Marketing Insider Group

JANUARY 4, 2021

Those are impressive numbers, so how can you get in on the search action? There are technical aspects, including URL formatting, meta descriptions, and alt tags. Off-site SEO is critical as well. It consists of back linking from high-quality sites. Why does organic SEO matter so much? Image: Brightedge Research.

Growth Marketing 359

Growth Marketing Marketing & Strategy Marketing Strategy Marketing Automation Services 359

Launch Marketing

OCTOBER 18, 2023

Whether this is your first website or a redesign, here are a few core things to test after your website launch: Links: Check your URLs are properly structured. 94% of first impressions are based on how a website looks, so ensure the formatting and look of the website makes a positive impact.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Ranking 127

Biznology

JULY 7, 2021

You can track site visits and form fills straight back to the CTV impression. Stirista matched the ad impressions to the client’s website visits, revealing 2,151 matches (2.3% of their total SMB site traffic), despite running in just a couple of their focus markets. Accurate tracking. Lower CPM rates overall.

Advertisements 171

Advertisements Advertising B2B Marketing Multi-Touch Attribution 171

Kevin Indig

OCTOBER 30, 2023

 Watch the percentage change in impressions, clicks, CTR, active pages, and ranking in dynamics. Find out which URLs have grown or dropped over time.  View the performance of all the keywords, new and lost keywords, zero-click keywords, along with winners and losers (by impressions, clicks, CTR, and positions).

Brand Identity 106

Brand Identity Branding CTR API 106

Conductor

NOVEMBER 30, 2021

When people are browsing your site, there’s no way for them to get to the page. Here are some common characteristics to help you understand and find orphan pages on your site. Google Ads that execute without specific URL parameters can be one cause of this. Use static HTML absolute URLs. An orphan page is a live page.

Lead Scoring 105

Lead Scoring Lead Ranking SEO Keywords 105

Choozle

AUGUST 5, 2021

Site targeting is one of the tactics that puts you in complete control of where your ad will be displayed on the internet. What sites can I target? Unique advantages of site targeting. How does site targeting work? How does site targeting work? You are then able to name your list and begin uploading URLs.

Ad Exchange 93

Ad Exchange Transparency Click Rate Advertisements 93

seo.co

NOVEMBER 18, 2021

the ROI, it offers, what might be wrong with your site and how to fix it. Impression. Monitoring the website’s impressions over time. Identifying the highest and lowest ranking pages on your site. Comparing your site’s search performance across all devices (desktop, mobile, and tablet). By search type.

Marketing Analytics Tools 111

Marketing Analytics Tools Google SEO CTR 111

BOP Design

AUGUST 29, 2022

The last thing you want to happen one day is to open your site to find it in shambles. PHP is the backbone of your WordPress site and upgrading to the latest version is one of the most important steps. Hide Your WordPress Login URL. Changing your WordPress Login URL is a good way to improve security. Disable XML-RPC.

Marketing Websites 137

Marketing Websites Tips CMS Development B2B 137

Go Beyond SEO

APRIL 19, 2023

You give them this long URL, probably something at Squarespace or WordPress, and before their next drink, they’ve forgotten the site. All they have to remember is the company name and they are ready to check out all your site has to offer. Imagine this: you are at a networking event, and a potential client asks for your website.

Domain 78

Domain Small Business Marketing Search Marketing SEO 78

SmartBug Media

JULY 5, 2023

Your e-commerce website is your brand’s digital storefront and the first impression you give potential customers. To ensure maximum visibility and SEO potential , it's important to keep your URL structure clean and include unique product URLs for each item. Customers are more likely to purchase a product with glowing reviews.

Product 98

Product High Quality Lead Lead Ranking Lead Scoring 98

Navigate the Channel

JULY 9, 2023

We’re no John Mueller, but we know a few things about why some sites rank and others tank. If you’ve spent hours trying to understand Google’s rankings, we are impressed. Incorrect language use denotes sloppy thinking and can drive users from a site. Spelling and grammar impact user experience and site credibility.

Marketing Websites 65

Marketing Websites Ideal Customer Profiles Keywords Impressions 65

Hubspot

OCTOBER 2, 2018

GSC (formerly Google Webmaster Tools) is a free platform for anyone with a website to monitor how Google views their site and optimize its organic presence. That includes viewing your referring domains, mobile site performance, rich search results, and highest-traffic queries and pages. Submitting a site map. Adding filters.

Marketing Analytics Tools 97

Marketing Analytics Tools Google CTR Domain 97

seo.co

JULY 6, 2021

the ROI, it offers, what might be wrong with your site and how to fix it. Monitoring the website’s impressions over time. Identifying the highest and lowest ranking pages on your site. Comparing your site’s search performance across all devices (desktop, mobile, and tablet). Log into your GSC account.

Marketing Analytics Tools 111

Marketing Analytics Tools Work Management Google CTR 111

Martech

APRIL 28, 2022

. “We can continue to create more of the same experiences that over time have become more generic — a little bit more spammy, a little bit more self-serving — or we can pause, reflect, and start to think about how we can begin creating more meaningful moments that deliver lasting impressions with our buyers.”

Marketing Automation Services 110

Marketing Automation Services Touchpoints Word of Mouth Vendors 110

Hubspot

APRIL 12, 2021

To elevate the online experience, Google released Core Web Vitals — a set of metrics to help site owners measure the speed, responsiveness, and visual stability of their pages. Potential customers will simply jump to a competing site if yours is slow to load. Google recommends sites keep LCP under 2.5 Image source.

CMS Development 101

CMS Development Allocation Click Rate Banners 101

seo.co

MARCH 1, 2021

But if you have an abundance of mixed content on your site, not only will it negatively affect your user experience, it could also tank your SEO rankings. In this guide, we’ll teach you everything you need to know about mixed content, including what it is, how to find it, and how to correct a mixed content issue on your site.

SEO 125

SEO Lead Scoring Lead Ranking Content 125

BenchmarkONE

JANUARY 21, 2019

When used in tandem with Google Search Analytics, you’ll be able to make better decisions for your site content and search optimization. See which pages are getting the most clicks, which ones are turning up in top positions in search results (SERPs), which terms are generating the most impressions, and the CPC for different keywords.

Google 76

Google Marketing Analytics Tools CPC Cost Per Click 76

seo.co

FEBRUARY 10, 2022

When users hit a 404 error on your site, users typically bounce, never to return. 404 errors indicate a previously existing, indexed page that is currently not available, which means your site is unreliable or your sitemap is inaccurate. The easiest and most reliable way to find 404 errors on your site is through Google Search Console.

Marketing Websites 97

Marketing Websites Landing Pages Lead Ranking Lead Scoring 97

Brightedge

JANUARY 20, 2022

Google released new Search Console features that will help site owners prepare for its February update. February will see Google bring page experience ranking to desktop sites, following on from its update to mobile between June and August 2021. Unfortunately, the inclusion of sites in “Shops” results is determined by organic rankings.

SEO 59

SEO Allocation Webinar Metrics API 59

Stevens & Tate

MARCH 27, 2023

Over the years, social signals have significantly impacted search engine (SE) rankings, and ignoring them could hurt your site’s visibility. Link Your Website to Your Social Media Pages One obvious and most common way to improve your social signals is to link your site to all the social media pages. What are Social Signals?

SEO 112

SEO Peer-to-peer Paid Search Agency Lead Scoring 112

RebelMouse

JUNE 1, 2021

We will describe the features included in this report in detail, but briefly, Page Experience report provides a general overview of the user experience on your site. The line graph overlaid is showing the number of impressions that those URLs have over time. There currently is not a breakdown of HTTPS vs. HTTP URLs on a site.

Google 52

Google Impressions Order Ads 52

Martech

FEBRUARY 16, 2023

It takes and distributes our ads across a multitude of sites and depending on our personas or where we’re trying to target,” says Andrews. “If That pulls out and removes URLs that were either underperforming or were places we actually didn’t want our brands appearing. We were able to deliver impressions for 98%.”

Paid Search Agency 105

Paid Search Agency Ads Campaigns Account Based Marketing 105

Brightedge

JANUARY 20, 2022

Google released new Search Console features that will help site owners prepare for its February update. February will see Google bring page experience ranking to desktop sites, following on from its update to mobile between June and August 2021. Unfortunately, the inclusion of sites in “Shops” results is determined by organic rankings.

SEO 52

SEO Allocation Webinar Metrics API 52

ClearVoice

MARCH 26, 2024

Quick Tip: UTM codes can help distinguish between a blog pushed on social vs. email Return on Investment (ROI): Calculate your content marketing ROI by placing a dollar value on clicks, impressions, and leads. While exposure measures the frequency and depth of audience engagement. Then, find a target ratio to work toward.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

RebelMouse

JUNE 2, 2023

We give our clients the ability to quickly understand the performance of their sites so that they can then make important decisions on the fly. We can see metrics such as Search Impressions, Search Clicks, CTR, and Avg.Position (Rank). Google Search Console Performance This page sources data from Google Search Console.

Advertising Mediums 52

Advertising Mediums Loyalty Comparison CTR 52

Heinz Marketing

NOVEMBER 22, 2020

million B2B websites, Digital advertising impressions, and. Anonymous web visits—they work with vendors to curate IP addresses to come up with company names that might be searching your site and are not yet in your database. 6sense will look for those trends in order to surface other companies that are following the same pattern.

Marketing Automation Services 134

Marketing Automation Services Work Management Marketing Management Buying Cycle 134

Optinmonster

DECEMBER 8, 2023

Are you looking for the best coming soon plugin for your WordPress site? WordPress coming soon plugins let you create special landing pages to show visitors that: Your website isn’t quite ready yet Your entire site is under construction or undergoing maintenance. Specific pages are temporarily unavailable.

Best Practices 101

Best Practices Landing Pages Template Work Management 101

Choozle

AUGUST 31, 2020

The detailed performance metrics can be filtered by campaign, ad group, creative, technology (browsers & devices), geolocation, and inventory (sites). Impressions. Total conversions (post-click & impression). Total conversions revenue (post-click & impression). CPA (post-click & impression).

API 64

API Cost Per Thousand CPM Cost Per Click 64

B2B Marketing Insights - WE

MARCH 16, 2022

Knowing what keywords match your users search intent or user intent will help guide what content you need to produce on your site. These content connections or content hubs are a great way to drive website traffic for your primary keywords to several pages on your site. Don’t neglect sensitive pages on your site.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Choozle

MARCH 10, 2021

Typically, a campaign is not bidding competitively enough in the open market to win impressions (check your win rate % to be sure). In conjunction with increasing your base bid, you will also want to increase your frequency to help serve more impressions. Win rate measures the number of impressions won out of those bid on.

Cost per Acquisition 52

Cost per Acquisition Cost Per Click Optimization Campaigns 52

Contently

AUGUST 2, 2021

As Kissmetrics points out, one of Google Analytics’ best features —especially for retail sites and marketers tracking purchases—is the Goal Funnel, with which you can set up a string of URLs that a consumer clicks through when purchasing an item. The first is heat maps, which track where visitors click on your site.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

Sprout Social

JANUARY 27, 2021

It’s the exact URL where you can watch the video on YouTube. To clarify, the YouTube Watch Page just refers to the URL where a video was viewed (on YouTube versus embedded on a website, for example). It shows the sites and YouTube features that viewers used to find your content. as well as other sites like Facebook or Twitter.

Youtube 142

Youtube Analytics Video Marketing Optimization 142

Digilant

OCTOBER 28, 2020

The brands or agencies use a demand-side platform, or DSP, to essentially decide which impressions to buy and how much they should pay for each impression. The suppliers use a supply-side platform, or SSP, which is where they sell these impressions to brands and agencies. . Viewability & Impression Fraud.

Advertising Agencies 52

Advertising Agencies Work Management Marketing Management Advertisements 52

Heinz Marketing

SEPTEMBER 17, 2023

URL Validation. It first walks you through the “first impressions”: your sender name, subject line and preheader text. They also have a great blog site , filled with tons of articles related to email marketing best practices and how-to’s. browsers, and devices (desktop, mobile, tablets). Spam and Deliverability Testing.

Deliverability 68

Deliverability CAN-SPAM Email Marketing Validation 68

Scoop.it

AUGUST 10, 2023

Make sure to start with a simple site map that has the home page as the top pillar. In order to implement customer-centric web design in your strategy and maximize the potential of your site to delight and convert, you need to delve deep into customer and market research.

Design 77

Design Effectiveness Paid Search Agency Lead Scoring 77

BOP Design

MAY 24, 2021

A cheap host might seem like a good way to cut costs, but if you lose leads and give people a negative impression of your brand, it’s not worth any cost savings. A popular host that offers managed WordPress hosting, but will remain unnamed, once disabled a site when I migrated changes from their staging environment to the live environment.

Marketing Websites 128

Marketing Websites Marketing Agencies 2 B2B Work Management 128

ATAK Interactive

JUNE 9, 2017

This can also be links posted in other places, too - like social media sites, or search results. High-profile ransomware attacks give the impression you’re safe if you aren’t a big business, but that is definitely not the case. Fake URLs in an email. Misleading URLs in an email. How do these attacks work?

Small Business Marketing 126

Small Business Marketing Phishing Business Work Management 126