KoMarketing Associates

MARCH 26, 2019

Good storytelling is an art form. But, there are a few techniques we can apply to create content that engages our audience and leaves a lasting impression. So – let’s dig into how to refine your writing with classic storytelling techniques: 1. Show, Don’t Tell. Final Thoughts.

Top of Funnel 138

Top of Funnel Storytelling B2B Marketing Content Marketing 138

Webbiquity

JANUARY 16, 2024

Animated Storytelling Animated storytelling is a fun and imaginative way to share ideas in B2B marketing. Keeping the script simple and incorporating visually appealing animations can make the storytelling experience enjoyable and make B2B communication more effective.

Creativity 177

Creativity Work Management Video Marketing B2B Marketing 177

The Forward Observer

NOVEMBER 24, 2023

The StorySelling Method: Master the Art of Storytelling to Build Trust, Stand Out, and Boost Sales by Philipp Humm About the Book Do you struggle to connect with your customers on a personal level? No fluff, no BS… just straightforward and effective storytelling tactics that will transform your sales game.

Storytelling 130

Storytelling Amazon Marketing & Strategy Click Rate 130

Marketing Insider Group

MAY 29, 2015

For some reason people don’t think that they’re good storytellers…even when faced with evidence to the contrary. Impressed with the depths of his knowledge, I asked if he had a blog. Impressed with the depths of his knowledge, I asked if he had a blog. He shook his head. “I Look at that denim!”

Storytelling 100

Storytelling Barriers Impressions Pricing 100

Digilant

JULY 7, 2022

While the subject matter may require a certain formality, a cautious tone, and unglamorous language, that doesn’t mean that storytelling in healthcare has to feel like a doctor’s waiting room. What Makes Storytelling Effective in a Healthcare Setting? Humans have always relied on storytelling to pass down information.

Storytelling 52

Storytelling Advertisements Advertising Practices 52

ClickDimensions

APRIL 22, 2021

It also ignores that storytelling is an integral part of our cultures and humanity. Data storytelling is no different. What is data storytelling? What is data storytelling? Researchers believe storytelling became part of our culture even before language was fully developed. What are you going to do with the data?

Storytelling 71

Storytelling Television marketing Statistics Impressions 71

Animalz blog

SEPTEMBER 19, 2022

” I went down a Google rabbit hole, hoping to find out more about storytelling in content marketing. So I decided to settle for a lesser quest: finding out when to use storytelling in content marketing. So You Think You’re a Storyteller? ” – Stefan Sagmeister in You are not a storyteller.

Storytelling 55

Storytelling Content Marketing Planning SME 55

Heinz Marketing

SEPTEMBER 26, 2023

By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing In the world of B2B sales and marketing, first impressions matter more than ever. You have a limited amount of time to make an impression, so make it count.”

B2B 128

B2B Storytelling Impressions B2B Sales 128

DotDigital

NOVEMBER 12, 2021

As a content marketer, brand storytelling is at the heart of everything I do – but even for me, churning out new work can lead to these messages being forgotten. What’s more, they’re memorable – and that’s why they’re the perfect inspiration for brand storytelling. What is brand storytelling? Why is brand storytelling important?

Storytelling 52

Storytelling Paid Search Agency Ads Brand Identity 52

Marketing Insider Group

MARCH 11, 2024

It’s time to embrace the chaos and create video content that leaves a lasting impression. Engaging Thumbnails Think of your thumbnail as a visual handshake or a first impression. Underestimating the Power of Storytelling Videos that tell a compelling story are more likely to engage and be remembered by your audience.

Fulfillment 235

Fulfillment Video Marketing Content CTR 235

Moz

FEBRUARY 14, 2021

Posted by chrisgiarratana Add value to SEO reports with storytelling. If this describes your SEO reporting approach, you’re missing out on vital opportunities to retain clients and upsell with carefully crafted storytelling strategies. Organic impressions, clicks, and CTR. Low impressions = add FAQ schema.

Storytelling 58

Storytelling Marketing Analytics Tools SEO Lead Ranking 58

EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. . Here’s why. .

Storytelling 70

Storytelling Paid Search Agency Mobile Advertising Marketing & Strategy 70

Marketing Insider Group

MARCH 21, 2023

11 TED Talks Every Content Marketer Needs To Watch Sometimes, all you need is an impressive TED talk to reignite your love for content marketing. With some of our favorite content marketing TED talks right at your fingertips, we’re hoping they do just that.

Marketing Agencies 2 293

Marketing Agencies 2 Advertising Agencies Content Marketing Paid Search Agency 293

Outreach

JANUARY 29, 2019

Why you need an army of storytellers. Getting top-level executives involved, Formstack builds a culture of storytelling, with customer-facing staff encouraged to add new stories to the library using a simple, three-step narrative framework. Put your team through storytelling bootcamp. Build a system for stories.

Storytelling 69

Storytelling Curation Impressions Training 69

Top Rank Marketing

OCTOBER 18, 2023

In an age where the allure of artificial intelligence (AI) has captured the attention of so many of us in the B2B marketing industry, the essence of authentic human connection in storytelling is more important than ever. That said, those that have skills at strategy, creativity and storytelling will come out on top.”

Top of Funnel 105

Top of Funnel B2B Marketing Content Marketing B2B 105

Hubspot

JANUARY 31, 2018

As content strategists, we spend a lot of time talking to business people about the importance of storytelling to their business. The pressure of storytelling can keep a lot of people from even trying. Storytelling is part of what makes us human. Unfortunately, some of us give up on our storytelling ability too early.

Storytelling 100

Storytelling SIC Template Case Studies 100

Convince & Convert

JUNE 5, 2014

As seen with these new campaigns from Nokia and Volkswagen, strapping multiple devices to an object in motion results in a impressive, 360 degree visual storytelling experience. Social Media Case Studies content marketing gopro nokia social image of the week social media image of the week Video visual storytelling volkswagon'

Storytelling 152

Storytelling Video Marketing Campaigns Case Study 152

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Failing to ensure consistency can give your customers a bad impression of your brand. What’s working? What are the reliable tactics that deliver?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Webbiquity

MARCH 10, 2020

Explainer videos follow a fairly straightforward structure: start by focusing on the viewers’ pain-point, then provide a step-by-step solution to their problem (and communicate your brand’s value proposition) using storytelling. Storytelling is a big one. Sweepstakes and Contests. Social Media Promotions and Offers.

Sales Qualified Leads 308

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 308

Hubspot

DECEMBER 6, 2018

This’ll also give them a positive first impression of you and make them read the rest of your resume to confirm that you’re their best-fit candidate. Hoping to apply my grasp of journalism and storytelling as a Staff Writer to strengthen HubSpot’s thought leadership in the MarTech space. Structure: Are you qualified for this job?

Impressions 88

Impressions Examples Cost Per Thousand CPM 88

Walker Sands

JULY 21, 2021

We got together to discuss the kick-off of our PR and content journeys, first impressions of the workforce, and visions for the future of the industry. LP: I have always been geared toward storytelling and design. And, we seek to utilize our open minds and fresh eyes to think outside of the box wherever possible.

PR 52

PR Impressions Class Thought Leadership 52

ActiveDEMAND

JUNE 14, 2017

Storytelling: It’s All About Keeping Your Brand Out Front. The concept of storytelling in marketing is all about building a narrative of what your brand offers and how it solves a problem for your targeted consumer. Storytelling in marketing has always existed and is a natural fit for marketing. Stories Build Relationships.

Storytelling 46

Storytelling Marketing Automation Services Marketing Proposals Marketing Automation 46

DivvyHQ

AUGUST 3, 2020

Study after study finds that incorporating stories into your content marketing creates a more engaging experience, and a long-lasting impression on audiences. Let's dig deeper into the research and learn about specific ways in which marketers can create lasting memories and be top-of-mind when your customer is ready to buy.

Storytelling 81

Storytelling Content Marketing Content Impressions 81

ClearVoice

NOVEMBER 19, 2019

Here are six video storytelling formats to test out: 1. While your product may be impressive, people are still much more likely to remember you if your video made them feel good. The post 6 Video Storytelling Formats That Can Engage Your Customers appeared first on ClearVoice. The customer testimonial. marketing Click To Tweet.

Storytelling 72

Storytelling Video Marketing Budget Programs Multi-Channel 72

Stevens & Tate

DECEMBER 12, 2022

Creating a strong brand identity requires good storytelling in order to establish your brand as unique and relevant as well as to make it more engaging for your target audience. Brand Storytelling Using Your Package Design. Your package design shouldn’t just leave a good first impression, it should leave a lasting impression.

Design 122

Design Brand Identity Branding Storytelling 122

Aberdeen

OCTOBER 28, 2019

Over the last decade, storytelling has become the core tenant of so many marketing strategies, promising a means of capturing buyer attention on an emotional level. Storytelling has become yet another marketing buzzword. But it’s about time we move beyond storytelling as a marketing buzzword. We may have gone too far, though.

Storytelling 40

Storytelling Intent Data Intent Marketing Prospects 40

Content Standard

DECEMBER 12, 2017

The way content marketers talked about social media storytelling made it sound whimsical and impassioned. And at the very top of it all, brand storytelling as an ultimate goal felt like the purest, most authentic marketing practice that anyone could pursue. Storytelling is a practice nearly as old as mankind itself.

Storytelling 82

Storytelling Social Media Effectiveness Media 82

Martech

NOVEMBER 28, 2023

This increases ad campaign efficiency by eliminating wasted impressions. Emphasis on creativity and storytelling Despite the advancements in technology and data-driven advertising, the importance of creativity and storytelling in TV advertising remains constant. It also leads to higher engagement and conversion rates.

Marketing AI 101

Marketing AI Advertisements Advertising Trends 101

Content Standard

FEBRUARY 21, 2019

And to utilize such an opportunity calls for yet another change to a brand’s digital storytelling strategy. A better digital storytelling strategy would be for brands to strike a balance between high-production quality Story posts and simpler, in-the-moment experiences that help users feel connected to your brand.

Social Media 98

Social Media Storytelling Media Marketing & Strategy 98

EveryoneSocial

OCTOBER 19, 2022

We’ve all heard the Steve Jobs quote that “The most powerful person in the world is the storyteller.”. Jobs was speaking to product marketing, but as Maasa Walker exemplifies in this episode of Social At Scale recruiters and employer brand strategists also set themselves apart with storytelling.

Personalization 98

Personalization Brand Identity Branding Storytelling 98

Adobe Experience Cloud Blog

APRIL 25, 2017

The Art of Storytelling. Winning minds starts with winning hearts, and that is done with engagement and storytelling. Great storytelling goes beyond the data to build a bond with a customer. Proof that goal completion is a more important metric for the future CMO than impressions? A deeply moving story can affect change.

Storytelling 103

Storytelling Planning Marketo Brand Identity 103

Beckon

JULY 30, 2018

How many impressions did our ads generate this past week? The post Visually impactful storytelling with image tables appeared first on Beckon. Which creative is our audience responding to most? Today’s marketing environment demands real-time insights into how campaigns are performing to fuel better, faster decisions.

Storytelling 40

Storytelling Creativity Impressions User-Generated Content 40

MarketJoy

APRIL 15, 2018

When your story ends in impressive figures it is tempting to get bogged down in numbers, to boast about the numerical prosperity your service/product gave to the protagonist. The post The Elements of Compelling Storytelling in Sales appeared first on MarketJoy. It should certainly take center stage. There is no wrong time to tell one.

Storytelling 49

Storytelling Impressions Tactics Practices 49

illumin

APRIL 9, 2024

If advertisers are turning to OTT as a replacement for linear TV commercials, shouldn’t they apply the same level of creativity and storytelling ? Marketers need to invest in unique and interesting campaigns that use strong storytelling and impactful visuals. Ads should be engaging and leave a lasting impression.

Advertising Agencies 59

Advertising Agencies Cable Advertisements Advertising 59

Hubspot

MAY 2, 2018

An ideal cover letter leaves the hiring manager with a positive and memorable impression of you, something a resume alone won’t always do. Now, I’d love the opportunity to combine my writing skills with my interest in storytelling as a content marketer at Company A.”. This is a memorable and impressive tactic.

Impressions 77

Impressions Examples Work Management Marketing Management 77

Marketing Insider Group

MARCH 6, 2023

Company Culture Videos Brand storytelling can be one of the most effective ways to make an emotional connection with your audience. Video Source: The Gorilla Glue Company Find yourself a charismatic host to speak passionately about your product, and brainstorm creative ways to engage your audience during the demonstration.

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Webbiquity

MAY 9, 2023

If one of your aims is to increase brand awareness, you need to track specific KPIs like followers, impressions, traffic, share of voice, and reach. Common measures include engagement (likes, comments, shares), follower count, post reach, impressions, clicks, and conversions. They should be challenging yet within reach.

Social Media 313

Social Media Social Marketing Planning Tips 313