Retargeting Explained: What It Is And How Does It Work
Marketing Insider Group
SEPTEMBER 2, 2020
Impressions and engagements are more meaningful metrics to track. Creating urgency. Someone has expressed interest in your product or service – you can use a retargeting campaign to create a sense of urgency, to design a now-or-never situation for the user. That being said, conversions aren’t the goal here.
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