Remove impression regression
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A Curious and Terrified Marketer’s Start to AI and Predictive Analytics – Pt 2

Heinz Marketing

So perhaps there is no necessary coding involved (unless you want to make applications), but I would certainly suggest understanding functions and maybe some statistical regression. I’m sure they would have been more useful to me if I understood the language better.

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Bart De Pauw of GroupM and Marcel van der Kooi of ScanmarQED discuss Triangulation

ScanmarQED

Often weekly data and regression techniques are used to understand the incremental effect of spending an additional euro on each of the marketing channels. Our solution, called Roivenue , works differently and works in two major steps: First, it uses enhanced connectors, which pull conversion and impression data from all platforms.

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How to Prevent Your B2B Website From Crashing

BOP Design

A cheap host might seem like a good way to cut costs, but if you lose leads and give people a negative impression of your brand, it’s not worth any cost savings. Fear not, regression testing is becoming more readily available! You must choose a good host for your website because you get what you pay for.

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How Content Marketing Directly Improves Sales

Marketing Insider Group

Even if you think a buyer is ready to say yes, they may regress, so you have to be ready to keep them on the hook with impactful content. Many companies get hung up on this, especially if they see ROI in terms of ad metrics like impressions and clicks. Buyers may take two steps forward then three back because priorities change.

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Rapid Insight Provides Low-Cost Options for Desktop Data Transformation and Predictive Modeling

Customer Experience Matrix

Summary: Rapid Insight offers low-cost desktop tools for data transformation and automated regression modeling. The predictive modeling tool, prosaically named Analytics, builds logistic and least squares regression models. They're a good choice for companies that need something simple yet powerful.

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Now Is The Time To Grow Your DTC Business

Rain: The Growth Agency

Media impressions are extremely affordable right now. And according to our in-house tracking system, the cost per thousand impressions (CPMs) for our clients have dropped an average of 24% to 50% across the board in linear TV, paid social, digital video and display ads since February, which means lower customer acquisition costs (CAC).

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5 Personalized Prospecting Ideas You Can Use Today

Vidyard

No, this doesn’t mean we’re regressing. This gives the impression that you created this video just for them (and didn’t just copy and paste some text and hit “send”). Ship Something Through Snail Mail. And plus, most people still love receiving a good piece of old fashioned mail.