How to pitch your GTM messaging to a full range of personas

Tomorrow People

As the old saying goes, you only get one chance to make a first impression. Discovering the right channel, language, and messaging to convince all stakeholders in your target companies. In a world that’s driven by technology, it’s amazing how many people simply don’t care about it.

Range 156

Why 34 clear facts on Viewable Impressions matter


Impressions are a metric used in advertising to measure media delivery. In digital media, an impression occurs when an ad is called by a web browser. Each time an ad is served, it counts as an impression. Viewable Impressions are an improvement. Viewable Impressions require 50% of ad creative is viewable for at least one second. If your business buys online ads, you probably expect to receive the specific number of impressions you were promised and charged.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Facebook ads vs Google adwords: 7 key criteria to decide


They consume content that aligns with a huge range of personal interests, beliefs, ideologies, and values. To measure effectiveness, Google Adwords uses more traditional digital media measurements like: impressions , clicks, click-through rate , and conversions. Consider these facts: Digital ad revenue in the U.S. grew by more than 20% last year to a record $72.5 billion. ( IAB ). Google and Facebook accounted for almost 100% of all the growth in U.S.

MarTech Conference: Some Random Impressions and Interesting New Vendors

Customer Experience Matrix

That said, the conference was still tremendously valuable, with a wide range of speakers covering the organizational, operational, and technical issues surrounding marketing technology management. There were about seventy vendors covering an extraordinary range of functions. I spent last Tuesday and Wednesday at the MarTech Conference in San Francisco, where close to 1,000 marketing technologists heard sage advice, shared experiences, and otherwise frolicked with their peers.

Reach vs Impressions: Understanding Engagement Terms

Sprout Social

If you’ve spent any time working on a social media campaign, “reach” and “impressions” are two terms you’ve undoubtedly come across. Terms like “reach” and “impressions” are often misinterpreted or thought of as to mean the same thing. Here’s a crash course in reach vs. impressions. Reach vs. Impressions. Impression: The number of times your content is displayed. An impression means that content was delivered to someone’s feed.

Infusionsoft: Impressive Marketing Power for a Very Low Price

Customer Experience Matrix

I took that look last week and came away impressed. Standard reports can be run against user-specified date ranges and sometimes against user-specified customer segments. Implementation costs range from $1,999 to $5,999 depending on the version. Two economists are walking on the street. One looks down and sees a $100 bill. He points it out to the other, who says, “It must be counterfeit. If that were a real $100 bill, someone would have already picked it up.”

Advanced Programmatic Metrics Come From Data-Driven Partners


Using our own True Influence operations as an example, the metrics overview reports we send to programmatic marketers include well over 200 metrics, in categories ranging from user devices to geographic area. So your account-level custom report includes impressions and clicks by job category.

CTR 52

What Are the Most Important Elements of Your Brand Story?

Marketing Insider Group

It’s your one chance to make a great first impression. Here’s how to make that first impression into one that customers will remember for a lifetime. “Tell me about yourself.”

Brand 241

The 11 Most Popular WordPress Websites


The BBC America website is one of the most impressive examples of the use of WordPress to build a powerful branded website. Variety features a wide range of content, employing nothing more than WordPress as the backbone.

Context Is King in Understanding Programmatic Advertising Metrics


As I mentioned, the most basic of programmatic advertising metrics are total impressions served and the click-through rate (CTR) on those impressions. Many DSPs offer a bidding range for impressions, and that variance is sometimes described as dynamic cost per thousand (dCPM).

CTR 52

4 Actionable Insights from Google Search Console Search Performance Reports

KoMarketing Associates

In every case, I recommend further filtering the default report to show clicks, impressions, click-thru rate (CTR), and average position. Is your organization receiving a significant enough percentage of traffic from brand-specific impressions in organic search results?

Search 203

Guide to programmatic campaign optimization


Typically, a campaign is not bidding competitively enough in the open market to win impressions (check your win rate % to be sure). In conjunction with increasing your base bid, you will also want to increase your frequency to help serve more impressions.

The Tech Giant’s Guide to Effective Content Marketing

Marketing Insider Group

But when they succeed, the results can be impressive. IBM is considered by many to be one of the world’s most successful brands in content marketing , and it has carried out hundreds of successful content campaigns aimed at markets ranging from individual consumers to global corporations.

Retargeting Explained: What It Is And How Does It Work

Marketing Insider Group

You can customize ads for a whole range of triggers: web visits, email openings, newsletter sign-ups, link clicks, lead magnet downloads, and more. Impressions and engagements are more meaningful metrics to track.

Work 244

8 Common LinkedIn Advertising Mistakes

The Point

Too small and you won’t generate the volume of impressions to drive meaningful results. A good rule of thumb is to aim for an audience in a range of 15,000-100,000. Depending on the volume of impressions, pause the lower-performing ad after 2-4 weeks (or at whatever point you feel confident that the results are statistically significant) and replace with a new test.

Your B2B Guide to Important Google Updates

Golden Spiral

The Date Range filter now offers 16 months of data as opposed to 90 days. There are preset time periods as well as the option to set a custom range. Use the “Compare” tab to contrast two sets of date ranges. The “New” option next to the Search and Date Range filters gives you the ability to add five additional filters: Query, Page, Country, Device and Search Appearance. adjust date range and/or other filters ? adjust date range ? adjust date range ?

CTR 72

Tips & Tricks to Optimize your Emails


When done right, it can generate impressive returns - 4200% return on investment. In this post, we will take a look at email optimization - a range of tools and strategies that will let your messages stand out among competitors.

Measure the ROI of Account-Based Marketing

Marketing Insider Group

Account-Based Marketing (ABM) is when you target prospects by identifying a point of contact within an organization that you believe you’ll be able to serve the best, build a lasting relationship with them, and then offer an increasingly wide range of services to the account.

Reporting Guide


Active Accounts An account is considered active if a user has signed into the account or has published or downloaded an item from the dashboard within the provided date range. An engaged account has published or downloaded content from the dashboard within the provided date range. Impressions . The impression count is the total potential audience for the items posted by partners within the selected instance(s) and channel(s) during each calendar month or week.

Marketing Strategy Overview: Demand Generation vs. Lead Generation


Social media offers opportunities to create quick, regular impressions with a wide range of consumers.

Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. Increasing the number of negative keywords to reduce consumer impressions and unqualified clicks.

SEM 179

Staying Ahead of Aspirations: How to Show Your Shoppers Their Next Favorite Products


Suddenly, she aspires to move up the corporate ladder by delivering impressive presentations in sharp business attire. The word “aspiration” gets thrown around all the time in marketing-speak.

A Quick Guide to Branding Your Small Business

Altitude Branding

Try to think of a range of preferred words and pieces of terminology for your brand and consider banning certain phrases if they give the wrong impression. Product Range or Service Specification.

Google Posts: Conversion Factor — Not Ranking Factor


It's the first impression that you make with potential customers. In the past, I would have told you that posts stay live in your profile for seven days, unless you use one of the post templates that includes a date range, in which case they stay live for the entire date range.

The Top 3 Oktopost Podcast Shows of 2020


Each episode explores thought provoking questions on marketing and sales topics ranging from social selling, digital marketing, social media marketing, customer experience, lead generation and more!

Twilio Buys CDP Segment for $3.2 Billion

Customer Experience Matrix

billion price is impressive by any standard. Twilio: the SendGrid acquisition marked a major movement of Twilio beyond its base in telephone messaging to support a broader range of channels.

What is CTR and how to increase your keyword’s Click-Through Rate


Just divide the number of times an ad was clicked by the total number of views it received (also known as impressions). For example: If your keyword has 60 clicks and 6,000 impressions, your CTR will be 1%.

CTR 169

5 Marketing Challenges Solved with Buyer Personas

Marketing Insider Group

Shannon’s firm helps companies ranging from emerging startups to Fortune 1000 enterprises facing various marketing challenges in demand generation, content, messaging, strategy and more. In B2B marketing, you may only have one shot to make a first impression on a prospect, so it is important to read, and diagnose their needs. I recently had the pleasure of meeting Shannon Prager, president of Leadit Marketing.

How to Generate More Leads Using Video and Other Digital Content


High-quality eBooks can earn your company a reputation for expertise in your field, and create a lasting positive impression on prospects. If you are a B2C marketer looking for quick turnaround while making a great first impression, social media promotions and offers are the way to go.

Video 255

Labor of Love – The Metadata 2021 Benchmark Report


Our benchmark data goes all the way from Impressions through to Closed/Won business.

An Employee Every Boss Needs Right Now: The Intrapreneur


In addition, I have included a variety of reading and listening content, encompassing a range of perspectives on a diverse set of topics. “The events of 2020 remind us: Employee engagement is the lifeblood of an organization.

What are the main premium WordPress themes worth investing in?


And, for that to happen, it’s important to give a perfect first impression with a positive visual perception from your audience, right? That is way less prone to happen when using premium WordPress themes, especially because of the range of options you have when customizing.

Connected TV (CTV) Inventory Terminology


Impressions: Impressions delivered represents the number of single ads that were served to a user. An impression is calculated after the first frame of the start of a video. Completion rates for CTV are incredibly high (in the range of 92 percent to 97 percent).

Cable 63

What Is YouTube CPM? [+ Why It Matters]


CPM, or cost per 1,000 impressions, is the cost an advertiser needs to pay on YouTube for every 1,000 impressions their ads receive on your video. Ad price on YouTube depends on a range of factors, including bidding price, type of ad, and consistency.

CPM 78

How to Succeed with Personal Branding on LinkedIn

B2B PR Sense

Content on LinkedIn receives around 9 billion impressions per week. All of this gives visitors a well-rounded impression of who you are and what you bring to the table. These skills range from generic -- writing, editing, social media -- to ones more specific to your industry.

4 Actionable Insights from Google Search Console Search Analytics Reports

KoMarketing Associates

I recommend further filtering the default report to show impressions, CTR, and average position, as well as clicks to the website. Is your organization receiving a significant enough percentage of traffic from brand-specific impressions in organic search results? But by leaving this filter intact and switching to the query-specific report, we now have access to the individual key phrases that drove traffic and impressions for this particular web page.

Search 235

Interview with Zontee Hou

Onalytica B2B

As a consultant with Convince & Convert and with my own company, I now get to bring that hands-on experience to industries ranging from financial services to higher education to software. We work with quite a few businesses in regulated industries (healthcare, financial services) and I’m particularly impressed with some of our former clients, who are creating truly engaging content: Allstate Insurance, Motley Fool, and Fifth Third Bank.