Navigate the Channel

NOVEMBER 8, 2023

Trade Shows Despite all of the new technology making it easier to communicate with people remotely across seas, there is nothing better for a long-term business relationship than face-to-face correspondence. Trade shows allow representatives to see your products and your brand up close. Why is personalization important in marketing?

Tactics 65

Tactics Trade Show B2B Marketing B2B 65

Webbiquity

APRIL 19, 2018

Searching for ways to ramp up your trade show performance? We’ve seen some amazing trade show performances over the years. To help you avoid these mistakes and capitalize on the wins, here are 12 trade show takeaways that you can apply to your next event. Success: Make a Great First Impression.

Trade Show 184

Trade Show Buzz Work Management Impressions 184

Webbiquity

JUNE 26, 2018

Most B2B businesses depend (at least to some degree) on trade shows to generate leads, get media coverage, and attract customers. Each time you participate in a trade show, your business must invest (a considerable amount of) money, and you must invest (a considerable amount of) your time. Ambushing Trade Show Attendees.

Trade Show 211

Trade Show Social Media Display Vendors 211

SmartBug Media

DECEMBER 22, 2023

Mastering the art of trade show marketing requires going beyond conventional strategies. You can approach trade shows with one of two marketing strategies: developing one theme for all events you attend or customizing your strategy for each show. These priorities intertwine, shaping the intricate evaluation of trade show success.

Trade Show 64

Trade Show Marketing Budget ROI Allocation 64

Martech

FEBRUARY 8, 2024

Clinch’s platform is certified for serving direct and programmatic campaigns to omnichannel adtech platforms and publishers, including: The Trade Desk DV360 Yahoo Xandr Adswizz Videoamp iHeartMedia Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Serving to audio. How has it been for you?

Creativity 115

Creativity Paid Search Agency Campaigns Advertising Agencies 115

Biznology

APRIL 11, 2018

Why just use them as giveaways at a trade shows and events? As an added bonus to the boost in marketing and sales, you will have more recipients with your promotional products to help improve their impression of you and increase chances of transference. When you invest in promotional products, you want to make the most of them.

Promotion 200

Promotion Product Privacy Policies Ad Exchange 200

Webbiquity

NOVEMBER 9, 2021

This one- or two-sentence statement that concisely describes what you do, who you do it for, and why you are special, is in many cases the vital first impression about your brand or product. Just as when you meet a new person, when a new visitor hits your home page, you have seven seconds to make a first impression.

Ideal Customer Profiles 352

Ideal Customer Profiles Brand Identity Branding Differentiation 352

Webbiquity

FEBRUARY 1, 2018

If your business relies on trade show participation to at least some degree, you obviously want to optimize the time, effort, and money you invest in the undertaking. Accomplishing this objective requires properly preparing and staffing your trade show booth. Guest post by Jessica Kane. Image Credit: JD Lasica. Hospitality Suites.

Trade Show 186

Trade Show Contingency Planning Conference Vendors 186

Lead Liaison

DECEMBER 8, 2022

What impression would you like to make as a company? Activations, also known as Gamification, connect attendees with activities that combine fun with education and brand impression. Customers come to trade shows for the opportunity to have conversations and understand more about certain products and services offered by exhibitors.

Lead Liaison 90

Lead Liaison Trade Show Marketing Automation Services Lead Capture 90

The Lead Agency

JANUARY 18, 2023

Attending trade show exhibitions is one of the leading types of in-person events utilised by B2B companies. 92% of trade show attendees come to see and learn about what’s new in products and services. We’ve compiled a list of the top 6 must-dos to create a B2B trade show that your audience remembers. Shout it out loud and proud!

B2B Marketing 62

B2B Marketing Trade Show Planning B2B 62

Webbiquity

OCTOBER 22, 2020

Dress to impress. From the shape of your product to the look of your website, visuals are vital for making the right impression. Carefully evaluate whether it’s worth gaining any qualifications beyond the minimum requirements of your trade. There are many ways to market yourself. Speak at events.

Business 218

Business Ideal Customer Profiles Work Management Youtube 218

Martech

MAY 11, 2022

CTV has become the dominant platform globally for video ad impressions according to a new report from Innovid, the independent linear, CTV and digital advertising and measurement platform. The report was based on an analysis of almost 300 billion video ad impressions on the Innovid platform (covering North America, EMEA, LATAM, and APAC).

Impressions 96

Impressions Paid Search Agency Ads Mobile Advertising 96

Trade Press Services Newsletter

SEPTEMBER 7, 2023

It’s your opportunity to make a strong first impression and guide media coverage in a way that aligns with your brand narrative. The post 10 Essential Elements of a Successful Corporate and Personal Branding Press Kit appeared first on Trade Press Services. If you don’t already have one in your toolbox, now is the time to start.

Press 130

Press Personalization Brand Identity Branding 130

Lead Liaison

JANUARY 19, 2023

The most successful trade show exhibitors create successful and memorable experiences that attract, engage, and ultimately convert leads from prospects into customers and hardcore brand loyalists. How can you affect audiences positively and leave an unforgettable impression? Basically, everybody wins.

Lead Liaison 76

Lead Liaison Trade Show Work Management Lead Capture 76

Webbiquity

JULY 27, 2018

Some companies rely on trade shows for new business or to expand their client base, while other use the shows to launch a new product. Regardless of the objective, a successful trade show can “make or break” a new or small company. Here are some tips and tricks on how to make your booth stand out and make a fantastic first impression.

Trade Show 113

Trade Show Tips Ad Building Work Management 113

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. Trade shows offer a unique opportunity for organizations to form real, human relationships with their prospects that other marketing tactics just can’t provide. Unfortunately, trade shows are expensive and time-consuming.

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

Martech

JANUARY 17, 2024

” What’s more, there’s an impression going around that brand marketers want to leave solutions to the agencies. Some of these solutions are interoperable — for example, The Trade Desk’s UID is interoperable with LiveRamp’s RampID. That’s a wasted impression,” laughed DeZao.

Advertising Agencies 137

Advertising Agencies Ad Exchange Paid Search Agency Marketing Proposals 137

Martech

MARCH 20, 2024

In addition to planning an external splash at a user conference, industry trade show or other relevant event, involve your employees. An eye-catching logo and memorable tagline are important, but they’re only part of the brand/rebrand strategy for creating a favorable impression in your customers’ minds. Descriptive names (e.g.,

Enterprise Management 111

Enterprise Management Work Management Marketing Management Brand Identity 111

Trade Press Services Newsletter

MARCH 2, 2023

Your website is often the first impression prospects have of your business. The post The B2B Marketer’s Ultimate Spring-Cleaning Checklist appeared first on Trade Press Services. Make sure your home page clearly communicates your corporate distinction. How will it make my life better?

B2B 130

B2B CAN-SPAM Press Click Rate 130

Stevens & Tate

SEPTEMBER 24, 2022

Strategy alone, however, doesn’t necessarily flow through to your customers but your story does and storybranding is how to give your brand an enduring and lasting impression on your clients. Social media, trade shows, marketing metrics, and lead nurturing all make up vital pieces of your thought leadership toolset.

Top of Funnel 139

Top of Funnel Thought Leadership Planning Trade Show 139

B2B Digital Marketer

DECEMBER 7, 2023

Inflated metrics such as impressions or clicks do not always translate to revenue. How can businesses effectively increase their impression share? By targeting keywords that result in high-value conversions and optimizing ad exposure up to the point of diminishing returns, usually around 75-80% impression share.

Lead Ranking 52

Lead Ranking Lead Scoring Sales Qualified Leads Leads 52

Marketing Insider Group

JANUARY 16, 2023

Impressions. Trade Associations and Conferences. Attend trade associations or conferences to learn from experts and meet new people who can help you stay ahead of the game. The key to ensuring reliable metrics is differentiating between tools that highlight potential vs. actual results. Lead generation. Customer retention.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Kaon

JULY 19, 2017

Ok, sure, that has the “WOW” factor to attract people to your trade show booth. Going beyond the initial “WOW” impression, AR helps build and maintain engagement on a chaotic trade show floor. This technology is changing the game for sales and marketing, in the trade show environment and beyond.

Trade Show 0

Trade Show B2B Sales Interactive Marketing Viral Marketing 0

Martech

SEPTEMBER 14, 2023

While the new guidelines break down how retailers can apply taxonomy and measurement to visual, as well as audio, ads, RMNs are referred to the MRC Digital Place-Based Audience Measurement Standards for further guidance about exposure and ad impressions in physical locations. Challenges to RMN growth. Top reasons for RMN advertising.

Guidelines 121

Guidelines Advertising Agencies Media Paid Search Agency 121

Sprout Social

JUNE 7, 2022

It’s what helps you make a stronger first impression with potential investors. Once your first trade is live, you can also use social listening to track brand health in real time. Compare that to a standard text-only press release and you can probably guess which will leave a more lasting impression.

Marketing & Strategy 116

Marketing & Strategy Social Media Work Management Guidelines 116

Navigate the Channel

NOVEMBER 6, 2023

Whether your customers find their way via a trade show blast, a colleague’s blog post, or even through organic search—if the page hasn’t been updated or removed, it will leave a not-so-great impression that you aren’t staying on top of things. Links to your website’s event pages don’t expire when the event is over.

Opt-out 65

Opt-out Blast Campaigns Opt-in Trade Show 65

Martech

FEBRUARY 10, 2022

Spending time at the IAB’s Annual Leadership Meeting in New York City this week, I was impressed with the trade association’s determination to sound the alarm about the pincer movement that is threatening the industry’s future. Good morning, Marketers, and is the advertising industry in crisis?

Brand Identity 85

Brand Identity Branding Advertising Agencies Paid Search Agency 85

Martech

DECEMBER 8, 2023

When customers see your marketing assets, what impression do you want them to have? What about the design of your trade show booth? As you integrate your organization’s values into the fabric of your brand personality, work to create a unique and authentic quilt that captures the essence of your organization.

Ad Building 138

Ad Building Brand Identity Branding Marketing & Strategy 138

Hubspot

OCTOBER 7, 2020

To understand what the term "trading up" means, let's start with a scenario. In this scenario, you've "traded up" in a variety of consumer categories: including coffee, technology, clothing, and even workout gear. Here, let's explore what trading up means, as well as what it means specifically for marketers.

Word of Mouth 97

Word of Mouth Lead Ranking Cross-Selling High Quality Lead 97

Oktopost

AUGUST 24, 2021

77% of business decision-makers found at least 1 new supplier in the last trade shows they attended. 92% of trade shows attendees are on the lookout for new products. Hence, marketing events are seen as ways to jump out of the crowd and build a lasting impression on brands that matter. Trade Shows. Source: priceweber.com.

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

Zoominfo

JUNE 14, 2018

Industry trade shows and professional events are an excellent way to learn new skills, network with others, and revive your creativity. Today we teach you everything there is to know about B2B event preparation—so you can get the most out of your next trade show or industry event. Let’s get into it! 3. Pencil in some downtime.

Trade Show 159

Trade Show Zoominfo B2B B2B Sales 159

Litmus

DECEMBER 19, 2023

Missing preview text ruins your chance of making the best first impression. However, if you don’t write any preview text, most ESPs automatically pull the preheader text in…resulting in confusion over the terms and a lot of missed opportunities for email marketers. And we all know that without an open, you can’t get a click.

Email Marketing 92

Email Marketing Deliverability Paid Search Agency Display 92

Martech

OCTOBER 19, 2022

An ad exchange is a trading floor where advertisers go to buy ad space from multiple ad networks. Programmatic direct is buying a guaranteed number of ad impressions on specific websites or from selected publishers. Programmatic advertising costs can vary because they are priced by cost per 1,000 ad impressions.

Advertising Agencies 117

Advertising Agencies Paid Content Cost Per Thousand Advertisements 117

The Customer

JANUARY 22, 2024

And in between are myriad “off campus” activations and panel discussions created by vendors to trade associations. But even he was wow’d by South Korea’s impressive SK booth presence. “ SK’s Wonderland Booth That’s not the only digital out of home that impressed though. Sometimes just getting back to basics can also wow.

Advertising Agencies 64

Advertising Agencies Paid Search Agency Marketing Management CMO 64

Brandpoint

MARCH 15, 2023

Email marketing provides a rapid response and impression-building strategy for marketing manufacturers to reach prospects directly and keep the connection alive. With each subsequent email, you’re creating an opportunity to deepen the impression. The timeline between planning and executing an email strategy is brief.

Email Marketing 62

Email Marketing Planning Trade Show Newsletter 62

Zoominfo

OCTOBER 29, 2020

Some SMEs you may recognize include the United Nations, World Trade Organization, the European Union, and the World Bank. It’ll impress SMBs! Also known as “Mid-Market” companies, SMEs have 101-500 employees and generate $10 million – $1 billion. Compared to SMBs, SMEs have more international recognition. Selling SaaS to SMB.

SMB 173

SMB Ideal Customer Profiles Ad Building Marketing & Strategy 173

Marketing Insider Group

SEPTEMBER 18, 2019

To counter this and reach more relevant audiences, your employees, even small groups, can boost your impressions. But it’s also great if they share content on their own, within guidelines, of company events, or their participation in trade shows and other media events. Posts from brands or business pages typically take a back seat.

Planning 201

Planning Paid Search Agency Work Management Guidelines 201