The Point

APRIL 16, 2019

Over time, the keyword list can be refined to maximize budget share and impression share based on the search queries that are driving the most conversions. A search offer can be anything: a how-to guide, a third-party research report, white paper, Webinar, video, demo or free trial. Using an Inappropriate or Low-Quality Offer.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

Biznology

FEBRUARY 3, 2020

A treasure trove of white papers, research reports, articles, videos and how-to guides on every imaginable B2B marketing topic. White papers, ebooks and articles from Christopher Ryan , who really knows his stuff. Sure to impress your friends. And their highly rated event in Cleveland every September.

Resources 171

Resources Research B to B Advertising Agencies 171

KoMarketing Associates

SEPTEMBER 13, 2018

Require an email address or contact information for big pieces of content, like ebooks and white papers. They know they can unsubscribe from your list if they don’t like the content they are receiving, and you get a chance to impress them with high-quality content that’s directly in their niche. Ebooks & White Papers.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

Marketing Insider Group

APRIL 11, 2023

Website Design & Development Remember, your company’s website is an opportunity to make a good first impression on your audience. Not only does your site need an impressive design, but also a user-friendly, functional layout. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Navigate the Channel

NOVEMBER 6, 2023

Offering something of value in exchange for contact information is another great way to build your email list—think in terms of white papers or free eBooks that offer solutions to a common customer problem. Enhance website engagement by offering valuable content and interactive elements. Dead-end pages hinder customer engagement.

Opt-out 65

Opt-out Blast Campaigns Opt-in Trade Show 65

Trade Press Services Newsletter

SEPTEMBER 7, 2023

Depending on your industry, you may want to include additional resources such as white papers, case studies, data sheets or background information. It’s your opportunity to make a strong first impression and guide media coverage in a way that aligns with your brand narrative. Published materials.

Press 130

Press Personalization Brand Identity Branding 130

Only B2B

MARCH 6, 2024

And what creates the curves and turns in the journey is- marketers and salespeople focusing on the vanity metrics like: Impressions and clicks. downloading white papers, visiting product pages, attending webinars). So, drawing the straight line between the new lead to revenue is the uphill task.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Trade Press Services Newsletter

MARCH 2, 2023

Your website is often the first impression prospects have of your business. Automated emails are a great way to quickly and easily send email messages when a prospect or customer takes a specific action, such as placing an order, signing up for a newsletter, or downloading a white paper. How will it make my life better?

B2B 130

B2B CAN-SPAM Press Click Rate 130

Customer Experience Matrix

OCTOBER 18, 2006

Founded in 1999 and previously known as Poindexter Systems, it has an impressive track record and substantial credibility. Knowing this, I was pleased to see they had published a paper titled “Five Steps to Achieving Precise Customer Targeting Online.” In fact, this may be the least effective white paper I’ve ever seen.

Paper 120

Paper Product Banner Ads Banners 120

Launch Marketing

OCTOBER 20, 2021

Anyone can create a white paper, but if the information is not accurate or not well presented, audiences members consuming the content will not be impressed and most likely not deem you a credible source or thought leader. Ideas for Thought Leadership Content.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Marketing & Strategy B2B 83

Marketing Insider Group

APRIL 19, 2021

to making a purchase – and all the steps in between, such as requesting an ebook or white paper or signing up for a free trial. Then, sit down with your teams and brainstorm topics for blog and social media posts, as well as long-form content like white papers and ebooks. Use Your Data to Create Buyer Personas.

Startups 337

Startups B2B Marketing Buyer Personas Advertising Agencies 337

Customer Experience Matrix

DECEMBER 1, 2006

Yesterday’s entry about Sage Software’s paper “17 Rules of the Road for CRM” may have given an overly positive impression. In stating that the points in the paper were all valid, I didn’t mean that the paper itself is a fair treatment of the subject. There are other, equally valid points that the paper leaves out.

Paper 120

Paper Vendors CRM Verticals 120

Martech

DECEMBER 9, 2021

Successful engagement metrics, in my mind, would include things like time spent with relevant content, white paper downloads, attendance at webinars and level of participation. But performance is still measured in terms of qualified leads. There’s a disconnect here. Let me know: kdavis@thirddoormedia.com. Editorial Director.

CPO 100

CPO DemandBase CMO Sales Qualified Leads 100

The Point

AUGUST 27, 2019

LinkedIn is inherently a content feed, and for that reason, content offers (white papers, ebooks, reports) generate much higher engagement compared to more late stage calls to action such as trials, demos, or “talk to an expert.” Too small and you won’t generate the volume of impressions to drive meaningful results.

Paid Content 241

Paid Content Advertising Agencies Linkedin Advertisements 241

The Point

OCTOBER 14, 2010

Based on first-hand impressions, however, it’s not how the vast majority of clients are employing (or even thinking of) marketing automation. Consider allowing the reader to preview a content asset (for example, a white paper) before downloading the entire item. It’s all heady stuff. Phone contact has to play a role.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

Content Standard

SEPTEMBER 12, 2018

Impressions Aren’t Always That Impressive. Recently, the CMO of GE, Linda Boff, told Business Insider ‘s Tanya Dua that impressions are a poor measurement of content success. “I think impressions are just empty calories most of the time,” she explained. Image attribution: Michael Afonso.

Impressions 62

Impressions Lead Scoring Lead Ranking CMO 62

SnapApp

FEBRUARY 1, 2016

And there’s an important lesson for marketers from the hit TV show: first impressions really do matter. The Power of the First Impression. People are drawn towards content, though many content pieces fail to impress. After all, how many 30-page white papers can one person read? Did they try too hard?

Impressions 54

Impressions Eye-Tracking Paid Search Agency Opinions 54

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Walker Sands

JUNE 13, 2022

These insights guided the development of content and creative that would resonate with their audiences — from prospects to target accounts — including industry-specific guides, white papers, live webinars and more.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation SEM Advertising Agencies 98

Navigate the Channel

OCTOBER 4, 2023

Traffic should be the precursor to the goal of the conversion, which depending on the type of business, conversion can mean a lead submission form, a tracked phone call, a white paper download, an email signup, or other identified desired action. Activity Activity is what you’re doing to generate impressions, traffic, and conversions.

Planning 65

Planning Cost per Lead Classified Ads Advertising Agencies 65

SnapApp

FEBRUARY 1, 2016

And there’s an important lesson for marketers from the hit TV show: first impressions really do matter. The Power of the First Impression. People are drawn towards content, though many content pieces fail to impress. After all, how many 30-page white papers can one person read? Did they try too hard?

Impressions 48

Impressions Eye-Tracking Paid Search Agency Opinions 48

Marketing Insider Group

JULY 14, 2021

Deliver what you promise and do it quickly — after all, this is their first impression of what it will be like to work directly with your company. Here are two examples that show the depth differential between e-books and white papers. Accessible. Don’t make potential buyers jump through hoops to access your lead magnet content.

Sales Qualified Leads 362

Sales Qualified Leads Lead Scoring Lead Ranking Leads 362

ViewPoint

JULY 26, 2018

While most companies scramble to create content, they remain unaware that podcast content is the least expensive tactic per impression and listener. WHY IT MATTERS: “While most companies scramble to create content, they remain unaware that podcast content is the least expensive tactic per impression and listener.”. __. per minute. _.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

Binary Demand

MARCH 26, 2024

But what’s really impressive is the buyer-level intent data, which has skyrocketed by an incredible 13,609.7%. Registering for a White Paper is a stronger indicator that a user is in the advanced stages of making a purchase decision. The numbers say it all; according to Ahrefs, there’s been a whopping 2,739.1%

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

EMagine B2B Blog

SEPTEMBER 26, 2017

Your website is your chance to make an impactful impression on people who visit it, so it’s critical to do it the right way. This approach to design also leaves an impactful first impression, as users are more likely to remember who you are and what you do. And what better time to start than right now?

Impressions 40

Impressions Marketing Websites Service Forrester 40

Zoominfo

AUGUST 26, 2018

White papers. She wanted to make a lasting impression. It’s really going viral. . Why didn’t the marketing couple get married? They weren’t on the same landing page. What do content marketers use to wrap birthday presents? Why did Cookie Monster apply for a marketing job? He heard they were tracking cookies. Keyword stuffing.

Planning 272

Planning Zoominfo Churn Rate Top of Funnel 272

Martech

APRIL 2, 2024

Ogilvy recently conducted research on B2B influencers and found that an impressive 75% of B2B marketers are actively using B2B influencer marketing. When interested users land there, they should be greeted by plenty of information, including blogs, reviews, white papers and more.

B2B Marketing 119

B2B Marketing B2B Planning B2B Thought Leadership 119

NetLine

DECEMBER 20, 2022

To underline just how popular eBooks are amongst B2B audiences: Guides, Cheat Sheets, Tips & Tricks Guides, White Papers, Research Reports, Kits, Webinars, and Checklists combined still represent a smaller number of registrations than eBooks. They simply pale in comparison to eBooks, Guides, Cheat Sheets, and White Papers. .

Webinar Metrics 52

Webinar Metrics Top of Funnel Peer-to-peer Intent Data 52

Biznology

FEBRUARY 16, 2018

Anyone connected to influencer marketing knows what the big picture has been: the impressive rise of Instagram stories has marked the general demise of Snapchat. As we look back on the first year of Instagram stories, there are lessons we can learn that we can apply to our immediate social media and content marketing plans.

Budget Programs 156

Budget Programs Paid Search Agency Storytelling Blast Campaigns 156

Biznology

SEPTEMBER 6, 2017

Short videos can summarize blog posts, research reports, white papers, and almost any other text content. They also offer very impressive facilities for personalizing professionally produced video content like explainers and executive summaries. A video call, of course. Record and edit a message with your webcam or smart phone.

Tactics 150

Tactics RFP Top of Funnel Video Marketing 150

FunnelEnvy

APRIL 4, 2022

Search engine optimization is a widely-promoted marketing discipline in part because of how impressive it looks to generate traffic increases. This can also be accomplished through a longer-form medium, like reports, white papers, ebooks, etc. Product demos and tests are other considerations – especially for software companies.

Traffic 73

Traffic SEO Generation Conversion Rate 73

ClearVoice

APRIL 23, 2019

But many will be more impressed by a case study that shows how the content impacted key metrics like site traffic, lead generation or earned media. So if you’ve created a couple impressive case studies showcasing your copy, you may be engaged to write the content for others often. White paper. Stakeholders. Post reach.

Ideal Customer Profiles 83

Ideal Customer Profiles Lead Scoring Lead Ranking Business 83

ClearVoice

DECEMBER 19, 2023

Content such as white papers, press releases, ebooks, and articles provide credibility, while social media conversations, email campaigns, and blog posts help solidify relationships and generate interest. Your content makes the first impression and provides the engagement to keep these relationships going.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

Stevens & Tate

MARCH 3, 2022

Digital marketing is more cost-effective because you can target a specific audience and spend less on each impression. Such content can include everything from blog posts to white papers. While traditional marketing efforts like TV ads or billboards can reach many people at one time, they are also expensive.

Cross-Selling 121

Cross-Selling Paid Search Agency Cold Calling Adwords 121

Launch Marketing

OCTOBER 18, 2023

94% of first impressions are based on how a website looks, so ensure the formatting and look of the website makes a positive impact. Gated content, such as eBooks, guides and white papers, drives leads while ungated, such as blogs, articles and videos, drive traffic. Formatting: Check that all formatting is correct.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Martech

DECEMBER 5, 2023

My overall impression : This email embodies everything that’s bad about cold email, automated prospecting, and AI. After 14 years as an agency, we’re doing pretty well. To imply otherwise is rather insulting. But if you know something I don’t, show me in the email, so I have a reason to set up a call. This was a big-time, confusing failure.

Marketing AI 108

Marketing AI Marketing Automation Services CAN-SPAM Paid Search Agency 108

BOP Design

NOVEMBER 14, 2023

In some cases, even white papers can be replaced with long-form website content that educates and delivers value. Each update or new functionality should prompt a revisit to page speed to ensure the website not only looks impressive but loads quickly and efficiently, meeting the expectations of both your audience and search engines.

Design 94

Design Trends Marketing Websites B2B 94