Valasys

OCTOBER 10, 2019

Leveraging social media KPIs in the year 2019 & beyond will be an unbeatable approach for marketers to figure out the loopholes in their marketing strategies & will guide them on how to set social media KPIs to optimize their marketing & other core bottom-line endeavors such as sales revenue & return on marketing investment (ROMI).

Cost Per Thousand 55

Cost Per Thousand Social Media ROMI CPM 55

Valasys

JULY 12, 2019

A new study from marketing research firm Gartner revealed that despite the proliferation of digitization, 77% of B2B buyers still are under an impression that making a purchase is time-consuming & even painful. We do our best to optimize ROMI for our customers. B2B buying has always been a tricky proposition.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Valasys

JUNE 18, 2019

Not only is the process of targeting hassle-free but it also facilitates the marketers to tag their audiences & prospects on the basis of their preferences & then allows the creation of personalized content for them, in order to attract their attention to optimize the Return on Marketing Investment (ROMI).

Webinar Metrics 45

Webinar Metrics Top of Funnel ROMI Psychographics 45

Allocadia

MAY 3, 2019

Some folks were taking a very granular view, evaluating specific metrics such as impressions, clicks or attendance. return on marketing investment (ROMI) – a feat that was accomplished because of the visibility her team was able to provide for her company. What that translated to was 2.5x

Lead Ranking 45

Lead Ranking Lead Scoring ROMI Budget Programs 45

Valasys

SEPTEMBER 19, 2019

This metric is measured by dividing the total number of times an ad was served to a potential buyer i.e. impressions divided by the total number of clicks on that ad. However, how to set the Social Media KPIs, remains the question that bothers the marketers. If a percentage is desired, the fraction has to be multiplied by 100.

Cost per Acquisition 40

Cost per Acquisition CPA ROMI Marketing Management 40

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Expo Ascentium – A model for the agency of the future I spoke to the CMO, Romi Mahajan who explained Ascentium 's go-to-market strategy to me. Romi was also a speaker on Agency 2.0 Here are a few companies in alphabetical order I thought had shown some real promise at the Web 2.0 on how should agencies of the future be organized.

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Valasys

SEPTEMBER 6, 2019

Analyzing the impressions to engagement ratio also gives the marketers insights about which types of content are generating maximum impressions for the brand. The fact that impressions are being served to the timeline of the audiences doesn’t guarantee that the audiences have seen the content.

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

Valasys

AUGUST 1, 2019

Marketers can set-up their budgets, choose clicks or impressions & can even cease ads being run anytime with the help of campaign manager. Text Ads: These relatively simpler ad campaigns can be used to create pay-per-click (PPC) or cost-per-impression (CPM) ads. per click made or per impression generated). #3.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Hinge Marketing

FEBRUARY 9, 2017

Return on marketing investment — or ROMI — is a measure of a firm’s marketing efficiency. In fact, there are many different ways to calculate ROMI — and just as many opinions on the best way to do it. Today, I’d like to explore some ways this is happening so you can adjust your marketing approach to be more measurable and effective.

Work Management 48

Work Management Marketing Management Service ROMI 48

Valasys

SEPTEMBER 26, 2019

Our services are articulated towards helping our clients achieve their core bottom-line objectives such as optimized sales revenue, improved users’ experiences & better returns on their marketing investments (ROMI). Consideration KPIs: Tracking consideration KPIs is important to delve into the deeper levels of user engagement.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Valasys

SEPTEMBER 4, 2019

The main aim of the marketers is to increase their impressions through several social channels. Redian6: This is arguably one of the best social media monitoring tools with impressive social tracking, sentiment analysis & reporting capabilities. Often the marketers on social media prefer to pay for impressions.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Valasys

AUGUST 22, 2019

Optimizing the METADATA: Page title tags & Meta descriptions are still highly relevant in shaping the first impression the potential customers have about the business websites. Keyword.io, Keyword magic Tool & AnswerThePublic help searching for the local questions & keywords of relevance to local customers. .

Optimization 40

Optimization SEO B2B Marketing Lead Ranking 40

Valasys

SEPTEMBER 10, 2019

According to a survey conducted by the Word of Mouth Marketing Association (WOMM), it has been found that offline word of mouth marketing is 5x more impactful than paid media impressions. In fact, for the higher consideration categories, offline word of mouth is as much as 100 times more valuable.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

AUGUST 19, 2019

Competitively benchmarking the best & relevant keywords for niche-specific audiences can help the marketers in strategizing & executing their content strategies around those keywords to optimize the return on their marketing investments (ROMIs). .

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

SEPTEMBER 13, 2019

Sell-Side Platform (SSP): This software allows the publishers to sell the impressions of display ads, mobiles & videos to potential buyers, in real-time. The advertisers often pay per impression, using the programmatic channels which ensure that the right audience has been targeted. This includes ad exchanges, networks, & DSPs.

Marketing AI 40

Marketing AI Advertising Agencies Paid Search Agency B2B Marketing 40

Allocadia

AUGUST 28, 2019

This recognition is a testament to our the impressive work our customers are able to accomplish and our incredible team’s continued focus on ensuring every marketer has the confidence to know where to invest their next dollar for maximum impact.”.

Work Management 40

Work Management Paid Search Agency Marketing Management Marketing Budget 40

Valasys

JULY 30, 2019

Display advertising can be a mystical practice for B2B companies as they are paying for impressions & clicks on other websites, that they don’t own. Display ads differ from search ads in numerous ways. The following might act as essential addendums to display ads: Videos. Wrapping It Up.

Display 40

Display Paid Content Advertising Agencies Advertisements 40

Convince & Convert

SEPTEMBER 21, 2010

I have to say that I am impressed so far. link] Neil Tortorella Social Media Monitoring Tools – How to Pick The Right One [link] [link] Carrie Morgan I came across another tool recently that looks like a fantastic resource to monitor social media conversations for your brand – Viral Heat. per month) and the demo looks fantastic.

Social Media 155

Social Media Media Paid Content Work Management 155

Valasys

NOVEMBER 20, 2019

Besides recording videos with colleagues & influencers & uploading it on the social media platform & then molding it in the form of blog posts is an impressive strategy. Read more : 6 Top Marketing Podcasts for B2B Marketers in 2020. Creating a pillar page can also be of great help.

B2B 45

B2B Brand Identity Branding ROMI 45

Valasys

NOVEMBER 20, 2019

Besides recording videos with colleagues & influencers & uploading it on the social media platform & then molding it in the form of blog posts is an impressive strategy. Read more : 6 Top Marketing Podcasts for B2B Marketers in 2020. Creating a pillar page can also be of great help.

B2B 40

B2B Brand Identity Branding ROMI 40

Anteriad

APRIL 25, 2023

Cost per action This method of paying for advertising, also known as pay per action, allows advertisers to pay agencies only when an ad does what the advertiser hoped it would, such as encourage clicks, impressions, signing up for newsletters or purchases. When an ad is displayed, it is counted as an impression.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Cost per action This method of paying for advertising, also known as pay per action, allows advertisers to pay agencies only when an ad does what the advertiser hoped it would, such as encourage clicks, impressions, signing up for newsletters or purchases. When an ad is displayed, it is counted as an impression.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Valasys

JULY 8, 2019

Visually appealing pieces of content weaved in the form of stories, videos in particular when employed in B2B marketing, help in convincingly fostering customers’ rendezvous & simultaneously help the marketers in optimizing the Return on Marketing Investment (ROMI).

Storytelling 56

Storytelling Top of Funnel B2B Marketing Word of Mouth 56