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Halos, Horns, and Content Marketing

B2B Marketing Directions

Curb appeal is the visual attractiveness of a house as seen from the street, and it's what creates a potential buyer's first impression of the house. Good first impressions are also important for successful B2B marketing. Today, most potential buyers will form their first impression of your company based on the content you produce.

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12 Fascinating Facts About Global Internet Use in 2021

Webbiquity

The massive report pulls together data from a wide range of sources to give a picture of the current state of Internet use and trends. Here are 12 more interesting findings from this impressive research effort. While the world’s population grew just 1% in 2020, the number of social media users increased 13.2%.

Insiders

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How to Create a Case Study That Impresses Any Client

Marketing Insider Group

We’ve put together a list of 7 actionable ways you can create case studies that impress your potential clients and directly contribute to increasing conversions and sales. How to create a case study that impresses clients. For example, if your client is Walmart (impressive!) Quick Takeaways. Make your case studies relatable.

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What Are the Most Important Elements of Your Brand Story?

Marketing Insider Group

It’s your one chance to make a great first impression. Here’s how to make that first impression into one that customers will remember for a lifetime. Your brand story is a lot like a first date. It’s a little scary – but it’s your open door to opportunity. Quick Takeaways: Start with your customers.

Branding 267
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B2B Advertising KPIs: Tighter Alignment, Better Results

Zoominfo

A campaign could generate a low CTR if you’re targeting too broad an audience, even with a high amount of impressions. Or the opposite: a CTR might look high on a campaign that served fewer impressions overall, but to a smaller list. Consider these scenarios: Campaign A: 300,000 impressions and 100 clicks =.03%

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4 Actionable Insights from Google Search Console Search Performance Reports

KoMarketing Associates

In every case, I recommend further filtering the default report to show clicks, impressions, click-thru rate (CTR), and average position. Is your organization receiving a significant enough percentage of traffic from brand-specific impressions in organic search results? CTR on such a low average position.

Google 257
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An Ultimate Guide to Social Media Influencers: From Why to How?

SocialPilot

Not only does he boast an impressive following of over 49K+, but he also puts our tools to excellent use for his agency’s clients. Our collaboration with Luke yielded impressive results. SocialPIlot’s LinkedIn page also saw a drastic engagement rise of 7%, and the impression grew to 25,000 in the week Luke posted.