Marketing Insider Group

JULY 15, 2021

Simple: You turn to other experts for a bit of mental and career rejuvenation through resources like books and podcasts. Instead, let your ears absorb some refreshing new concepts by tuning into some growth-focused podcasts. Recommended Podcasts for Marketers. This fast-paced podcast is full of wisdom. What gives?

Thought Leadership 363

Thought Leadership Eye-Tracking Advertising Agencies Creativity 363

The Forward Observer

NOVEMBER 24, 2023

Douglas Burdett, host of The Marketing Book Podcast. It’s easy – click here for simple instructions The post The Marketing Book Podcast: “The StorySelling Method” by Philipp Humm appeared first on Sales-Driven Marketing Strategy & Coaching | SALES ARTILLERY. Don’t know how to leave an iTunes review?

Storytelling 130

Storytelling Amazon Marketing & Strategy Click Rate 130

Oktopost

MARCH 31, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Watch the live recording: Episode Summary Sarah Hankins takes the hot seat on this episode of Behind the Post with host Alina Dallal to talk all things employee advocacy at CBIZ. She’s even on LinkedIn even in her dreams. Love going Behind the Post?

Budget Programs 91

Budget Programs Paid Search Agency Impressions Training 91

Zoominfo

FEBRUARY 21, 2023

ZoomInfo’s podcast, Pretty Big Deal , just wrapped its second season. The podcast shares stories of salespeople — from CEOs to financial planners to actresses — about how they landed some of the biggest deals of their career. Make a Good Impression & Focus on Relationship Building Actress Andrea Lopez knows that impressions matter.

Zoominfo 130

Zoominfo Work Management Marketing Management Impressions 130

Martech

APRIL 12, 2024

Brands report sales and return-on-ad-spend have plummeted, while cost-per-click and cost per 1,000 impressions are up by a factor of three in recent months – with no explanation from Meta as to why. Cody Plofker, chief marketing officer at brand Jones Road Beauty, said on the “Operators” podcast: “It’s brutal out there. Why we care.

Cost 109

Cost Advertisements Advertising Automation 109

Contently

JANUARY 26, 2023

The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.” These include videos, webinars, podcasts, articles, and social media posts. Readers have high standards for thought leadership content.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Oktopost

OCTOBER 26, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. However, what may be most impressive is how she diversifies her social media strategy to successfully include Facebook to gain qualified leads. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary.

Facebook 155

Facebook Sales Qualified Leads Lead Ranking Generation 155

Contently

FEBRUARY 28, 2023

Podcasts are used by several influencers, industry experts, and entertainment artists to share perspectives, ideas, and unique insights with a target audience. So how do podcasts fit into your content marketing strategy? And podcasts offer an exciting opportunity to do just that. Take NerdWallet , for example.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

Webbiquity

NOVEMBER 9, 2021

This one- or two-sentence statement that concisely describes what you do, who you do it for, and why you are special, is in many cases the vital first impression about your brand or product. Just as when you meet a new person, when a new visitor hits your home page, you have seven seconds to make a first impression.

Ideal Customer Profiles 352

Ideal Customer Profiles Brand Identity Branding Differentiation 352

Martech

FEBRUARY 8, 2024

Previously, the platform supported video ads on video channels (CTV, video ads on websites) and now it also supports audio ads going to audio destinations like podcasts, streaming audio, etc., Dig deeper: Advertisers and audiences refute the idea that podcasts are on the wane Get MarTech! Why we care. In your inbox.

Creativity 116

Creativity Paid Search Agency Campaigns Advertising Agencies 116

Oktopost

FEBRUARY 7, 2022

Listen to the Podcast: Or subscribe on Spotify or YouTube. She shares her actionable tips for getting any account verified, as she impressively helped Namogoo get the blue badge on Twitter and Instagram just a few months into her role! Behind the Post is a podcast by Social Media Managers, for Social Media Managers.

Social Media 170

Social Media Work Management Media Digital Marketing Funnels 170

Webbiquity

JULY 13, 2021

Here are 12 more interesting findings from this impressive research effort. Within those hours, they spend on average two and a half hours on social media; two hours reading content; and one hour listening to podcasts. While the world’s population grew just 1% in 2020, the number of social media users increased 13.2%.

Internet Marketing 317

Internet Marketing Mobile Marketing Social Media Google 317

Oktopost

APRIL 6, 2023

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Joining the Radically Transparent podcast is Sarah Emmott, Head of Brand for Work Management by Atlassian , one of Fast Company’s “Most Innovative Companies in the Workplace”. Want to hear more from renowned B2B marketing leaders?

Marketing & Strategy 118

Marketing & Strategy Transparency Budget Programs Paid Search Agency 118

Oktopost

JANUARY 10, 2022

Listen to the Podcast: Or subscribe on Spotify or Youtube. With more than 10 years of experience in SaaS that includes MarTech and conversational commerce, Jennifer has an impressive reputation of leading meaningful transformations across B2B organizations to be forward-thinking when it comes to using technology.

Social Media 158

Social Media Media Transparency Webinar Metrics 158

Oktopost

FEBRUARY 16, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Leave a rating and review on Apple Podcasts by heading on over to the Library Tab under Shows. Amisha Ghandi, SVP Marketing at Tipalti takes on customer experience.

B2B Thought Leadership 125

B2B Thought Leadership Ad Building Transparency Thought Leadership 125

Zoominfo

JUNE 30, 2022

After getting flown to LA to appear on NBC’s “Bring the Funny,” she began growing her following on social media through her spot-on celebrity impressions. Hear how Lopez learned the value of good impressions and good relationships for building her personal brand on this week’s episode of Pretty Big Deal. That was my major.

Impressions 130

Impressions Lead Scoring Lead Ranking Television marketing 130

Oktopost

NOVEMBER 14, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary Tell me the facts and I’ll learn. Or subscribe on Spotify , Apple Podcasts , or YouTube Tell me the truth and I’ll believe. But tell me a story and it will live in my heart forever.”

Storytelling 75

Storytelling Buzz Youtube Social Media 75

Digilant

JANUARY 11, 2024

On the women’s side, the numbers were equally impressive, with a 71% increase in total viewership compared to the previous year. Podcasts through Advanced Audio Podcast listenership has steadily grown in recent years; currently, more than a quarter of the U.S. population listens to podcasts every week.

Advertising Channels 59

Advertising Channels Advertisements Advertising Cable 59

Marketing Insider Group

FEBRUARY 7, 2023

Brand messaging frameworks keep blogs , podcasts, videos and other content aligned. Value Proposition Your brand’s value proposition is also its first impression– and as you know, first impressions are everything. This helps set your products and services apart from competition. Content Creators. Public Relations.

Brand Identity 203

Brand Identity Branding Word of Mouth Guidelines 203

Oktopost

SEPTEMBER 8, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. When you have to justify what you are doing, most likely it means you are showing up to meetings with data that isn’t impressive. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. And on Spotify.

Enterprise Management 131

Enterprise Management Transparency Paid Search Agency Lock-In 131

Oktopost

APRIL 14, 2021

Listen to the Podcast: For more mind-blowing conversations and to keep up with the show taking B2B marketing by storm, subscribe to B2B Marketing Now wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn. Radically Transparent is one of Oktopost’s popular original podcast shows.

Activities 107

Activities Tactics Creativity Transparency 107

Digilant

AUGUST 30, 2023

They’ll scroll through social media while watching games, subscribe to players’ podcasts, and browse in-game analysis or post-game highlights on their phones. While it fell short of traditional broadcast viewership, their regular season coverage still delivered an impressive 9.58 Today’s fans are omnichannel viewers.

Advertisements 59

Advertisements Advertising Trends Broadcasting 59

Zoominfo

FEBRUARY 6, 2023

Matt Lakajev, co-founder of Tele-Sense Advisory and host of The AI Sales Revolution podcast, recently said that he’s already using ChatGPT to craft valuable follow-up emails. ChatGPT is incredibly limited, but good enough at some things to create a misleading impression of greatness. Pretty cool, huh? We think so, too.

Marketing AI 130

Marketing AI Cold Calling Zoominfo Marketing Analytics Tools 130

illumin

OCTOBER 13, 2023

It utilizes various audio channels such as radio, music streaming services, podcasts, and smart speakers to reach and engage target audiences. These ads play before or during a podcast or streaming music session, allowing brands to reach listeners during their preferred audio content. billion by 2027.

Advertisements 52

Advertisements Advertising Mobile Advertising Budget Programs 52

Digilant

MARCH 25, 2021

Whether it’s Spotify, Youtube Music, Apple Music, Soundcloud, Amazon Music, or Pandora – everyone has found their favorite music and podcast streaming service. At Digilant, when we define digital audio to include music streaming services (such as Pandora and Spotify), digital radio stations (Sirius XM), and podcasts.

Advertisements 105

Advertisements Advertising Trends Paid Search Agency 105

Biznology

DECEMBER 30, 2021

The latest episode of the EE Voice podcast from Consultants Collective member consultant, Sharon McIntosh and co-host Sharon Phillips features a round-up of the best internal communications ideas and advice from their guests in 2021. Listen to 20 minutes of great advice and tips from this impressive group of internal communicators here.

Best Practices 104

Best Practices Consulting Storytelling Impressions 104

ClearVoice

JUNE 24, 2021

An impressive 94% of marketers participating in the Biteable survey who create video content (or oversee its creation) intend to keep doing so. These statistics are deeply impressive and show the breadth in diversity when it comes to the content your audience craves from you. Podcast content is now even more popular.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Choozle

MAY 20, 2020

Podcasts have grown in adoption in the last few years as consumers adopt this format in their daily routines. Shows like My Favorite Murder, Lore, and This American Life have accumulated over 50,000 reviews on Apple Podcasts. Even publishers like NPR have harnessed the power of podcasts with over 21.8M How does it work?

Advertisements 92

Advertisements Advertising Paid Search Agency Demographics 92

The Customer

JANUARY 22, 2024

But even he was wow’d by South Korea’s impressive SK booth presence. “ SK’s Wonderland Booth That’s not the only digital out of home that impressed though. Moss podcast wherever you listen to B2B podcasts, or at: [link] The post The Insider’s Scoop on CES 2024: Walking and Talking with Marketers appeared first on theCustomer.

Advertising Agencies 64

Advertising Agencies Paid Search Agency Marketing Management CMO 64

illumin

JANUARY 16, 2024

Analyst Debra Aho Williamson describes the reason for this discrepancy in the podcast Behind the Numbers , saying: “Advertisers are just wedded to Meta…From the perspective of an advertiser wanting to have a regular, reliable partner to advertise on, Meta is still going to get that lion’s share of dollars.” per user, per hour by 2025.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Trends 104

Martech

OCTOBER 11, 2023

AWS (Amazon Web Services) has become a content juggernaut by producing daily podcasts through LinkedIn, Streaming to their 8.5 In the digital past, you had, on average, eight seconds to make an impression. Posts focused on topics close to their hearts, such as Earth Day, Bring Your Child to Work Day, MLK Day, volunteer work, etc.

Social Media 132

Social Media Media B2B B2B Thought Leadership 132

Heinz Marketing

MARCH 13, 2021

37 Interview Questions You Could Ask a Podcast Guest. Interviewing people for a podcast and ran out of things to ask? Visuals are important for attracting more viewers, but your visual content has to be meaningful and relevant if you really want to impress your audience. Great tips via ON24. Look no further!

B2B 130

B2B Intent Data Account Based Marketing ABM 130

Martech

FEBRUARY 18, 2022

Before the pandemic, I admit I wasn’t that impressed with finding a QR code on a magazine ad. I also wasn’t listening to podcasts regularly back then because I hadn’t yet acquired smart speakers, and I found earbuds intrusive and distracting. That’s the user side.

Media 99

Media Paid Search Agency Internet Marketing Act-On 99

ClickZ

FEBRUARY 24, 2023

In this second installment of our series on the best channels, platforms, and strategies for success in ecommerce for 2023, we take a closer look at Meta’s impressive performance in digital advertising. Meta is the largest channel in Fospha’s analysis, making up an impressive 47% of the total spending.

Top of Funnel 124

Top of Funnel ROAS Digital Marketing Funnels Funnel Advertising 124

Heinz Marketing

FEBRUARY 18, 2023

With a friendly interface and AI magic coming out its ears, it powers videos, podcasts, and businesses. I’ve watched some of Descript’s videos and free webinars– so impressed! From their site: There’s a new way to make video and podcasts. A good way. Descript is the simple, powerful, and fun way to edit.

Comparison 52

Comparison Impressions Webinar Metrics Video Marketing 52

Heinz Marketing

APRIL 24, 2021

Account-Based Podcasting: The New ABM? So here is an add-on to your ABM strategy: account-based podcasting. How to Create a Sales Report that Impresses Leadership. The post B2B Reads: Account-Based Podcasting, Perfectionism, & Bad Typign appeared first on Heinz Marketing. Thanks for the great post, Lisa Gately.

B2B Thought Leadership 117

B2B Thought Leadership B2B Account Based Marketing ABM 117

ConvertKit

JULY 30, 2021

Your podcast name is your first impression. What’s the right podcast name? Your podcast name should reflect the ideal listener, the value your listeners get, and the perspective they’ll hear. Choosing the perfect podcast name format. Why is choosing the perfect podcast name so important? The good news?

Best Practices 114

Best Practices Deliverability Template Newsletter 114