Bionic

NOVEMBER 1, 2021

Bionic has recently built media software that enables you to plan and track all the most important media KPIs including ROI/ROAS , Brand Safety , Customer Lifetime Value , Conversions and Sales , Unique Reach , and dozens of other media KPIs. Track ROI and ROAS with Bionic. Oftentimes, ROAS is based on sales.

ROAS 85

ROAS Media Advertising Agencies Paid Search Agency 85

Bionic

JANUARY 7, 2024

Bionic is here to help you gain an advantage, impress your clients, and stay ahead of your competitors. ROAS means “Return on Ad Spend.” ROAS is our primary metric of success. ROAS is a percentage. This is a great opportunity for you to flex your media planner experience and impress your client.

Media Plans 82

Media Plans ROAS Media Paid Search Agency 82

Martech

OCTOBER 4, 2022

FuboTV reports they saw ad impressions increase 25% year-over-year for campaigns that were transacted using Unified ID 2.0. faster than the impressions available on the streaming service. On the publisher side, the company reports that advertiser spend as increased by 61.5 year-over-year. Additionally, spend growth rate is 112.8%

Cost per Acquisition 107

Cost per Acquisition Paid Search Agency Ads ROAS 107

KoMarketing Associates

JULY 2, 2019

This post will provide some strategic tactics marketers can use to better measure B2B advertising effectiveness, and provide a list of KPIs expert marketers are measuring to help them hit their ROAS goals. That lead to lots of top-of-funnel effort: views, impressions, clicks, etc. These are the metrics you need to determine your ROAS.

Tactics 120

Tactics Lead Ranking ROAS Effectiveness 120

Outbrain

DECEMBER 10, 2020

Also, expect both mobile and desktop traffic to dominate the impression landscape, as consumers continue to favor the online experience. In fact, trust and positivity are the most important impressions you need to make on a consumer viewing your campaign, if you want to be relatable. Download General Insights.

ROAS 29

ROAS Verticals CTR Impressions 29

Matchcraft

MARCH 7, 2023

Some of the key metrics to monitor and measure include: Impressions: The number of times your ad was displayed to users on YouTube. View Rate: The percentage of impressions that resulted in a view, calculated as views divided by impressions. Views: The number of times your ad was actually watched by users on YouTube.

Youtube 98

Youtube Paid Search Agency Advertising Agencies Ads 98

Hubspot

AUGUST 28, 2020

Well, this is a good idea if the goal of your campaign is brand awareness, impressions, traffic, post engagement, or lead generation. Value Optimization with Minimum Return on Ad Spend (ROAS). If you're using ROAS as the primary metric of success, this is a good option. Target ROAS. Highest Value. Maximize Clicks.

Cost per Acquisition 101

Cost per Acquisition Cost Per Click Paid Search Agency ROAS 101

LiveRamp

JANUARY 9, 2019

Case study in point: we worked with Ovative/group on a top ten retailer’s people-based measurement strategy, helping them discover more than three times the return on ad spend (ROAS). Discovering ROAS Optimization Opportunities. If it had delivered this optimal media mix to its audience, the retailer could have: Increased ROAS by 350%.

Case Study 63

Case Study Case Studies ROAS Spending 63

SmartBrief - Marketing

SEPTEMBER 18, 2023

You could track marketing metrics at source such as impressions and CPC, but not conversions. Collating this conversion data with your off-Amazon activity enables advertisers to compare return on ad spend (ROAS) for all channels and develop an omnichannel media strategy. Calculate comparative ROAS including Amazon fees.

Amazon 52

Amazon Advertising Agencies Advertisements Advertising 52

Metadata

JUNE 1, 2022

Your team will still be impressed. Tell a clear ROAS story. Another way to tell a better ROAS story is to get maniacal about optimizing your existing campaigns rather than continuing to create net-new. If you hit your original goals, leadership will be like, ”Oh, s**t, you nailed it!”. Adjust your messaging as necessary.

ROAS 98

ROAS Planning Paid Search Agency Sales Qualified Leads 98

PureB2B

JUNE 24, 2022

Return on ad spend (ROAS). Low ROAS indicates a need to make improvements to your ad campaign. Impressions. Impressions give you an idea of the number of times people saw your ad or content. This metric tells you how much you earned in comparison to how much you invested or spent on the campaign.

Cost per Acquisition 62

Cost per Acquisition Cost per Lead Campaigns ROAS 62

Martech

AUGUST 17, 2021

Keep reading for 17 tips for creating an award-worthy submission: What impresses the judges most: “What impresses me is when people have clearly aligned the tools and features they’re using to the goals they want to achieve. I’d like it that when you say ROAS, you show the formula you used to calculate it.

Paid Search Agency 109

Paid Search Agency ROAS Case Study Case Studies 109

Martech

JULY 18, 2023

The ability to connect in-network ads to store sales has resulted in, on average, a nearly 30% increase in return on ad spend (ROAS) for advertisers, according to the company. Back in March, Sam’s Club introduced “in-club” (in-store) sales attribution for MAP advertisers. Why we care. They can choose curbside pickup and delivery.

Advertising Agencies 84

Advertising Agencies Media ROAS Touchpoints 84

Zoominfo

JUNE 28, 2023

You’ve got butterflies, your team is excited, and you know your customers are going to be impressed. Return on Ad Spend (ROAS): When you first launch a GTM strategy, you might decide to increase your advertising budget. Calculating the ROAS of those efforts will show whether those efforts are paying off.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

Martech

AUGUST 25, 2022

The main reason is that ad groups with RSAs got around twice as many impressions as ad groups without RSAs because the machine was able to make ads relevant for a significant new number of searches. And while the conversion rate was around 11% worse, the large increase in impressions more than made up for that.

Campaigns 91

Campaigns Paid Search Agency PPC ROAS 91

Optinmonster

MARCH 21, 2024

Through trial and error, I’ve found that a frequency cap of 3-5 impressions per day per user strikes a good balance between maintaining visibility and avoiding overexposure. Return on Ad Spend (ROAS): ROAS measures the revenue generated for every dollar spent on your campaign.

Paid Search Agency 93

Paid Search Agency Ads Google Marketing Analytics Tools 93

Liveintent

OCTOBER 19, 2021

They’re not drive-by impressions, but high-quality customers with the potential to drive long-term value for your brand. The campaign generated almost 1,000 post-click conversions and delivered a 183% return on ad spend (ROAS) — outperforming its social campaigns. Relevant messaging. Dynamic Audiences.

Acquisitions 126

Acquisitions Newsletter Paid Content ROAS 126

SocialPilot

JANUARY 14, 2024

There are 9 billion content impressions in LinkedIn feeds every week 2 million posts, articles, and videos are published on LinkedIn every day. LinkedIn receives 15 times more impressions on content than on job postings. LinkedIn generates a ROAS (Return on Ad Spend) that was 2-5 times higher compared to other social media platforms.

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

Bionic

AUGUST 11, 2021

With advertising budgets shifting to programmatic advertising, it’s critical for your media planning tool to efficiently handle the complexities of programmatic advertising: setting budgets , estimating impressions , estimating KPIs , and monitoring performance. Estimating Impressions for Programmatic Advertising.

Media Plans 52

Media Plans Advertising Agencies Advertisements Advertising 52

Liveintent

NOVEMBER 15, 2021

It’s a powerful targeting tool that’s proven its worth by honing in on particular audiences, especially those of high value, to drive impressive ROAS. Lookalike modeling has been around for a while, and for good reason.

ROAS 71

ROAS Funnel Advertising Ad Exchange Advertising Funnels 71

Outbrain

APRIL 18, 2022

Programmatic buyers are particularly affected — Brands have relied on views and impressions from the “right” audience (typically based on demographics or browsing behavior) to define successful use of their programmatic budgets for quite some time. It’s not enough to consider a campaign a success if it’s driven a certain number of views.

Allocation 48

Allocation ROAS Advertising Agencies Correlation 48

Liveintent

NOVEMBER 15, 2021

It’s a powerful targeting tool that’s proven its worth by honing in on particular audiences, especially those of high value, to drive impressive ROAS. Lookalike modeling has been around for a while, and for good reason.

ROAS 71

ROAS Funnel Advertising Ad Exchange Advertising Funnels 71

Moz

AUGUST 10, 2020

Once you have those hard numbers planned out, do some quick math by accounting for your cost per conversion and return on ad spend (ROAS) levels, and correlate how much money you’re going to need to spend to meet those sales targets. ? ?. Do these new budgets and targets allow you to meet your overall sales goals?

Campaigns 72

Campaigns ROAS Forecasting Funnel Advertising 72

Porch Group Media

FEBRUARY 16, 2023

A key metric to track is ROAS, or the return on ad spend. With CTV, the ad impression is on an actual TV set. Users watching popular streaming platforms like Netflix, YouTube, Hulu, etc. will see various video, interactive, or display ads throughout their streaming. What KPIs are Used to Measure CTV Advertising?

FAQ 52

FAQ Advertisements Advertising Cable 52

Metadata

SEPTEMBER 22, 2021

I already covered finding your perfect B2B Facebook target audience pretty extensively, but targeting is, in fact, one of the biggest hang-ups when it comes to driving return on ad spend (ROAS). When the top executives in your company present marketing results to the board, do they include impressions? Engagement? I hope not.

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

Metadata

SEPTEMBER 22, 2021

I already covered finding your perfect B2B Facebook target audience pretty extensively, but targeting is, in fact, one of the biggest hang-ups when it comes to driving return on ad spend (ROAS). When the top executives in your company present marketing results to the board, do they include impressions? Engagement? I hope not.

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

Outbrain

OCTOBER 3, 2021

Target ROAS : Adjusts your CPCs to bring as many conversions as possible within your target ROAS. Semi-Automatic : Outbrain adjusts CPCs for each impression while letting you adjust your campaign’s CPC. For advertisers who prefer to remain on a partially manual operation, there is always Semi-Automatic mode.

ROAS 32

ROAS Automation CPA Cost per Acquisition 32

Outbrain

DECEMBER 21, 2021

Define the objective of your native advertising campaign by conversion (not just impressions), and the system will automatically adjust and optimize your bids within your target ROAS (Return on Ad Spend). This enables you to get higher ROAS from your Outbrain campaigns, with far less investment of time and effort on your part.

Cost Per Click 29

Cost Per Click Advertisements Advertising ROAS 29

Valasys

APRIL 10, 2023

Another approach is to use automated bidding strategies, such as Target CPA or Target ROAS, which can help to optimize your bids based on your campaign goals. On the other hand, under-targeting occurs when your targeting is too broad, resulting in clicks and impressions from uninterested users.

PPC 52

PPC Planning Paid Search Agency Mobile Advertising 52

SmartBug Media

MAY 2, 2022

Using methods such as ROI, ROMI, and ROAS can lift the veil of mystery surrounding the success of your ad campaigns, but which method is right for your business and your overall marketing campaign? Return on Advertising Spend, or ROAS. The larger your profit margin is, the lower your ROAS goal will have to be and vice versa.

ROMI 105

ROMI ROAS ROI Paid Search Agency 105

QuanticMind

NOVEMBER 1, 2018

For super high volume/ low-value conversions, we recommend using a ROAS threshold instead of conversions. For example: If 2X ROAS is your profitability threshold, then run this analysis for percentage of spend applied to keywords that are below 2X ROAS instead of percentage of spend applied to keywords without conversions.

Paid Search Agency 41

Paid Search Agency ROAS Long Tail Marketing Ads 41

LeadsRX

FEBRUARY 21, 2021

First Impressions. My impressions of LeadsRx now 6 months in are this: The entire LeadsRx team is very passionate about what they do and are very focused on taking care of the customer. I am thoroughly impressed with our team of engineers and developers. Find out more about marketing attribution for agencies.

Marketing Attribution 88

Marketing Attribution Multi-Touch Attribution Paid Search Agency Work Management 88

Outbrain

DECEMBER 21, 2021

Define the objective of your native advertising campaign by conversion (not just impressions), and the system will automatically adjust and optimize your bids within your target ROAS (Return on Ad Spend). This enables you to get higher ROAS from your Outbrain campaigns, with far less investment of time and effort on your part.

Cost Per Click 26

Cost Per Click Advertisements Advertising ROAS 26

Bionic

FEBRUARY 23, 2023

Examples include: CPM – Cost per Thousand Impressions CPC – Cost Per Click CAC – Customer Acquisition Cost Cost Efficiency Index This is just a small sample of the dozens of cost efficiency KPIs you may want to include in your training data. you need to include effectiveness KPIs as dependent variables in your training data.

Marketing AI 84

Marketing AI Media Plans Training Planning 84

QuanticMind

JANUARY 15, 2019

So it also might come as no surprise if you find your boss breathing down your neck, asking “Why has our ROAS dropped from 150% to 130% over the past month?!” Business Model Changes : Have you made any changes to your business model recently that could affect the ROAS?

PPC 40

PPC ROAS Paid Search Agency CPC 40

Outbrain

FEBRUARY 12, 2023

Engagement Over Impressions A brand’s campaign may have a high viewability rate, but that doesn’t equate to genuine connection and interaction. This change directly impacts advertisers that need to shift from impressions to engagement. Here’s what to keep in mind for successful campaigns during these events: 1.

Advertising Agencies 49

Advertising Agencies Advertisements Advertising Multi-Touch Attribution 49

Convince & Convert

JANUARY 25, 2016

ROAS and RLSA Retargeting. Google partnered up with eBags (a leading eCommerce store that sells—you guessed it—bags) to produce some pretty impressive retargeting results. First, they put all their retargeting campaigns on a return on ad spend (ROAS) bidding formula that was set inside their AdWords account.

Adwords 107

Adwords ROAS PPC Landing Pages 107