Webbiquity

MARCH 10, 2022

For any B2B company, it takes planning and a solid strategy to establish a successful brand. Branding is about establishing a unique impression of your company. Sending conflicting messages can lead to negative brand impressions and hamper your business growth. Image credit: Patrik Michalicka on Unsplash.

Spending 327

Spending Brand Identity Branding Top of Funnel 327

Hinge Marketing

MARCH 30, 2016

This may sound overly simple, but when planning a new website for your professional services firm be sure you think about the humans who will be reading it—especially if you are a technology firm. ” To help you combat the bounce, consider using these 3 elements of website planning that have proven useful in increasing engagement.

Impressions 48

Impressions Planning Marketing Websites Differentiation 48

Zoominfo

MAY 1, 2023

A campaign could generate a low CTR if you’re targeting too broad an audience, even with a high amount of impressions. Or the opposite: a CTR might look high on a campaign that served fewer impressions overall, but to a smaller list. Consider these scenarios: Campaign A: 300,000 impressions and 100 clicks =.03%

Advertising Agencies 130

Advertising Agencies ROAS Advertisements Advertising 130

Zoominfo

FEBRUARY 21, 2023

Make a Good Impression & Focus on Relationship Building Actress Andrea Lopez knows that impressions matter. In this episode of PBD, she tells the story of how the first impression she made on a casting agent for a role she didn’t get, ultimately helped her land a bigger role. You just never know,” Lopez says.

Zoominfo 130

Zoominfo Work Management Marketing Management Impressions 130

ScanmarQED

JANUARY 10, 2024

Brands need to optimize their marketing at a strategic level and at the same time they need to have the tools to be agile and optimize their plans in real time. Experiments are particularly strong in testing the strength of a specific tactic within your larger plan. Marcel : Exactly, Bart. Marcel: This brings us to the smart pairing.

Multi-Touch Attribution 105

Multi-Touch Attribution Marketing Budget Work Management Marketing Management 105

Square 2 Marketing

NOVEMBER 23, 2023

Marketers can draw inspiration from the Thanksgiving tradition to create campaigns that leave a lasting impression. Much like the art of preparing a delicious Thanksgiving meal, successful marketing involves a careful blend of ingredients, a dash of creativity and a pinch of strategic planning.

Planning 100

Planning Marketing & Strategy Impressions Creativity 100

Marketing Insider Group

JANUARY 4, 2021

Those are impressive numbers, so how can you get in on the search action? A content plan that defines what keywords align with topics that are relevant and interesting to your audience. Distribution plan: Now that you have content, how will you distribute it? Why does organic SEO matter so much? Image: Brightedge Research.

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

Contently

JANUARY 26, 2023

The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.” Thought leadership is typically a TOF initiative, so think impressions, engagement, brand awareness, brand affinity, and uplift.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Marketing Insider Group

JULY 14, 2021

B2B marketers and sales teams must collaborate to implement a lead magnet follow-up plan. If one of your blog posts gives tips for creating an effective marketing plan, your lead magnet could be a downloadable marketing plan template. Let’s apply this idea to our product demo and marketing plan examples. Accessible.

Sales Qualified Leads 362

Sales Qualified Leads Lead Scoring Lead Ranking Leads 362

Martech

DECEMBER 7, 2023

Channeling the spirit of Oprah’s “Favorite Things,” I’ve put together a selection of innovative gift ideas designed to impress. What impresses me most about the DeNova Detect alarm is its early-warning technology. It alerts users to natural gas leaks a full 11 minutes sooner than other alarms on the market.

Marketing AI 120

Marketing AI Work Management Marketing Management Personalization 120

Convert

FEBRUARY 1, 2023

Even though the exact form of integrations and design have not been released, our in-house team explored the possibilities of GA4 integrations earlier this week and presented us with two impressions (below). What to expect from the GA4 > Convert Experiences Integration?

Optimization 98

Optimization Google Marketing Analytics Tools Domain 98

Bionic

OCTOBER 21, 2023

Advertising Context The goal of this advertising initiative is to drive website engagement for our software product, Bionic for Agencies , which is SaaS software used by advertising agencies for media planning and media buying. If conversions and engagement are the primary goals of your media plan , Google Ads is the clear winner here.

Paid Search Agency 85

Paid Search Agency Linkedin Analysis Ads 85

Martech

OCTOBER 11, 2023

You can divide organizations into two buckets based on their approach to social media execution: Those that think strategically and plan their programs. Because of these investments, best-in-class (BIC) companies have progressed their program planning from weekly to quarterly. The ones who just post… anything and everything.

Social Media 131

Social Media Media B2B B2B Thought Leadership 131

ClickZ

FEBRUARY 22, 2023

For example, you may want to know the number of impressions your ad received, the number of clicks it generated, or the conversion rate of those who saw your ad. This is even truer for more nascent platforms like TikTok which are still figuring out how to best track and attribute impressions, clicks, and conversions of their ads.

eCommerce 129

eCommerce Brand Identity Branding Marketing Analytics Tools 129

Navigate the Channel

JANUARY 22, 2024

While meticulous planning and booth design are essential, the demeanor and professionalism of your staff can make a significant impact on attracting potential clients. This immediate engagement is crucial in creating a positive first impression. This simple courtesy leaves a lasting positive impression.

Trade Show 65

Trade Show Rules Impressions Barriers 65

Bionic

JANUARY 7, 2024

Want to use ChatGPT to analyze your media plan performance? Bionic now enables you to export your media plan data for use with your favorite AI tools. Bionic is here to help you gain an advantage, impress your clients, and stay ahead of your competitors. You need good data to train your media planning AI.

Media Plans 82

Media Plans ROAS Media Paid Search Agency 82

Sprout Social

APRIL 7, 2021

When you build a content strategy plan based only on the metrics you can see, you’re designing it for just a tiny portion of your potential target audience. A holistic content strategy plan includes behind-the-scenes metrics. Consider incorporating these three less obvious metrics into your planning process. Referral traffic.

Social Media 136

Social Media Long Tail Marketing Media CTR 136

Blue Flame Thinking

MARCH 28, 2024

A strategic marketing plan is like a funnel. With any strategic marketing plan, the goal is to offer appropriate messaging to prospects through a variety of channels designed to serve different purposes in converting them into customers. But your target audiences differ on how ready they are to engage with you.

Marketing Funnels 65

Marketing Funnels Top of Funnel Paid Content Paid Search Agency 65

RebelMouse

JANUARY 23, 2024

You can run an audit and make fixes, but unless you’re not planning on making any changes to your site or adding any new content, this will not suffice. In addition, when you solve things in a planned and iterative way, it allows you to identify the root causes of these problems by spotting patterns. This is a more stable approach.

SEO 64

SEO Lead Scoring Lead Ranking Case Study 64

Top Rank Marketing

APRIL 8, 2024

The most important quality of any business website is that it reflects well on your brand and makes a strong impression on visitors. So many organizations our agency has worked with are swimming in legacy content, which was often planned and published in different phases, by different people, under different strategies.

Lead Scoring 103

Lead Scoring Lead Ranking Paid Search Agency Content 103

Martech

OCTOBER 26, 2023

The year-over-year decline in pricing was driven by strong impression growth, especially from lower monetizing surfaces and regions,” CFO Susan Li said in an analyst call yesterday. The company has depended on AI-powered marketing planning and ad measurement in particular in recent years to drive growth.

Marketing AI 113

Marketing AI Correlation Paid Search Agency Pricing 113

FMG Suite

MARCH 7, 2024

The package includes help planning, shooting, and producing video that will seamlessly integrate with all new FMG Premium Websites. First impressions are lasting, and that’s true for your website,” said Idea Decanter Co-founder Laura Garfield. Your website is your new reception area. Your website is your new reception area.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Broadcasting Impressions 52

SmartBug Media

APRIL 23, 2024

We'll cover strategies that go beyond the tired prize wheel or fishbowl of business cards, exploring immersive experiences, data-driven design elements, and tactics to ensure your brand leaves a lasting impression. The initial impression it makes can set the tone for the entire event. The simplest activities can generate the most buzz.

Trade Show 59

Trade Show Touchpoints Creativity Interactive Marketing 59

Liveintent

JULY 17, 2023

Needing to hardcode ads can be a drain, especially without the ability to optimize and strategically plan your direct-sold email campaigns. You can even forecast using Adjusted Impressions for more accurate data. It’s difficult to scale when most of your day is spent just trying to keep up. And there’s still more to come!

Paid Search Agency 62

Paid Search Agency Ads Forecasting Advertising Agencies 62

SocialPilot

JANUARY 21, 2024

As you prepare to launch your influencer marketing campaign, you must have a proper plan in the place to guide you at every step. Not only does he boast an impressive following of over 49K+, but he also puts our tools to excellent use for his agency’s clients. Our collaboration with Luke yielded impressive results.

Social Media 96

Social Media Media Paid Search Agency Marketing Budget Creation 96

Sprout Social

AUGUST 31, 2023

We used the pause as an opportunity to get a jump on planning for our June return and beyond. We’re always looking back to plan ahead, and May presented an opportunity to do that without the pressure of publishing content. It’s reassuring that your YoY impressions were actually up 95% during May.

Social Media 119

Social Media Work Management Paid Search Agency Marketing Proposals 119

Choozle

MARCH 27, 2024

This explosion of options has revolutionized media planning. At Choozle, we see agencies and brands going direct to publishers to save a few dollars on the average cost per thousand impressions (CPM). According to a recent report from Nielsen , US marketers reallocated 45% of their ad budgets to CTV in 2023. Why Go it Alone?

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Bionic

NOVEMBER 16, 2023

When media planning , you want to leverage these gems. Bionic’s new clone tool automates re-use of your old media plans. Now, imagine you’re starting a new media plan. Clone with the Media Plan Builder The new media plan clone tool is built right into Bionic’s Media Plan Builder Tool. Click the “Clone” tab.

Media Plans 70

Media Plans Tools Media Paid Search Agency 70

Oktopost

OCTOBER 26, 2022

However, what may be most impressive is how she diversifies her social media strategy to successfully include Facebook to gain qualified leads. The power of understanding your ICP’s career plan and how to use it to bolster your pipeline. She even discloses her “no fluff metric” mantra. Meet Melinda.

Facebook 155

Facebook Sales Qualified Leads Lead Ranking Generation 155

illumin

MARCH 21, 2024

This situation is where using well-planned long-tail keywords is of the utmost importance. A recent GumGum study found contextual targeting was more efficient than behavioral targeting when measuring cost-per-click (CPC) and cost-per-viewable impression (vCPM) metrics.

Keywords 105

Keywords Cost Per Click Long Tail Marketing CPC 105

Heinz Marketing

OCTOBER 24, 2023

By Tom Swanson , Engagement Manager at Heinz Marketing Forget trying to plan a change out perfectly. Change success comes from having a rough plan and getting more specific as you go step-by-step. First impressions matter. A common instinct is to hide a change is coming until it is planned out and clear.

Tips 106

Tips Planning Work Management Transparency 106

Buffer

JULY 7, 2022

2) 68% of marketers plan on increasing video activity on Instagram ( source ) Marketing Charts asked 2,897 marketers (most of whom work for small businesses) if they plan to increase the number of videos they’ll publish. They pop up all over Instagram (more on that later) to capture the attention of users.

Marketing Analytics Tools 97

Marketing Analytics Tools Impressions API User-Generated Content 97

Martech

APRIL 19, 2022

Additionally, they have the ability to serve targeted ad impression across Captivates network of 23,000 high-resolution displays across the U.S. Advertisers are also discovering new campaign planning and targeting capabilities on the back end , thanks to identity resolution and partnerships between DOOH publishers and adtech players.

Display 108

Display Segmentation Impressions Media Plans 108

Martech

FEBRUARY 1, 2022

This offers a guarantee to advertisers that they only pay for impressions within the specific age and gender demographics that they select, using DAR through OneView. The aim is to provide advertisers with the capability to plan an entire streaming campaign with comparable measurement to traditional TV.

Advertisements 94

Advertisements Advertising Paid Search Agency Ads 94

Scoop.it

APRIL 11, 2024

In addition, 99% of marketers cite webinars as key to their plans. Compared with traditional content marketing, this makes it more effective for creating great first impressions with prospective clients. According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

illumin

JANUARY 4, 2024

While e-commerce saw impressive growth, brick-and-mortar sales only grew by a measly 1.1%. million, planned to shop Black Friday sales in 2023, up from 69% in 2022. million, planned to shop Black Friday sales in 2023, up from 69% in 2022. And those plans were kept. Retail sales in the US increased by 2.5%

Mobile Advertising 101

Mobile Advertising Emarketing Marketing & Strategy Mobile Marketing 101

Navigate the Channel

OCTOBER 4, 2023

Activity Activity is what you’re doing to generate impressions, traffic, and conversions. Impressions Getting less tangible, but still important to gain traffic to drive to conversions is impressions. Impressions aren’t guaranteed to be seen by your audience, but is a measure of reach and intended exposure.

Planning 65

Planning Cost per Lead Classified Ads Advertising Agencies 65