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Clinch adds digital audio to dynamic creative campaigns

Martech

Flight Control offers diverse creative conditioning options for omnichannel campaigns. With audio, different conditions can dictate which specific pre-recorded audio file is to be served, and where.” Right segment, right time. This applies to all channels, as Clinch is a true omnichannel solution provider. Campaign success.

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[Book Review] A Thought-Provoking Guide to Creating a Successful Content Marketing Strategy

B2B Marketing Directions

Identify all the conditions that must exist for your content marketing effort to be successful. Identify all the obstacles that could prevent the Step 1 conditions from existing. Determine which of the Step 1 conditions are absolutely essential and which of the Step 2 obstacles are "showstoppers."

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Using AI to improve customer experience and customer journey orchestration

Martech

That may hit your short-term campaign goals, which is great, but over the long term we’re so product-focused and sales-focused that it actually takes a toll on our customer relationships,” Camuso explained. If this goal is met, customers will have the impression that the brand really does care about their individual needs.

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Scanning the faces that scan the mobile screens

Martech

What are they seeing, second by second, and is that creating a positive or negative impression? Porting the app to the handheld means being able to spot smiles and frowns, then using that information to correct a bad impression or improve on a good one. Here Realeyes is looking for “in focus reaction.” Get MarTech! In your inbox.

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Sales and Legal Are a Crucial Partnership

PureB2B

On first impression, the notion of Sales and Legal teams working together, laser-focused on achieving the same goals may seem like entering the Twilight Zone. When a deal closes with terms and conditions that are not properly reviewed by the Legal team, significant business risk may be introduced into the equation.

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Future of DOOH: Predictions for 2024 and beyond

SmartBrief - Marketing

Predictions shaping the short-term future of DOOH include: 1. For example, AI supports more personalized messaging, such as ad content based on weather conditions and time of day. due to low impression numbers. By seamlessly blending with online and mobile platforms, DOOH is becoming a primary component of unified marketing.

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2023 in review: 3 key trends to inform your 2024 marketing plan

Martech

We thought we might see a fall-off of this appetite for change because of rocky economic conditions as we came out of the pandemic. We continue to impress upon our clients that just because something might be legal doesn’t mean they should do it. But, if anything, it has accelerated. But it’s hard to turn that boat around. Get MarTech!

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