Zoominfo

OCTOBER 29, 2020

The saying “Fast nickles beat slow dimes” resonates here, focusing on small to medium business is an essential part of your revenue portfolio. Small-to-medium businesses (SMBs) are independent organizations that house fewer employees and generate less revenue than larger enterprises. It’ll impress SMBs! What is Considered SMB?

SMB 173

SMB Ideal Customer Profiles Ad Building Marketing & Strategy 173

Onalytica B2B

FEBRUARY 28, 2019

Impressions generated by Global Media Mentions. From these, we identified the Top 50 Media Outlets on AI by potential impressions of their AI content on social (number of tweets on AI over the past 6 months x the handle’s reach). VentureBeat. VentureBeat. TechCrunch. TechCrunch. Harvard Business Review. HarvardBiz. TechRepublic.

Marketing AI 279

Marketing AI Media Advertising Mediums Forrester 279

Biznology

MARCH 13, 2017

Images have the power to draw visitors in and they need to make a good first impression while communicating the brand benefit. This sets the scene for your brand to be instantly recognized and makes a good first impression to hook a visitor. But it would be foolhardy to underestimate the power of this medium.

Lead Scoring 126

Lead Scoring Lead Ranking Advertising Agencies Paid Search Agency 126

Marketing Insider Group

DECEMBER 18, 2019

The numbers are in from the 2020 B2B Marketing Mix Report and there’s a true standout social medium: LinkedIn. 1 It’s the most used by B2B professionals, garnering 9 billion content impressions from 3 million users sharing content each week. Tapping into Trust. In many ways.

Social Media 322

Social Media B2B Thought Leadership Media B2B 322

RebelMouse

JUNE 2, 2023

We can see metrics such as Search Impressions, Search Clicks, CTR, and Avg.Position (Rank). Source/Medium Performance The Source/Medium Performance page showcases which Sources/Mediums and UTM tracking tags are bringing in the most traffic to the site.

Advertising Mediums 52

Advertising Mediums Loyalty Comparison CTR 52

Optinmonster

MARCH 7, 2024

Best eCommerce Personalization Software of 2024 Let me share with you the cream of the crop, the personalization software that has not only impressed me with their features but also with their ability to genuinely connect with customers. OptinMonster also has transparent and affordable plans for small and medium-sized businesses.

Enterprise Management 61

Enterprise Management Marketing Automation Services eCommerce Marketing Management 61

Contently

FEBRUARY 28, 2023

Audio stories are different from any other medium for this very reason. Claritas evaluated 158 campaigns over 36 months, resulting in 834 million impressions. Combining podcasting with other mediums, such as blogging, social media, and video, creates a cohesive, multi-channel approach to help you reach your marketing goals.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

Marketing Insider Group

DECEMBER 8, 2021

In this article, I’m going to share 4 practical tips to get your small or medium business ready for next year. Because these developing techs could help you improve your customer service and yield impressive ROI next year. If you’ve never given much thought to chatbots and voice technology, perhaps it’s time you mulled them over.

Practices 294

Practices Tips Business Emarketing 294

Zoominfo

JUNE 8, 2020

For many small and medium-sized businesses, cold outreach is something they’ve historically shied away from either due to false impressions about the popularity of cold outreach or a lack of knowledge about how to make it work. Yet a good percentage of companies were holding back.

Paid Search Agency 195

Paid Search Agency Zoominfo Companies Ad Building 195

Martech

AUGUST 13, 2021

We know that with the successful launch of new streaming apps, as well as the growth among platforms like live sports channel fuboTV, that viewers are flocking to the medium to watch live as well as on-demand content. CTV impressions and share. Across the industry, overall CTV impressions are up 3X over Q2 2020.

Paid Search Agency 130

Paid Search Agency Ads Mobile Advertising CMO 130

Heinz Marketing

MAY 26, 2022

Everyone knows the benefits of video content (higher engagement, broader brand awareness, longer website visits) but using a new medium is easier said than done. ORGANIC: Impressions – Although arguably a vanity metric, impressions do have their purpose. That is, incorporating video into their campaigns. Simple as that.

Cost Per Thousand 87

Cost Per Thousand Cost per Lead Top of Funnel Video Marketing 87

Benchmark Email

JUNE 29, 2022

There are many reasons to love it, but a big one is how impressive the return can be. making it a highly effective yet affordable medium for most brands. It’s no secret that we love email marketing. Email can generate 3,600% ROI when done right (unbelievable, right?),

Advertising Benchmark 52

Advertising Benchmark Advertising Mediums Impressions Email Marketing 52

Contently

MARCH 11, 2020

The example below from performance marketing platform AdRoll hooks the audience right away with appealing hero imagery and bright, impressive results that will get the attention of any executive. Additionally, wait for genuinely impressive results. Think about the medium.

Case Studies 162

Case Studies Case Study Studies Paid Search Agency 162

Opt Intelligence

NOVEMBER 28, 2022

This can drive the cost up, and price small to medium sized businesses out of the advertising space. That data translates into impressive targeting capabilities for its advertisers. That’s why we often recommend Facebook Lead Ads for in-platform lead generation without landing pages. Why Facebook Ads?

Facebook 69

Facebook Ads Landing Pages Product 69

Digilant

AUGUST 10, 2023

Simply put, programmatic advertising is the practice of using technology to automate the buying and selling of ad impressions on media. Publishers and app developers use a supply-side platform (SSP) to deliver their available impressions to brands and agencies. Advertisers, through their DSPs, automatically bid on those impressions.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

Simply put, programmatic advertising is the practice of using technology to automate the buying and selling of ad impressions on media. Publishers and app developers use a supply-side platform (SSP) to deliver their available impressions to brands and agencies. Advertisers, through their DSPs, automatically bid on those impressions.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Hubspot

FEBRUARY 4, 2021

We're taking our first steps in that direction today with an acquisition that we believe will help HubSpot deliver on the diverse content needs of entrepreneurs, startups, and scaleups across the mediums they love. We were also incredibly impressed by the entire Hustle team - led by founder Sam Parr.

Hubspot 101

Hubspot Advertising Mediums Startups Custom Publishing 101

ConvertKit

SEPTEMBER 15, 2021

A medium bio for websites. How to write your medium bio. Your medium-length artist biography is going to do a lot of heavy lifting. So, how long is “medium?” This and your long bio have a lot more leeway, but we recommend keeping your medium-length biography to around 300-500 words. How to write your long bio.

Impressions 78

Impressions Advertising Mediums Press Social Media 78

ClearVoice

AUGUST 1, 2023

More importantly, it’s your calling card and first impression. planning to freelance in 2023 , it’s beyond essential to craft an impressive portfolio to stand out from the competition. Crafting an Impressive Freelance Writing Portfolio Building a compelling freelance writing portfolio is an art form.

Work Management 52

Work Management Sample Ad Building Tips 52

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 94

B2B Marketing Video Marketing B2B Thought Leadership B2B 94

Navigate the Channel

JANUARY 8, 2024

Failing to ensure consistency can give your customers a bad impression of your brand. Video is also a versatile medium for conveying informational and educational content. It’s a dynamic, engaging and versatile medium that has redefined the way brands communicate with their audiences. Chamber of Commerce.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Heinz Marketing

NOVEMBER 24, 2021

Determining what medium who will use will reveal supporting questions. Use Your Writing Voice to Leave an Impression. An active voice ultimately strengthens your copy to leave a lasting impression. Although it’s not worth ruining your first impression with potential customers – little errors can make a big difference.

Ideal Customer Profiles 117

Ideal Customer Profiles Copywriting Paid Search Agency Top of Funnel 117

Digilant

OCTOBER 16, 2023

Part of this growth is fueled by the impressive rise of retail media networks , which leverage display ads as a part of promoting products within e-commerce environments. In general, video is a highly engaging medium that can convey complex information and evoke emotions effectively.

Display 59

Display Advertising Agencies Advertisements Advertising 59

Trade Press Services

DECEMBER 4, 2023

This means defining your content in multiple mediums is more valuable than ever since prospects can specify their search preferences. When uploading contenting to the platform, consider the medium your target markets are seeking when they need to solve a challenge or issue related to your expertise.

Linkedin 52

Linkedin Ideal Customer Profiles Features Profiling 52

Convince & Convert

AUGUST 28, 2015

IZEA commissioned a new study titled “ Lifetime Value of a Blog Post ” to uncover the full value of blog content, giving marketers actionable data to contrast against other mediums they invest in. The study found that only after two years will a blog post obtain 99 percent of its impressions. Calculating Lifetime Blog Post Impressions.

Studies 166

Studies Impressions Long Tail Marketing Thought Leadership 166

ClickZ

JANUARY 22, 2021

30-second summary: Audio out-of-home (AOOH) advertising is a medium that allows CPG brands to impact a customer’s shopping experience while physically in the store. million ad impressions at a cost of just under $37,000 and contributed to a 34% lift on the sales of a new adult beverage offering. skincare products).

Advertising Agencies 105

Advertising Agencies Paid Search Agency Dwell Enterprise Management 105

Heinz Marketing

MARCH 1, 2020

BambooHR is an HR tool for small to medium businesses. I’ve found the user experience and navigation to be intuitive and easy– and most importantly have been very impressed with the customer support– and the latter is so important in my book ! By Sheena McKinney , Executive Assistant at Heinz Marketing.

Advertising Mediums 86

Advertising Mediums Opinions Impressions Paid Search Agency 86

FMG Suite

DECEMBER 1, 2021

Video is an engaging, dynamic medium that enables you to sell the emotional aspects of your message and leave a lasting impression on your audience. Studies show that when we receive information through multiple mediums (or multimodal), we are up to 4 times more likely to retain the information.

Facebook 52

Facebook Video Marketing Optimization Tagging 52

Martech Advisor

FEBRUARY 13, 2020

Recent mobile, data and programmatic enhancements have enabled the swift digitization of OOH and a resurgence of interest in this legacy medium. With no sign of demand for OOH slowing down, out-of-home media companies across the world are reporting similarly impressive double-digit growth figures.

Mobile Advertising 135

Mobile Advertising Advertising Mediums Paid Search Agency Advertisements 135

Adobe Experience Cloud Blog

MAY 16, 2018

Fundamental marketing practices focus on aligning your audience with the appropriate medium of communication. Closely related to channel definition is the concept of “impressions.” The medium of communication may have shifted. Also known as “reach,” channel management is a crucial part of defining a winning marketing strategy.

Planning 134

Planning Multi-Channel Marketing & Strategy Thought Leadership 134

readwrite

MAY 14, 2022

Audio advertisements are not new in 2022, but they will be an essential medium for businesses looking to reach a larger audience. When the pandemic ends and people start to spend a massive amount of time outside, DOOH can become the next big thing, so brands should seize the moment to adopt this new medium. Wider reach with audio ads.

Advertising Agencies 126

Advertising Agencies Advertisements Advertising Paid Search Agency 126

ClearVoice

MARCH 14, 2024

Marketers often report an impressive average of 14.1 You can’t overlook the value of email marketing when it comes to content distribution. After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Martech

NOVEMBER 4, 2021

“Content return on effort not only looks at how what your impressions are as they’re coming back across campaign types across different channels across different mediums or just different campaigns. “Thinking about this more holistic picture is what we think is called content return on effort, ” said Yakkundi.

ROI 143

ROI Content Marketing Planning Gartner 143

Only B2B

FEBRUARY 4, 2020

Gone are the days when it was simply a medium of formal and informal correspondence. The answer is yes, as email is consistently quoted as one of, if not the marketing medium that supplies the highest ROI. First impressions are everything! Email today is revolutionizing business! Do’s & Don’t of Email Marketing.

Email Marketing 118

Email Marketing Clickthrough Advertising Mediums Paid Search Agency 118

Valasys

SEPTEMBER 20, 2023

So, if you want to stand out and leave a lasting impression, harness the power of brand storytelling for building your Brand Authenticity. You may make a lasting impression on your listeners and leave them wanting more by building narratives that engage emotions and generate meaningful relationships.

Storytelling 59

Storytelling Content Marketing Brand Identity Branding 59

seo.co

FEBRUARY 6, 2022

The headline is one of the most important parts of any piece of content—it’s what Google will use to interpret the intention of the article and what will form users’ first impressions. Do you take advantage of multiple mediums? Few modern content pieces are successful in only one medium. Source: MarketingCharts.

High Quality Lead 98

High Quality Lead Content Paid Search Agency Advertising Mediums 98

Bannerflow

NOVEMBER 16, 2021

And Cyber Monday also had an impressive return, with $10.8 Total data feed impressions have grown year-on-year, 14%, 15% and 16% for 2019, 2020 and 2021, respectively. In 2020, travel saw desktop impressions rise to 61% – pretty impressive considering this industry was one of the worst hit in the pandemic.

Display 98

Display Cost Per Thousand Advertisements Advertising 98