Martech

FEBRUARY 15, 2024

However, as impressive as modern AI systems seem, they still have a long way to go before achieving true human-level intelligence. Plus, each new release of the tool brought a whole new set of best practices on prompting. performed better than the most current release of 4.0. They even go so far as to say that ChatGPT 3.5

Marketing AI 117

Marketing AI Paid Search Agency Marketing Proposals Ideal Customer Profiles 117

Martech

AUGUST 15, 2023

“We’re creating a new measure of value based on highly accurate content viewing metrics along with demographic attributes allowing us to present exposure value in terms of impressions, which is critical as the viewership continues to grow while fragmenting,” said Jay Prasad, CEO at Relo Metrics, in a release.

Paid Search Agency 80

Paid Search Agency Broadcasting Impressions Demographics 80

Martech

JUNE 14, 2022

The Interactive Advertising Bureau has released proposed Intrinsic In-Game Measurement guidelines for public discussion. Creating standards for tracking impression measurement, display ad viewability and invalid traffic. Creating standards for tracking impression measurement, display ad viewability and invalid traffic.

Paid Search Agency 92

Paid Search Agency Ads Advertising Agencies Marketing Proposals 92

Martech

OCTOBER 12, 2023

And now, here are this week’s AI-powered martech releases, features and enhancements. Zefr’s brand suitability verification solution for Reels provides advertisers with an intuitive Atrium dashboard, showcasing content-level examples, risk levels and impression data aligned to the GARM Safety and Suitability standards.

Multivariate analysis 113

Multivariate analysis Forecasting API Paid Search Agency 113

Martech

JUNE 16, 2023

Looker Studio has released a major update to its system, unveiling 170 new fields for reporting. The post Looker Studio releases GA4 connector update with 170 new fields appeared first on MarTech. In order to access the new data, users must refresh their GA4 data sources. In your inbox. Business email address Subscribe Processing.

Marketing Analytics Tools 99

Marketing Analytics Tools Landing Pages Click Rate Conversion Rate 99

Top Rank Marketing

OCTOBER 19, 2023

Release Early and Often: Prioritize swift prototype releases, and share work in its early stages. Visibility (20% weight): Both internal and external, encompassing unique visitors, cross-links, and organic impressions. Collaboration: Encourage spontaneous partnerships and collaborative problem-solving.

ROI 113

ROI B2B Work Management Guidelines 113

Sprout Social

OCTOBER 11, 2022

This year, Sprout Social expects to reach 10 million impressions from our Employee Advocacy platform alone. Share award press releases, graphics and videos in your employee advocacy platform to spread the word. Advocacy programs help social marketers extend their brand’s reach beyond their bandwidth—without additional paid spend.

Marketing & Strategy 131

Marketing & Strategy Curation Thought Leadership Content 131

Martech

OCTOBER 4, 2022

FuboTV reports they saw ad impressions increase 25% year-over-year for campaigns that were transacted using Unified ID 2.0. faster than the impressions available on the streaming service. Other supply side platforms (SSPs) have signed on to support it, including MediaMath. Performance and spend increases. year-over-year. Get MarTech!

Cost per Acquisition 110

Cost per Acquisition Paid Search Agency Ads ROAS 110

Martech

SEPTEMBER 14, 2023

Both the guidelines and the study were released at the inaugural IAB Connected Commerce Summit: Retail Reimagined event in New York. The post IAB releases new guidelines as retail media networks mature appeared first on MarTech. Why we care. Challenges to RMN growth. In your inbox. Business email address Subscribe Processing.

Guidelines 115

Guidelines Advertising Agencies Media Paid Search Agency 115

Martech

APRIL 4, 2024

It’s in the most impressive startup mode ever seen with investors lining up to throw money at it. And now, here’s this week’s AI-powered martech releases and features: Storyblocks , a stock media platform with video creation and workflow functionality, added new search enhancements powered by AI. In 2022, OpenAI had $544.5

Marketing AI 63

Marketing AI Paid Content Marketing Management Forecasting 63

Martech

MAY 11, 2023

Factoreal has released four new AI-powered email marketing features: Smart Headings generates email headings, Smart Buttons creates call-to-action suggestings, Image Generator converts text into images and Text Generator creates text based on an analysis of the brand’s voice. Get MarTech! In your inbox.

Features 104

Features Click Fraud Product Advertising Agencies 104

Contently

NOVEMBER 12, 2020

Content is the primary way that consumers have that crucial first impression with your brand. If the first impression is mediocre, there’s a good chance your sales team will never even know that prospect existed. In a surprising amount of cases, CMOs haven’t even created a space for their brand’s content to live.

Allocation 218

Allocation Brand Identity Branding Paid Search Agency 218

Convert

FEBRUARY 1, 2023

Even though the exact form of integrations and design have not been released, our in-house team explored the possibilities of GA4 integrations earlier this week and presented us with two impressions (below).

Optimization 98

Optimization Google Marketing Analytics Tools Domain 98

Top Rank Marketing

SEPTEMBER 7, 2023

For over 22 years TopRank Marketing has provided integrated content marketing solutions to an impressive group of B2B brands including Adobe, LinkedIn, Dell and one of the biggest telecommunications brands in the world.

Paid Search Agency 118

Paid Search Agency B2B Thought Leadership Advertising Agencies Planning 118

Buffer

MAY 23, 2022

When they released a sleep aid for children in February 2022, they sent out a newsletter with the good news, writing, “You’re the first to know!” The newsletters allowed the concealers to be purchased in advance of their release date  2.

Small Business Marketing 106

Small Business Marketing Email Marketing Business Paid Search Agency 106

Liveintent

MAY 30, 2023

This dashboard provides visibility into your available and booked impressions across your email inventory at the media group, publisher, template, ad slot, and package level. The forecasting tool also offers information around the composition of your impressions, showing attributes like Age, Gender, Device Type, and Location.

Forecasting 62

Forecasting Work Management Impressions Paid Search Agency 62

chiefmartech

APRIL 26, 2022

we’ll release the 2022 marketing technology landscape, along with a State of Martech report. All those headlines naturally give the impression of massive consolidation. We’re going to release something really special this year that I guarantee you’ll want to be one of the first to have access to.

Acquisitions 108

Acquisitions Digital Transformation Software Paid Search Agency 108

Martech

FEBRUARY 1, 2022

This offers a guarantee to advertisers that they only pay for impressions within the specific age and gender demographics that they select, using DAR through OneView. Today, Roku, Inc. announced the launch of Nielsen’s Digital Ad Ratings (DAR) within the streaming platform’s OneView ad buying solution. Read more: Roku announces Shopify app.

Advertisements 87

Advertisements Advertising Paid Search Agency Ads 87

Webbiquity

AUGUST 24, 2021

Those are just a few of the social network-specific findings from the recently-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. LinkedIn ads reach an impressive 170 million users (66% of all adults) in the U.S.; 70% of YouTube video views are on mobile devices. 30 million in the U.K.,

Social Networks 292

Social Networks Stats Spyware Mobile Advertising 292

Liveintent

SEPTEMBER 28, 2021

In the email world, no doubt the talk of the town is centered around Apple’s latest software update, iOS 15, which was officially released on September 20th. Impressions were far from a vanity metric, but genuinely understanding consumer engagement with your brand requires a much bigger picture.

Advertisements 71

Advertisements Advertising Privacy Protection Cost Per Thousand 71

Martech

MARCH 27, 2023

Custom properties for marketing campaigns and improvements to lists highlight February’s HubSpot releases. Watch a video about this release here. Watch a video about these two releases. Encourage greater adoption and data collection by using the new beta release to send and reply to emails within the mobile app.

Enterprise Management 92

Enterprise Management Hubspot Terms and Conditions Work Management 92

QuanticMind

JULY 17, 2019

–(Newswire)–QuanticMind announced its Summer 2019 product release today, giving performance marketers new levels of visibility into how technology solutions actually make optimization decisions. The key standout of the Summer 2019 release is new Bid Calculation Insights. San Mateo, Calif.–(Newswire)–QuanticMind

Paid Search Agency 62

Paid Search Agency Optimization Planning Cost Per Click 62

Sprout Social

OCTOBER 10, 2023

These product collaborations might include event activations, unboxing videos, reviews and pre-release content to help create hype and excitement around the launch. The influencer trip resulted in 3 million impressions and an increase of 5,000 followers across TikTok and Instagram, according to Topicals.

Examples 125

Examples Campaigns Advertising Agencies Burn Rate 125

Oktopost

OCTOBER 28, 2020

We called it “our most important product release of 2020” (even though we have a few more exciting releases in store for you this year!), That’s why we’ve added TV mode that will make your presentation even more impressive. hoping our customers will back up this statement – and indeed they do. PowerPoint exports.

Features 118

Features Demographics Marketing Report Impressions 118

Contently

FEBRUARY 28, 2023

Hubspot recently released the Hubspot Podcast Network for professionals looking to build their skills in different areas of business. Claritas evaluated 158 campaigns over 36 months, resulting in 834 million impressions. This means releasing new episodes regularly, whether it’s daily, weekly, or monthly.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

Hubspot

JANUARY 12, 2024

Similarweb just released a list of the fastest growing digital companies in 2024, based on year-over-year traffic growth. Tech Startups Korea’s impressive record of lifestyle and cultural export doesn’t outshine its budding startup scene. Two companies jumped out at me right off the bat: ?

Startups 73

Startups Business Buzz Curation 73

Conductor

JANUARY 9, 2023

Conductor has you covered for the latest news around ChatGPT, continuous scroll, the E-E-A-T update, and Google’s top trends release. OpenAI Released ChatGPT. The Why: ChatGPT was released on November 30th, 2022 and it gained 1 million users in under a week. Google E-E-A-T. By Alex Carchietta. By Francisco Arnaudo.

SEO 59

SEO Long Tail Marketing Keywords User-Generated Content 59

Liveintent

SEPTEMBER 9, 2021

This fall, Apple will offer new privacy settings as a part of their upcoming releases of iOS 15, iPadOS 15, macOS Monterey, and watchOS 8, giving users more control over access to their data. In a nutshell, there are three main features that make up Apple’s latest release: Private Relay , Hide My Email , and Mail Privacy Protection.

Privacy Protection 122

Privacy Protection Privacy Ad Exchange Cost Per Thousand 122

illumin

NOVEMBER 27, 2023

Walmart’s Mean Girls Black Friday ads Walmart has released three stellar Mean Girls commercials to celebrate Black Friday this year, each with its own story. Walmart also released three follow up ads, Cady’s Wednesday , Gretchen’s Wednesday , and Karen’s Wednesday. million impressions since its launch.

Ads 52

Ads Best Practices Amazon Opt-out 52

Martech

FEBRUARY 7, 2024

Event-based impression and click metrics will be abandoned in favor of aggregated reporting. While we’re disappointed that IAB Tech Lab released the report in this state, we’re encouraged by the many IAB members who are actively building solutions using the Privacy Sandbox APIs. Click here for survey The key issues.

Privacy 112

Privacy Google Advertising Agencies Paid Search Agency 112

Launch Marketing

OCTOBER 18, 2023

94% of first impressions are based on how a website looks, so ensure the formatting and look of the website makes a positive impact. Here are a few tactics for promoting your new website: Distribute a Press Release. Let people know about your new website via a press release. Formatting: Check that all formatting is correct.

Lead Generation 125

Lead Generation Traffic Marketing Websites Lead Scoring 125

Litmus

OCTOBER 20, 2020

AMP support is still in beta and there isn’t currently a date for a wider release, but the announcement could be a signal to other inbox providers to add support. While there’s no firm date in place for the release beyond early 2021, Rachel’s segment was more specific about what marketers will be able to do with AMP for Email in SFMC.

Paid Search Agency 112

Paid Search Agency Work Management Mobile Marketing Interactive Marketing 112

Hubspot

SEPTEMBER 18, 2023

Track this event with : Google alert for the company name, the company's press releases page, LinkedIn 2. Track this event with : Google alerts, press releases page, industry news 4. Track this event with : Google alerts, press releases page 5. Track this event with : Google alerts, press releases page 6.

Trigger Marketing 72

Trigger Marketing Press Eye-Tracking Marketing Analytics Tools 72

Martech

NOVEMBER 5, 2021

The latest release offers enhancements to this feature. During the original Beta testing, we were impressed by the results achieved by Kimberly Galitz, a Marketo Champion who runs marketing automation at Bandwidth. View the complete set of October 2021 release notes from Adobe. Next-generation Experience.

Marketo 106

Marketo Marketing AI Marketing Automation Services Privacy 106

Martech

NOVEMBER 10, 2023

.” In the same week as the Flywheel acquisition, performance marketing platform Skai released data that seemed to support Belsky’s enthusiasm: QoQ spend on retail media grew 10%, trailing social but beating search. ” YoY retail media impressions, clicks and COC were up 9%, 12% and 21% respectively.

Acquisitions 106

Acquisitions Paid Search Agency Advertising Agencies Multi-Channel 106

seo.co

JANUARY 1, 2023

You should also confirm the show notes their hosts post on their websites after releasing episodes include links. Convincing others to link to your content doesn’t need to be a complex process in which you strive to make the right impression by linking to their content regularly. probably won’t make the right impression.

Wikipedia 98

Wikipedia Ideal Customer Profiles Ad Exchange Blogger 98

Martech

MARCH 21, 2022

This translates into a projected 4 billion ad impressions in 2022, according to a company release. Golfers who use this on-course experience average 4.5 hours per round and spend 60% of that time in the car. Why we care. The digital transformation of out-of-home (DOOH) includes more than just public streets and malls.

Advertising Agencies 92

Advertising Agencies CMS Development Advertisements Advertising 92