Method and Metric

APRIL 3, 2020

Digital marketers, content creators, and many others had observed the rise of no-click search results since the introduction of featured snippets to the Google search engine results page (SERP). Now, the query is answered right in the SERP with organic listings below it. Others, however, see it as a necessary evolution of the SERPs.

SERP 69

SERP Forecasting CTR Lead Scoring 69

Directive Agency

APRIL 15, 2022

Finally, competition with other websites, such as competitor websites, can often be one-sided due to domain authorities and as age of websites is factored into Google’s rankings, new websites and startups can often find themselves struggling to establish their websites in the SERP (search engine results page). What is PPC? Benefits of PPC.

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

Hubspot

DECEMBER 17, 2019

SERP features — including rich snippets, paid ads, and Knowledge Graph data — have overtaken the results pages, making at-a-glance answers the norm. Let's dive into three big ways fewer clicks from the SERP to your site can actually be a good thing. How to Optimize for Higher On-SERP Conversions.

SERP 94

SERP Ideal Customer Profiles SEO Click Rate 94

ClearVoice

APRIL 16, 2021

Advertising spots on a search engine results page (SERP) are usually subject to an ad auction to determine which ads will fit best. Pay-per-impression : Pay-per-impression (or PPI) ads cost you each time your ad is displayed on a site. Common PPC ads are links when people use a search engine or display banners.

Advertisements 59

Advertisements Advertising Ad Exchange PPC 59

FMG Suite

MAY 26, 2021

Help the Antoine Williams & Associates Wealth Management website rank higher on Search Engine Results Pages (SERPs) and drive more website traffic among potential clients seeking 401(K) rollover services. It now is at the #3 spot on the first page of Google! . Website impressions increased by 360% in just one month.

Case Study 52

Case Study Case Studies Copywriting Traffic 52

ClearVoice

DECEMBER 7, 2020

You won’t reel in an audience (or impress your clients) unless you learn some basic SEO writing skills. Research, research, research those SERPs. 3 marketing content SERP research steps. If so, what is it about the article that gives it that coveted spot? Hold up there, wordmonger ! It won’t help you.

SEO 108

SEO SERP Content Keywords 108

KoMarketing Associates

JUNE 1, 2016

Advertisers who were happy appearing somewhere on the search engine results page will have to decide if it’s worth increasing their bids to remain at the top of the SERP. One potential benefit is the Baidu SERP will be significantly less crowded. The top four paid ads will stand out, which could improve CTR and overall ad performance.

Cost Per Click 120

Cost Per Click Paid Search Agency PPC B2B Marketing 120

The Lead Agency

OCTOBER 8, 2020

The click-through rate of an organic campaign is the number of clicks you get divided by the number of searchers who seen the business listing (impressions). Simply put, if searchers are clicking on your result more than they are clicking on other results on the SERPs, Google will acknowledge this and push your result higher up the rankings.

Organization 62

Organization CTR Lead Scoring Lead Ranking 62

ClearVoice

SEPTEMBER 23, 2021

While there’s a lot of debate about exactly how long a content marketing post or article stays fresh enough to pull in valuable traffic, one thing’s certain: Even a popular piece of old content can be made fresher with a bit of a makeover, and the results can be impressive: . Higher rankings in SERPs. More valuable incoming links.

Optimization 101

Optimization Content Lead Scoring Lead Ranking 101

Moz

SEPTEMBER 7, 2020

So, naturally we come across many patterns that give a higher indication of what’s taking place on the SERPs. On May 6, 2020, there is a dramatic fall in impressions and clicks, but what is really important to focus on is the steep drop in the number of ranking keywords. Core Updates got you down?

Lead Ranking 69

Lead Ranking CTR Lead Scoring SERP 69

KoMarketing Associates

JUNE 12, 2018

4 Ads at Bottom of SERPs. If you spot an opportunity for your brand to engage with a current news story or event, how do you decide to go for it? Monitor Impressions, Position & CTR: If a piece of content has high impressions, high position, and low CTR, you probably need to reevaluate the keyword you’re targeting.

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

Golden Spiral

MAY 2, 2019

Or maybe your SEO efforts have paid off and you’ve won a place in the coveted top 10 organic search positions that make up the other 70% of the Search Engine Results Page (SERP). GMB is requires minimal effort to set up, it’s nearly painless to maintain, and can help make that critical first impression to buyers who need your solutions.

Paid Search Agency 86

Paid Search Agency Paid Content Google B2B Marketing 86

SocialPilot

FEBRUARY 19, 2024

You cannot create content in masses to manipulate search engine rankings and expect Google to reward high ranks in the SERPs. Just paste the text into this tool, and it will analyze the text to spot patterns of AI, such as certain syntactic structures or the use of specific types of phrases more commonly found in machine-generated text.

Generation 98

Generation Psychographics Content User-Generated Content 98

Content Marketing Institute

NOVEMBER 16, 2018

This makes reaching the coveted top SERP spot a heck of a lot more important. The number of impressions I’m getting for voice is going up. Building brand profiles on the sites that rank well in your space and/or forging content partnerships with influential publishers that dominate the SERP for your top keywords.

SEO 93

SEO SERP Mobile Advertising SEM 93

Velocity Partners

FEBRUARY 20, 2024

This might be a sign to consider building a branded campaign separately, monitoring CTRs from SERPs to see the impact of such a tactic. Without a blueprint, you might find yourself with just a (likely impressive) sketch of ideas that may or may not be ready for execution. Goals and KPIs: Our objectives and the criteria for success.

Paid Content 78

Paid Content Paid Search Agency Lead Ranking Planning 78

Moz

FEBRUARY 12, 2019

The STAT whitepaper looked at how SERP features respond to intent, and the bonus blog posts broke things down even further and examined how individual intent modifiers impact SERP features , the kind of content that Google serves at each stage of intent, and how you can set up your very own search intent projects. Competition.

Keywords 60

Keywords Intent SERP Ad Building 60

Outbrain

NOVEMBER 16, 2022

Getting that top spot on the first SERP, even before the organic results, is one of the keys to gaining visibility, clicks, and conversions. per 1000 impressions, and 80 cents per InMail send. Even so, when done right, LinkedIn is an investment that can pay impressive returns for B2B marketers. per click, $6.59

Paid Content 58

Paid Content Traffic Online Marketing Paid Search Agency 58

Hubspot

FEBRUARY 22, 2019

billion search queries on Google everyday , paid Google search -- where you pay Google to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. From a fifty-thousand foot view, you win ad impressions on Google by bidding on keywords. With over 3.5 Quality Score.

Hubspot 74

Hubspot Cost Google Process 74

Oktopost

JULY 6, 2023

This content will, in many cases, represent your first impression – the very top of the funnel. It’s about being the boldest billboard on the highway, the most memorable ad at halftime, and the most authoritative resource on Google’s SERP, for which almost 55% of clicks land on the first three results.

Social Media 62

Social Media Lead Generation Lead Scoring Lead Ranking 62

Moz

FEBRUARY 20, 2020

High volume, low difficulty, high organic click-through rate, or SERP features you can reach. That's impressive stuff. You can also target SERP features. So basically, when you look at difficulty, that's telling you how hard is it for me to rank for this potential keyword. So it's not just organic click-through rate.

Keywords 81

Keywords Click Rate Funnel Advertising Lead Scoring 81

KoMarketing Associates

JUNE 16, 2014

However, once every four years, I can’t help but be drawn to the World Cup, backing the American squad and witnessing one of the most impressive gatherings of national pride the world encounters. This allows content marketers to follow and focus on themes, while moving up in SERPs to increase organic visibility.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

Moz

JULY 14, 2020

Using a custom made success matrix, Shannon and her team were able to spot the trends for both “successful” and “not successful” campaigns and implement plans accordingly. A KPI that usually gets lost in the mix of impressions, clicks, etc. Dr. Pete talked all about spotting trends. 2020 has really come out swinging.

PR 59

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 59

Moz

JULY 14, 2020

Using a custom made success matrix, Shannon and her team were able to spot the trends for both “successful” and “not successful” campaigns and implement plans accordingly. A KPI that usually gets lost in the mix of impressions, clicks, etc. Dr. Pete talked all about spotting trends. 2020 has really come out swinging.

PR 58

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 58

Moz

JULY 14, 2020

Using a custom made success matrix, Shannon and her team were able to spot the trends for both “successful” and “not successful” campaigns and implement plans accordingly. A KPI that usually gets lost in the mix of impressions, clicks, etc. Dr. Pete talked all about spotting trends. 2020 has really come out swinging.

PR 58

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 58

Moz

OCTOBER 18, 2020

Most websites for small businesses are not structured properly, and making a few adjustments to internal linking can make fairly impressive changes in the search results. Knowing the Google My Business guidelines is crucial along with knowing how to spot violations. Optimizing internal linking structure on the business website.

Tactics 78

Tactics SEO Marketing Budget Lead Scoring 78

Moz

MARCH 25, 2019

Below, I show the increase in impressions that occurred after we updated the information included on structured data of product pages. After the update, we observed improved ranking on SERP results, which doubled impressions and CTR. Are you featured on SERP results with dates and if so how old are these dates?

SEO 73

SEO SERP Budget Programs Tagging 73

Content Marketing Institute

OCTOBER 22, 2018

1 spot in the search results, your page isn’t necessarily getting a click. You can gauge this by referring to the SERP overview in Keywords Explorer. It’s tempting to reel off a metric like this to impress your boss or client – we now rank for 100 more keywords. Search volume does not equal clicks. SEO Click To Tweet.

Lead Scoring 91

Lead Scoring Lead Ranking Domain SERP 91

Digilant

SEPTEMBER 9, 2021

As marketers, we all know the importance of landing on the first page, ideally within the first five spots, of a search engine results page (SERP). Without a multichannel approach, you’re lessening your opportunity to move the customer down the funnel and also missing out on valuable impressions and data.

Paid Content 52

Paid Content Paid Search Agency Display Advertisements 52

Unbounce

SEPTEMBER 16, 2021

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. These ads appear at the top of the SERP. If you need new leads, short and straightforward forms make the best first impression.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

nDash

OCTOBER 2, 2020

While the client won’t see the SERP when you link the article, they’ll see that you’re fully capable of meeting on-page SEO expectations. Even if the work is great, outdated samples might give prospects a negative impression of you as a freelancer. You’re sure to spot areas where you’ve improved since then.

Sample 52

Sample Ideal Customer Profiles Work Management Tips 52

seo.co

FEBRUARY 15, 2022

Using large impressive numbers, making controversial claims, and using words like ‘shocking’ and ‘unbelievable’ are acceptable when the content delivers. Hooks get attention in the search engine results pages (SERPS) which leads to traffic. When you can back up your claims, clickbait provides an advantage.

SEO 98

SEO Ethics Lead Scoring Lead Ranking 98

Moz

JUNE 23, 2020

Large enterprises resort to huge creative advertising campaigns that get their names out there by force of spend alone — but this isn't realistic for the smaller companies and the number of impressions is not the number of people impressed. 11:15am – Stream 2 – The Science of Seeking Your Customer. Rob Ousbey, VP Product, Moz.

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

Moz

JUNE 23, 2020

Large enterprises resort to huge creative advertising campaigns that get their names out there by force of spend alone — but this isn't realistic for the smaller companies and the number of impressions is not the number of people impressed. 11:15am – Stream 2 – The Science of Seeking Your Customer. Rob Ousbey, VP Product, Moz.

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

Conductor

JANUARY 4, 2022

Following that, Conductor closed out the year with an impressive $150M investment round led by Bregal Sagemount. Or, if you haven’t had enough of me yet, secure your spot at my monthly 30|30 webinar series , where I recap the last 30 days in content and search in 30 minutes. What has been true for a while now remains true.

Trends 115

Trends SEO Paid Search Agency Marketing Budget 115

Bluetext

MARCH 25, 2020

Your website is where a potential customer will get their first impression of your business, and navigating the way website browsing behavior continuously evolves can be tricky. You can obtain this coveted position by gaining Google’s featured snippet spot, which aims to directly answer users’ questions.

Paid Search Agency 26

Paid Search Agency SEM Advertising Agencies Planning 26

Directive Agency

MAY 17, 2017

Review impressions shares and average positions. Search Impression Share – The percentage of impressions your ads receive compared to the total number of impressions that your ad COULD get. Impressions/Clicks – Essentially just the numbers behind click through rate. Review quality scores.

PPC 60

PPC Cost per Acquisition Lead Ranking Budget Programs 60

SmartBug Media

AUGUST 4, 2020

Targeting these channels will ensure you’re making the best first impression when your company shows up in a Google search or a prospect’s newsfeed. As an added bonus, ensuring that keywords are present can help your listing rank on search engine results pages (SERPs). 1 spot in HubSpot’s Solutions Directory.

Acquisitions 94

Acquisitions Ad Building Marketing & Strategy Top of Funnel 94