Webbiquity

MAY 9, 2023

These are among the key questions for marketers to ask when determining how best to reach their goals. Start with these questions to help create an effective plan of action. If one of your aims is to increase brand awareness, you need to track specific KPIs like followers, impressions, traffic, share of voice, and reach.

Social Media 313

Social Media Social Marketing Planning Tips 313

Webbiquity

MARCH 10, 2022

When working to establish a robust brand image for your B2B company, start with these questions: Why does your brand exist and why are you passionate about it? Branding is about establishing a unique impression of your company. Sending conflicting messages can lead to negative brand impressions and hamper your business growth.

Spending 327

Spending Brand Identity Branding Top of Funnel 327

Marketing Insider Group

JANUARY 31, 2023

There’s no question that your marketing agency’s capabilities will have a major impact on the success of your marketing strategy. Long-term investments in agency-client relationships are often the reason behind meaningful work and impressive results. Properly reviewing your marketing agency’s capabilities is no easy task.

Advertising Agencies 293

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 293

Martech

APRIL 15, 2024

I was determined to answer that question as I went on vacation a few weeks ago. Impressive! We were impressed and touched. Whatever experience is created from AI will lean more toward “expected” than “exceeding.” So, how do you create a customer experience worthy of conversation?

Marketing AI 125

Marketing AI Act-On Impressions Validation 125

Heinz Marketing

SEPTEMBER 26, 2023

By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing In the world of B2B sales and marketing, first impressions matter more than ever. You have a limited amount of time to make an impression, so make it count.” Provoking Curiosity A cold open should ignite curiosity in your audience.

B2B 128

B2B Storytelling Impressions B2B Sales 128

B2B Marketing Directions

MARCH 31, 2024

According to Kahneman, when we think of ourselves, we identify with System 2, our rational self, but System 1 actually originates many of the impressions and feelings that are the sources of the explicit beliefs and deliberative choices of System 2.

Marketing Proposals 71

Marketing Proposals Impressions Opinions Paper 71

Lead Forensics

FEBRUARY 1, 2024

And when it takes just seven seconds to make that all-important first impression, it’s crucial your new sales gurus are clued up and ready to impress. Not only will they be impressed with your prep, you’ll be spending your talk time valuably by already having a headstart with them!

Ad Building 52

Ad Building SIC Sales Qualified Leads Impressions 52

ScanmarQED

JANUARY 10, 2024

It answers questions such as: should we invest more in advertising or promotions? Our solution, called Roivenue , works differently and works in two major steps: First, it uses enhanced connectors, which pull conversion and impression data from all platforms. As a result, synthetic impressions are inserted into the customer journey.

Multi-Touch Attribution 105

Multi-Touch Attribution Marketing Budget Work Management Marketing Management 105

Buffer

NOVEMBER 2, 2022

Here’s a question that puzzles most social media users … Why do some of my posts get more views than others? It’s a difficult question to answer. We compared the average number of retweets, the number of impressions and the average reach for both types of tweets. Which begs the question.

Social Networks 97

Social Networks Analysis Impressions Viral Marketing 97

Televerde

MARCH 21, 2023

Their role is to help move prospects through the sales pipeline using their impressive SDR skills. The best SDRs have impressive interpersonal skills that make them a superpowered part of the sales team. They use their impressive SDR skills to prepare and qualify leads for the final parts of the sales pipeline.

Top of Funnel 98

Top of Funnel Sales Qualified Leads Ideal Customer Profiles Banners 98

Kevin Indig

OCTOBER 30, 2023

 Watch the percentage change in impressions, clicks, CTR, active pages, and ranking in dynamics. View the performance of all the keywords, new and lost keywords, zero-click keywords, along with winners and losers (by impressions, clicks, CTR, and positions). Find out which URLs have grown or dropped over time. 

Brand Identity 106

Brand Identity Branding CTR API 106

Engagio

MAY 31, 2023

Are we truly creating something remarkable that will evoke an emotional response and leave a lasting impression? While it may seem daunting to find the time for such remarkable endeavors, I pose a question: If you don’t have the time to make it remarkable, why bother doing it at all? But is that enough? What emotion?

Work Management 108

Work Management Advertising Agencies Marketing Management DemandBase 108

Hubspot

OCTOBER 24, 2023

Research relevant questions and practice answers. However, preparing answers for role-specific questions can amp up your readiness for such a conversation. Prepare a list of potential questions they can ask related to the position you’ve applied for. You can also include a few questions about your past experiences.

Tips 60

Tips Impressions Positioning Practices 60

SocialPilot

MARCH 8, 2024

So make sure you ask the right questions. Here are some questions you must include in your discovery session. Understand Your Prospect’s Social Media Goals You can open the conversation with questions that clarify your prospect’s business needs and goals. You may ask: What are your current business goals? Income range?

Social Media 80

Social Media Ideal Customer Profiles Template Marketing Proposals 80

SmartBug Media

APRIL 23, 2024

We'll cover strategies that go beyond the tired prize wheel or fishbowl of business cards, exploring immersive experiences, data-driven design elements, and tactics to ensure your brand leaves a lasting impression. The initial impression it makes can set the tone for the entire event.

Trade Show 59

Trade Show Touchpoints Creativity Interactive Marketing 59

Oktopost

JANUARY 8, 2022

People form their first impressions in about 17 milliseconds. Social media cover photos are the first thing your social media visitor sees and the first impression they will form about your brand. With less than a second to make an impression, your cover photos must be created specifically for each channel using the sizing guidelines.

Social Media 144

Social Media Media Ideal Customer Profiles Guidelines 144

Sprout Social

JANUARY 31, 2024

How to calculate your YouTube engagement rate Here’s a simplified formula to figure out your engagement rate: Total interactions / total impressions x 100 = engagement rate percentage To calculate your YouTube engagement rate , start with your total video interactions. The platform explicitly encourages timely responses and interactions.

Youtube 100

Youtube Work Management Social Networks Eye-Tracking 100

B2B Marketing Directions

MARCH 24, 2024

This initial consideration set is based on the mental impressions of brands the potential buyer has formed through personal experiences with the brand, marketing messages, news reports, and conversations with colleagues and friends. The study defined the Pre-Decision stage as ".

B2B Marketing 71

B2B Marketing B2B Vendors Trigger Marketing 71

Contently

JANUARY 26, 2023

The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.” Thought leadership is typically a TOF initiative, so think impressions, engagement, brand awareness, brand affinity, and uplift.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

illumin

FEBRUARY 12, 2024

While there were questions about whether Swift would make the big game (given her commitments to her Eras tour in Tokyo) she managed to make an impressively quick international flight to support the Chiefs and her significant other in Las Vegas. million.

Paid Search Agency 105

Paid Search Agency Broadcasting Advertisements Advertising 105

EveryoneSocial

OCTOBER 10, 2023

If you want impressions and engagement on your brand posts, you better be ready to put some ad dollars behind them because that’s the only way it’s going to happen. The foundational question these teams need to ask is HOW do they reach their target audiences (their customers, buyers, hires, etc.) Brand pages are not a strategy.

Tactics 116

Tactics Brand Identity Branding Marketing & Strategy 116

Oktopost

OCTOBER 24, 2022

Questions to ask your employee. They will give viewers more of a personal feeling and help create a more unique impression. Questions to ask your employee. Employee spotlights should focus on the employee themselves, but it’s a good idea to start with a set of questions to move the conversation forward. Quick Jump.

Social Media 109

Social Media Media Linkedin Impressions 109

RebelMouse

JANUARY 23, 2024

We get this question a lot: Why is our expert content not ranking higher in search? Search impressions increased along the way, more than doubling from where they started: With another client, since beginning Semrush audits and fixes, we observed a 54% increase in clicks and a 44% increase in impressions vs. the two months before the audits.

SEO 64

SEO Lead Scoring Lead Ranking Case Study 64

Navigate the Channel

JULY 9, 2023

If you’ve spent hours trying to understand Google’s rankings, we are impressed. You and your fellow diners now question the quality of what comes out of the restaurant’s kitchen because a typo makes you question the restaurant’s entire credibility and attentiveness. Not, of course, because of rhyming humor.) You pounce.

Marketing Websites 65

Marketing Websites Ideal Customer Profiles Keywords Impressions 65

Martech

JANUARY 17, 2024

” What’s more, there’s an impression going around that brand marketers want to leave solutions to the agencies. Zero-party data collected by the brand in a first-party way is really valuable, but we also have third-party-collected zero-party data — sometimes folks are just trying to get through the questions.”

Advertising Agencies 137

Advertising Agencies Ad Exchange Paid Search Agency Marketing Proposals 137

Hubspot

OCTOBER 23, 2023

Saying “Trust me” gives the impression that you’re glossing over something, don’t really want to explain the answer to your prospect’s question, or think they won’t understand it. There's always a definitive yes or no answer to the question, “Can you do this?” Literally say the words, “That's a great question!”

Hubspot 74

Hubspot Cable Impressions Consulting 74

illumin

JANUARY 16, 2024

The rise of TikTok has caused many social media networks to question their strategy and product, and Meta is no exception. In Meta’s Q2 2023 earnings call , the company declared it had sold 34% more impressions than in 2022; the company is going to continue to have ample supply in the new year. per user, per hour by 2025.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Trends 104

Martech

NOVEMBER 20, 2023

Key Questions: During the demo, pay attention to important aspects such as the tool’s ease of use, the vendor’s understanding of your business needs, and whether they offer your “must-have” features. Ensure that all potential internal users participate in the demo calls. Remember, this is just a starting point.

Enterprise Management 114

Enterprise Management Marketing Management RFI RFP 114

Adobe Experience Cloud Blog

MARCH 11, 2020

You must make a great first impression, and every time a customer engages with your branding, your products and services, and your organization is the first impression. The cost of acquiring a new customer can be five times more than retaining existing ones.

Ad Building 173

Ad Building Transparency Trust Marketing Impressions 173

Martech

OCTOBER 11, 2023

Threads is still a question mark. In the digital past, you had, on average, eight seconds to make an impression. Our team found that consistent brand imagery (blue background with a cartoon image) for their posts created the impression that the viewer had already seen the post because of the similarity.

Social Media 131

Social Media Media B2B B2B Thought Leadership 131

Oktopost

FEBRUARY 7, 2022

She shares her actionable tips for getting any account verified, as she impressively helped Namogoo get the blue badge on Twitter and Instagram just a few months into her role! Don’t forget to rate and review the show, and in the meantime ask a question for Olivia and her guest to answer on the next episode!

Social Media 170

Social Media Work Management Media Digital Marketing Funnels 170

Sprout Social

JUNE 1, 2022

If you’ve ever had to explain the merit of impressions and engagement, you likely understand the frustration. Skeptical users may Tweet about shady emails, pricing questions or security issues. Look at the content and imagine a world where someone was Tweeting about how wonderful (or possibly questionable) that information is.

Social Marketing 119

Social Marketing Planning Work Management Peer-to-peer 119

Sprout Social

OCTOBER 10, 2023

The influencer trip resulted in 3 million impressions and an increase of 5,000 followers across TikTok and Instagram, according to Topicals. Try-on hauls like these allow viewers to envision themselves in the clothing and gives followers the opportunity to ask the creator relevant questions about sizing, fit, material etc.

Examples 127

Examples Campaigns Advertising Agencies Burn Rate 127

Martech

AUGUST 28, 2023

However, this leads to an interesting question: Just because an AI tool can write creative copy, should it always do so? There are certainly some AI ethical questions , but there are also other questions worth asking. The tool impressed me; while the suggestions aren’t stellar, they’re not horrible either. Get MarTech!

Marketing AI 94

Marketing AI Ethics Sample Keywords 94

Salesforce Marketing Cloud

APRIL 10, 2024

If they’re not impressed yet, here are three ways you can improve it. To give customers this option, you can provide: A help center, also known as a knowledge base , where customers can search for answers to common questions. A customer community , where customers gather to share ideas, answer questions, and solve problems together.

Service 59

Service Allocation Knowledge Base Customer Satisfaction 59

SmartBug Media

APRIL 5, 2023

In this blog article, we will cover what they are, why they are important , and some good questions to ask before creating your buyer personas. Although questions may change from industry to industry, the 55 interview questions below should help guide your conversations. Which page on the website receives the most impressions?

Buyer Personas 98

Buyer Personas Advertising Agencies Demographics Mobile Advertising 98

ClearVoice

MARCH 26, 2024

Quick Tip: UTM codes can help distinguish between a blog pushed on social vs. email Return on Investment (ROI): Calculate your content marketing ROI by placing a dollar value on clicks, impressions, and leads. Take both industry standards and past performance into account and answer the following questions: What are your overall goals?

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52