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Here’s what happened at B2BMX 2024

Martech

Toss in representatives from about 75 vendors and the event was thick with pitches, presentations and promotions. The major themes of B2BMX 2024 Artificial intelligence was everywhere AI was everywhere — the vendors in the exhibit areas, the presentations and in conversation. Most interesting vendors Writer. The B2BMX event app.

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MarTech Conference: Some Random Impressions and Interesting New Vendors

Customer Experience Matrix

If that happens – and the jury is very much out – then best of breed would make sense for many more companies, especially if best of breed vendors can build in enough automation that high user skills are also not required to benefit from their systems. There were about seventy vendors covering an extraordinary range of functions.

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The Powerful Head Start B2B Marketers Shouldn't Ignore

B2B Marketing Directions

This initial consideration set is based on the mental impressions of brands the potential buyer has formed through personal experiences with the brand, marketing messages, news reports, and conversations with colleagues and friends. And, 90% of those respondents said they ultimately chose a vendor that was in their initial consideration set.

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Channel99 launches “view-through” pixel technology for digital B2B campaigns

Martech

The technology uses a universal, cookie-free impression pixel that customers can add to digital campaign content to track reach, engagement and impact. Pixel technology has already been used in B2C, said Channel99 founder Chris Golec, but primarily to distinguish human and non-human impressions and evaluate viewability.

Campaigns 112
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Reflections on the CDP Revolution in France (and the Rest of Europe)

Customer Experience Matrix

This showed especially fast growth in Europe, with a year-on-year increase of 74% in the number of European vendors and 80% in European CDP employment, compared with growth outside of Europe of 38% in vendors and 59% in employment. Each market is served by native national vendors. France is a market of its own.

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The art of martech vendor negotiations

Martech

Negotiating with martech vendors requires a strategic approach that goes beyond budget considerations. From defining core needs to mastering emotional intelligence, here is a roadmap to navigate the nuances of vendor dynamics. Defining and communicating your needs is crucial when preparing for vendor negotiations.

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ANA study finds 25% of programmatic ad dollars are wasted

Martech

billion impressions between September 2022 and January 2023. The data analyzed in the report is based on log-level data, a detailed record of everything about an impression. The ANA’s Programmatic Media Supply Chain Transparency Study focused on the open web ad market and did not address the opportunity of walled gardens.

Studies 112