Vidyard

JUNE 19, 2014

From the weird voiceover to the cheesy stock photography spliced in to keep things interesting, some B2B videos are, admittedly, a total snoozefest. B2B videos have earned a reputation for being lame and too long, but that doesn’t mean yours has to be! Here are six things you can borrow from their video strategies.

Impressions 50

Impressions B2B Marketing Video Marketing Content Marketing 50

Webbiquity

APRIL 18, 2023

Use Video Content on Your Site More visuals and less text is the latest trend in marketing, especially in B2B. Videos are great for search, immersive, and help you reach new users and leave a long-lasting impression. You can provide different types of videos , from background videos on the front page to product demos.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Sprout Social

MARCH 15, 2024

While there’s no one-size-definition of what a YouTube influencer is, our criteria for this list includes: A sizable audience (100,000s or millions of subscribers) Videos that regularly earn 1+ million views Content that’s brand and collab-friendly Brands primarily partner with YouTube influencers through sponsored videos and brand ambassadorships.

Youtube 103

Youtube Viral Marketing Peer-to-peer Impressions 103

Trade Press Services Newsletter

APRIL 4, 2024

Be sure to ask whether the podcast will be recorded on video so you can plan your appearance accordingly. The post Best Practices for Podcast Guests: How to Make a Lasting Impression appeared first on Trade Press Services. Identify several key messages you want to communicate during the show and practice them out loud.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. 93% say it’s an integral part of their strategy.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Marketing Insider Group

JANUARY 31, 2023

Long-term investments in agency-client relationships are often the reason behind meaningful work and impressive results. To learn about the purpose of a digital marketing agency, enjoy the short video below. Nurturing, trust and rapport are key qualities to look for in your digital marketing agency.

Advertising Agencies 301

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 301

Sprout Social

JANUARY 31, 2024

Earning billions of daily views and video searches, YouTube’s popularity speaks for itself. The good news is that there are ways to increase your reach and move your video metrics in the right direction. YouTube engagement refers to the level of activity associated with your channel and videos. What is YouTube engagement?

Youtube 97

Youtube Work Management Social Networks Eye-Tracking 97

Marketing Insider Group

APRIL 11, 2023

Website Design & Development Remember, your company’s website is an opportunity to make a good first impression on your audience. Not only does your site need an impressive design, but also a user-friendly, functional layout. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Content Creation.

Marketing Automation Services 329

Marketing Automation Services Marketing Budget Paid Search Agency Service 329

Marketing Insider Group

DECEMBER 18, 2023

For the self-service solution, there is no minimum cost, but rather a cost per impression. Outbrain recommends 150 billion articles and videos each month to more than a half a billion people worldwide. Its software integrates branded content from marketers like Intel and Pepsi into the feeds of publishers like Forbes and Time Inc.

Paid Content 237

Paid Content Distribution Cost Per Thousand Budget Programs 237

Marketing Insider Group

FEBRUARY 12, 2024

Video Source: SEO Phreak The truth is that if navigating your site feels like wandering through a labyrinth, not even the most sophisticated SEO strategies can rescue its performance. A study found that 94% of first impressions of a brand’s website relate to its design. And in 2024, they’re more interconnected than you might think.

Marketing Websites 236

Marketing Websites Mobile Marketing Privacy Policies Customer Satisfaction 236

Marketing Insider Group

JUNE 23, 2021

However, more and more often, internet users are turning to video for entertainment, new information, and engagement with brands. That is why having a successful video production strategy is so important in your brand storytelling. Videos can be more engaging and informative than other text formats. . Quick Takeaways.

Storytelling 338

Storytelling Video Marketing Product Tips 338

Marketing Insider Group

MAY 15, 2023

Video Marketing. Video marketing is the latest and greatest way to connect with your audience and showcase your products or services. After all, 82% of online traffic comes from video content. SEO will help your website appear at the top of SERPs and generate an impressive amount of organic traffic.

B2B Marketing 314

B2B Marketing B2B Buyer Personas Mobile Advertising 314

Marketing Insider Group

FEBRUARY 7, 2023

Brand messaging frameworks keep blogs , podcasts, videos and other content aligned. Value Proposition Your brand’s value proposition is also its first impression– and as you know, first impressions are everything. If you haven’t already, learn how to write your brand’s value proposition by enjoying the short video below.

Branding 210

Branding Brand Identity Word of Mouth Guidelines 210

Webbiquity

MARCH 10, 2020

Explainer Videos. Video marketing is valuable throughout the sales funnel. Among the different types of marketing videos , well-made explainer videos can be effective at multiple stages. Ideally, each video takes your prospects on a brief, fun, and entertaining journey. eBooks and Downloadable Written Material.

Sales Qualified Leads 308

Sales Qualified Leads Video Marketing Lead Ranking Lead Scoring 308

Matchcraft

MARCH 7, 2023

However, with so many advertisers competing for attention, it’s crucial to get it right when creating and running YouTube video ads. The purpose of this article is to highlight these common mistakes so ad resellers and agencies can deliver effective YouTube video ads.

Youtube 98

Youtube Paid Search Agency Advertising Agencies Ads 98

Martech

FEBRUARY 8, 2024

Advertisers using creative optimization for video ads now can include ads for audio channels in these omnichannel campaigns. Previously, the platform supported video ads on video channels (CTV, video ads on websites) and now it also supports audio ads going to audio destinations like podcasts, streaming audio, etc.,

Creativity 110

Creativity Paid Search Agency Campaigns Advertising Agencies 110

FMG Suite

MARCH 7, 2024

March 7, 2024 – Idea Decanter , a video marketing agency that helps financial advisors write, record, produce, and market unique, custom-created videos, today announced a partnership with FMG to bring custom videos to the website platform. SAN DIEGO, Calif., Your website is your new reception area.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Broadcasting Impressions 52

Martech

DECEMBER 6, 2023

The technology uses a universal, cookie-free impression pixel that customers can add to digital campaign content to track reach, engagement and impact. Pixel technology has already been used in B2C, said Channel99 founder Chris Golec, but primarily to distinguish human and non-human impressions and evaluate viewability.

Campaigns 105

Campaigns Account Based Marketing B2B DemandBase 105

Contently

JANUARY 26, 2023

The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.” These include videos, webinars, podcasts, articles, and social media posts. Readers have high standards for thought leadership content.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Vidyard

NOVEMBER 11, 2020

Why is using video for sales emails a smarter way to engage prospects and advance deals? Would you rather read a dense, 15-page instruction guide or watch a quick 90-second video that clearly shows each step? Sales videos allow them to quickly learn what your company has to offer—along with a host of other benefits we’ll explain below.

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

Sprout Social

OCTOBER 10, 2023

These product collaborations might include event activations, unboxing videos, reviews and pre-release content to help create hype and excitement around the launch. The influencer trip resulted in 3 million impressions and an increase of 5,000 followers across TikTok and Instagram, according to Topicals.

Examples 124

Examples Campaigns Advertising Agencies Burn Rate 124

Sprout Social

JANUARY 23, 2024

million impressions, 4,200 reposts and 28,000 likes, proving how well the Auntie Anne’s team knows their audience. For another recent example of Auntie Anne’s top-tier community engagement, when the brand noticed a video about their pretzel bucket go viral , they quickly reached out to the creator and reshared it.

Branding 108

Branding Brand Identity Communities Viral Marketing 108

Martech

JANUARY 30, 2024

Dig deeper: 5 GA4 issues and why they’re a good thing Unanticipated problems with just hosting videos caused them a last-minute problem and delayed the relaunch of the Sentry’s website by two weeks. Once the team understood that, they had to upload all their videos to Vimeo and then redirected all of the website-hosted videos to Vimeo.

Paid Search Agency 118

Paid Search Agency Marketing Attribution Top of Funnel Companies 118

Martech

MAY 11, 2022

CTV has become the dominant platform globally for video ad impressions according to a new report from Innovid, the independent linear, CTV and digital advertising and measurement platform. North America had the largest share of CTV impressions by region. This is the first time CTV has out-performed mobile. Why we care.

Impressions 86

Impressions Paid Search Agency Ads Mobile Advertising 86

Sprout Social

JANUARY 27, 2021

Want to know which of your videos are binge-worthy? Through your YouTube Analytics, you can zero in on: Top-performing videos in terms of views, watch time and audience and engagement. How video details like thumbnails, titles and video length impact your video performance. The Overview Report. The Realtime Report.

Youtube 141

Youtube Analytics Video Marketing Optimization 141

Buffer

JULY 7, 2022

We looked back at all of the Instagram posts we’ve published this year to determine how important video content really is. For Instagram, a whopping 68 percent said they would increase the number of videos they’d publish (compared to a 43 percent increase on TikTok and just eight percent on Snapchat). percent in 2022.

Marketing Analytics Tools 97

Marketing Analytics Tools Impressions API User-Generated Content 97

BOP Design

OCTOBER 30, 2023

In this digital era, where first impressions are paramount, the design and functionality of your website play a crucial role in captivating and engaging prospects. Engaging Visual Elements: Employ captivating graphics and videos that visually convey the benefits and value of your brand.

Marketing Websites 108

Marketing Websites Conversion B2B Impressions 108

illumin

JANUARY 16, 2024

In 2024, Meta, and Facebook in particular, are continuing to shift away from written posts and pictures and towards short-form videos. Even though TikTok is the preferred short-form video app among users, the operational capabilities and ad products that Meta provides continue to keep them on the winning side with marketers.

Advertising Agencies 93

Advertising Agencies Advertisements Advertising Trends 93

Search Engine Journal

FEBRUARY 1, 2023

Google's updated Search Console Video indexing report now includes daily video impressions and a sitemap filter feature. The post Google Updates Search Console Video Indexing Report appeared first on Search Engine Journal.

Video Marketing 85

Video Marketing Google Impressions Features 85

Hubspot

DECEMBER 9, 2015

Impressions matter -- especially in business. Oftentimes, you'll find you have to make a good impression over a business lunch. It covers everything you'll want to learn to make a good impression and avoid embarrassment -- from notorious tooth magnets to whether you should offer to split the check. Wonder no more.

Impressions 28

Impressions Tips Video Marketing Business 28

Oktopost

JANUARY 8, 2022

People form their first impressions in about 17 milliseconds. Social media cover photos are the first thing your social media visitor sees and the first impression they will form about your brand. YouTube video thumbnail and video: 1280 x 720px. LinkedIn company page profile photo size: 300 x 300px.

Social Media 144

Social Media Media Ideal Customer Profiles Guidelines 144

SocialPilot

JANUARY 21, 2024

You can share videos, products and so on. Set a Profile & Cover Photo The profile photo and cover photo/video create the first impression of your business in a visitor’s mind. Just ensure that your cover image/video is visually attractive, informative and attention-grabbing. Facebook Pages posts average 2.6%

Small Business Marketing 111

Small Business Marketing Facebook Business Ideal Customer Profiles 111

Martech

OCTOBER 25, 2023

Ads overlaid on video GumGum used its In-Video solution to overlay The Trevor Project PSAs for up to five seconds at contextually appropriate moments across video-on-demand (VOD) and free, ad-supported TV (FAST) inventory. An example of an In-Video overlay. In-Video is priced on a rate card CPM basis. Get MarTech!

Impressions 102

Impressions Campaigns Cost Per Thousand CPM 102

Martech

AUGUST 15, 2023

Relo Metrics uses visual AI models to detect logos at live sports events that are seen by fans on broadcast and streaming video, as well as shared on social media. “Being able to now value exposure in terms of household impressions is critical for accurate measurement.”

Paid Search Agency 77

Paid Search Agency Broadcasting Impressions Demographics 77

Martech

NOVEMBER 1, 2022

While most people associate first impressions with meeting someone in person, the same phenomenon occurs when someone lands on your website for the first time. They form an impression when they first see your site. If that impression is positive, it’s likely they’ll continue to explore your site. The static homepage is dead.

Account Based Marketing 107

Account Based Marketing Impressions Click Rate Landing Pages 107

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 94

B2B Marketing Video Marketing B2B Thought Leadership B2B 94

QuanticMind

JULY 18, 2023

Don’t worry, our goal here isn’t to call you out on your daily screen time: it's to point out that all three of these digital engagements provide prime opportunities for advertisers to connect with you via video ads. Of course, most marketers don’t need to be sold on the value of a well-thought-out digital video advertising strategy.

Video Marketing 52

Video Marketing Impressions Eye-Tracking Click Rate 52