Oktopost

MARCH 31, 2024

With an impressive cohort of 2,700 advocates, Sarah dives into how she runs their successful advocacy program and how she plans to keep their momentum going throughout 2024. From finding the right balance of content to the types she creates, Sarah dives all in with the best practices you should implement for any advocacy program.

Budget Programs 91

Budget Programs Paid Search Agency Impressions Training 91

Martech

OCTOBER 11, 2023

Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs. You can divide organizations into two buckets based on their approach to social media execution: Those that think strategically and plan their programs. The ones who just post… anything and everything.

Social Media 133

Social Media Media B2B B2B Thought Leadership 133

Contently

JANUARY 26, 2023

The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.” These include videos, webinars, podcasts, articles, and social media posts. Create a content plan. Define your goals and KPIs.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Marketing Insider Group

MARCH 13, 2023

Sharing meaningful newsletters, blog posts, and social media updates, can make a serious impact on the success of your business. Below, we’re recognizing 10 small businesses that deserve content marketing awards for not only their commitment, but also their impressive results. Not convinced? We have proof! 3…2…1…Action! How, you ask?

Marketing Budget 227

Marketing Budget Work Management Marketing Management Marketing Budget Creation 227

Marketing Insider Group

MARCH 11, 2024

It’s time to embrace the chaos and create video content that leaves a lasting impression. Engaging Thumbnails Think of your thumbnail as a visual handshake or a first impression. Encourage viewers to share your videos on social media platforms. Remember, engagement on social media can also drive direct traffic to your video.

Fulfillment 235

Fulfillment Video Marketing Content CTR 235

Marketing Insider Group

JUNE 14, 2021

Here are several impressive video marketing stats : 86% of businesses use video for marketing. To build a successful video marketing strategy, you need to set attainable goals, choose the proper channels and video types for your target audience, and optimize videos for search and social media. Source: Sprout Social. Interviews.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Bionic

JANUARY 7, 2024

Want to use ChatGPT to analyze your media plan performance? Bionic now enables you to export your media plan data for use with your favorite AI tools. It’s going to change the job of a media planner in many ways. Bionic is here to help you gain an advantage, impress your clients, and stay ahead of your competitors.

Media Plans 82

Media Plans ROAS Media Paid Search Agency 82

Bionic

OCTOBER 21, 2023

Advertising Context The goal of this advertising initiative is to drive website engagement for our software product, Bionic for Agencies , which is SaaS software used by advertising agencies for media planning and media buying. Given the B2B nature of this campaign, it seems LinkedIn would be a good platform for advertising.

Paid Search Agency 85

Paid Search Agency Linkedin Analysis Ads 85

Sprout Social

APRIL 7, 2021

According to this rule, only 1% of social media users create content, 9% share, Like, and comment on that original content. When you build a content strategy plan based only on the metrics you can see, you’re designing it for just a tiny portion of your potential target audience. Just consider the “90-9-1 Rule”. Referral traffic.

Social Media 136

Social Media Long Tail Marketing Media CTR 136

Sprout Social

MARCH 12, 2024

The 2024 US presidential election is several months away, but social media is already politically charged. million conversations about the presidential election which garnered almost 45 million engagements and more than 103 billion impressions. In a typical year, running social media for a brand account is complex.

Social Media 114

Social Media Social Marketing Media Planning 114

Blue Flame Thinking

MARCH 28, 2024

A strategic marketing plan is like a funnel. With any strategic marketing plan, the goal is to offer appropriate messaging to prospects through a variety of channels designed to serve different purposes in converting them into customers. But your target audiences differ on how ready they are to engage with you.

Marketing Funnels 65

Marketing Funnels Top of Funnel Paid Content Paid Search Agency 65

Sprout Social

AUGUST 31, 2023

What would your boss say if you proposed taking a month off of social media? At a time when many social professionals are battling social media burnout , this approach was simultaneously shocking and refreshing. I asked Hillary Sparks, Senior Manager of Social Media and External Communications at L.L.

Social Media 119

Social Media Work Management Paid Search Agency Marketing Proposals 119

SmartBug Media

APRIL 23, 2024

We'll cover strategies that go beyond the tired prize wheel or fishbowl of business cards, exploring immersive experiences, data-driven design elements, and tactics to ensure your brand leaves a lasting impression. The initial impression it makes can set the tone for the entire event. The simplest activities can generate the most buzz.

Trade Show 59

Trade Show Touchpoints Creativity Interactive Marketing 59

SocialPilot

JANUARY 21, 2024

As you prepare to launch your influencer marketing campaign, you must have a proper plan in the place to guide you at every step. Influencer marketing is all about brands teaming up with individuals, known as influencers, who have a loyal following on social media platforms and other digital channels. What is Influencer Marketing?

Social Media 96

Social Media Media Paid Search Agency Marketing Budget Creation 96

Choozle

MARCH 27, 2024

This explosion of options has revolutionized media planning. Peter Crofut of the Media Exchange emphasizes that the CTV industry is still relatively young and lacks significant mergers and acquisitions, a trend expected in a rapidly expanding market. With so much on the line, advertisers need to get it right. Why Go it Alone?

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Bionic

NOVEMBER 16, 2023

When media planning , you want to leverage these gems. Bionic’s new clone tool automates re-use of your old media plans. Now, imagine you’re starting a new media plan. Re-Using Placements from Old Campaigns Bionic’s new Clone Tool automates the process of re-using media placements from your other campaigns.

Media Plans 70

Media Plans Tools Media Paid Search Agency 70

SocialPilot

MARCH 8, 2024

Something that gives your clients the final nudge they need to choose you as their social media marketing comrade. And that something my friend is a fine-looking “ Social media proposal ”. So we will cover a step-by-step process that will enable you to create your social media management proposal from scratch.

Social Media 80

Social Media Ideal Customer Profiles Template Marketing Proposals 80

Oktopost

OCTOBER 26, 2022

However, what may be most impressive is how she diversifies her social media strategy to successfully include Facebook to gain qualified leads. Good marketing requires a diversified model to succeed, and for many, when it comes to social media, marketers are simply not “diversifying enough.” Meet Melinda.

Facebook 155

Facebook Sales Qualified Leads Lead Ranking Generation 155

SocialPilot

JANUARY 31, 2024

To plan a successful influencer marketing campaign for your B2B SaaS brand, start by learning from the best. This blog will walk you through the Top 9 influencer marketing case studies to understand their planning, execution, and outcome. The activities are planned to attract a larger target audience to their conference.

Case Study 90

Case Study Case Studies Work Management Studies 90

Sprout Social

OCTOBER 11, 2022

Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate. What is social media moderation? Enter social media moderation.

Social Media 115

Social Media Media SWOT Guidelines 115

Oktopost

JANUARY 25, 2024

Social media is not just about creating a buzz; it can be a powerful tool for strategically influencing your customers at every stage of the sales funnel. While many businesses recognize the importance of maintaining a social media presence, the full potential of these platforms in driving B2B revenue often goes overlooked.

Social Media 69

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 69

Martech

OCTOBER 18, 2022

That and other ways DOOH is adding to the digital media landscape were the focus of last week’s DPAA Global Summit in New York. “We Viewers are going to limit any intrusion by ads into their paid-for services,” said François de Gaspé Beaubien, Chairman & COO of Zoom Media and DPAA Chair. “As Cross-channel amplification.

Advertising Agencies 118

Advertising Agencies Paid Search Agency Advertisements Advertising 118

Liveintent

JULY 17, 2023

Needing to hardcode ads can be a drain, especially without the ability to optimize and strategically plan your direct-sold email campaigns. You can even forecast using Adjusted Impressions for more accurate data. We can help you position your newsletter as the next exciting opportunity in your media kit.

Paid Search Agency 62

Paid Search Agency Ads Forecasting Advertising Agencies 62

sagefrog

NOVEMBER 6, 2023

To help you get started, we’ve put together our top 7 social media marketing tips for beginners that promote audience engagement, introduce efficiencies into your workflow, and help generate more leads and sales. Dedicate Time for Daily Maintenance Full-time social media management demands daily dedication.

Social Media 52

Social Media Social Marketing Planning Tips 52

SmartBrief - Marketing

FEBRUARY 6, 2024

2: Plan targeted placements in venues around NFL stadiums One unique way to engage audiences where they are throughout the football season is by executing smart, creative placements around NFL stadiums. The marketing was so good that it garnered $12.1 million in free media and got a lot of adults to eat Pop-Tarts again.

Marketing Budget 74

Marketing Budget Lead Ranking Lead Scoring Paid Search Agency 74

ScanmarQED

DECEMBER 6, 2023

Mass media (TV/Press/Out of Home, Radio) - spend by media and campaign, ratings (GRPs, TRPs), impressions, and competitor activity (when available). Digital media (search, display, video, social) – impressions, clicks, and spend by channel or campaign, or by strategy (i.e., branded vs. non-branded paid search).

Lead Ranking 59

Lead Ranking Aggregators Pricing Price 59

SocialPilot

FEBRUARY 5, 2024

It is not a secret that approximately half of the world’s population uses social media. Among this vast landscape of social media platforms, Twitter stands out prominently. More than 60% of Twitter users follow at least one influencer, higher than any other social media channel. What Is Twitter Influencer Marketing?

Twitter 96

Twitter Marketing AI Advertising Agencies Effectiveness 96

ClickZ

FEBRUARY 24, 2023

In this second installment of our series on the best channels, platforms, and strategies for success in ecommerce for 2023, we take a closer look at Meta’s impressive performance in digital advertising. Meta is the largest channel in Fospha’s analysis, making up an impressive 47% of the total spending.

Top of Funnel 124

Top of Funnel ROAS Digital Marketing Funnels Funnel Advertising 124

Martech

APRIL 19, 2022

Additionally, they have the ability to serve targeted ad impression across Captivates network of 23,000 high-resolution displays across the U.S. Advertisers are also discovering new campaign planning and targeting capabilities on the back end , thanks to identity resolution and partnerships between DOOH publishers and adtech players.

Display 109

Display Segmentation Impressions Media Plans 109

FMG Suite

MARCH 7, 2024

The package includes help planning, shooting, and producing video that will seamlessly integrate with all new FMG Premium Websites. First impressions are lasting, and that’s true for your website,” said Idea Decanter Co-founder Laura Garfield. Your website is your new reception area. Your website is your new reception area.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Broadcasting Impressions 52

Bionic

NOVEMBER 1, 2021

Are you tracking the most important media KPIs? In their “ Media KPIs That Matter ” report, the ANA revealed that most advertisers are focused on the wrong media KPIs. One of the reasons why advertisers fail to track the most important media KPIs is because it is not easy. The ANA’s Media KPIs That Matter Report.

ROAS 85

ROAS Media Advertising Agencies Paid Search Agency 85

Oktopost

OCTOBER 24, 2022

Employees are the most important part of any business, yet far too many companies fail to include employees in their marketing plan. This type of content can be posted everywhere, but it’s most common on social media platforms like Facebook, Twitter, and LinkedIn. On the other hand, videos aren’t always the right choice.

Social Media 109

Social Media Media Linkedin Impressions 109

Sprout Social

FEBRUARY 8, 2021

Social media reports can help you synthesize your data succinctly and package it in an easily digestible format to share with a variety of stakeholders across your organization. To give you a head start, we’ve compiled a list of 10 social media report examples to fuel your conversations with teams across sales, product, finance and more.

Social Media 131

Social Media Media Paid Social Agency Ideal Customer Profiles 131

Sprout Social

OCTOBER 19, 2023

The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing & Strategy 129

Scoop.it

APRIL 11, 2024

In addition, 99% of marketers cite webinars as key to their plans. Compared with traditional content marketing, this makes it more effective for creating great first impressions with prospective clients. You can write content for a webinar and repurpose the event into a blog or social media post.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Sprout Social

JUNE 7, 2022

For an outsized impact, let social media be the secret sauce that elevates your strategy from “good” to “great.” It’s what helps you make a stronger first impression with potential investors. Social media doesn’t just move markets on its own. The bell ringing ceremony creates a major social media moment.

Marketing & Strategy 116

Marketing & Strategy Social Media Work Management Guidelines 116

Bionic

AUGUST 11, 2021

Programmatic advertising brings media planning problems you don’t have with other media channels. Because rates and quantities are not known in advance, programmatic advertising creates unique challenges for media planners. This creates extra work (and risk of error) for media planners.

Media Plans 52

Media Plans Advertising Agencies Advertisements Advertising 52