Liveintent

DECEMBER 21, 2021

Featuring Josh Groth, VP of Global Performance Marketing with Square, and moderated by LiveIntent CMO, Kerel Cooper, the webinar addresses the conversation around third-party cookies, privacy protection, the future of identity, and what all of this means for marketers.

Privacy Protection 127

Privacy Protection Webinar Metrics Privacy Creativity 127

Liveintent

FEBRUARY 28, 2023

As LiveIntent has found, more than 60% of first impressions in email come from mobile devices. Not to mention, recent changes like Apple’s Mail Privacy Protection have rendered email opens obsolete. And we’re here to help. Here are three data-backed ways to build brand awareness with ads in email.

Paid Search Agency 62

Paid Search Agency Ads Privacy Protection Ad Building 62

Litmus

FEBRUARY 4, 2022

We are so excited to be able to incorporate their amazing capabilities into the Litmus platform and help businesses impress their subscribers with truly unique and individualized experiences through email personalization. Personalization in a data-centric world.

Personalization 86

Personalization Privacy Protection Privacy Interactive Marketing 86

Sprout Social

FEBRUARY 26, 2024

One of the most impressive things about Chewy’s care strategy is that they refer to all of their customers’ pets by name, like in this response to a user on X (formerly Twitter). According to Sprout Social Listening data from January 13 to February 12, 2024, Chewy has an impressive positive sentiment rate of 77%.

Enterprise Management 66

Enterprise Management Brand Identity Branding Work Management 66

Litmus

SEPTEMBER 20, 2022

If you’ve determined your KPI to be open rate, you should consider the impacts of Mail Privacy Protection (MPP) inflating opens on Apple devices for those who’ve opted in. It’s one of the first things your subscribers see, so you’ll want to make a good impression. Revenue per subscriber (RPS). Churn rate. Email production time.

Deliverability 101

Deliverability CAN-SPAM Privacy Protection Churn Rate 101

Litmus

JULY 28, 2021

They say, “You never get a second chance to make a first impression.” In email, your first impression is made up of three parts: the sender or from name, the subject line, and the preview text. And if you forget it, you’re leaving that piece of your first impression up to the whims of your subscriber’s email client.

Click Rate 120

Click Rate Privacy Protection Paid Search Agency Open Rate 120

Webbiquity

FEBRUARY 10, 2013

Before the Internet, making a good first impression often meant face-to-face interactions at business meetings, conferences and lunches. With so much commerce now taking place online, impressions are a given in cyberspace. Reputation companies also works to protect a person’s privation information from being made public.

Privacy Policies 100

Privacy Policies Privacy Protection Business Ideal Customer Profiles 100

DotDigital

JUNE 14, 2021

The breakneck speed of digital transformation this past year has been impressive in not just velocity but in the breadth of impact. The iOS 15 update brings with it a range of new privacy features, but there are two which will have a direct impact on marketers, and email marketers in particular.

Privacy 98

Privacy SMS Opt-out Open Rate 98

Convert

SEPTEMBER 15, 2021

Since Convert has not been part of any privacy violation, this was not easy to be tested, but we simulated such requests internally and found out that we can respond within 7-10 days. Quite impressive given the fact that many people and tools can be involved. Most consumers will be proactively protecting their personal data.

Act-On 98

Act-On Privacy CPA Cost per Acquisition 98

Porch Group Media

NOVEMBER 10, 2022

43% of marketers are changing how they measure email performance because of Apple’s Mail Privacy Protection, and 24% aren’t making any changes for now. The most significant way that email marketers adapted to recent data privacy changes was by prioritizing different KPIs. Let us help rock your email campaigns in 2023.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Liveintent

NOVEMBER 2, 2021

This has driven tech giants, like Apple and Google, to take action to deprecate third-party cookies and implement features in their tech that obfuscate user data and activity in the name of consumer privacy. Within the same time frame, Google has worked to invalidate third-party cookies in Chrome by 2023. The new programmatic landscape.

Privacy 125

Privacy Ad Frequency Privacy Protection Advertising Agencies 125

Martech

DECEMBER 28, 2023

Marketers are recognizing the significance of meaningful interactions over mere impressions or clicks,” said Angelina Eng, VP of Measurement, Addressability and Data Center at IAB. In addition, the increased need for privacy protections will likely further push brands toward adopting more efficient — and controllable — campaign executions.

Advertising Agencies 125

Advertising Agencies Advertisements Advertising Media 125

Martech

JANUARY 18, 2022

Then the Delta variant threw everything into flux again, followed by Apple’s Mail Privacy Protection, inventory shortages, the Great Resignation, and Omicron. Every once in a while, I’m impressed to see a spreadsheet like the one I would create, with 12 to 16 tabs Excel sheets with every stat you could dream of.

Planning 138

Planning Advertising Agencies Paid Search Agency Terms and Conditions 138

Martech

JULY 7, 2023

And the open rate, which was already an unreliable success metric, has become even more so since Apple launched its Mail Privacy Protection feature in 2021. That might look more impressive, but it doesn’t track back to your email. Those metrics all have their uses, mainly as trend indicators.

Budget Programs 114

Budget Programs Long Tail Marketing Ad Frequency Click Rate 114

Martech

JUNE 3, 2022

Email growth continues to chug along because it delivers consistent and impressive results. For example, in an effort to safeguard its customers’ privacy, Apple in mid-2021 announced features in iOS, Mac OS and Watch OS that limit the data available to marketers. Global spending on email software is expected to climb from $4.5

Marketing Automation Services 138

Marketing Automation Services Enterprise Management Work Management Marketing Management 138

Litmus

SEPTEMBER 30, 2022

For starters, Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in. Don’t forget to conduct email testing before you hit send so you know your email will send the impression (and hopefully, deliver the results) you intend.

Webinar Metrics 99

Webinar Metrics Email Marketing Deliverability Work Management 99

Hinge Marketing

MARCH 12, 2020

At the same time, this process will have to be counterbalanced with adequate privacy protections. Many B2B and professional services websites lean on industry jargon or buzz words in an attempt to sound authoritative and impressive. This is a mistake. Keep your language simple and conversational.

Marketing Automation Services 121

Marketing Automation Services Design Marketing Websites Service 121

Choozle

FEBRUARY 19, 2019

For example, one company’s first-party data might include demographic information, email addresses, purchase history, website interactions (from only the company’s website), ad impressions, and more. What privacy protections are in place during the collection and delivery process? newsletter sign-ups or forms filled out).

Advertising Agencies 44

Advertising Agencies Advertisements Advertising Privacy 44

Litmus

JUNE 17, 2021

And while Apple’s Mail Privacy Protection has thrown us a curveball , that doesn’t mean we shouldn’t care about opens anymore. Make the best first impression. How can you make your email stand out from the sea of emails in your subscribers’ inboxes? That’s where the subject line comes in.

Open Rate 116

Open Rate Tips CAN-SPAM Click Rate 116

Single Grain

SEPTEMBER 17, 2020

Although it’s not the absolute fastest web host that we’ve looked at, its load times are definitely impressive. Perhaps one of the most impressive things about Bluehost is that they are able to offer services at a very reasonable price: Shared hosting plans start at $3.95/month In addition to being reliable, Bluehost is also fast.

Best Practices 105

Best Practices CMS Development Work Management Marketing Management 105

Litmus

APRIL 4, 2024

That’s partially because Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in. Don’t forget to conduct email testing before you hit send so you know your email delivers the impression (and hopefully, the results) you intend.

Email Marketing 95

Email Marketing Deliverability Tips Work Management 95

Convert

MARCH 21, 2023

Source Overall score: 8/10 Rating: Contentsquare’s rating on G2 is 4.6/5 5 from 375 reviews and 8.5/10 Microsoft Clarity Microsoft Clarity (or ‘MS Clarity’, or just ‘Clarity’) is a free open-source-based behavior analytics tool that comes with heatmaps, session recordings, some web analytics, and automated insights. 10 G2 Rating: 4.4/5

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Content Marketing Institute

OCTOBER 25, 2018

However, putting in the extra effort to personalize your marketing to the individual can deliver exceptional experiences and leave a lasting impression. Ignoring Privacy Protections. Given that you’re collecting data for personalization, you also should be thinking about privacy regulations, right?

Content Marketing 103

Content Marketing Planning Privacy Policies Long Tail Marketing 103