they expect websites to work flawlessly on these devices too. It’s 2024, and if you think website UX isn’t a big deal, think again.

Marketing Websites 230

Marketing Websites Mobile Marketing Privacy Policies Customer Satisfaction 230

ClickZ

FEBRUARY 22, 2023

For example, you may want to know the number of impressions your ad received, the number of clicks it generated, or the conversion rate of those who saw your ad. This is even truer for more nascent platforms like TikTok which are still figuring out how to best track and attribute impressions, clicks, and conversions of their ads.

eCommerce 129

eCommerce Brand Identity Branding Marketing Analytics Tools 129

ScanmarQED

JANUARY 10, 2024

Our solution, called Roivenue , works differently and works in two major steps: First, it uses enhanced connectors, which pull conversion and impression data from all platforms. As a result, synthetic impressions are inserted into the customer journey. Can you elaborate a bit more on both steps? Marcel : Yes, sure.

Multi-Touch Attribution 105

Multi-Touch Attribution Marketing Budget Work Management Marketing Management 105

SocialPilot

MARCH 5, 2024

If not, then let’s see the list of consequences of avoiding Facebook metrics: Wrong audience targeting Fewer impressions and reach on posts Fewer conversions through better ads Low returns on Facebook marketing expenditure Less engagement Missing on the best times to post on Facebook Less referral traffic And the list could go on. Agreed yet?

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

Martech

APRIL 12, 2024

Brands report sales and return-on-ad-spend have plummeted, while cost-per-click and cost per 1,000 impressions are up by a factor of three in recent months – with no explanation from Meta as to why. Our ads system is working as expected for the vast majority of advertisers,” a spokesperson told Bloomberg. “We Why we care.

Cost 99

Cost Advertisements Advertising Automation 99

Martech

DECEMBER 7, 2023

Channeling the spirit of Oprah’s “Favorite Things,” I’ve put together a selection of innovative gift ideas designed to impress. From cutting-edge gadgets that redefine work efficiency to bespoke items that add a personal touch, each suggestion is handpicked to surprise and delight the marketers in your life.

Marketing AI 114

Marketing AI Work Management Marketing Management Personalization 114

B2B Marketing Directions

MARCH 31, 2024

Daniel Kahneman, the renowned psychologist best known for his groundbreaking work on the psychology of human judgment and decision-making, died this past Wednesday at the age of 90. When I learned of his death, I looked back at the posts I've published here and found that I've discussed or referred to his work in no fewer than 20 posts.

Marketing Proposals 71

Marketing Proposals Impressions Opinions Paper 71

Contently

JANUARY 26, 2023

The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.” It should work hand in hand with other content marketing initiatives. Where does their work end and yours begin? Run a gap analysis.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Martech

MARCH 7, 2024

” I actually never got to see the presentation — they couldn’t get the projector to work. Writer is probably the best LLM (generative AI content) provider of the bunch with an impressive client list to boot. To me, the most impressive technology I experienced was the event app itself. The B2BMX event app.

Marketing AI 91

Marketing AI Work Management Marketing Management Vendors 91

Sprout Social

MARCH 28, 2024

They enable you to gather key metrics like volume, engagement, likes and impression breakdowns for specific competitor hashtags, or a broader overview of your competitors’ top hashtags. Say, for instance, you work for a virtual event software company and want to compare posts with #eventprofs to ones with #eventtech.

Linkedin 99

Linkedin Analytics Work Management Marketing Management 99

Martech

DECEMBER 6, 2023

The technology uses a universal, cookie-free impression pixel that customers can add to digital campaign content to track reach, engagement and impact. Pixel technology has already been used in B2C, said Channel99 founder Chris Golec, but primarily to distinguish human and non-human impressions and evaluate viewability.

Campaigns 105

Campaigns Account Based Marketing B2B DemandBase 105

Heinz Marketing

SEPTEMBER 26, 2023

By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing In the world of B2B sales and marketing, first impressions matter more than ever. You have a limited amount of time to make an impression, so make it count.”

B2B 124

B2B Storytelling Impressions B2B Sales 124

Kevin Indig

OCTOBER 30, 2023

 Watch the percentage change in impressions, clicks, CTR, active pages, and ranking in dynamics. View the performance of all the keywords, new and lost keywords, zero-click keywords, along with winners and losers (by impressions, clicks, CTR, and positions). Find out which URLs have grown or dropped over time. 

Brand Identity 106

Brand Identity Branding CTR API 106

ClickZ

FEBRUARY 16, 2024

Measuring the true impact of impressions-led advertising has long been a tough task, especially with new privacy measures, which have made getting the right data even harder. Working with the Snap team to help retailers realize the potential here is really exciting.” What’s the problem this partnership is solving?

Advertising Agencies 59

Advertising Agencies eCommerce ROAS Funnel Advertising 59

CopyBlogger

JUNE 2, 2022

Writing a great headline is your first, and perhaps only, chance to make an impression on a prospective reader. The post How to Write Headlines That Work appeared first on Copyblogger. Here are tips on how to write headlines that get attention.

Impressions 142

Impressions Tips Copywriting Features 142

ScanmarQED

FEBRUARY 27, 2024

The solution can be a probabilistic approach, such as that of Synthetic Impressions, which take conversions reported by the platforms and probabilistically match them with conversions measured in web analytics (we will come back to Synthetic Impressions in a minute). In this case, Facebook and TikTok would not get any credit.

Multi-Touch Attribution 59

Multi-Touch Attribution Lead Ranking Allocation Touchpoints 59

Engagio

MAY 31, 2023

Are we truly creating something remarkable that will evoke an emotional response and leave a lasting impression? Having spent years working with various companies, I have come to realize that merely completing campaigns and producing collateral won’t cut it anymore. It’s not about doubling the amount of work you have to do.

Work Management 108

Work Management Advertising Agencies Marketing Management DemandBase 108

Martech

SEPTEMBER 25, 2023

There are a couple of things in particular I’d like to address, The first is that businesses’ impression of GA4 is heavily informed by when they started using it. We knew this was going to be a balancing act: Get real feedback at scale versus the shampoo slogan, “You only get one chance to make a first impression.”

Marketing Analytics Tools 123

Marketing Analytics Tools API Analytics Impressions 123

Contently

NOVEMBER 12, 2020

I worked for years as a content strategist. While I’ve been truly inspired by many of the content-savvy marketers I’ve gotten to work with at brands like Dell, Marriott, Saatva, Chase, and Cardinal Health, the truth is that when you take a macro view, most companies are putting out content that’s middling.

Allocation 218

Allocation Brand Identity Branding Paid Search Agency 218

Matchcraft

MARCH 7, 2023

Poor Ad Performance Measurement Measuring ad performance is crucial for understanding what’s working and what’s not. Some of the key metrics to monitor and measure include: Impressions: The number of times your ad was displayed to users on YouTube.

Youtube 98

Youtube Paid Search Agency Advertising Agencies Ads 98

Bionic

OCTOBER 21, 2023

Impressions: Quantity vs. Cost LinkedIn took the lead with almost double the impressions (32,658) compared to Google Ads (17,218). The Cost per 1000 Impressions (CPM) on LinkedIn was $256.20, significantly lower than Google Ads’ CPM of $506.46. However, we’ll keep testing LinkedIn to see if we can get it to work.

Paid Search Agency 85

Paid Search Agency Linkedin Analysis Ads 85

Convert

FEBRUARY 1, 2023

Convert Experiences will work hard to get all the connectors and features ready well before September 30th so the transitions with be smooth and integrations up and running. The sunset announcement of Friday January 20th was modified to clarify this.

Optimization 98

Optimization Google Marketing Analytics Tools Domain 98

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. Reach and impressions Tracking reach and impressions in influencer marketing is one of the simplest ways to measure brand awareness.

Paid Content 97

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 97

Convince & Convert

DECEMBER 15, 2023

As algorithms have become smarter, it reduces the impressions of those posts that have too many spammy or unrelated tags. Here are other alternatives and why they work: Alternative 1 : If you are running special offers or deals, add a link to your webpage that displays the offer. Now, it’s completely different.

Social Media 154

Social Media SEO Cost Per Click Media 154

Martech

OCTOBER 11, 2023

Posts focused on topics close to their hearts, such as Earth Day, Bring Your Child to Work Day, MLK Day, volunteer work, etc. In the digital past, you had, on average, eight seconds to make an impression. The post B2B social media ‘sweet spots’: What’s working and what’s not appeared first on MarTech.

Social Media 124

Social Media Media B2B B2B Thought Leadership 124

Navigate the Channel

OCTOBER 4, 2023

You can see through basic web analytics what the number of visitors is by source and work to further optimize or advertise to push more visitors from each source category. Activity Activity is what you’re doing to generate impressions, traffic, and conversions. If you globally have a 2.5%

Planning 65

Planning Cost per Lead Classified Ads Advertising Agencies 65

Adobe Experience Cloud Blog

MARCH 11, 2020

You must make a great first impression, and every time a customer engages with your branding, your products and services, and your organization is the first impression. What kind of working conditions and work environments do you foster, from the C-suite to the warehouse to the call center? Who are your business partners?

Ad Building 173

Ad Building Transparency Trust Marketing Impressions 173

Sprout Social

JANUARY 31, 2024

How to calculate your YouTube engagement rate Here’s a simplified formula to figure out your engagement rate: Total interactions / total impressions x 100 = engagement rate percentage To calculate your YouTube engagement rate , start with your total video interactions. There’s no shortage of video ideas to fill your content calendar.

Youtube 96

Youtube Work Management Social Networks Eye-Tracking 96

Choozle

NOVEMBER 14, 2023

This approach expands your paid search KPIs beyond cost-per-conversion or conversion volume to optimize for awareness and consideration metrics, such as share of impressions and click through rates. You’ll want to measure awareness metrics like impression or impression share.

Top of Funnel 80

Top of Funnel Paid Content Paid Search Agency Funnel Advertising 80

SocialPilot

MARCH 8, 2024

Whether you are a freelancer or work at a social media management agency , it’s essential to create a social media proposal to convert new prospects into clients. Once you explain all the work you will do, the details about the budget and the timeline also go into the social media management proposal. However, the task is a bit tricky.

Social Media 80

Social Media Ideal Customer Profiles Template Marketing Proposals 80