What is: site targeting?

Choozle

Site targeting is one of the tactics that puts you in complete control of where your ad will be displayed on the internet. What sites can I target? Unique advantages of site targeting. How does site targeting work? What sites can I target?

Sites 82

The Comprehensive Guide to Impression Shares

Hubspot

But, when you're launching digital campaigns, you want to be sure you're maximizing your efforts — and your profits — by boosting your ad's impression share. If you're only engaging a small portion of your target audience, then analyzing your impression share is usually a good place to start.

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31 Impressive Content Marketing Examples You Can Use Today

Optinmonster

Content marketing also has several advantages, and can help you increase: Traffic : You’ll drive traffic from search engines, social media, people following links in email or article sharing sites. Ever feel like you’re running out of ideas for your content marketing campaigns?

Why 34 clear facts on Viewable Impressions matter

Biznology

Impressions are a metric used in advertising to measure media delivery. In digital media, an impression occurs when an ad is called by a web browser. Each time an ad is served, it counts as an impression. Viewable Impressions are an improvement. Viewable Impressions require 50% of ad creative is viewable for at least one second. If your business buys online ads, you probably expect to receive the specific number of impressions you were promised and charged.

The Strange Relationship Between Impressions and First-Party Data

NetLine

It’s a whole heckuva lot more impressions. The Influence of Impressions. Every time a tweet is seen by a user, the company marks it as an impression. For what it’s worth, impressions aren’t bad. But impressions offer little beyond these soft brushes of interest.

Social Media Impressions vs. Reach: What's More Important?

Hubspot

When counting engagement, there are two terms you should know: reach and impressions. Impressions are the total number of times social media browsers have been showed your content. If your ad was displayed 500 times on social media, your impressions would be 500.

Complete On-Site Technical SEO Checklist

seo.co

The checklist items outlined in this article will help you establish a strong foundation for SEO with the right applications, the necessary foundations, and the essential on-site SEO tasks you need to perform. What keyword search phrases are bringing people to your site.

Sites 72

Intelligent Social UX Layout: Data-Backed Site Design

RebelMouse

Our data on over 100+ high-traffic sites gives us a unique opportunity to see what kind of websites are successful in this climate and, perhaps more importantly, what sort of sites are failing. This enables us to build optimized sites with a built-in growth strategy.

MarTech Conference: Some Random Impressions and Interesting New Vendors

Customer Experience Matrix

Here are a few points that, for whatever reason, struck me in particular: - Thomas Stubbs of Coca-Cola describing the lessons from several huge Web site launches tied to the World Cup (and therefore with fixed deadlines). The full list is available here on the MarTech Conference site.

Rating the Crowd-Sourced Marketing Software Review Sites

Customer Experience Matrix

What began as a whimsical “ landscape of landscapes ” led me to realize crowd-sourced review sites are the most common type of vendor directory, accounting for 15 of the 23 sources listed in my original graphic. This begged for a deeper look at the review sites to understand how they differ which, if any, could replace the work of professional reviewers (like me) and software guides (like my VEST report). The first question was which sites draw a big enough crowd to be useful.

Review 191

Free Survey Site for Students: New Survey Program

Outgrow

Free Survey Site for Students: New Survey Program. That is why we are here with a free survey site for students – Outgrow launches a new survey program! . How about you use this to impress your class in your next science project?

My favorite B2B resources: Top blogs, research sites and thought leaders

Biznology

Sure to impress your friends. The post My favorite B2B resources: Top blogs, research sites and thought leaders appeared first on Biznology. People ask me all the time what they should be reading to keep up on B2B marketing.

Impressions vs. Reach vs. Engagement: Understanding Metrics

ClearVoice

What are impressions vs. reach vs. engagement? Impressions and reach are most often used when dealing with social media channels and paid advertising campaigns. Impressions vs. reach vs. engagement: What’s the difference? Impressions.

3 Easy Marketing Data Science Projects to Impress Your CMO

ClearVoice

With access to this level of data, marketers can not only make more informed business decisions and reduce data-related risks, they can also bring some pretty impressive statistics to their CMOs. See how these three easy-to-complete #datascience projects — that an every-day marketer can oversee — can impress your CMO. For example, this type of analysis is helpful for marketers to understand why a customer abandons a site or shopping cart.

5 Steps to Build an Impressive B2B Account-Based Marketing Framework

bizible

If you have an attribution solution in place, you know if, when and what, they’ve interacted with on your site. As account-based marketing continues to gain traction, more and more B2B marketers are looking to create the perfect campaign. Although what constitutes “perfect” will be different for each company, there are general guidelines that one can follow to develop a reliable account-based marketing framework. To start, ABM will never work without strong Sales and Marketing alignment.

You never get a second chance to make a first impression

Biznology

Of course, I looked for pricing, but the site’s coy. The post You never get a second chance to make a first impression appeared first on Biznology. No matter how automagical your marketing automation software is and no matter how responsive, mobile-ready, and activation-optimized your website is, it really comes down to your first real human connection. Conor Lynch of CrossFit South Arlington had me at hello.

How Rock Content helped Gallas & Disperati’s site go from 0 to 8500 visitors in 90 days

RockContent

However, many people and companies encounter obstacles when creating their websites, such as: unprepared developers; site is constantly down; slow page load speed; broken links; and the worst of all: zero visibility on Google. In the beginning, the site had many problems.

Sites 152

20 Best Free SEO Tools That Will Improve Your Site

Method and Metric

Check out our list of the best SEO tools, that will improve your site score, user experience, and overall rank online. Animalz revive helps you find older content on your site that can use a refresh. If your site runs on WordPress you’ll need to install the Yoast App.

Tools 60

15 Fast and Easy Ways to Improve Your Site’s Conversion Rate

Single Grain

Conversion rate optimization is simply the process of increasing that percentage by improving the design or UX of your site. First impressions are everything, and a value proposition immediately tells your potential customers that you've got exactly what they need. UPDATED!

4 SEO Strategies for Programmatic Sites

Moz

Posted by Royh Planning and executing SEO strategies for sites with hundreds of millions of pages is no easy task, but there are strategies to make it simpler. You’ll typically find these pages in major verticals like e-commerce, real estate, travel, and informational sites.

Sites 67

Top 18 Shopify SEO Plugins for Your E-commerce Site

Single Grain

Here are the top 18 Shopify SEO plugins that will help increase your e-tail store's organic rankings and drive more traffic to your site. It analyzes the content on your website and helps keep it fresh so that your site achieves higher rankings, traffic and conversions.

Sites 91

Enterprise SEO Software: How to Choose the Best SEO Platform for Large Sites

Single Grain

It is not easy to manage a site consisting of several thousand pages or to track the performance of hundreds of keywords. If you are auditing a massive site or building links for a large enterprise, every SEO task comes with its own set of challenges. Site structure optimization.

SEO 52

Best Free Sites for Stock Video Footage

Magisto

Free stock footage sites: Darefull. Top 5 paid video footage sites: Shutterstock. Intro to best free video footage site. The Top 15 Free Video Footage Sites to Use. #1 What’s great about the royalty free videos on this site is that they’ve been hand selected by pros to ensure that the quality is excellent. This is a different type of royalty free video download site, since everything is presented in a scrolling page, without actual video thumbnails.

Sites 63

How to achieve 1 billion impressions

Biznology

If a brand is seeing above average mobile referral traffic and very low time on site, there is a mobile-optimization gap that needs to be addressed. The post How to achieve 1 billion impressions appeared first on Biznology. Agile Marketing B2B Marketing Blogging Content Marketing Copywriting e-Commerce Internet Marketing Brand Business Conversation Facebook impressions marketing Marketing and Advertising social media Social network

Grading the Site Speed of 100+ Computer Hardware Sites

Directive Agency

Speaking of timing, make sure you download your copy of the Directive Site Speed Spreadsheet before reading the rest of this post. The laggy load time can deter users from seeing any of the new changes to your site. Why Does Site Speed Matter? Regardless of whether or not they make it through the initial load time – a slow load speed sets a bad precedent for your user’s on-site experience. Because first impressions matter.

Sites 56

6Sense Finds B2B Prospects Using Web Site Activities

Customer Experience Matrix

and key activities (Web site visits, topics researched) and scores at both company and individual levels. APIs can load data from other sources, potentially including other CRM marketing automation products, Web logs, order processing, call centers, media impressions, and pretty much anything else. It then matches against company profiles that 6Sense itself has gathered from the usual Web sources – public social media, Web sites, job boards, directories, etc. –

How Meta Tags Can Dramatically Boost Your Site’s SEO

BenchmarkONE

When it comes to improving your SEO strategy , it’s essential to focus on the basics and ensure your site is being indexed correctly by Google. They Play a Role In Indexing Your Site. Meta tags still affect the indexing of your site in several key ways.

Sites 57

Check Your Site for 404 Errors Regularly

Biznology

If they click through the site, find a link that looks like it will have what they are looking for, and then land on a 404 error page, that can be frustrating. There could still be traces of that page across the web (and even somewhere on your own site if you aren’t careful) in the form of links to that old URL. If the search engine spider lands on a page and it shows up as a 404 error, it gives the impression that your site doesn’t provide a good user experience.

Sites 132

The 9 Best Free Portfolio Websites for Creating an Impressive Digital Portfolio

Hubspot

Whether you're a UX designer, freelance writer, or photographer, an impressive online portfolio is critical for impressing potential clients, and landing future jobs. The site offers six distinct themes, and adding an article is as easy as pasting a URL and clicking add -- the site takes care of incorporating the title, publication, date, content, and image. Additionally, your site is automatically mobile-ready.

15 Top Sites Where You Can Promote Your SaaS Company

accelerate agency

To help you get more early adopters we created a shortlist of 15 of the best sites for promoting your startup. The sites I’m sharing are a mixture of forums and platforms. The top five are sites we recommend any SaaS business to look at using.

10 Best SaaS Websites of 2021: Why They Work & Key Features to Optimize Your Site

accelerate agency

It’s the first thing people see when they discover your brand, and it may be your only chance to make a good impression. . Creating a responsive design doesn’t mean constructing a completely separate site for mobile devices but building on your website to work well across devices. .

Sites 52

Prove Your Problem-Solving Ability: First Impressions of a Technology Website, Part 3

Golden Spiral

Great first impressions in B2B technology will have a laser focus on two key messages. Remember: buyers came to your site looking to solve a problem, not to learn about the technical capabilities of your product. First, that you understand the buyer’s problem. Design strategic

Link Building for SaaS: The SaaS Company Guide to Backlinks & Off-Site SEO

seo.co

Offsite SEO is a culmination of all the ranking factors Google and other search engines consider that aren’t directly on your site. In this strategy, you’ll be producing high-quality content that other sites host for their users. Introduction to Link Building for SaaS Companies.

The New Best Practices for Native Advertising on Editorial Sites

Moz

And for native advertising in particular, ad performance has always relied on the nature of consumer behavior on the sites where they appear. On editorial sites (think news, niche blogs and online magazines), consumer behavior has shifted quite a bit.

Impressive Small Business Women Entrepreneurs

GreenRope

Impressive Women in Business Today. As a small business, we want to recognize some very impressive women who are also in the startup and small business world. site as a hub for her own articles, however it quickly grew into something much larger. I applaud these impressive women for their drive and motivation. By Tatiana Ceresa. This is a common topic of discussion in today’s business world.

Impressive Small Business Women Entrepreneurs

GreenRope

Impressive Women in Business Today. As a small business, we want to recognize some very impressive women who are also in the startup and small business world. site as a hub for her own articles, however it quickly grew into something much larger. I applaud these impressive women for their drive and motivation. By Tatiana Ceresa. This is a common topic of discussion in today’s business world.

Impressive Small Business Women Entrepreneurs

GreenRope

Impressive Women in Business Today. As a small business, we want to recognize some very impressive women who are also in the startup and small business world. site as a hub for her own articles, however it quickly grew into something much larger. I applaud these impressive women for their drive and motivation. By Tatiana Ceresa. This is a common topic of discussion in today’s business world.